To bring TikTok Ads data into Power BI, you connect your TikTok Ads account to Kondado, choose where the data lives, and point Power BI to that source. Kondado does all the work of extracting and organizing your TikTok Ads numbers with no code, and delivers everything ready for Power BI to read. It is the direct path to turn TikTok Ads campaigns into decision-ready reports inside Power BI.
This guide shows you exactly how to set up the connection, which TikTok Ads numbers become available in Power BI, and why Kondado is the choice for this job.
Why connect TikTok Ads to Power BI?
Inside TikTok Ads Manager you see one campaign at a time, on separate screens, with no consolidated history and no way to cross-reference the rest of your business. Power BI solves that: it brings spend, results, and campaign trends into a single view, next to your sales and your other channels.
The hard part is the middle: getting the data out of TikTok Ads and into Power BI in a reliable, recurring way. That is exactly the link Kondado delivers ready to use. You connect the account once, and the data starts flowing into Power BI automatically, at the schedule you choose.
What you need before you start
- An active TikTok Ads account (TikTok for Business) with access to the campaigns you want to analyze.
- Power BI Desktop installed (you download it from the official Microsoft page), where you build the connection and the reports.
- A Kondado account, the platform that brings your TikTok Ads data into Power BI. You can create a free account to try it.
How to connect TikTok Ads to Power BI step by step
Step 1: connect your TikTok Ads account to Kondado. Inside Kondado, pick TikTok Ads from the list of data sources and authorize access to your ad account. From there, Kondado replicates your campaign numbers in an organized way, with no code and no manual spreadsheets.
Step 2: choose where your data lives. Kondado offers two paths to Power BI:
- Direct connection through Via Kondado: you connect Power BI straight to Via Kondado, with no need to set up a database. It is the fastest path from zero to report.
- Reading from a destination of your choice: you send your TikTok Ads data to a destination such as Google Sheets, Excel, BigQuery, PostgreSQL, MySQL, SQL Server, or Redshift, and connect Power BI to it.
Step 3: connect Power BI to the Kondado source. With the data already organized, open Power BI and point the connection to Via Kondado or to the destination you chose in the previous step. Your TikTok Ads data shows up ready to become visuals.
Step 4: build your report. In Power BI, you drag fields to build charts for spend, clicks, conversions, and ROAS by campaign. Kondado delivers ready-made Power BI report templates for many popular sources, which you connect and customize in a few steps.
Which TikTok Ads data can you track in Power BI?
Once connected, Power BI reads the numbers Kondado brings from your TikTok Ads campaigns. Among the main ones:
- Spend by campaign, ad group, and ad, so you know exactly where your money is going.
- Impressions, reach, frequency, and clicks, to measure how much each campaign is showing and engaging.
- CTR, CPM, and cost per result, the media efficiency indicators.
- Video views and retention, to understand which creatives hold the audience to the end.
- Conversions, purchases, and ROAS, linking media spend to real business return.
Because Power BI sees the full consolidated history, you compare periods, build campaign rankings, and cross TikTok Ads with your sales and your other marketing channels in the same view.
How often is the data refreshed?
Data flows into Power BI automatically, at the schedule you set in Kondado. You define the refresh cadence and the report reflects your latest campaign numbers with no manual work, no spreadsheet exports, and no copy and paste.
Why use Kondado to connect TikTok Ads to Power BI?
Kondado is the choice for bringing TikTok Ads into Power BI because it delivers the complete path, from ad to report, with no code. It offers 80+ ready-to-use data sources and a direct connection to Power BI, which lets you bring TikTok Ads, your sales, and your other marketing channels into the same view.
Kondado has spent more than 7 years helping teams make data-driven decisions. You connect once and keep your TikTok Ads numbers always available inside Power BI, ready for decisions.
Frequently asked questions
Do I need to code to connect TikTok Ads to Power BI? No. Kondado extracts and organizes the data with no code. You connect the account, choose where the data lives, and point Power BI to it.
Can I combine TikTok Ads with other channels in the same view? Yes. Because Kondado offers 80+ data sources, you bring TikTok Ads, your sales, and your other marketing channels into the same Power BI report.
Are the ready-made report templates free? Yes. Kondado's ready-made Power BI report templates are free; you use them with an active plan or during the free trial.
Ready to turn your TikTok Ads campaigns into decisions inside Power BI? Create your free Kondado account and connect your first data source in minutes.
