Mercado Ads is Mercado Libre's paid advertising platform, used by marketplace sellers to get products featured in search results and other placements across the platform.
Anyone running Mercado Ads knows the work of tracking campaign after campaign inside the ad manager itself: clicks, cost, ACOS, ROAS, then cross-checking all of it by hand against what actually sold, stock levels and each product's margin.
Kondado replicates your Mercado Libre account, including Mercado Ads campaign data, and delivers it ready in a report template, with no copying numbers from the ad manager into a spreadsheet.
What is Mercado Ads?
Mercado Ads is Mercado Libre's official paid advertising program, run by the marketplace itself.
It works similarly to Google Ads or Meta Ads: you set a budget, the system auctions the placement, and you pay per result, usually per click.
The key difference is context: Mercado Ads placements show up inside the marketplace itself, in front of shoppers who are already searching for products like yours, instead of on social feeds or search results outside the platform.
What are the Mercado Ads campaign types?
Mercado Ads offers three main campaign formats.
Product Ads is the most used format. It promotes specific products inside Mercado Libre search results, mixed in with organic listings. It works best for new launches, high-margin products or items sitting in stock.
Display Ads increases brand visibility in strategic placements across the platform, outside the direct search results.
Brand Ads shows a featured banner above search results, with a logo, copy and a shelf of the brand's products, in what Mercado Libre itself calls "position 0", ahead of sponsored placements and organic results.
What Mercado Ads data does Kondado replicate?
Kondado connects your Mercado Ads account and pulls campaigns, ad groups and individual ads, with metrics such as clicks, impressions, cost, CPC, CTR, ACOS and ROAS.
It also separates organic sales from ad-driven sales, item by item, and brings each campaign's metrics at a daily, weekly or monthly granularity, whichever you choose.
That data lands alongside the rest of the Mercado Libre data source Kondado already replicates, such as orders, products, stock, prices and store performance, all from the same login, with no separate pipeline needed just for Mercado Ads.
How to blend Mercado Ads performance with sales and stock
Looking at a campaign's ACOS on its own does not tell the whole story. What decides whether that spend keeps running is how much of it turned into a real sale, how much margin is left, and whether the advertised product even has stock to sell.
Since Kondado already replicates orders, products, stock and prices from the same Mercado Libre account, you can blend each campaign's spend against the exact product it pushed, in the same report.
That changes the decision: instead of looking only at a campaign's ACOS, you see whether that specific product is running low on stock, keeping its margin, and moving faster because of the ad.
Can you blend Mercado Ads with Google Ads and Meta Ads?
Yes. Kondado replicates Mercado Ads alongside other paid ads platforms, such as Google Ads, Meta Ads and TikTok Ads, into the same destination.
That lets you compare return across channels side by side, or add up total ad spend for a product that sells through Mercado Libre and other channels at once.
How does Kondado turn Mercado Ads data into ready report templates?
Kondado delivers Mercado Ads data two ways, which can be used together.
The first path is Via Kondado: a direct pipeline into the visualization tool, with no warehouse to set up in between.
Tools like Power BI, Looker Studio, Tableau, Metabase and Qlik Sense receive the data ready for a report, among the compatible visualization tools.
The second path writes the data to a destination such as Google Sheets, Excel, BigQuery, PostgreSQL, MySQL, SQL Server or Amazon S3, for teams that already run their own analysis on top of that data.
You can also start from the Mercado Libre report template for Power BI, which already brings together orders, fees, customers and inventory, and add Mercado Ads campaign data to the same report.
Can you ask AI about your Mercado Ads campaigns?
Yes. With Kondado's MCP, assistants like ChatGPT and Claude answer questions about your Mercado Ads campaign data in plain language, from a computer or a phone.
You can ask something like "which Mercado Ads campaign had the best ROAS this month" or "which advertised product is running lowest on stock" and get the answer immediately, with no campaign manager to open and no spreadsheet to export.
How it works in practice
- Create your Kondado account and log in to get started.
- Add your Mercado Libre account, including the advertiser permission to bring in Mercado Ads data.
- Pick campaigns, ad groups or ads and the metric granularity.
- Pick a ready report template or a destination such as Power BI, Looker Studio or a spreadsheet, and blend it with orders and stock.
Frequently Asked Questions
What is Mercado Ads?
It is Mercado Libre's paid advertising platform, used by sellers to get products featured in search results and other placements across the marketplace, usually charging per click.
Does Kondado replicate Mercado Ads campaign data?
Yes. Kondado replicates campaigns, ad groups and ads from Mercado Ads, with metrics such as clicks, impressions, cost, CPC, CTR, ACOS and ROAS, alongside the rest of your Mercado Libre data.
Do I need any special permission on Mercado Libre to bring in Mercado Ads data?
Yes. Your account needs the advertiser permission enabled on Mercado Ads. Without it, the campaign tables come back empty, because Mercado Libre's own API does not release that data without it.
Can you blend Mercado Ads spend with what actually sold?
Yes. Since Kondado also replicates orders, products, stock and prices from the same Mercado Libre account, you can see, product by product, how much each campaign spent and how much it actually sold.
What are the Mercado Ads campaign types?
Product Ads, for specific products inside search results; Display Ads, for visibility in strategic placements across the platform; and Brand Ads, a featured banner with the brand's products above search results.
Can you compare Mercado Ads with Google Ads and Meta Ads?
Yes. Kondado replicates Mercado Ads alongside other paid ads platforms into the same destination, so you can compare return across channels side by side.
What granularity does Mercado Ads data come in?
Daily, weekly or monthly, whichever you pick for each campaign. The sync schedule itself follows your account's plan and can be set separately.
Does Kondado offer a free trial?
Yes, Kondado offers a 14-day free trial to add your Mercado Libre account and see the report template working with your own Mercado Ads data.
Mercado Ads can speed up the right product's sales, but it can just as easily burn budget on the wrong one, and the difference comes down to seeing each campaign's ACOS, ROAS and real sales next to actual stock and margin.
Start your free trial with Kondado and add your Mercado Libre account in minutes.
How to connect Kondado's Mercado Ads data to a report
Step-by-step guide to replicate Mercado Livre's Mercado Ads campaigns into Kondado and organize the data in a report, alongside orders and stock.
Create your Kondado account
Sign up for free and log in to get started.
Add your Mercado Libre account
Authorize the connection, including the advertiser permission to bring in Mercado Ads data.
Pick campaigns, ad groups or ads
Select the entities and the metric granularity: daily, weekly or monthly.
Pick a ready report template or a destination
Use Power BI, Looker Studio or a spreadsheet, and blend Mercado Ads data with orders and stock.
