Thassyo Pereira

CEO and co-founder of Kondado. Writes about how teams connect data to AI (Claude, ChatGPT via MCP), dashboards, spreadsheets and ETL — from connector design to modern data stacks in production.

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Articles by Thassyo

Real ROAS Cross-Platform: How to Ask ChatGPT to Compare GA4, Google Ads, and Meta Ads via MCP

How to ask ChatGPT to calculate real ROAS by crossing GA4, Google Ads, and Meta Ads via the Kondado MCP in one session, with a campaign_name join and natural-English answers.

How to analyze RD Station Marketing data in ChatGPT with Kondado MCP

Connect ChatGPT and Claude to Via Kondado via MCP and analyze the 18 RD Station Marketing tables in KSQL with natural language questions.

How to Track ChatGPT, Claude, and Perplexity Traffic in GA4 and Cross-Reference with Sales

Identify ChatGPT, Claude, and Perplexity visitors in GA4 with a Custom Channel Group and cross-reference with ERP orders via Kondado MCP.

How to Connect Mercado Libre with Power BI, Looker Studio, and Spreadsheets

Complete guide for Mercado Libre sellers to integrate data with Power BI, Looker Studio, and spreadsheets using Kondado.

How to analyze Instagram data with ChatGPT (no CSVs, no screenshots, no spreadsheets)

Learn to connect Instagram to ChatGPT via Kondado's MCP: 7 canonical tables, practical prompts, and proactive Meta API quirks documentation — no CSV exports needed.

Why bounceRate in GA4 Is Not 0.94 (And How to Ask ChatGPT for the Right Number via Kondado MCP)

Why bounceRate in GA4 is not 0.94: the API returns percentage (0-100), not decimal (0-1). Learn how the Kondado MCP avoids this trap and delivers the right interpretation.

GA4 + ChatGPT: 10 traffic and e-commerce analyses Kondado MCP answers without you opening BigQuery

Connect GA4 to ChatGPT via Kondado MCP. 10 traffic and e-commerce analyses you ask in natural language and get ready answers. 14-day free trial.

Google Ads + ChatGPT: 40 Questions That Change How You Manage Paid Media

Connect your Google Ads data to Claude and ChatGPT through Kondado MCP. 40 practical questions to manage campaigns, audiences, keywords, and ROAS in seconds.

The Kondado MCP: Connect Your Business Data to ChatGPT, Claude, Codex & Claude Code

Kondado MCP provides a single endpoint that connects ChatGPT, Claude, Codex, and Claude Code to your business data via OAuth 2.1. Query 100+ data sources in natural language.

Google Ads Already Has AI — So Why Connect to ChatGPT?

Google Ads AI handles the auction. Kondado's MCP cross-references Google Ads, Meta, GA4 and your ERP to decide where to invest the next dollar.

How to Connect Kondado to ChatGPT (Developer Mode Step-by-Step, Works on Free)

Step-by-step tutorial to connect Kondado to ChatGPT via MCP server, enable Developer Mode, and query your data in natural language. Works on any plan, including Free.

Build vs Buy: Why Companies Stop Building Internal ETL Pipelines

Compare cost, maintenance and time-to-report between building an in-house ETL pipeline and using the Kondado data platform. 5-question decision framework for CTOs and operations leaders.

How to Connect Kondado to Claude (Web, Desktop, Claude Code)

Complete tutorial to connect Kondado to Claude via MCP in three modalities: Web, Desktop, and Claude Code. Technical guide for developers and early adopters.

How ChatGPT Detects Creative Fatigue in Your Meta Ads — and What SQL It Runs Under the Hood

Creative fatigue silently destroys Meta Ads performance. Learn how ChatGPT connected via Kondado's MCP detects tired creatives in seconds, without writing SQL.

10 Meta Ads Analyses ChatGPT (or Claude) Answers When You Connect Kondado's MCP

Discover 10 practical Meta Ads analyses that ChatGPT or Claude answer via Kondado's MCP - real CPL, cross-channel attribution, creative fatigue detection, and more.

