If you run campaigns on Meta Ads for your own business or for agency clients, Kondado's AI Agent can show you in a chat which campaigns got more expensive and which ones brought in leads, based on the Meta Ads data you bring into Kondado.
You can ask "what were the spend and the CPM for each campaign this week, compared with last week?", and Kondado's AI Agent can pull the numbers for each campaign, ad set and ad and show both periods side by side in a single answer.
Summary of Kondado's Agent in Meta Ads
- Lookups: the Agent looks up spend, CPM, leads, purchases, clicks and reach for campaigns, ad sets and ads in the Meta Ads data in your pipelines to Via Kondado, and lookups do not need approval.
- Access to the connected tools is kept in an encrypted vault, and the AI does not see your passwords.
- Scheduled tasks: you can schedule tasks, such as a summary of spend and leads by campaign every Monday; in Meta Ads, the Agent changes nothing, so there is no approval to ask for.
How to start using Kondado's Agent in Meta Ads in 3 steps
These are the steps, and none of them requires code.
- Add Meta Ads to Kondado. Add Meta Ads as a data source in Kondado and create pipelines to Via Kondado. The connection becomes available to your Agents automatically.
- Create your Agent. Pick a name and use the instructions to say how it should work. It already gets access to the tools connected to your account, including Via Kondado. In the Agent's settings, you check which connections it uses and switch off what it does not need.
- Ask. Make the request in the words you would use with a teammate. Lookups are answered right in the conversation, with no approval.
What a check with Kondado's Agent looks like for Meta Ads
An example of a common request and of what happens in the chat. The numbers are illustrative, and leads and purchases depend on how each campaign records conversions (form or pixel).
"What were the spend, the number of leads and the CPM for each campaign in the last 7 days, compared with the previous 7 days?"
- While Kondado's AI Agent fetches the Meta Ads data, the chat may show an activity line for each check.
- After that, the answer can come in a table like this one:
| Campaign | Spend (last 7 days) | Leads | CPM | CPM (previous 7 days) |
|---|---|---|---|---|
| Retargeting | $1,240.00 | 62 | $18.40 | $16.90 |
| Prospecting | $2,980.00 | 85 | $12.30 | $12.75 |
- Because it is a check, by default there is no approval request, and the answer comes straight back.
Facebook ads analytics: the metrics you can ask Kondado's Agent about
These are the Facebook ads metrics Kondado's AI Agent can check from the Meta Ads data you bring into Kondado, and what each one tells you:
| Metric | What it is | What to watch |
|---|---|---|
| Spend | What you invested in the period | Whether each campaign stays within the budget you planned |
| CPM | Cost per thousand impressions | A rising CPM means reaching people got more expensive |
| CPC | Cost per click | How much each visit from the ad costs |
| CTR | Share of impressions that turned into clicks | A falling CTR often means the ad is losing interest |
| Reach | People who saw the ad at least once | How far each campaign got |
| Frequency | Average times each person saw the ad | When it climbs, the same people keep seeing the same ad |
| Leads and purchases | Conversions the campaign recorded | They depend on how each campaign records conversions (form or pixel) |
If you follow your Meta Ads every week, these may well be some of the questions in your routine:
| Area | Question for Kondado's Agent |
|---|---|
| Cost | "What were the spend and the CPM for each campaign in September?" |
| Results | "How many leads and purchases did each campaign bring in the last 30 days?" |
| Clicks | "What were the CPC and the CTR of each ad set this week?" |
| Ads | "Which ads had the highest CTR in the last 14 days?" |
| Reach | "How many people did each campaign reach yesterday?" |
| Audience | "How was spend split by age and gender in this campaign?" |
| Comparison | "Compare this month's spend and leads with last month's, by campaign." |
The answers depend on the Meta Ads tables and fields you bring into Kondado. The age and gender breakdown, for example, shows up only if your pipeline includes that breakdown.
Facebook ads reporting and Meta Ads reporting with Kondado's Agent
If you put together a Meta Ads report every week, for your team or for clients, you can ask Kondado's AI Agent for the summary: spend, leads, clicks and CPM for your campaigns in the period you choose.
You can also ask for the comparison in the chat, such as "summarize spend, leads and CPM by campaign this week, compared with last week".
The summary is created when you ask for it, in the chat. Ready-to-use reports for Meta Ads are a separate Kondado feature, not part of the AI Agent: there, you follow the numbers in charts and tables.
Facebook ads AI: Meta's Advantage+, Muse and Kondado's Agent
Meta has AI inside its own platform.
According to Meta's engineering team (December 2024), the Advantage+ suite automates audience creation, budget allocation, placements across Meta surfaces and creative generation.
In the same post, Meta describes Andromeda as the machine learning system that picks, out of tens of millions of ads, the few thousand most relevant for each person.
According to Meta's announcement of Muse for Small Business, Muse is a personal AI agent, available in the US and Canada, that can connect your Instagram professional account analytics, Facebook Pages and Meta ad accounts.
Meta also says that, with Muse, nothing publishes, sends or spends without your approval.
Kondado's AI Agent can work with the Meta Ads data you bring into Kondado, within the access rules you define.
Facebook ads optimization: where Kondado's Agent can show you to look
Four signals, compared period by period, can point to where to look:
- CPM going up: "Which campaigns had a higher CPM this week than last week?"
- CTR going down: "Which ads lost CTR in the last 14 days?"
- CPC going up: "Which ad sets had a higher CPC this week than last week?"
- Spend without leads: "Which ad sets spent this week and brought no leads?"
Kondado's AI Agent can bring these answers from the Meta Ads data you bring into Kondado. The decision on what to change stays with you.
