profile_id

text

[en] Id of the advertising account (profile) the row came from.

    Metadata: Advertising accounts (profiles) > > profile_id

advertiser_id

text

[en] DSP advertiser id of the report.

    Metadata: Amazon DSP - advertisers > > advertiser_id

date

date

[en] Row day; for week/month, the first day of the period (account time zone).

profile_name

text

[en] Advertising account (profile) name.

country_code

text

[en] Account marketplace country (e.g. BR, US).

currency_code

text

[en] Currency in which the row's cost and sales are expressed.

third_party_fees

float

[en] Sum of third-party fees (verification, measurement, data). Amazon column: 3PFees.

third_party_pre_bid_fee

float

[en] Third-party pre-bid filtering fee (brand safety). Amazon column: 3PPreBidFee.

third_party_pre_bid_fee_double_verify

float

[en] Third-party pre-bid filtering fee (Double Verify). Amazon column: 3PPreBidFeeDoubleVerify.

third_party_pre_bid_fee_integral_ad_science

float

[en] Third-party pre-bid filtering fee (Integral Ad Science). Amazon column: 3PPreBidFeeIntegralAdScience.

third_party_pre_bid_fee_oracle_data_cloud

float

[en] Third-party pre-bid filtering fee (Oracle Data Cloud). Amazon column: 3PPreBidFeeOracleDataCloud.

third_party_pre_bid_fee_pixalate

float

[en] Third-party pre-bid filtering fee (Pixalate). Amazon column: 3PPreBidFeePixalate.

third_party_fee_automotive

float

[en] Third-party fee (Automotive). Amazon column: 3pFeeAutomotive.

third_party_fee_automotive_absorbed

float

[en] Third-party fee (Automotive), absorbed by Amazon (not charged). Amazon column: 3pFeeAutomotiveAbsorbed.

third_party_fee_cpm1

float

[en] Third-party fee (CPM1). Amazon column: 3pFeeCPM1.

third_party_fee_cpm1_absorbed

float

[en] Third-party fee (CPM1), absorbed by Amazon (not charged). Amazon column: 3pFeeCPM1Absorbed.

third_party_fee_cpm2

float

[en] Third-party fee (CPM2). Amazon column: 3pFeeCPM2.

third_party_fee_cpm2_absorbed

float

[en] Third-party fee (CPM2), absorbed by Amazon (not charged). Amazon column: 3pFeeCPM2Absorbed.

third_party_fee_cpm3

float

[en] Third-party fee (CPM3). Amazon column: 3pFeeCPM3.

third_party_fee_cpm3_absorbed

float

[en] Third-party fee (CPM3), absorbed by Amazon (not charged). Amazon column: 3pFeeCPM3Absorbed.

third_party_fee_com_score

float

[en] Third-party fee (Com Score). Amazon column: 3pFeeComScore.

third_party_fee_com_score_absorbed

float

[en] Third-party fee (Com Score), absorbed by Amazon (not charged). Amazon column: 3pFeeComScoreAbsorbed.

third_party_fee_double_verify

float

[en] Third-party fee (Double Verify). Amazon column: 3pFeeDoubleVerify.

third_party_fee_double_verify_absorbed

float

[en] Third-party fee (Double Verify), absorbed by Amazon (not charged). Amazon column: 3pFeeDoubleVerifyAbsorbed.

third_party_fee_doubleclick_campaign_manager

float

[en] Third-party fee (Doubleclick Campaign Manager). Amazon column: 3pFeeDoubleclickCampaignManager.

third_party_fee_doubleclick_campaign_manager_absorbed

float

[en] Third-party fee (Doubleclick Campaign Manager), absorbed by Amazon (not charged). Amazon column: 3pFeeDoubleclickCampaignManagerAbsorbed.

third_party_fee_integral_ad_science

float

[en] Third-party fee (Integral Ad Science). Amazon column: 3pFeeIntegralAdScience.

third_party_fee_integral_ad_science_absorbed

float

[en] Third-party fee (Integral Ad Science), absorbed by Amazon (not charged). Amazon column: 3pFeeIntegralAdScienceAbsorbed.

new_to_brand_ecpp

float

[en] Effective cost: cost ÷ purchases from new-to-brand customers, with no purchase from the brand in the last 12 months. Amazon column: NewToBrandECPP.

roas

float

[en] ROAS: attributed sales ÷ cost. Amazon column: ROAS.

add_to_cart

int

[en] Add-to-cart events. Amazon column: addToCart.

add_to_cart_brand_halo

int

[en] Add-to-cart events of other products of the same brand, halo effect, not the advertised one. Amazon column: addToCartBrandHalo.

add_to_cart_brand_halo_clicks

int

[en] Add-to-cart events of other products of the same brand, halo effect, not the advertised one (click attribution). Amazon column: addToCartBrandHaloClicks.

add_to_cart_brand_halo_views

int

[en] Add-to-cart events of other products of the same brand, halo effect, not the advertised one (view attribution: ad seen, not clicked). Amazon column: addToCartBrandHaloViews.

add_to_cart_clicks

int

[en] Add-to-cart events (click attribution). Amazon column: addToCartClicks.

add_to_cart_rate

float

[en] Add-to-cart events ÷ impressions (rate). Amazon column: addToCartRate.

add_to_cart_views

int

[en] Add-to-cart events (view attribution: ad seen, not clicked). Amazon column: addToCartViews.

add_to_list

int

[en] Add-to-list events. Amazon column: addToList.

add_to_list_brand_halo

int

[en] Add-to-list events of other products of the same brand, halo effect, not the advertised one. Amazon column: addToListBrandHalo.

add_to_list_brand_halo_clicks

int

[en] Add-to-list events of other products of the same brand, halo effect, not the advertised one (click attribution). Amazon column: addToListBrandHaloClicks.

add_to_list_brand_halo_views

int

[en] Add-to-list events of other products of the same brand, halo effect, not the advertised one (view attribution: ad seen, not clicked). Amazon column: addToListBrandHaloViews.

add_to_list_clicks

int

[en] Add-to-list events (click attribution). Amazon column: addToListClicks.

add_to_list_rate

float

[en] Add-to-list events ÷ impressions (rate). Amazon column: addToListRate.

add_to_list_views

int

[en] Add-to-list events (view attribution: ad seen, not clicked). Amazon column: addToListViews.

add_to_shopping_cart

float

[en] Add-to-cart events on the advertiser site. Amazon column: addToShoppingCart.

add_to_shopping_cart_cpa

text

[en] Cost ÷ add-to-cart events on the advertiser site (cost per acquisition, CPA). Amazon column: addToShoppingCartCPA.

add_to_shopping_cart_cvr

float

[en] Add-to-cart events on the advertiser site ÷ clicks (conversion rate). Amazon column: addToShoppingCartCVR.

add_to_shopping_cart_clicks

int

[en] Add-to-cart events on the advertiser site (click attribution). Amazon column: addToShoppingCartClicks.

add_to_shopping_cart_value_average

text

[en] Average value reported on add-to-cart events on the advertiser site. Amazon column: addToShoppingCartValueAverage.

add_to_shopping_cart_value_sum

float

[en] Sum of the value reported on add-to-cart events on the advertiser site. Amazon column: addToShoppingCartValueSum.

add_to_shopping_cart_views

int

[en] Add-to-cart events on the advertiser site (view attribution: ad seen, not clicked). Amazon column: addToShoppingCartViews.

add_to_watchlist

int

[en] Add-to-watchlist events (Prime Video). Amazon column: addToWatchlist.

add_to_watchlist_clicks

int

[en] Add-to-watchlist events (Prime Video) (click attribution). Amazon column: addToWatchlistClicks.

add_to_watchlist_rate

float

[en] Add-to-watchlist events (Prime Video) ÷ impressions (rate). Amazon column: addToWatchlistRate.

add_to_watchlist_views

int

[en] Add-to-watchlist events (Prime Video) (view attribution: ad seen, not clicked). Amazon column: addToWatchlistViews.

advertiser_country

text

[en] DSP advertiser country. Amazon column: advertiserCountry.

advertiser_name

text

[en] Name of the DSP advertiser. Amazon column: advertiserName.

advertiser_timezone

text

[en] DSP advertiser time zone. Amazon column: advertiserTimezone.

agency_fee

float

[en] Agency fee charged in DSP. Amazon column: agencyFee.

alexa_skill_enable

int

[en] Alexa skill enables. Amazon column: alexaSkillEnable.

alexa_skill_enable_clicks

int

[en] Alexa skill enables (click attribution). Amazon column: alexaSkillEnableClicks.

alexa_skill_enable_rate

float

[en] Alexa skill enables ÷ impressions (rate). Amazon column: alexaSkillEnableRate.

alexa_skill_enable_views

int

[en] Alexa skill enables (view attribution: ad seen, not clicked). Amazon column: alexaSkillEnableViews.

amazon_dsp_audience_fee

float

[en] Amazon DSP audience fee. Amazon column: amazonDSPAudienceFee.

amazon_dsp_console_fee

float

[en] Amazon DSP console (platform) fee. Amazon column: amazonDSPConsoleFee.

app_store_first_opens

int

[en] First app opens (Amazon Appstore). Amazon column: appStoreFirstOpens.

app_store_first_opens_clicks

int

[en] First app opens (Amazon Appstore) (click attribution). Amazon column: appStoreFirstOpensClicks.

app_store_first_opens_rate

float

[en] First app opens (Amazon Appstore) ÷ impressions (rate). Amazon column: appStoreFirstOpensRate.

app_store_first_opens_views

int

[en] First app opens (Amazon Appstore) (view attribution: ad seen, not clicked). Amazon column: appStoreFirstOpensViews.

app_store_first_session_hours

float

[en] First-session hours in the app (Amazon Appstore). Amazon column: appStoreFirstSessionHours.

app_store_first_session_hours_clicks

float

[en] First-session hours in the app (Amazon Appstore) (click attribution). Amazon column: appStoreFirstSessionHoursClicks.

app_store_first_session_hours_views

float

[en] First-session hours in the app (Amazon Appstore) (view attribution: ad seen, not clicked). Amazon column: appStoreFirstSessionHoursViews.