Your First Pipeline: Step-by-Step Guide

The real Kondado onboarding flow: from the Welcome page to your pipelines running. Step-by-step guide with screenshots.

How Much of My Shopify Revenue Came from Meta Ads? Cross-Channel Attribution in One ChatGPT Query (via Kondado MCP)

Reconcile Meta Ads, Shopify, and GA4 in a single LLM session via Kondado MCP. Solve the #1 e-commerce pain: cross-channel attribution with real data.

Marketing Data Warehouse: How Agencies Build It in 2026

A marketing data warehouse consolidates Meta Ads, Google Ads, TikTok Ads, and CRM data into BigQuery so Looker Studio reports refresh automatically. See the reference stack, build vs buy trade-offs, and realistic monthly costs for agencies in 2026.

How to Integrate Keap (Infusionsoft) with MySQL, Power BI, and Pipedrive: 2026 Recipe

Integrate Keap (Infusionsoft) with MySQL, Power BI, and Pipedrive using Kondado: no-code replication, available tables, and three step-by-step paths.

Marketing Report Templates: A Free Pack for Agencies, SMBs, E-commerce, and ERP-Driven Teams (2026)

A curated free pack of marketing report templates for Looker Studio, Power BI, and Google Sheets, built for agencies, SMBs, e-commerce operators, and ERP-driven teams. Each template ships with the data sources it needs (Meta Ads, Google Ads, GA4, Shopify, Bling, Omie, and more) so the report goes live the same day you download it.

Looker Studio Templates: Free Marketing & Sales Reports (2026)

Kondado-built report templates that render in Looker Studio, free during the 14-day trial. Covers Google Ads, Meta Ads, GA4, Instagram, RD Station, VTEX, Tiny ERP, Bling, Omie, Conta Azul, Mercado Libre and more.

ChatGPT

How to connect ChatGPT (Web, Desktop) and Codex (OpenAI's CLI) to Via Kondado via MCP — step by step, automatic OAuth flow, and tips.

Claude

How to connect Claude (Web, Desktop, and Code) to Via Kondado via MCP — step-by-step with screenshots, automatic OAuth flow, and troubleshooting tips.

Mercado Libre Power BI Report: Orders, Ads, Fees, Customers, and Inventory in One View

Meet the new Kondado ready-made report for Mercado Libre on Power BI: orders, ads, fees, customers, inventory, and ABC curve in a single auto-refreshed dashboard.

Adveronix vs Kondado: which to choose for agencies, SMBs, e-commerce, and ERP-driven operations

Compare Adveronix and Kondado on source coverage, destinations, ready-made report templates, bilingual support, and billing options to pick the right platform for agencies, SMBs, e-commerce, and ERP-driven operations.

Pentaho vs Airbyte vs Kondado: ETL Tools Comparison for 2026 (SMBs, Agencies, E-commerce, and ERP-Driven Operations)

ETL Tools Comparison 2026 covering Pentaho, Airbyte, and Kondado for SMBs, agencies, e-commerce, and ERP-driven operations. Compare deployment model, data sources, ready-made report templates, support, and cost.

Kondado vs Supermetrics: Complete 2026 Comparison

Complete 2026 comparison between Kondado and Supermetrics for marketing agencies and data teams. Kondado delivers 80+ data sources including ERP platforms, multilingual support, multi-currency billing, and replication into 5+ BI tools and 6+ cloud warehouses. Supermetrics specializes in marketing channels with AI destinations.

Hevo Data vs Kondado: No-Code ETL Comparison for SMBs, Agencies, E-commerce and ERP-Driven Operations

Direct comparison of Hevo Data and Kondado on pricing, data sources, destinations, and support model for SMBs, agencies, e-commerce, and ERP-driven operations of any size.

Improvado vs Kondado vs Supermetrics: Marketing Data Platform Comparison (2026)

Compare Improvado, Kondado, and Supermetrics across pricing, data sources, destinations, and target customer fit to choose the right marketing data platform in 2026.

Airbyte vs Kondado: Open Source ETL vs No-Code (2026 Guide)

Compare Airbyte and Kondado on pricing, total cost of ownership, data source coverage, and operational model to choose between open source ELT and no-code data movement.

