How to Build a HubSpot Report in Looker Studio

To build a HubSpot report in Looker Studio without coding, the most direct route is Kondado: you connect HubSpot, Kondado syncs your CRM and marketing data automatically, and Looker Studio consumes that ready-made base. Within minutes, sales pipeline, lead acquisition, and marketing performance show up in a report that refreshes on its own, on the schedule you choose.

Doing it by hand (downloading a HubSpot spreadsheet and rewiring it into Looker Studio every week) eats up hours and goes stale the next day. Kondado cuts that step: the numbers land in Looker Studio ready to analyze, with no manual export and no code.

In short

• Connect HubSpot to Kondado and grant access. From there, Kondado syncs your deals, contacts, companies, each lead's source, marketing emails, and support tickets.
• The data stays structured in Kondado and refreshes automatically, on the schedule you set.
• Connect Looker Studio to Kondado through the Via Kondado feature. The report pulls HubSpot data with no spreadsheet.
• Start from a ready-made report and customize what you want (or design your own) and start tracking sales pipeline, acquisition, and revenue.

What you need to start

Before you build the report, three items are enough, and none require technical skills:

1. A HubSpot account with permission for the data you want to analyze: deals, contacts, marketing emails, or tickets.
2. A Google account to open Looker Studio, which is free and runs entirely in the browser.
3. A Kondado account, which connects HubSpot to Looker Studio. The trial is free for 14 days.

How do you build the HubSpot report in Looker Studio step by step?

Walk through these steps to get your first HubSpot report in Looker Studio live:

1. Create your Kondado account. Sign up and log in to get started. The free trial lasts 14 days and needs no credit card.
2. Turn on the HubSpot data source. Select the HubSpot data source in Kondado and grant access to your account. Kondado starts syncing your CRM and marketing data automatically.
3. Let Kondado structure the data. Your deals, contacts, companies, lead sources, marketing emails, and tickets become available and refreshed, with no database to build or maintain.
4. Connect Looker Studio to Kondado. Use the Via Kondado feature to link Looker Studio to your HubSpot data. All code-free.
5. Start from a ready-made report or design your own. Apply one of Kondado's ready-made reports, which comes already built (no download): just adjust specific points like colors, filters, and metrics. Or design your own charts in Looker Studio from scratch.
6. Schedule the automatic refresh. Set the frequency and your report starts receiving fresh data with no manual work.

Why Kondado is the choice for your HubSpot report?

Kondado is the complete way to bring HubSpot data into Looker Studio, because it solves what stalls most teams: keeping the data fresh with no manual work. What changes:

• Zero manual exports - no CSV downloads or spreadsheet copying; HubSpot data enters Looker Studio on its own.
• Scheduled renewal - the report pulls fresh data on the cadence you define, with nobody pressing a button.
• Zero coding - the link between HubSpot and Looker Studio is built inside Kondado's interface.
• 80+ data sources - alongside HubSpot, bring ERPs, e-commerce, paid media, and other CRMs into one place.
• 7+ years on the road - Kondado has backed data-driven decisions for over 7 years.

What HubSpot data do you bring into Looker Studio?

With HubSpot connected to Kondado, your Looker Studio report gathers the information that today lives across several CRM screens:

• Sales - deals at each stage, value in negotiation, step-to-step conversion, and a revenue projection.
• Acquisition - the channel, campaign, and source tag behind every contact that turned into a customer.
• Marketing - how email sends and forms perform, linking each initiative to the revenue it drove.
• Support - ticket count, average time to resolution, and customers who concentrate tickets.

Instead of jumping between tabs for every question, you follow everything in a single report, with numbers that match your CRM.

Can you build the HubSpot report in Power BI?

Prefer Power BI? The route is identical: Kondado brings HubSpot data into Power BI the same way, with no code and automatic refresh. See the step-by-step in How to build a HubSpot report in Power BI.

Common Questions

Do I need coding skills to link HubSpot to Looker Studio?

No. With Kondado, you link HubSpot and Looker Studio through the interface, without coding. Kondado syncs the CRM and marketing data and Looker Studio simply consumes that ready-made base.

Is Looker Studio free?

Yes, Google's Looker Studio is free. The HubSpot data connection is handled by Kondado, which offers a free 14-day trial and plans starting at US$ 19/mo.

What HubSpot information shows up in the report?

Deals, contacts, companies, lead sources, marketing emails, and support tickets. With them you build sales pipeline, acquisition analysis, and marketing and support tracking.

How frequently is the data renewed?

The refresh happens on whatever schedule you prefer. Data is synced on a scheduled basis, with no manual work.

Does it also work with Power BI?

Yes. Kondado brings HubSpot data into both Looker Studio and Power BI, with the same code-free process.

Build Your HubSpot Report in Looker Studio

Stop building HubSpot reports by hand. With Kondado, your CRM and marketing data lands in Looker Studio ready and refreshed automatically. Start your free 14-day trial and build your first HubSpot report in minutes.