app_store_opens

int

[en] App opens (Amazon Appstore). Amazon column: appStoreOpens.

app_store_opens_clicks

int

[en] App opens (Amazon Appstore) (click attribution). Amazon column: appStoreOpensClicks.

app_store_opens_rate

float

[en] App opens (Amazon Appstore) ÷ impressions (rate). Amazon column: appStoreOpensRate.

app_store_opens_views

int

[en] App opens (Amazon Appstore) (view attribution: ad seen, not clicked). Amazon column: appStoreOpensViews.

app_store_usage_hours

float

[en] App usage hours (Amazon Appstore). Amazon column: appStoreUsageHours.

app_store_usage_hours_clicks

float

[en] App usage hours (Amazon Appstore) (click attribution). Amazon column: appStoreUsageHoursClicks.

app_store_usage_hours_views

float

[en] App usage hours (Amazon Appstore) (view attribution: ad seen, not clicked). Amazon column: appStoreUsageHoursViews.

app_subscription_cost

text

[en] Cost per app subscription. Amazon column: appSubscriptionCost.

app_subscription_free_trial_cost

text

[en] Cost per app free-trial subscription. Amazon column: appSubscriptionFreeTrialCost.

app_subscription_sign_up

int

[en] App subscription sign-ups. Amazon column: appSubscriptionSignUp.

app_subscription_sign_up_clicks

int

[en] App subscription sign-ups (click attribution). Amazon column: appSubscriptionSignUpClicks.

app_subscription_sign_up_free_trial

int

[en] App free-trial subscription sign-ups. Amazon column: appSubscriptionSignUpFreeTrial.

app_subscription_sign_up_free_trial_clicks

int

[en] App free-trial subscription sign-ups (click attribution). Amazon column: appSubscriptionSignUpFreeTrialClicks.

app_subscription_sign_up_free_trial_rate

float

[en] App free-trial subscription sign-ups ÷ impressions (rate). Amazon column: appSubscriptionSignUpFreeTrialRate.

app_subscription_sign_up_free_trial_views

int

[en] App free-trial subscription sign-ups (view attribution: ad seen, not clicked). Amazon column: appSubscriptionSignUpFreeTrialViews.

app_subscription_sign_up_paid

int

[en] Paid app subscription sign-ups. Amazon column: appSubscriptionSignUpPaid.

app_subscription_sign_up_paid_clicks

int

[en] Paid app subscription sign-ups (click attribution). Amazon column: appSubscriptionSignUpPaidClicks.

app_subscription_sign_up_paid_cost

text

[en] Cost per paid app subscription. Amazon column: appSubscriptionSignUpPaidCost.

app_subscription_sign_up_paid_rate

float

[en] Paid app subscription sign-ups ÷ impressions (rate). Amazon column: appSubscriptionSignUpPaidRate.

app_subscription_sign_up_paid_views

int

[en] Paid app subscription sign-ups (view attribution: ad seen, not clicked). Amazon column: appSubscriptionSignUpPaidViews.

app_subscription_sign_up_rate

float

[en] App subscription sign-ups ÷ impressions (rate). Amazon column: appSubscriptionSignUpRate.

app_subscription_sign_up_views

int

[en] App subscription sign-ups (view attribution: ad seen, not clicked). Amazon column: appSubscriptionSignUpViews.

application

int

[en] Application conversions. Amazon column: application.

application_cpa

text

[en] Cost ÷ application conversions (cost per acquisition, CPA). Amazon column: applicationCPA.

application_cvr

float

[en] Application conversions ÷ clicks (conversion rate). Amazon column: applicationCVR.

application_clicks

int

[en] Application conversions (click attribution). Amazon column: applicationClicks.

application_value_average

text

[en] Average value reported on application conversions. Amazon column: applicationValueAverage.

application_value_sum

float

[en] Sum of the value reported on application conversions. Amazon column: applicationValueSum.

application_views

int

[en] Application conversions (view attribution: ad seen, not clicked). Amazon column: applicationViews.

asin

text

[en] Product ASIN. Amazon column: asin.

audio_ad_companion_banner_clicks

int

[en] Audio ad: companion banner clicks. Amazon column: audioAdCompanionBannerClicks.

audio_ad_companion_banner_views

int

[en] Audio ad: companion banner views. Amazon column: audioAdCompanionBannerViews.

audio_ad_completion_rate

float

[en] Audio ad: completion rate (complete ÷ starts). Amazon column: audioAdCompletionRate.

audio_ad_completions

int

[en] Audio ad: complete plays. Amazon column: audioAdCompletions.

audio_ad_first_quartile

int

[en] Audio ad: plays to 25%. Amazon column: audioAdFirstQuartile.

audio_ad_midpoint

int

[en] Audio ad: plays to 50%. Amazon column: audioAdMidpoint.

audio_ad_mute

int

[en] Audio ad: mutes. Amazon column: audioAdMute.

audio_ad_pause

int

[en] Audio ad: pauses. Amazon column: audioAdPause.

audio_ad_progression

int

[en] Audio ad: progression events. Amazon column: audioAdProgression.

audio_ad_resume

float

[en] Audio ad: resumes. Amazon column: audioAdResume.

audio_ad_rewind

int

[en] Audio ad: rewinds. Amazon column: audioAdRewind.

audio_ad_skip

int

[en] Audio ad: skips. Amazon column: audioAdSkip.

audio_ad_start

int

[en] Audio ad: starts. Amazon column: audioAdStart.

audio_ad_third_quartile

int

[en] Audio ad: plays to 75%. Amazon column: audioAdThirdQuartile.

audio_ad_unmute

int

[en] Audio ad: unmutes. Amazon column: audioAdUnmute.

audio_ad_views

int

[en] Audio ad: views. Amazon column: audioAdViews.

average_cost_per_click_to_apply

text

[en] Average cost per click-to-apply. Amazon column: averageCostPerClickToApply.

average_cost_per_kindle_detail_page_view

text

[en] Average cost per Kindle detail page view. Amazon column: averageCostPerKindleDetailPageView.

brand_name

text

[en] Brand name. Amazon column: brandName.

brand_search_rate

float

[en] Brand searches ÷ impressions. Amazon column: brandSearchRate.

brand_searches

int

[en] Brand searches on Amazon. Amazon column: brandSearches.

brand_searches_clicks

int

[en] Brand searches on Amazon (click attribution). Amazon column: brandSearchesClicks.

brand_searches_views

int

[en] Brand searches on Amazon (view attribution: ad seen, not clicked). Amazon column: brandSearchesViews.

browser_name

text

[en] Browser. Amazon column: browserName.

browser_version

text

[en] Browser version. Amazon column: browserVersion.

checkout

int

[en] Checkout conversions. Amazon column: checkout.

checkout_cpa

float

[en] Cost ÷ checkout conversions (cost per acquisition, CPA). Amazon column: checkoutCPA.

checkout_cvr

float

[en] Checkout conversions ÷ clicks (conversion rate). Amazon column: checkoutCVR.

checkout_clicks

int

[en] Checkout conversions (click attribution). Amazon column: checkoutClicks.

checkout_value_average

text

[en] Average value reported on checkout conversions. Amazon column: checkoutValueAverage.

checkout_value_sum

float

[en] Sum of the value reported on checkout conversions. Amazon column: checkoutValueSum.

checkout_views

int

[en] Checkout conversions (view attribution: ad seen, not clicked). Amazon column: checkoutViews.

city

text

[en] City (geo breakdown). Amazon column: city.

click_through_rate

float

[en] Click-through rate (CTR = clicks ÷ impressions). Amazon column: clickThroughRate.

click_to_apply

int

[en] Click-to-apply events. Amazon column: clickToApply.

click_to_apply_brand_halo

int

[en] Click-to-apply events of other products of the same brand, halo effect, not the advertised one. Amazon column: clickToApplyBrandHalo.

click_to_apply_brand_halo_clicks

int

[en] Click-to-apply events of other products of the same brand, halo effect, not the advertised one (click attribution). Amazon column: clickToApplyBrandHaloClicks.

click_to_apply_brand_halo_views

int

[en] Click-to-apply events of other products of the same brand, halo effect, not the advertised one (view attribution: ad seen, not clicked). Amazon column: clickToApplyBrandHaloViews.

click_to_apply_clicks

int

[en] Click-to-apply events (click attribution). Amazon column: clickToApplyClicks.

click_to_apply_conversion_rate

float

[en] Click-to-apply ÷ clicks. Amazon column: clickToApplyConversionRate.

click_to_apply_views

int

[en] Click-to-apply events (view attribution: ad seen, not clicked). Amazon column: clickToApplyViews.

clicks

int

[en] Clicks on the ad. Amazon column: clicks.

combined_ecpp

float

[en] Effective cost: cost ÷ purchases on Amazon + off Amazon. Amazon column: combinedECPP.

combined_erpm

float

[en] Effective revenue per thousand impressions: sales (on Amazon + off Amazon) ÷ impressions × 1000. Amazon column: combinedERPM.

combined_product_sales

float

[en] Sales (value, in the account currency) on Amazon + off Amazon. Amazon column: combinedProductSales.

combined_purchase_rate

float

[en] Purchases (on Amazon + off Amazon) ÷ impressions (rate). Amazon column: combinedPurchaseRate.

combined_purchases

int

[en] Purchases on Amazon + off Amazon. Amazon column: combinedPurchases.

combined_purchases_clicks

int

[en] Purchases on Amazon + off Amazon (click attribution). Amazon column: combinedPurchasesClicks.

combined_purchases_views

int

[en] Purchases on Amazon + off Amazon (view attribution: ad seen, not clicked). Amazon column: combinedPurchasesViews.

combined_roas

float

[en] ROAS: sales (on Amazon + off Amazon) ÷ cost. Amazon column: combinedROAS.

combined_units_sold

int

[en] Units sold on Amazon + off Amazon. Amazon column: combinedUnitsSold.

contact

int

[en] Contact conversions. Amazon column: contact.

contact_cpa

float

[en] Cost ÷ contact conversions (cost per acquisition, CPA). Amazon column: contactCPA.

contact_cvr

float

[en] Contact conversions ÷ clicks (conversion rate). Amazon column: contactCVR.

