How to Create a Facebook Ads report in Power BI

How to Create a Facebook Ads report in Power BI

 

Check out the full guide on how to replicate our model and easily adapt it to your Facebook Ads report in Power BI.

Here’s a quick overview of the steps:

1. Sign up at Kondado: Create a free account at Kondado or log in if you're already a user.

2.  Choose your report: In just a few moments, Kondado will automatically generate everything for you, providing a link to view the report populated with your data.

Report Features

General Indicators Page

Provides an overview of the most important Facebook Ads information, giving you better insight into metrics like clicks, costs, impressions, CTR, and more.

Facebook Ads Campaigns Page 

Offers a detailed analysis of key Facebook Ads campaign metrics, organized by day.

Report Metrics

  • Clicks: Total number of clicks on your campaigns.
  • Impressions: Total number of impressions for your campaigns.
  • Cost: Total sum of all campaign costs.
  • CTR (Click-Through Rate): The percentage of clicks, calculated by dividing the total number of clicks by the total number of impressions.
  • CPM (Cost Per Mille): Cost per thousand impressions, calculated by dividing the total cost by the total number of impressions and multiplying by one thousand.
  • CPC (Cost Per Click): Cost per click, calculated by dividing the total cost by the total number of clicks.
  • Metric Date: Can be by day, week, month, or year.

 

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Improve your campaigns with Kondado

With Kondado, you streamline data analysis and gain strategic insights to boost the performance of your Facebook Ads campaigns. Our report model allows you to track metrics like clicks, impressions, cost, CTR, and much more, all in a personalized and user-friendly way.

Try Kondado for free for 14 days and discover how to make smarter data-driven decisions.

Conclusion

Creating a Facebook Ads report in Power BI is an excellent way to monitor the performance of your campaigns in a detailed and strategic manner. With Kondado, you can easily generate and customize your report, accessing essential metrics like clicks, impressions, and costs in just a few minutes.

Create a Facebook Ads report in Power BI with Kondado

Use Kondado's pre-built Facebook Ads model to launch a Power BI report populated with your campaign data, then explore the General Indicators and Campaigns pages.

1
Sign up or log in to Kondado

Create an account at Kondado or log in if you already use the platform.

2
Pick the Facebook Ads Power BI report

Choose the Facebook Ads report from the available templates. Kondado configures the source, destination and pipeline automatically and returns a link to your populated dashboard.

3
Review the General Indicators page

Open the General Indicators page to see total clicks, impressions, cost and CTR for the selected period — useful for a quick performance read.

4
Analyze the Facebook Ads Campaigns page

Switch to the Campaigns page for day-by-day metrics. Use CPC and CPM alongside CTR to spot under- and over-performing campaigns.

5
Customize and share the report

Adjust the Metric Date granularity (day, week, month, year), tailor visuals to your taxonomy, and share with stakeholders. See the complete guide for advanced customization.

Frequently asked questions

What metrics are included in the Facebook Ads Power BI report?
The report includes Clicks, Impressions, Cost, CTR (Click-Through Rate), CPM (Cost Per Mille), CPC (Cost Per Click), and a configurable Metric Date. They are split across two pages: General Indicators (overview) and Facebook Ads Campaigns (day-by-day detail).
Do I need to build the Power BI report from scratch?
No. Kondado generates the complete Facebook Ads report in Power BI for you from a pre-built model — you sign up, pick the report, and Kondado returns a link populated with your data.
What date granularity can I view the metrics in?
The Metric Date field can be set to day, week, month, or year, so you can analyze your Facebook Ads performance at the level that best matches your reporting cycle.
How are the two report pages structured?
The General Indicators page gives you an overview of clicks, costs, impressions and CTR. The Facebook Ads Campaigns page goes deeper, showing day-by-day campaign metrics so you can isolate performance issues.
What can I do after the report is generated?
You can adapt the model to your taxonomy, share it with stakeholders, and use the metrics (CTR, CPC, CPM) to optimize campaign performance. See the complete guide for advanced customization.

Written by·Published 2024-10-14·Updated 2026-04-26