Kondado vs Windsor.ai: Complete Cost-Benefit Comparison

Compare Kondado vs Windsor.ai: pricing, data sources, destinations, support, and differentiators. Discover which delivers more value for agencies, SMBs, e-commerce, and ERPs.

Correct Column Typing in Power BI/Excel with the Via Kondado Schema API

Learn how to use Power Query with the Via Kondado schema endpoint so every column lands with the correct type in Power BI or Excel — no more relying on sampling-based inference.

How to Connect Supabase as a Destination in Kondado

Step-by-step guide to configure Supabase as a PostgreSQL destination in Kondado, including IPv4 setup, Session Pooler, and credentials.

Kondado vs Supermetrics: Which Tool to Choose?

Comparison between Kondado and Supermetrics for marketing teams, agencies and ERP-driven operations. Data sources, destinations, billing and support.

5 Supermetrics Alternatives for Marketing Agencies in 2026

Compare 5 Supermetrics alternatives for marketing agencies in 2026: Kondado, Windsor.ai, PorterMetrics, Power My Analytics, and Funnel.io. Pricing, data sources, and how to choose.

How to Use Power Query in Excel with Via Kondado

Guide to connect Via Kondado to Excel Desktop using Power Query. Import integrated data directly into your spreadsheets with automatic refresh.

Kondado Plan vs Via Kondado — Which Limit Was Reached?

Understand the difference between Kondado Plan alerts (records/pipelines) and Via Kondado limits (accesses/cells) — and how to tell which one triggered your alert.

Mercado Libre Report Power BI

Complete guide to the Mercado Libre Report in Power BI by Kondado

BigQuery: How to Enable Billing (Error 403)

How to fix the 403 Billing error when using BigQuery as a destination in Kondado. Step-by-step guide to enable billing on your Google Cloud project.

Via Kondado: KSQL Reference

KSQL is Kondado's JSON-based query language for Via Kondado. This reference covers the complete syntax including filters, aggregations, JOINs, transformations, and more.

RD Station CRM Looker Studio Report

Connect your RD Station CRM data to Looker Studio for comprehensive sales analytics including deals, tasks, and sales performance metrics.

RD Station CRM Power BI Report

Connect your RD Station CRM data to Power BI for comprehensive sales analytics including deals, tasks, and sales performance metrics.

Mercado Libre Report Looker Studio

Complete guide to the Mercado Livre Report on Looker Studio by Kondado

Common Connector Questions Guide

A comprehensive guide covering the most common questions and troubleshooting tips for Kondado's main connectors including Facebook, Google Ads, Google Analytics, Instagram, LinkedIn, and RD Station.

How to Add a Kondado Table to Looker Studio

This step-by-step guide explains how to add Kondado data to Looker Studio for pipelines using the Via Kondado destination. Learn how to obtain the table URL from Kondado and configure it as a data source in Looker Studio.

Temporary Power BI adjustment for uninterrupted report access

Learn how to apply a temporary adjustment in Power BI Desktop to continue viewing reports normally without the corporate authentication requirement.

Pipelines

How to run, monitor, and duplicate Pipelines using the API.

Parent Pipelines

How to list available Pipeline types for a given source using the API.

Parent Collections

How to list available sources and destinations that can be created using the API.

Models

Learn how to check the execution and operational status of a model using its model_id.

Logs

How to retrieve and paginate execution logs for Pipelines and models using the API.

Invitations to Add Sources and Destinations

How to create secure invitations via the API to allow temporary users to add sources or destinations without granting account access.

Getting Started with the Kondado API

Overview of the Kondado API, including base URL, authentication using access tokens, and request rate limits.

Collection guests

Allows you to securely invite someone to configure a data source or destination in your Kondado account, with access limited exclusively to the setup process.

X Ads

X Ads connector documentation

Notifications

Kondado notifications alert users about important events in their environment, such as pipeline failures, report completions, and plan limit warnings. General notifications appear in the alert bell, while focused notifications show only alerts related to the specific pipeline, model, or destination being viewed, helping users quickly identify issues and take action.