contact_clicks

int

[en] Contact conversions (click attribution). Amazon column: contactClicks.

contact_value_average

text

[en] Average value reported on contact conversions. Amazon column: contactValueAverage.

contact_value_sum

float

[en] Sum of the value reported on contact conversions. Amazon column: contactValueSum.

contact_views

int

[en] Contact conversions (view attribution: ad seen, not clicked). Amazon column: contactViews.

conversion_type

text

[en] Row conversion type. Amazon column: conversionType.

country

text

[en] Country (geo breakdown). Amazon column: country.

creative_ad_id

text

[en] Id of the creative ad (text). Amazon column: creativeAdId.

creative_id

text

[en] Id of the creative (text). Amazon column: creativeId.

creative_language

text

[en] Creative language. Amazon column: creativeLanguage.

creative_name

text

[en] Name of the creative. Amazon column: creativeName.

creative_size

text

[en] Creative size. Amazon column: creativeSize.

creative_type

text

[en] Creative type. Amazon column: creativeType.

creative_weight

text

[en] Creative rotation weight. Amazon column: creativeWeight.

detail_page_view_brand_halo

int

[en] Product detail page views of other products of the same brand, halo effect, not the advertised one. Amazon column: detailPageViewBrandHalo.

detail_page_view_brand_halo_clicks

int

[en] Product detail page views of other products of the same brand, halo effect, not the advertised one (click attribution). Amazon column: detailPageViewBrandHaloClicks.

detail_page_view_brand_halo_views

int

[en] Product detail page views of other products of the same brand, halo effect, not the advertised one (view attribution: ad seen, not clicked). Amazon column: detailPageViewBrandHaloViews.

detail_page_view_clicks

int

[en] Product detail page views (click attribution). Amazon column: detailPageViewClicks.

detail_page_view_rate

float

[en] Product detail page views ÷ impressions (rate). Amazon column: detailPageViewRate.

detail_page_view_rate_promoted_clicks

float

[en] Click-attributed detail page views of the promoted product ÷ clicks. Amazon column: detailPageViewRatePromotedClicks.

detail_page_view_views

int

[en] Product detail page views (view attribution: ad seen, not clicked). Amazon column: detailPageViewViews.

detail_page_views

int

[en] Product detail page views. Amazon column: detailPageViews.

device_name

text

[en] Device type. Amazon column: deviceName.

dma_code

text

[en] DMA (US market area) code. Amazon column: dmaCode.

dma_name

text

[en] DMA (US market area) name. Amazon column: dmaName.

downloaded_video_play_rate

float

[en] Downloaded video plays (Prime Video) ÷ impressions (rate). Amazon column: downloadedVideoPlayRate.

downloaded_video_plays

int

[en] Downloaded video plays (Prime Video). Amazon column: downloadedVideoPlays.

downloaded_video_plays_clicks

int

[en] Downloaded video plays (Prime Video) (click attribution). Amazon column: downloadedVideoPlaysClicks.

downloaded_video_plays_views

int

[en] Downloaded video plays (Prime Video) (view attribution: ad seen, not clicked). Amazon column: downloadedVideoPlaysViews.

e_cp_add_to_cart

float

[en] Effective cost: cost ÷ add-to-cart events. Amazon column: eCPAddToCart.

e_cp_add_to_list

float

[en] Effective cost: cost ÷ add-to-list events. Amazon column: eCPAddToList.

e_cp_add_to_watchlist

text

[en] Effective cost: cost ÷ add-to-watchlist events (Prime Video). Amazon column: eCPAddToWatchlist.

e_cp_alexa_skill_enable

text

[en] Effective cost: cost ÷ Alexa skill enables. Amazon column: eCPAlexaSkillEnable.

e_cp_app_store_first_opens

text

[en] Effective cost: cost ÷ first app opens (Amazon Appstore). Amazon column: eCPAppStoreFirstOpens.

e_cp_app_store_opens

text

[en] Effective cost: cost ÷ app opens (Amazon Appstore). Amazon column: eCPAppStoreOpens.

e_cp_audio_ad_completion

text

[en] Effective cost: cost ÷ audio ad completions. Amazon column: eCPAudioAdCompletion.

e_cp_brand_search

float

[en] Effective cost: cost ÷ brand searches on Amazon. Amazon column: eCPBrandSearch.

e_cpc

float

[en] Effective cost per click (total cost ÷ clicks). Amazon column: eCPC.

e_cp_detail_page_view

float

[en] Effective cost: cost ÷ product detail page views. Amazon column: eCPDetailPageView.

e_cp_downloaded_video_plays

text

[en] Effective cost: cost ÷ downloaded video plays (Prime Video). Amazon column: eCPDownloadedVideoPlays.

e_cp_free_trial_subscription_signup

text

[en] Effective cost: cost ÷ free-trial subscription sign-ups. Amazon column: eCPFreeTrialSubscriptionSignup.

e_cpm

float

[en] Effective cost per thousand impressions (total cost ÷ impressions × 1000). Amazon column: eCPM.

e_cpp

float

[en] Effective cost: cost ÷ purchases. Amazon column: eCPP.

e_cp_paid_subscription_signup

text

[en] Effective cost: cost ÷ paid subscription sign-ups. Amazon column: eCPPaidSubscriptionSignup.

e_cp_play_trailer

text

[en] Effective cost: cost ÷ trailer plays (Prime Video). Amazon column: eCPPlayTrailer.

e_cp_product_review_page_visit

float

[en] Effective cost: cost ÷ product review page visits. Amazon column: eCPProductReviewPageVisit.

e_cp_rental

text

[en] Effective cost: cost ÷ video rentals (Prime Video). Amazon column: eCPRental.

e_cp_skill_invocation

text

[en] Effective cost: cost ÷ Alexa skill invocations. Amazon column: eCPSkillInvocation.

e_cp_subscription_signup

text

[en] Effective cost: cost ÷ subscription sign-ups. Amazon column: eCPSubscriptionSignup.

e_cp_video_ad_completion

text

[en] Effective cost: cost ÷ video ad completions. Amazon column: eCPVideoAdCompletion.

e_cp_video_download

text

[en] Effective cost: cost ÷ video downloads (Prime Video). Amazon column: eCPVideoDownload.

e_cp_video_stream

text

[en] Effective cost: cost ÷ video streams (Prime Video). Amazon column: eCPVideoStream.

e_c_pnew_subscribe_and_save

float

[en] Effective cost: cost ÷ new Subscribe & Save subscriptions. Amazon column: eCPnewSubscribeAndSave.

e_rpm

float

[en] Effective revenue per thousand impressions (sales ÷ impressions × 1000). Amazon column: eRPM.

effective_cost_per_detail_page_view_promoted_clicks

float

[en] Effective cost per click-attributed detail page view of the promoted product. Amazon column: effectiveCostPerDetailPageViewPromotedClicks.

effective_cost_per_purchase_promoted_clicks

float

[en] Effective cost per click-attributed purchase of the promoted product. Amazon column: effectiveCostPerPurchasePromotedClicks.

effective_cost_per_skill_invocation

text

[en] Effective cost per Alexa skill invocation. Amazon column: effectiveCostPerSkillInvocation.

eink_detail_page_view

int

[en] Kindle e-ink detail page views. Amazon column: einkDetailPageView.

eink_detail_page_view_brand_halo

int

[en] Kindle e-ink detail page views of other products of the same brand, halo effect, not the advertised one. Amazon column: einkDetailPageViewBrandHalo.

eink_detail_page_view_brand_halo_clicks

int

[en] Kindle e-ink detail page views of other products of the same brand, halo effect, not the advertised one (click attribution). Amazon column: einkDetailPageViewBrandHaloClicks.

eink_detail_page_view_brand_halo_views

int

[en] Kindle e-ink detail page views of other products of the same brand, halo effect, not the advertised one (view attribution: ad seen, not clicked). Amazon column: einkDetailPageViewBrandHaloViews.

eink_detail_page_view_clicks

int

[en] Kindle e-ink detail page views (click attribution). Amazon column: einkDetailPageViewClicks.

eink_detail_page_view_views

int

[en] Kindle e-ink detail page views (view attribution: ad seen, not clicked). Amazon column: einkDetailPageViewViews.

entity_id

text

[en] Entity (DSP account) id. Amazon column: entityId.

environment_name

text

[en] Environment (web, app). Amazon column: environmentName.

featured_asin

text

[en] ASIN featured in the creative. Amazon column: featuredAsin.

flight_budget

float

[en] Flight (delivery period) budget. Amazon column: flightBudget.

flight_end_date

text

[en] Flight end. Amazon column: flightEndDate.

flight_id

text

[en] Id of the flight (DSP delivery period) (text). Amazon column: flightId.

flight_name

text

[en] Name of the flight (DSP delivery period). Amazon column: flightName.

flight_start_date

text

[en] Flight start. Amazon column: flightStartDate.

free_trial_subscription_signup_clicks

int

[en] Free-trial subscription sign-ups (click attribution). Amazon column: freeTrialSubscriptionSignupClicks.

free_trial_subscription_signup_rate

float

[en] Free-trial subscription sign-ups ÷ impressions (rate). Amazon column: freeTrialSubscriptionSignupRate.

free_trial_subscription_signup_views

int

[en] Free-trial subscription sign-ups (view attribution: ad seen, not clicked). Amazon column: freeTrialSubscriptionSignupViews.

free_trial_subscription_signups

int

[en] Free-trial subscription sign-ups. Amazon column: freeTrialSubscriptionSignups.

frequency_average

float

[en] Average frequency: impressions ÷ reach. Amazon column: frequencyAverage.

gross_click_throughs

int

[en] Gross clicks, before filtering invalid traffic. Amazon column: grossClickThroughs.

gross_impressions

int

[en] Gross impressions, before filtering invalid traffic. Amazon column: grossImpressions.

household_frequency_average

float

[en] Average frequency per household. Amazon column: householdFrequencyAverage.

household_reach

int

[en] Unique households reached. Amazon column: householdReach.

impression_frequency_average

float

[en] Average frequency: impressions ÷ reach. Amazon column: impressionFrequencyAverage.

impressions

int

[en] Impressions: times the ad was shown. Amazon column: impressions.