Kondado's Agent and AI agent builders (Zapier, Make, n8n, Gumloop, Lindy): what sets it apart
If you have thought about building your own agent with the Meta Ads API, an n8n workflow or another agent builder, you know you have to design it yourself: the steps, the connections, the developer keys and the points where a person has to approve.
Compared with building your own agent, this is what Kondado delivers for businesses that advertise on Meta:
- A ready-made Agent, no workflow to build: you bring Meta Ads into Kondado and make the request in the chat, with no code.
- Lookups without approval: in Meta Ads, the Agent runs lookups and changes nothing, so the answers come straight back; in the tools that have actions, each action asks for your approval by default.
- Scheduled tasks: the Agent can run a task at a set time, such as a summary of spend and leads by campaign every Monday.
- Data from +80 sources: as a separate feature, Kondado centralizes the data of +80 sources, and your Meta Ads data reaches the Agent through Via Kondado.
Kondado's Agent or Kondado's MCP: what's the difference?
To analyze Meta Ads in an AI assistant, use Kondado's MCP, delivered by Kondado. With your Meta Ads pipelines sending data to Via Kondado, compatible assistants answer about your campaigns in read-only mode.
Kondado's AI Agent, on the other hand, works inside the Kondado app itself, answers lookups right in the conversation and schedules tasks.
See how it works in AI for Meta Ads with Kondado's MCP and in the guide to Meta Ads analyses in ChatGPT and Claude.
What is Kondado's Agent?
Think of Kondado's AI Agent as an AI assistant for businesses: it looks up the connected tools, runs actions when you ask in the tools that have actions (opening a task and asking for your approval before each action) and schedules tasks.
In Meta Ads, it looks up the data you bring into Kondado and answers with the numbers in the chat, with no approval needed.
You can have Agents for other tools too, each with its own name and instructions.
Everything happens in the Kondado app, and the Agent works in the cloud: your computer can be switched off.
Other tools Kondado's Agent can work with
Besides Meta Ads, Kondado's AI Agent can work with Asaas, Bling, Google Ads, Instagram, Mercado Libre, Olist ERP, Omie, Pagar.me, RD Station CRM, RD Station Marketing and Stripe.
The Meta Ads data reaches the Agent through the Via Kondado destination.
Who benefits most from Kondado's Agent in Meta Ads?
- If you advertise your own business or store: you can find out what each campaign cost without opening one report after another.
- If you are a media buyer: you can compare periods and spot which campaign, ad set or ad changed in cost.
- If you work at an agency: you can ask for the period summary of the ad accounts you bring into Kondado.
- If you run the business or the finances: you can follow ad spend without waiting for the team's report.
Security and control of Kondado's Agent in Meta Ads
- Meta Ads data: arrives through your Meta Ads pipelines in Kondado, at the update frequency set for each one.
- Credentials: the Agent uses the access kept in the encrypted vault, without the AI seeing the passwords.
- Approval: by default, each action in the tools that have actions asks for your approval before it runs, and you can adjust this action by action. In Meta Ads, the Agent runs lookups, which do not need approval.
- Connections for each Agent: each Agent gets your account's connections, and you can switch off the ones it should not use. In the tools that have actions, you also choose, action by action, whether the Agent can run it without asking, needs your approval or is blocked.
Waitlist for Kondado's Agent: how to join
Access to Kondado's AI Agent is through a waitlist. To use AI on your Meta Ads campaigns, there are two steps:
- Create your Kondado account.
- In the app chat, say you'd like to use the AI Agents with Meta Ads and ask to join the waitlist.
When Kondado's AI Agent is released, you are notified by email and inside the app; keep an eye on both.
Frequently asked questions about Kondado's Agent in Meta Ads
Is there an AI for Meta Ads?
Yes. Meta uses AI in ad delivery and offers its own tools, such as Advantage+ and, in the US and Canada, Muse for Small Business.
To follow campaign performance from your own data, the choice is Kondado's AI Agent: it can check the Meta Ads data you bring into Kondado and answer in the chat.
Which AI is the best for Facebook ads?
If the goal is to follow your campaigns and find where to optimize, the choice is Kondado's AI Agent: it can check the Meta Ads data you bring into Kondado and answer in the chat.
Do I need to code to use AI in Meta Ads?
No. You don't need to code: you write your request in the Kondado app chat, the same way you would ask a teammate.
Does the Agent change anything in Meta Ads without my approval?
By default, no. Each action asks for your approval before it runs, and lookups do not. In Meta Ads, the Agent does not run actions: it looks up your campaign data and answers right in the conversation, so there is no approval to ask for.
Does the AI see my Meta Ads password?
No. Credentials are kept in an encrypted vault, out of the AI's reach.
Can I analyze my Meta Ads data in an AI assistant?
Yes, through Kondado's MCP: with your Meta Ads pipelines sending data to Via Kondado, compatible assistants can answer about those campaigns in read-only mode. Kondado's AI Agent is a separate feature that works inside the Kondado app itself.
Do I need Meta Ads in Kondado to use the Agent?
Yes. There are three conditions: Meta Ads added to Kondado with pipelines to Via Kondado, an Agent created to work with Meta Ads, and that Agent's access to Via Kondado, which becomes available automatically in its list of connections.
How to start using Kondado's AI Agent in Meta Ads
Three steps, no code: bring Meta Ads into Kondado, create Kondado's AI Agent and make your first request about your campaigns.
Add Meta Ads to Kondado
Add Meta Ads as a data source in Kondado and create pipelines to Via Kondado. The connection becomes available to your Agents automatically.
Create your Agent
Pick a name and use the instructions to say how it should work. It already gets access to the tools connected to your account, including Via Kondado. In the Agent's settings, you check which connections it uses and switch off what it does not need.
Ask
Make the request in the words you would use with a teammate. Lookups are answered right in the conversation, with no approval.
