How to Automate Instagram Reports in Excel

Manually updating your Instagram reports in Excel can be both challenging and time-consuming.

In this article, we’ll show you how to set up automation to save time, reduce errors, and ensure your data is always ready for analysis with Kondado.

What is Instagram?

Instagram is one of the world’s largest social networks, centered around sharing photos, videos, and stories. For businesses, it’s a powerful marketing tool that engages millions of users through compelling visual content. With Instagram Insights, business accounts can track essential metrics like reach, impressions, likes, engagement, and link clicks, making it easier to evaluate campaign performance.

What is Excel?

Excel is a widely used spreadsheet tool for organizing, analyzing, and visualizing data. It offers features like formulas, charts, and pivot tables, making it ideal for managing large datasets. Excel is perfect for creating performance reports and monitoring social media metrics, including those from Instagram.

What is Kondado?

Kondado is a data pipeline platform that connects multiple sources, such as Instagram, Excel, Power BI, and more. It automates report updates, saving you time and ensuring your information is always accurate and ready for analysis, without the risk of manual errors.

Step-by-Step Guide to Automate Instagram Reports in Excel

1. Setting Up the Instagram Data Source in Kondado

To link your Instagram data to Excel using Kondado, follow these steps:

Log in to your Kondado account.
Click “Create+” in the top menu and select “Data Source.”
Choose the Instagram data source and click “Authenticate.”
Follow the on-screen instructions and click “Authorize” to complete the setup.

2. Creating the Pipeline and Sending Data to Excel

Once the data source is configured, you can create a pipeline to automatically send data to Excel:

Start a new pipeline in Kondado.
Choose Excel as the destination for the data.
Select Instagram as the data source.
Set up the metrics you want to transfer, such as impressions, reach, likes, comments, engagement, and link clicks.
Run the pipeline to sync the data automatically with your Excel spreadsheet.

Elevate Your Data Analysis with Kondado

Transform the way you manage and analyze data by automating Instagram reports in Excel. With Kondado , you centralize your metrics, save time, and seamlessly integrate with tools like Excel, Google Sheets, and Looker Studio. This makes it easy to create customized dashboards and efficient visualizations.

Try Kondado for free for 14 days and see how it can take your data analysis to the next level!

Automate Instagram Reports in Excel with Kondado

Set up an automated pipeline to sync Instagram Insights metrics directly into Excel, saving time and eliminating manual errors.

Connect your Instagram data source

Log in to Kondado, click "Create+" and select "Data Source." Choose Instagram, then authenticate and authorize your business account to grant Kondado access to your Instagram Insights data.

Create a new pipeline

Start a new pipeline in Kondado and select Instagram as your data source. This establishes the flow that will automatically extract your chosen metrics on a recurring basis.

Select Excel as your destination

Choose Excel as the destination for your pipeline. Kondado will push the synced data directly into your spreadsheet, keeping everything centralized without manual exports.

Configure your Instagram metrics

Select the specific metrics you want to transfer—such as impressions, reach, likes, comments, engagement, and link clicks—so your Excel report contains exactly the data you need for analysis.

Run and schedule the pipeline

Activate the pipeline to begin automatic syncing. Your Instagram data will now flow into Excel on schedule, ensuring your spreadsheets stay current for accurate reporting and strategic decisions.

Frequently asked questions

What metrics from Instagram can I track in Excel using Kondado?▼

You can track essential Instagram metrics including impressions, reach, likes, comments, engagement, and link clicks. These metrics come from Instagram Insights and are automatically synced to your Excel spreadsheet through Kondado's pipeline, eliminating manual data entry and ensuring your reports are always up-to-date.

Do I need a business Instagram account to use this automation?▼

Yes, Instagram Insights—which provides the metrics Kondado extracts—is only available for business accounts. These accounts can track reach, impressions, engagement, and other performance indicators necessary for meaningful analysis in Excel.

Can I send Instagram data to tools other than Excel?▼

Absolutely. While this article focuses on Excel, Kondado supports multiple destinations. You can also send your Instagram data to Google Sheets, Looker Studio, and various BI tools. Explore all supported destinations to find the best fit for your workflow.

How does Kondado reduce errors compared to manual reporting?▼

Kondado eliminates manual copy-pasting and data entry by automatically syncing Instagram metrics to Excel on a schedule you set. This prevents human errors like typos, missed updates, and formula mistakes, ensuring your data remains accurate and reliable for strategic decisions.

Is there a free trial to test this Instagram to Excel automation?▼

Yes, Kondado offers a 14-day free trial so you can test the full platform, including Instagram to Excel pipelines, before committing. You can create your free account and start automating your reports immediately.

Written by

Thassyo Pereira·Published 2024-11-01·Updated 2026-04-25