interactive_impressions

int

[en] Interactive creative impressions. Amazon column: interactiveImpressions.

interval_end

text

[en] End of the interval Amazon split the period into (DSP week/month). Amazon column: intervalEnd.

interval_start

text

[en] Start of the interval Amazon split the period into (DSP week/month). Amazon column: intervalStart.

invalid_click_through_rate

float

[en] Invalid clicks ÷ gross clicks. Amazon column: invalidClickThroughRate.

invalid_click_throughs

int

[en] Clicks discarded as invalid traffic (not billed). Amazon column: invalidClickThroughs.

invalid_impression_rate

float

[en] Invalid impressions ÷ gross impressions. Amazon column: invalidImpressionRate.

invalid_impressions

int

[en] Impressions discarded as invalid traffic (not billed). Amazon column: invalidImpressions.

kindle_detail_page_view

int

[en] Kindle detail page views. Amazon column: kindleDetailPageView.

kindle_detail_page_view_clicks

int

[en] Kindle detail page views (click attribution). Amazon column: kindleDetailPageViewClicks.

kindle_detail_page_view_rate

float

[en] Kindle detail page views ÷ impressions (rate). Amazon column: kindleDetailPageViewRate.

kindle_detail_page_view_views

int

[en] Kindle detail page views (view attribution: ad seen, not clicked). Amazon column: kindleDetailPageViewViews.

kindle_edition_normalized_pages_read

int

[en] Kindle Unlimited pages read (KENP). Amazon column: kindleEditionNormalizedPagesRead.

kindle_edition_normalized_pages_read_from_clicks

int

[en] Kindle Unlimited pages read (KENP) (click attribution). Amazon column: kindleEditionNormalizedPagesReadFromClicks.

kindle_edition_normalized_pages_read_from_views

int

[en] Kindle Unlimited pages read (KENP) (view attribution: ad seen, not clicked). Amazon column: kindleEditionNormalizedPagesReadFromViews.

lead

int

[en] Leads. Amazon column: lead.

lead_cpa

float

[en] Cost ÷ leads (cost per acquisition, CPA). Amazon column: leadCPA.

lead_cvr

float

[en] Leads ÷ clicks (conversion rate). Amazon column: leadCVR.

lead_clicks

int

[en] Leads (click attribution). Amazon column: leadClicks.

lead_value_average

text

[en] Average value reported on leads. Amazon column: leadValueAverage.

lead_value_sum

float

[en] Sum of the value reported on leads. Amazon column: leadValueSum.

lead_views

int

[en] Leads (view attribution: ad seen, not clicked). Amazon column: leadViews.

line_item_approval_status

text

[en] Line item approval status. Amazon column: lineItemApprovalStatus.

line_item_budget

float

[en] Line item budget. Amazon column: lineItemBudget.

line_item_budget_cap

text

[en] Line item budget cap. Amazon column: lineItemBudgetCap.

line_item_comment

text

[en] Line item comment. Amazon column: lineItemComment.

line_item_comments

text

[en] Line item comments. Amazon column: lineItemComments.

line_item_end_date

text

[en] Line item end. Amazon column: lineItemEndDate.

line_item_external_id

text

[en] Line item external id. Amazon column: lineItemExternalId.

line_item_id

text

[en] Id of the line item (DSP) (text). Amazon column: lineItemId.

line_item_language_targeting

text

[en] Languages targeted by the line item. Amazon column: lineItemLanguageTargeting.

line_item_name

text

[en] Name of the line item (DSP). Amazon column: lineItemName.

line_item_start_date

text

[en] Line item start. Amazon column: lineItemStartDate.

line_item_status

text

[en] Status of the line item (DSP). Amazon column: lineItemStatus.

line_item_type

text

[en] Line item type (display, video, audio...). Amazon column: lineItemType.

long_term_roas

float

[en] Long-term ROAS: long-term sales ÷ cost. Amazon column: longTermROAS.

long_term_sales

float

[en] Long-term sales: sales attributed within 12 months (Sponsored Brands). Amazon column: longTermSales.

managed_service_fee

float

[en] Amazon managed service fee. Amazon column: managedServiceFee.

marketplace

text

[en] Amazon marketplace. Amazon column: marketplace.

master_clicks

int

[en] Clicks on the master creative. Amazon column: masterClicks.

master_impressions

int

[en] Impressions of the master creative in an ad with companions. Amazon column: masterImpressions.

measurable_impressions

int

[en] Impressions where viewability could be measured. Amazon column: measurableImpressions.

measurable_rate

float

[en] Measurable impressions ÷ impressions. Amazon column: measurableRate.

mobile_app_first_start_average

text

[en] Average value of mobile app first starts. Amazon column: mobileAppFirstStartAverage.

mobile_app_first_start_cpa

text

[en] Cost ÷ mobile app first starts (cost per acquisition, CPA). Amazon column: mobileAppFirstStartCPA.

mobile_app_first_start_cvr

float

[en] Mobile app first starts ÷ clicks (conversion rate). Amazon column: mobileAppFirstStartCVR.

mobile_app_first_start_clicks

int

[en] Mobile app first starts (click attribution). Amazon column: mobileAppFirstStartClicks.

mobile_app_first_start_sum

float

[en] Sum of the value of mobile app first starts. Amazon column: mobileAppFirstStartSum.

mobile_app_first_start_views

int

[en] Mobile app first starts (view attribution: ad seen, not clicked). Amazon column: mobileAppFirstStartViews.

mobile_app_first_starts

int

[en] Mobile app first starts. Amazon column: mobileAppFirstStarts.

multi_touch_purchases

int

[en] Purchases with multi-touch attribution, credit split across the ads on the path to purchase. Amazon column: multiTouchPurchases.

multi_touch_purchases_clicks

int

[en] Purchases with multi-touch attribution, credit split across the ads on the path to purchase (click attribution). Amazon column: multiTouchPurchasesClicks.

multi_touch_purchases_views

int

[en] Purchases with multi-touch attribution, credit split across the ads on the path to purchase (view attribution: ad seen, not clicked). Amazon column: multiTouchPurchasesViews.

multi_touch_sales

float

[en] Sales (value, in the account currency) with multi-touch attribution, credit split across the ads on the path to purchase. Amazon column: multiTouchSales.

multi_touch_total_purchase_rate

float

[en] Purchases (with multi-touch attribution, credit split across the ads on the path to purchase; in total: advertised product + other products of the same brand) ÷ impressions (rate). Amazon column: multiTouchTotalPurchaseRate.

multi_touch_total_purchases

int

[en] Purchases with multi-touch attribution, credit split across the ads on the path to purchase, in total: advertised product + other products of the same brand. Amazon column: multiTouchTotalPurchases.

multi_touch_total_purchases_clicks

int

[en] Purchases with multi-touch attribution, credit split across the ads on the path to purchase, in total: advertised product + other products of the same brand (click attribution). Amazon column: multiTouchTotalPurchasesClicks.

multi_touch_total_purchases_views

int

[en] Purchases with multi-touch attribution, credit split across the ads on the path to purchase, in total: advertised product + other products of the same brand (view attribution: ad seen, not clicked). Amazon column: multiTouchTotalPurchasesViews.

multi_touch_total_sales

float

[en] Sales (value, in the account currency) with multi-touch attribution, credit split across the ads on the path to purchase, in total: advertised product + other products of the same brand. Amazon column: multiTouchTotalSales.

multi_touch_total_units_sold

int

[en] Units sold with multi-touch attribution, credit split across the ads on the path to purchase, in total: advertised product + other products of the same brand. Amazon column: multiTouchTotalUnitsSold.

multi_touch_units_sold

int

[en] Units sold with multi-touch attribution, credit split across the ads on the path to purchase. Amazon column: multiTouchUnitsSold.

new_subscribe_and_save

int

[en] New Subscribe & Save subscriptions. Amazon column: newSubscribeAndSave.

new_subscribe_and_save_brand_halo

int

[en] New Subscribe & Save subscriptions of other products of the same brand, halo effect, not the advertised one. Amazon column: newSubscribeAndSaveBrandHalo.

new_subscribe_and_save_brand_halo_clicks

int

[en] New Subscribe & Save subscriptions of other products of the same brand, halo effect, not the advertised one (click attribution). Amazon column: newSubscribeAndSaveBrandHaloClicks.

new_subscribe_and_save_brand_halo_views

int

[en] New Subscribe & Save subscriptions of other products of the same brand, halo effect, not the advertised one (view attribution: ad seen, not clicked). Amazon column: newSubscribeAndSaveBrandHaloViews.

new_subscribe_and_save_clicks

int

[en] New Subscribe & Save subscriptions (click attribution). Amazon column: newSubscribeAndSaveClicks.

new_subscribe_and_save_rate

float

[en] New Subscribe & Save subscriptions ÷ impressions (rate). Amazon column: newSubscribeAndSaveRate.

new_subscribe_and_save_views

int

[en] New Subscribe & Save subscriptions (view attribution: ad seen, not clicked). Amazon column: newSubscribeAndSaveViews.

new_to_brand_detail_page_view_clicks

int

[en] Product detail page views from new-to-brand customers, with no purchase from the brand in the last 12 months (click attribution). Amazon column: newToBrandDetailPageViewClicks.

new_to_brand_detail_page_view_rate

float

[en] Product detail page views (from new-to-brand customers, with no purchase from the brand in the last 12 months) ÷ impressions (rate). Amazon column: newToBrandDetailPageViewRate.

new_to_brand_detail_page_view_views

int

[en] Product detail page views from new-to-brand customers, with no purchase from the brand in the last 12 months (view attribution: ad seen, not clicked). Amazon column: newToBrandDetailPageViewViews.

new_to_brand_detail_page_views

int

[en] Product detail page views from new-to-brand customers, with no purchase from the brand in the last 12 months. Amazon column: newToBrandDetailPageViews.

new_to_brand_ecp_detail_page_view

float

[en] Effective cost: cost ÷ product detail page views from new-to-brand customers, with no purchase from the brand in the last 12 months. Amazon column: newToBrandECPDetailPageView.

new_to_brand_erpm

float

[en] Effective revenue per thousand impressions: sales (from new-to-brand customers, with no purchase from the brand in the last 12 months) ÷ impressions × 1000. Amazon column: newToBrandERPM.

