How to Create a Google Ads Report in Power BI

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How to Create a Google Ads Report in Power BI

 

Explore the complete guide to replicate  our model and easily adapt it to the Google Ads report in Power BI.

In summary, follow these steps: 

1- Access Kondado: Create a free account or log in if you’re already a user. 

2- Select your preferred report, and within minutes, Kondado will automatically generate everything for you, providing a link to view the complete report with your data.

Report Features

The report is divided into two pages:

General Indicators Page 

Provides an overview of key Google Ads campaign performance metrics such as clicks, cost, impressions, and CTR.

Google Ads Campaigns Page

Contains a detailed summary of metrics related to your campaigns, including filters by ad account, campaign name, and date, along with the metrics mentioned above.

Report Metrics 

We’ve selected key metrics in our report to help you monitor and better understand the performance of your Google Ads campaigns. These are essential for analyzing and efficiently adjusting your strategies. Here are some of them:

  • Clicks: Total number of clicked interactions in campaigns during the selected period.
  • Impressions: The number of times ads were shown in campaigns.
  • Cost: Total amount invested in all campaigns within the specified period.
  • CTR (Click-Through Rate): The percentage of clicks received in relation to the number of impressions.
  • CPM (Cost per Thousand Impressions): The cost calculated for every thousand views of your ads.
  • CPC (Cost per Click): The average amount paid for each click, calculated by dividing the total cost by the number of clicks.
     
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Enhance your campaign management with Kondado 

At Kondado, we make data analysis easier, providing valuable insights to optimize your campaign performance. Our report offers a customized and practical way to track metrics like clicks, impressions, cost, CTR, and more. Start using it today by clicking here.

Try it for free today at https://app.kondado.com.br/signup .

 Learn more about setting up your Facebook Ads report in Power BI in  our documentation .

Create a Google Ads Report in Power BI with Kondado

Use Kondado's pre-built Google Ads dashboard model to launch a Power BI report with key campaign metrics — populated automatically with your own data.

1
Sign up or log in to Kondado

Create a free account at Kondado or log in if you already use the platform.

2
Select the Google Ads Power BI template

Inside Kondado, choose the Google Ads Power BI report. The platform configures the source, destination and pipeline automatically and returns a link to your dashboard.

3
Review the General Indicators page

Use the General Indicators page to track total clicks, cost, impressions and CTR for the selected period.

4
Analyze campaign performance

On the Google Ads Campaigns page, filter by ad account, campaign name and date, and inspect CPC and CPM to spot under- and over-performing campaigns.

5
Customize and share

Adapt the report to match your taxonomy and share it with stakeholders. See the complete guide for advanced customization.

Frequently asked questions

What metrics are included in the Google Ads report in Power BI?▼
The report includes essential metrics such as Clicks, Impressions, Cost, CTR (Click-Through Rate), CPM (Cost per Thousand Impressions), and CPC (Cost per Click). These metrics help you monitor and understand your campaign performance. You can explore more about data visualization options on our platform.
How do I access the Google Ads report template?▼
Simply create a free account on Kondado or log in if you're already a user. Then select your preferred report, and Kondado will automatically generate everything for you within minutes, providing a link to view the complete report with your data.
What are the two pages included in the report?▼
The report is divided into two pages: the General Indicators Page, which provides an overview of key performance metrics like clicks, cost, impressions, and CTR; and the Google Ads Campaigns Page, which contains a detailed summary with filters by ad account, campaign name, and date.
Can I filter the Google Ads report by specific campaigns or date ranges?▼
Yes, the Google Ads Campaigns Page includes filters by ad account, campaign name, and date, allowing you to analyze specific segments of your data and focus on particular time periods or campaigns.
How does Kondado help optimize campaign performance?▼
Kondado makes data analysis easier by providing valuable insights through customized reports. You can track metrics like clicks, impressions, cost, and CTR to efficiently adjust your strategies. Learn more about our data-to-dashboards approach to streamline your analytics workflow.
Written by·Published 2024-10-21·Updated 2026-04-26