new_to_brand_product_sales

float

[en] Sales (value, in the account currency) from new-to-brand customers, with no purchase from the brand in the last 12 months. Amazon column: newToBrandProductSales.

new_to_brand_purchase_percentage_brand_halo

float

[en] Share of brand-halo purchases made by new-to-brand customers. Amazon column: newToBrandPurchasePercentageBrandHalo.

new_to_brand_purchase_rate

float

[en] Purchases (from new-to-brand customers, with no purchase from the brand in the last 12 months) ÷ impressions (rate). Amazon column: newToBrandPurchaseRate.

new_to_brand_purchases

int

[en] Purchases from new-to-brand customers, with no purchase from the brand in the last 12 months. Amazon column: newToBrandPurchases.

new_to_brand_purchases_brand_halo

int

[en] Purchases from new-to-brand customers, with no purchase from the brand in the last 12 months, of other products of the same brand, halo effect, not the advertised one. Amazon column: newToBrandPurchasesBrandHalo.

new_to_brand_purchases_brand_halo_clicks

int

[en] Purchases from new-to-brand customers, with no purchase from the brand in the last 12 months, of other products of the same brand, halo effect, not the advertised one (click attribution). Amazon column: newToBrandPurchasesBrandHaloClicks.

new_to_brand_purchases_brand_halo_views

int

[en] Purchases from new-to-brand customers, with no purchase from the brand in the last 12 months, of other products of the same brand, halo effect, not the advertised one (view attribution: ad seen, not clicked). Amazon column: newToBrandPurchasesBrandHaloViews.

new_to_brand_purchases_clicks

int

[en] Purchases from new-to-brand customers, with no purchase from the brand in the last 12 months (click attribution). Amazon column: newToBrandPurchasesClicks.

new_to_brand_purchases_percentage

float

[en] Share of purchases that came from new-to-brand customers, with no purchase from the brand in the last 12 months. Amazon column: newToBrandPurchasesPercentage.

new_to_brand_purchases_views

int

[en] Purchases from new-to-brand customers, with no purchase from the brand in the last 12 months (view attribution: ad seen, not clicked). Amazon column: newToBrandPurchasesViews.

new_to_brand_roas

float

[en] ROAS: sales (from new-to-brand customers, with no purchase from the brand in the last 12 months) ÷ cost. Amazon column: newToBrandROAS.

new_to_brand_sales_brand_halo

float

[en] Sales (value, in the account currency) from new-to-brand customers, with no purchase from the brand in the last 12 months, of other products of the same brand, halo effect, not the advertised one. Amazon column: newToBrandSalesBrandHalo.

new_to_brand_units_sold

int

[en] Units sold from new-to-brand customers, with no purchase from the brand in the last 12 months. Amazon column: newToBrandUnitsSold.

new_to_brand_units_sold_brand_halo

int

[en] Units sold from new-to-brand customers, with no purchase from the brand in the last 12 months, of other products of the same brand, halo effect, not the advertised one. Amazon column: newToBrandUnitsSoldBrandHalo.

notification_clicks

int

[en] Notification clicks. Amazon column: notificationClicks.

notification_opens

int

[en] Notification opens. Amazon column: notificationOpens.

off_amazon_cpa

text

[en] Cost per off-Amazon conversion (cost ÷ off-Amazon conversions). Amazon column: offAmazonCPA.

off_amazon_cvr

float

[en] Off-Amazon conversion rate (off-Amazon conversions ÷ clicks). Amazon column: offAmazonCVR.

off_amazon_clicks

int

[en] Off-Amazon conversions attributed to clicks. Amazon column: offAmazonClicks.

off_amazon_conversions

int

[en] Conversions off Amazon, on the advertiser site/app, measured by the conversion tag. Amazon column: offAmazonConversions.

off_amazon_ecpp

text

[en] Effective cost: cost ÷ purchases off Amazon, on the advertiser site/app, measured by the conversion tag. Amazon column: offAmazonECPP.

off_amazon_erpm

float

[en] Effective revenue per thousand impressions: sales (off Amazon, on the advertiser site/app, measured by the conversion tag) ÷ impressions × 1000. Amazon column: offAmazonERPM.

off_amazon_product_sales

float

[en] Sales (value, in the account currency) off Amazon, on the advertiser site/app, measured by the conversion tag. Amazon column: offAmazonProductSales.

off_amazon_purchase_rate

float

[en] Purchases (off Amazon, on the advertiser site/app, measured by the conversion tag) ÷ impressions (rate). Amazon column: offAmazonPurchaseRate.

off_amazon_purchases

int

[en] Purchases off Amazon, on the advertiser site/app, measured by the conversion tag. Amazon column: offAmazonPurchases.

off_amazon_purchases_clicks

int

[en] Purchases off Amazon, on the advertiser site/app, measured by the conversion tag (click attribution). Amazon column: offAmazonPurchasesClicks.

off_amazon_purchases_views

int

[en] Purchases off Amazon, on the advertiser site/app, measured by the conversion tag (view attribution: ad seen, not clicked). Amazon column: offAmazonPurchasesViews.

off_amazon_roas

float

[en] ROAS: sales (off Amazon, on the advertiser site/app, measured by the conversion tag) ÷ cost. Amazon column: offAmazonROAS.

off_amazon_units_sold

int

[en] Units sold off Amazon, on the advertiser site/app, measured by the conversion tag. Amazon column: offAmazonUnitsSold.

off_amazon_views

int

[en] Off-Amazon conversions attributed to views (ad seen, not clicked). Amazon column: offAmazonViews.

omnichannel_metrics_fee

float

[en] Omnichannel metrics fee. Amazon column: omnichannelMetricsFee.

oms_line_item_id

text

[en] Line item id in the order management system (OMS). Amazon column: omsLineItemId.

oms_proposal_id

text

[en] Proposal id in the order management system (OMS). Amazon column: omsProposalId.

on_target_cpm

text

[en] Cost per thousand on-target impressions. Amazon column: onTargetCPM.

on_target_impression_cost

float

[en] Cost of on-target impressions. Amazon column: onTargetImpressionCost.

on_target_impressions

int

[en] Impressions delivered to the demographic target (third-party measurement, e.g. Nielsen). Amazon column: onTargetImpressions.

operating_system_name

text

[en] Operating system. Amazon column: operatingSystemName.

order_budget

float

[en] Order (DSP campaign) budget. Amazon column: orderBudget.

order_currency

text

[en] Order currency. Amazon column: orderCurrency.

order_end_date

text

[en] Order end. Amazon column: orderEndDate.

order_external_id

text

[en] Order external id, set by the advertiser. Amazon column: orderExternalId.

order_id

text

[en] Id of the order (DSP campaign) (text). Amazon column: orderId.

order_name

text

[en] Name of the order (DSP campaign). Amazon column: orderName.

order_start_date

text

[en] Order start. Amazon column: orderStartDate.

other

float

[en] "other" conversions. Amazon column: other.

other_cpa

float

[en] Cost ÷ "other" conversions (cost per acquisition, CPA). Amazon column: otherCPA.

other_cvr

float

[en] "other" conversions ÷ clicks (conversion rate). Amazon column: otherCVR.

other_clicks

int

[en] "other" conversions (click attribution). Amazon column: otherClicks.

other_value_average

text

[en] Average value reported on "other" conversions. Amazon column: otherValueAverage.

other_value_sum

float

[en] Sum of the value reported on "other" conversions. Amazon column: otherValueSum.

other_views

int

[en] "other" conversions (view attribution: ad seen, not clicked). Amazon column: otherViews.

page_view_cpa

float

[en] Cost ÷ page views (cost per acquisition, CPA). Amazon column: pageViewCPA.

page_view_cvr

float

[en] Page views ÷ clicks (conversion rate). Amazon column: pageViewCVR.

page_view_clicks

int

[en] Page views (click attribution). Amazon column: pageViewClicks.

page_view_value_average

text

[en] Average value reported on page views. Amazon column: pageViewValueAverage.

page_view_value_sum

float

[en] Sum of the value reported on page views. Amazon column: pageViewValueSum.

page_view_views

int

[en] Page views (view attribution: ad seen, not clicked). Amazon column: pageViewViews.

page_views

int

[en] Page views. Amazon column: pageViews.

paid_subscription_signup_clicks

int

[en] Paid subscription sign-ups (click attribution). Amazon column: paidSubscriptionSignupClicks.

paid_subscription_signup_rate

float

[en] Paid subscription sign-ups ÷ impressions (rate). Amazon column: paidSubscriptionSignupRate.

paid_subscription_signup_views

int

[en] Paid subscription sign-ups (view attribution: ad seen, not clicked). Amazon column: paidSubscriptionSignupViews.

paid_subscription_signups

int

[en] Paid subscription sign-ups. Amazon column: paidSubscriptionSignups.

parent_asin

text

[en] Parent ASIN (groups variations). Amazon column: parentAsin.

play_trailer_rate

float

[en] Trailer plays (Prime Video) ÷ impressions (rate). Amazon column: playTrailerRate.

play_trailers

int

[en] Trailer plays (Prime Video). Amazon column: playTrailers.

play_trailers_clicks

int

[en] Trailer plays (Prime Video) (click attribution). Amazon column: playTrailersClicks.

play_trailers_views

int

[en] Trailer plays (Prime Video) (view attribution: ad seen, not clicked). Amazon column: playTrailersViews.

postal_code

text

[en] Postal code (geo breakdown). Amazon column: postalCode.

product_category

text

[en] Product category. Amazon column: productCategory.

product_group

text

[en] Product group. Amazon column: productGroup.

product_name

text

[en] Product name. Amazon column: productName.

product_review_page_view_brand_halo

float

[en] Product review page visits of other products of the same brand, halo effect, not the advertised one. Amazon column: productReviewPageViewBrandHalo.

product_review_page_view_brand_halo_clicks

float

[en] Product review page visits of other products of the same brand, halo effect, not the advertised one (click attribution). Amazon column: productReviewPageViewBrandHaloClicks.

product_review_page_view_brand_halo_views

float

[en] Product review page visits of other products of the same brand, halo effect, not the advertised one (view attribution: ad seen, not clicked). Amazon column: productReviewPageViewBrandHaloViews.

product_review_page_visit_rate

float

[en] Product review page visits ÷ impressions (rate). Amazon column: productReviewPageVisitRate.

product_review_page_visits

float

[en] Product review page visits. Amazon column: productReviewPageVisits.

product_review_page_visits_clicks

float

[en] Product review page visits (click attribution). Amazon column: productReviewPageVisitsClicks.

product_review_page_visits_views

float

[en] Product review page visits (view attribution: ad seen, not clicked). Amazon column: productReviewPageVisitsViews.

product_sub_category

text

[en] Product subcategory. Amazon column: productSubCategory.

proposal_id

text

[en] Proposal id. Amazon column: proposalId.

purchase_rate

float

[en] Purchases ÷ impressions. Amazon column: purchaseRate.

purchases

int

[en] Purchases. Amazon column: purchases.

purchases_brand_halo

int

[en] Purchases of other products of the same brand, halo effect, not the advertised one. Amazon column: purchasesBrandHalo.

purchases_brand_halo_clicks

int

[en] Purchases of other products of the same brand, halo effect, not the advertised one (click attribution). Amazon column: purchasesBrandHaloClicks.

purchases_brand_halo_views

int

[en] Purchases of other products of the same brand, halo effect, not the advertised one (view attribution: ad seen, not clicked). Amazon column: purchasesBrandHaloViews.

purchases_clicks

int

[en] Purchases (click attribution). Amazon column: purchasesClicks.

purchases_clicks_rate

float

[en] Click-attributed purchases ÷ clicks. Amazon column: purchasesClicksRate.

purchases_views

int

[en] Purchases (view attribution: ad seen, not clicked). Amazon column: purchasesViews.

qualified_borrows

int

[en] Qualified e-book borrows. Amazon column: qualifiedBorrows.

qualified_borrows_from_clicks

int

[en] Qualified e-book borrows (click attribution). Amazon column: qualifiedBorrowsFromClicks.

qualified_borrows_from_views

int

[en] Qualified e-book borrows (view attribution: ad seen, not clicked). Amazon column: qualifiedBorrowsFromViews.

reach

int

[en] Reach: unique people who saw the ad in the period (not additive across days). Amazon column: reach.

region

text

[en] Region/state (geo breakdown). Amazon column: region.

rental_rate

float

[en] Video rentals (Prime Video) ÷ impressions (rate). Amazon column: rentalRate.

rentals

int

[en] Video rentals (Prime Video). Amazon column: rentals.

rentals_clicks

int

[en] Video rentals (Prime Video) (click attribution). Amazon column: rentalsClicks.

rentals_views

int

[en] Video rentals (Prime Video) (view attribution: ad seen, not clicked). Amazon column: rentalsViews.

report_granularity

text

[en] Report granularity reported by Amazon. Amazon column: reportGranularity.

royalty_qualified_borrows

float

[en] Royalty-qualified e-book borrows. Amazon column: royaltyQualifiedBorrows.

royalty_qualified_borrows_from_clicks

float

[en] Royalty-qualified e-book borrows (click attribution). Amazon column: royaltyQualifiedBorrowsFromClicks.

royalty_qualified_borrows_from_views

float

[en] Royalty-qualified e-book borrows (view attribution: ad seen, not clicked). Amazon column: royaltyQualifiedBorrowsFromViews.

sales

float

[en] Sales (value, in the account currency). Amazon column: sales.

sales_brand_halo

float

[en] Sales (value, in the account currency) of other products of the same brand, halo effect, not the advertised one. Amazon column: salesBrandHalo.

sales_clicks

float

[en] Sales (value, in the account currency) (click attribution). Amazon column: salesClicks.

sales_promoted

float

[en] Sales (value, in the account currency) of the advertised product. Amazon column: salesPromoted.

sales_promoted_clicks

float

[en] Sales (value, in the account currency) of the advertised product (click attribution). Amazon column: salesPromotedClicks.

search

int

[en] Search conversions. Amazon column: search.

search_cpa

float

[en] Cost ÷ search conversions (cost per acquisition, CPA). Amazon column: searchCPA.

search_cvr

float

[en] Search conversions ÷ clicks (conversion rate). Amazon column: searchCVR.

search_clicks

int

[en] Search conversions (click attribution). Amazon column: searchClicks.

search_value_average

text

[en] Average value reported on search conversions. Amazon column: searchValueAverage.

search_value_sum

float

[en] Sum of the value reported on search conversions. Amazon column: searchValueSum.

search_views

int

[en] Search conversions (view attribution: ad seen, not clicked). Amazon column: searchViews.

segment_class_code

text

[en] Audience class. Amazon column: segmentClassCode.

segment_id

text

[en] Id of the audience (segment) (text). Amazon column: segmentId.

segment_marketplace_id

text

[en] Audience marketplace. Amazon column: segmentMarketplaceId.

segment_name

text

[en] Audience (segment) name. Amazon column: segmentName.

segment_source

text

[en] Audience source (Amazon, third party, advertiser). Amazon column: segmentSource.

segment_type

text

[en] Audience type. Amazon column: segmentType.

sign_up

int

[en] Sign-ups. Amazon column: signUp.

sign_up_cpa

float

[en] Cost ÷ sign-ups (cost per acquisition, CPA). Amazon column: signUpCPA.

sign_up_cvr

float

[en] Sign-ups ÷ clicks (conversion rate). Amazon column: signUpCVR.

sign_up_clicks

int

[en] Sign-ups (click attribution). Amazon column: signUpClicks.

sign_up_value_average

text

[en] Average value reported on sign-ups. Amazon column: signUpValueAverage.

sign_up_value_sum

float

[en] Sum of the value reported on sign-ups. Amazon column: signUpValueSum.

sign_up_views

int

[en] Sign-ups (view attribution: ad seen, not clicked). Amazon column: signUpViews.

skill_invocation

int

[en] Alexa skill invocations. Amazon column: skillInvocation.

skill_invocation_clicks

int

[en] Alexa skill invocations (click attribution). Amazon column: skillInvocationClicks.

skill_invocation_rate

float

[en] Alexa skill invocations ÷ impressions (rate). Amazon column: skillInvocationRate.

skill_invocation_views

int

[en] Alexa skill invocations (view attribution: ad seen, not clicked). Amazon column: skillInvocationViews.

subscribe

int

[en] Subscribe conversions. Amazon column: subscribe.

subscribe_cpa

text

[en] Cost ÷ subscribe conversions (cost per acquisition, CPA). Amazon column: subscribeCPA.

subscribe_cvr

float

[en] Subscribe conversions ÷ clicks (conversion rate). Amazon column: subscribeCVR.

subscribe_clicks

int

[en] Subscribe conversions (click attribution). Amazon column: subscribeClicks.

subscribe_value_average

text

[en] Average value reported on subscribe conversions. Amazon column: subscribeValueAverage.

subscribe_value_sum

float

[en] Sum of the value reported on subscribe conversions. Amazon column: subscribeValueSum.

subscribe_views

int

[en] Subscribe conversions (view attribution: ad seen, not clicked). Amazon column: subscribeViews.

subscription_signup_clicks

int

[en] Subscription sign-ups (click attribution). Amazon column: subscriptionSignupClicks.

subscription_signup_rate

float

[en] Subscription sign-ups ÷ impressions (rate). Amazon column: subscriptionSignupRate.

subscription_signup_views

int

[en] Subscription sign-ups (view attribution: ad seen, not clicked). Amazon column: subscriptionSignupViews.

subscription_signups

int

[en] Subscription sign-ups. Amazon column: subscriptionSignups.

supply_cost

float

[en] DSP media (inventory) cost, without fees. Amazon column: supplyCost.

target_demographic

text

[en] Demographic target of the on-target measurement. Amazon column: targetDemographic.

targeting_method

text

[en] Targeting method. Amazon column: targetingMethod.

total_add_to_cart

int

[en] Add-to-cart events in total: advertised product + other products of the same brand. Amazon column: totalAddToCart.

total_add_to_cart_clicks

int

[en] Add-to-cart events in total: advertised product + other products of the same brand (click attribution). Amazon column: totalAddToCartClicks.

total_add_to_cart_rate

float

[en] Add-to-cart events (in total: advertised product + other products of the same brand) ÷ impressions (rate). Amazon column: totalAddToCartRate.

total_add_to_cart_views

int

[en] Add-to-cart events in total: advertised product + other products of the same brand (view attribution: ad seen, not clicked). Amazon column: totalAddToCartViews.

total_add_to_list

int

[en] Add-to-list events in total: advertised product + other products of the same brand. Amazon column: totalAddToList.

total_add_to_list_clicks

int

[en] Add-to-list events in total: advertised product + other products of the same brand (click attribution). Amazon column: totalAddToListClicks.

total_add_to_list_rate

float

[en] Add-to-list events (in total: advertised product + other products of the same brand) ÷ impressions (rate). Amazon column: totalAddToListRate.

total_add_to_list_views

int

[en] Add-to-list events in total: advertised product + other products of the same brand (view attribution: ad seen, not clicked). Amazon column: totalAddToListViews.

total_cost

float

[en] DSP total cost: media + Amazon and third-party fees, in the order currency. Amazon column: totalCost.

total_detail_page_view

int

[en] Product detail page views in total: advertised product + other products of the same brand. Amazon column: totalDetailPageView.

total_detail_page_view_clicks

int

[en] Product detail page views in total: advertised product + other products of the same brand (click attribution). Amazon column: totalDetailPageViewClicks.

total_detail_page_view_rate

float

[en] Product detail page views (in total: advertised product + other products of the same brand) ÷ impressions (rate). Amazon column: totalDetailPageViewRate.

total_detail_page_view_views

int

[en] Product detail page views in total: advertised product + other products of the same brand (view attribution: ad seen, not clicked). Amazon column: totalDetailPageViewViews.

total_ecp_add_to_cart

float

[en] Effective cost: cost ÷ add-to-cart events in total: advertised product + other products of the same brand. Amazon column: totalECPAddToCart.

total_ecp_add_to_list

float

[en] Effective cost: cost ÷ add-to-list events in total: advertised product + other products of the same brand. Amazon column: totalECPAddToList.

total_ecp_detail_page_view

float

[en] Effective cost: cost ÷ product detail page views in total: advertised product + other products of the same brand. Amazon column: totalECPDetailPageView.

total_ecpp

float

[en] Effective cost: cost ÷ purchases in total: advertised product + other products of the same brand. Amazon column: totalECPP.

total_ecp_product_review_page_visit

float

[en] Effective cost: cost ÷ product review page visits in total: advertised product + other products of the same brand. Amazon column: totalECPProductReviewPageVisit.

total_ecp_subscribe_and_save

float

[en] Effective cost: cost ÷ new Subscribe & Save subscriptions in total: advertised product + other products of the same brand. Amazon column: totalECPSubscribeAndSave.

total_erpm

float

[en] Effective revenue per thousand impressions: sales (in total: advertised product + other products of the same brand) ÷ impressions × 1000. Amazon column: totalERPM.

total_fee

float

[en] Sum of all DSP fees. Amazon column: totalFee.

total_new_to_brand_dpv_clicks

int

[en] Product detail page views from new-to-brand customers, with no purchase from the brand in the last 12 months, in total: advertised product + other products of the same brand (click attribution). Amazon column: totalNewToBrandDPVClicks.

total_new_to_brand_dpv_rate

float

[en] Product detail page views (from new-to-brand customers, with no purchase from the brand in the last 12 months; in total: advertised product + other products of the same brand) ÷ impressions (rate). Amazon column: totalNewToBrandDPVRate.

total_new_to_brand_dpv_views

int

[en] Product detail page views from new-to-brand customers, with no purchase from the brand in the last 12 months, in total: advertised product + other products of the same brand (view attribution: ad seen, not clicked). Amazon column: totalNewToBrandDPVViews.

total_new_to_brand_dp_vs

int

[en] Product detail page views from new-to-brand customers, with no purchase from the brand in the last 12 months, in total: advertised product + other products of the same brand. Amazon column: totalNewToBrandDPVs.

total_new_to_brand_ecp_detail_page_view

float

[en] Effective cost: cost ÷ product detail page views from new-to-brand customers, with no purchase from the brand in the last 12 months, in total: advertised product + other products of the same brand. Amazon column: totalNewToBrandECPDetailPageView.

total_new_to_brand_ecpp

float

[en] Effective cost: cost ÷ purchases from new-to-brand customers, with no purchase from the brand in the last 12 months, in total: advertised product + other products of the same brand. Amazon column: totalNewToBrandECPP.

total_new_to_brand_erpm

float

[en] Effective revenue per thousand impressions: sales (from new-to-brand customers, with no purchase from the brand in the last 12 months; in total: advertised product + other products of the same brand) ÷ impressions × 1000. Amazon column: totalNewToBrandERPM.

total_new_to_brand_purchase_rate

float

[en] Purchases (from new-to-brand customers, with no purchase from the brand in the last 12 months; in total: advertised product + other products of the same brand) ÷ impressions (rate). Amazon column: totalNewToBrandPurchaseRate.

total_new_to_brand_purchases

int

[en] Purchases from new-to-brand customers, with no purchase from the brand in the last 12 months, in total: advertised product + other products of the same brand. Amazon column: totalNewToBrandPurchases.

total_new_to_brand_purchases_clicks

int

[en] Purchases from new-to-brand customers, with no purchase from the brand in the last 12 months, in total: advertised product + other products of the same brand (click attribution). Amazon column: totalNewToBrandPurchasesClicks.

total_new_to_brand_purchases_percentage

float

[en] Share of purchases (in total: advertised product + other products of the same brand) that came from new-to-brand customers, with no purchase from the brand in the last 12 months. Amazon column: totalNewToBrandPurchasesPercentage.

total_new_to_brand_purchases_views

int

[en] Purchases from new-to-brand customers, with no purchase from the brand in the last 12 months, in total: advertised product + other products of the same brand (view attribution: ad seen, not clicked). Amazon column: totalNewToBrandPurchasesViews.

total_new_to_brand_roas

float

[en] ROAS: sales (from new-to-brand customers, with no purchase from the brand in the last 12 months; in total: advertised product + other products of the same brand) ÷ cost. Amazon column: totalNewToBrandROAS.

total_new_to_brand_sales

float

[en] Sales (value, in the account currency) from new-to-brand customers, with no purchase from the brand in the last 12 months, in total: advertised product + other products of the same brand. Amazon column: totalNewToBrandSales.

total_new_to_brand_units_sold

int

[en] Units sold from new-to-brand customers, with no purchase from the brand in the last 12 months, in total: advertised product + other products of the same brand. Amazon column: totalNewToBrandUnitsSold.

total_product_review_page_visit_rate

float

[en] Product review page visits (in total: advertised product + other products of the same brand) ÷ impressions (rate). Amazon column: totalProductReviewPageVisitRate.

total_product_review_page_visits

float

[en] Product review page visits in total: advertised product + other products of the same brand. Amazon column: totalProductReviewPageVisits.

total_product_review_page_visits_clicks

float

[en] Product review page visits in total: advertised product + other products of the same brand (click attribution). Amazon column: totalProductReviewPageVisitsClicks.

total_product_review_page_visits_views

float

[en] Product review page visits in total: advertised product + other products of the same brand (view attribution: ad seen, not clicked). Amazon column: totalProductReviewPageVisitsViews.

total_purchase_rate

float

[en] Purchases (in total: advertised product + other products of the same brand) ÷ impressions (rate). Amazon column: totalPurchaseRate.

total_purchases

int

[en] Purchases in total: advertised product + other products of the same brand. Amazon column: totalPurchases.

total_purchases_clicks

int

[en] Purchases in total: advertised product + other products of the same brand (click attribution). Amazon column: totalPurchasesClicks.

total_purchases_views

int

[en] Purchases in total: advertised product + other products of the same brand (view attribution: ad seen, not clicked). Amazon column: totalPurchasesViews.

total_roas

float

[en] ROAS: sales (in total: advertised product + other products of the same brand) ÷ cost. Amazon column: totalROAS.

total_sales

float

[en] Sales (value, in the account currency) in total: advertised product + other products of the same brand. Amazon column: totalSales.

total_subscribe_and_save

int

[en] New Subscribe & Save subscriptions in total: advertised product + other products of the same brand. Amazon column: totalSubscribeAndSave.

total_subscribe_and_save_clicks

int

[en] New Subscribe & Save subscriptions in total: advertised product + other products of the same brand (click attribution). Amazon column: totalSubscribeAndSaveClicks.

total_subscribe_and_save_rate

float

[en] New Subscribe & Save subscriptions (in total: advertised product + other products of the same brand) ÷ impressions (rate). Amazon column: totalSubscribeAndSaveRate.

total_subscribe_and_save_views

int

[en] New Subscribe & Save subscriptions in total: advertised product + other products of the same brand (view attribution: ad seen, not clicked). Amazon column: totalSubscribeAndSaveViews.

total_units_sold

int

[en] Units sold in total: advertised product + other products of the same brand. Amazon column: totalUnitsSold.

units_sold

int

[en] Units sold. Amazon column: unitsSold.

units_sold_brand_halo

int

[en] Units sold of other products of the same brand, halo effect, not the advertised one. Amazon column: unitsSoldBrandHalo.

units_sold_clicks

int

[en] Units sold (click attribution). Amazon column: unitsSoldClicks.

units_sold_promoted_clicks

int

[en] Units sold of the advertised product (click attribution). Amazon column: unitsSoldPromotedClicks.

video_ad_clicks

int

[en] Video ad: clicks. Amazon column: videoAdClicks.

video_ad_complete

float

[en] Video ad: complete plays. Amazon column: videoAdComplete.

video_ad_completion_rate

float

[en] Video ad: completion rate (complete ÷ starts). Amazon column: videoAdCompletionRate.

video_ad_creative_views

int

[en] Video ad: creative views. Amazon column: videoAdCreativeViews.

video_ad_end_state_clicks

int

[en] Video ad: end-card clicks. Amazon column: videoAdEndStateClicks.

video_ad_first_quartile

int

[en] Video ad: plays to 25%. Amazon column: videoAdFirstQuartile.

video_ad_impressions

int

[en] Video ad: impressions. Amazon column: videoAdImpressions.

video_ad_midpoint

int

[en] Video ad: plays to 50%. Amazon column: videoAdMidpoint.

video_ad_mute

int

[en] Video ad: mutes. Amazon column: videoAdMute.

video_ad_pause

int

[en] Video ad: pauses. Amazon column: videoAdPause.

video_ad_replays

int

[en] Video ad: replays. Amazon column: videoAdReplays.

video_ad_resume

float

[en] Video ad: resumes. Amazon column: videoAdResume.

video_ad_skip_backs

int

[en] Video ad: skip-backs. Amazon column: videoAdSkipBacks.

video_ad_skip_forwards

int

[en] Video ad: skip-forwards. Amazon column: videoAdSkipForwards.

video_ad_start

int

[en] Video ad: starts. Amazon column: videoAdStart.

video_ad_third_quartile

int

[en] Video ad: plays to 75%. Amazon column: videoAdThirdQuartile.

video_ad_unmute

int

[en] Video ad: unmutes. Amazon column: videoAdUnmute.

video_download_rate

float

[en] Video downloads (Prime Video) ÷ impressions (rate). Amazon column: videoDownloadRate.

video_downloads

int

[en] Video downloads (Prime Video). Amazon column: videoDownloads.

video_downloads_clicks

int

[en] Video downloads (Prime Video) (click attribution). Amazon column: videoDownloadsClicks.

video_downloads_views

int

[en] Video downloads (Prime Video) (view attribution: ad seen, not clicked). Amazon column: videoDownloadsViews.

video_streams

float

[en] Video streams (Prime Video). Amazon column: videoStreams.

video_streams_clicks

int

[en] Video streams (Prime Video) (click attribution). Amazon column: videoStreamsClicks.

video_streams_rate

float

[en] Video streams (Prime Video) ÷ impressions (rate). Amazon column: videoStreamsRate.

video_streams_views

int

[en] Video streams (Prime Video) (view attribution: ad seen, not clicked). Amazon column: videoStreamsViews.

viewability_rate

float

[en] Viewability rate (viewable impressions ÷ measurable impressions). Amazon column: viewabilityRate.

viewable_impressions

int

[en] Viewable impressions under the MRC standard (≥50% of pixels for ≥1 s; video 2 s). Amazon column: viewableImpressions.

profile_id

text

[en] Id of the advertising account (profile) the row came from.

account_info_id

text

[en] Account (advertiser) id on Amazon. Amazon field: accountInfo__id.

account_info_marketplace_string_id

text

[en] Account marketplace id. Amazon field: accountInfo__marketplaceStringId.

account_info_name

text

[en] Account name. Amazon field: accountInfo__name.

account_info_sub_type

text

[en] Account subtype. Amazon field: accountInfo__subType.

account_info_type

text

[en] Account type: seller, vendor or agency (DSP). Amazon field: accountInfo__type.

account_info_valid_payment_method

boolean

[en] true = the account has a valid payment method. Amazon field: accountInfo__validPaymentMethod.

country_code

text

[en] Marketplace country (e.g. BR, US). Amazon field: countryCode.

currency_code

text

[en] Currency. Amazon field: currencyCode.

daily_budget

float

[en] Daily budget. Amazon field: dailyBudget.

timezone

text

[en] Account time zone. Amazon field: timezone.

profile_id

text

[en] Id of the advertising account (profile) the row came from.

    Metadata: Advertising accounts (profiles) > > profile_id

ad_group_id

text

[en] Id of the ad group (text). Amazon field: adGroupId.

advertiser_id

text

[en] Id of the DSP advertiser the row came from.

    Metadata: Amazon DSP - advertisers > > advertiser_id

advertised_product_category_ids

text

[en] Categories of the advertised products. Amazon field: advertisedProductCategoryIds. List/object stored as JSON.

bid_base_bid

float

[en] Base bid. Amazon field: bid__baseBid.

bid_currency_code

text

[en] Bid currency. Amazon field: bid__currencyCode.

bid_max_average_cpm

float

[en] Bid maximum average CPM. Amazon field: bid__maxAverageCPM.

budget_amount

float

[en] Budget amount. Amazon field: budgetAmount.

budget_caps

text

[en] Budget caps. Amazon field: budgetCaps. List/object stored as JSON.

campaign_id

text

[en] Id of the campaign (text). Amazon field: campaignId.

    Metadata: Amazon DSP - campaigns (orders) > > campaign_id

creation_date_time

text

[en] Creation date. Amazon field: creationDateTime.

creative_rotation_type

text

[en] Creative rotation type. Amazon field: creativeRotationType.

delivery_status

text

[en] Delivery status. Amazon field: deliveryStatus.

end_date_time

text

[en] End date and time. Amazon field: endDateTime.

fees

text

[en] Fees. Amazon field: fees. List/object stored as JSON.

frequencies

text

[en] Frequency caps. Amazon field: frequencies. List/object stored as JSON.

inventory_type

text

[en] Inventory type. Amazon field: inventoryType.

last_updated_date_time

text

[en] Last update date. Amazon field: lastUpdatedDateTime.

name

text

[en] Name. Amazon field: name.

optimization_automate_budget_allocation

boolean

[en] Optimization: true = Amazon allocates the budget automatically. Amazon field: optimization__automateBudgetAllocation.

optimization_bid_strategy

text

[en] Optimization: bid strategy. Amazon field: optimization__bidStrategy.

optimization_daily_min_spend_amount

float

[en] Optimization: daily minimum spend. Amazon field: optimization__dailyMinSpendAmount.

pacing_catch_up_boost_percentage

int

[en] Pacing: catch-up boost percentage. Amazon field: pacing__catchUpBoostPercentage.

pacing_delivery_profile

text

[en] Pacing: delivery profile (even, accelerated). Amazon field: pacing__deliveryProfile.

start_date_time

text

[en] Start date and time. Amazon field: startDateTime.

state

text

[en] State set by the advertiser (enabled, paused, archived). Amazon field: state.

targeting_settings_amazon_viewability_include_unmeasurable_i

boolean

[en] Targeting: true = include impressions whose viewability cannot be measured. Amazon field: targetingSettings__amazonViewability__includeUnmeasurableImpressions.

targeting_settings_amazon_viewability_viewability_tier

text

[en] Targeting: minimum viewability tier. Amazon field: targetingSettings__amazonViewability__viewabilityTier.

targeting_settings_automated_targeting_tactic

text

[en] Targeting: automated targeting tactic. Amazon field: targetingSettings__automatedTargetingTactic.

targeting_settings_default_audience_targeting_match_type

text

[en] Targeting: default audience match type. Amazon field: targetingSettings__defaultAudienceTargetingMatchType.

targeting_settings_enable_language_targeting

boolean

[en] Targeting: true = language targeting on. Amazon field: targetingSettings__enableLanguageTargeting.

targeting_settings_site_language

text

[en] Targeting: site language. Amazon field: targetingSettings__siteLanguage.

targeting_settings_tactics_converters_exclusion_type

text

[en] Targeting: converters exclusion type. Amazon field: targetingSettings__tacticsConvertersExclusionType.

targeting_settings_targeted_pg_deal_id

text

[en] Targeting: programmatic guaranteed deal id. Amazon field: targetingSettings__targetedPGDealId.

targeting_settings_time_zone_type

text

[en] Targeting: time zone used for scheduling. Amazon field: targetingSettings__timeZoneType.

targeting_settings_user_location

text

[en] Targeting: user location. Amazon field: targetingSettings__userLocation.

targeting_settings_user_location_signal

text

[en] Targeting: signal used for the user location. Amazon field: targetingSettings__userLocationSignal.

targeting_settings_video_completion_tier

text

[en] Targeting: minimum video completion tier. Amazon field: targetingSettings__videoCompletionTier.

profile_id

text

[en] Id of the advertising account (profile) the row came from.

    Metadata: Advertising accounts (profiles) > > profile_id

advertiser_id

text

[en] Id of the DSP advertiser (text). Amazon field: advertiserId.

country

text

[en] Country. Amazon field: country.

currency

text

[en] Currency. Amazon field: currency.

is_regional

boolean

[en] true = regional account. Amazon field: isRegional.

name

text

[en] Name. Amazon field: name.

timezone

text

[en] Account time zone. Amazon field: timezone.

url

text

[en] URL. Amazon field: url.

profile_id

text

[en] Id of the advertising account (profile) the row came from.

    Metadata: Advertising accounts (profiles) > > profile_id

campaign_id

text

[en] Id of the campaign (text). Amazon field: campaignId.

adomains

text

[en] Advertiser domains (DSP). Amazon field: adomains. List/object stored as JSON.

advertiser_id

text

[en] Id of the DSP advertiser (text). Amazon field: advertiserId.

    Metadata: Amazon DSP - advertisers > > advertiser_id

brand_id

text

[en] Brand id. Amazon field: brandId.

budget_caps

text

[en] Budget caps. Amazon field: budgetCaps. List/object stored as JSON.

country

text

[en] Country. Amazon field: country.

creation_date_time

text

[en] Creation date. Amazon field: creationDateTime.

delivery_status

text

[en] Delivery status. Amazon field: deliveryStatus.

end_date_time

text

[en] End date and time. Amazon field: endDateTime.

fees

text

[en] Fees. Amazon field: fees. List/object stored as JSON.

flights

text

[en] Flights (delivery periods). Amazon field: flights. List/object stored as JSON.

frequencies

text

[en] Frequency caps. Amazon field: frequencies. List/object stored as JSON.

last_updated_date_time

text

[en] Last update date. Amazon field: lastUpdatedDateTime.

marketplace_id

text

[en] Marketplace id. Amazon field: marketplaceId.

name

text

[en] Name. Amazon field: name.

optimization_automate_bid_allocation

boolean

[en] Optimization: true = Amazon allocates the bid automatically. Amazon field: optimization__automateBidAllocation.

optimization_automate_budget_allocation

boolean

[en] Optimization: true = Amazon allocates the budget automatically. Amazon field: optimization__automateBudgetAllocation.

optimization_bid_strategy

text

[en] Optimization: bid strategy. Amazon field: optimization__bidStrategy.

optimization_flight_budget_rollover_setting_rollover_strateg

text

[en] Optimization: how unspent flight budget rolls over. Amazon field: optimization__flightBudgetRolloverSetting__rolloverStrategy.

optimization_goal_setting_currency_code

text

[en] Optimization: goal currency. Amazon field: optimization__goalSetting__currencyCode.

optimization_goal_setting_goal

text

[en] Optimization: campaign goal. Amazon field: optimization__goalSetting__goal.

optimization_goal_setting_kpi

text

[en] Optimization: goal KPI (e.g. ROAS, CPA). Amazon field: optimization__goalSetting__kpi.

optimization_primary_inventory_types

text

[en] Optimization: primary inventory types. Amazon field: optimization__primaryInventoryTypes. List/object stored as JSON.

start_date_time

text

[en] Start date and time. Amazon field: startDateTime.

state

text

[en] State set by the advertiser (enabled, paused, archived). Amazon field: state.

targets_amazon_deal

boolean

[en] true = targets an Amazon deal. Amazon field: targetsAmazonDeal.

profile_id

text

[en] Id of the advertising account (profile) the row came from.

    Metadata: Advertising accounts (profiles) > > profile_id

portfolio_id

text

[en] Id of the portfolio (text). Amazon field: portfolioId.

budget_controls_campaign_unspent_budget_sharing_feature_stat

text

[en] Unspent budget sharing between campaigns (on/off). Amazon field: budgetControls__campaignUnspentBudgetSharing__featureState.

budget_amount

float

[en] Budget amount. Amazon field: budget__amount.

budget_currency_code

text

[en] Budget currency. Amazon field: budget__currencyCode.

budget_end_date

text

[en] Budget end. Amazon field: budget__endDate.

budget_policy

text

[en] Budget policy. Amazon field: budget__policy.

budget_start_date

text

[en] Budget start. Amazon field: budget__startDate.

in_budget

boolean

[en] true = the campaign still has budget. Amazon field: inBudget.