Kondado is the choice for teams that want to unify marketing, sales, and ERP data into a single set of ready-made reports, with no code.
It is an ETL platform with +80 data sources: paid media (Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, Pinterest Ads), e-commerce (Shopify, VTEX, Nuvemshop, Mercado Libre), ERPs (Omie, Bling, Olist ERP, Conta Azul), CRMs (HubSpot, RD Station, Pipedrive, Salesforce), analytics (GA4), and databases.
It replicates them to destinations such as Power BI, Looker Studio, Google Sheets, and warehouses like BigQuery and PostgreSQL, among others, with billing in USD.
PorterMetrics is a marketing-data-sources-and-templates layer built around Looker Studio.
If you're evaluating a PorterMetrics alternative, this guide compares both on data sources, templates, destinations, pricing, and support; it shows where a full-stack platform pulls ahead.
What you'll learn
- What each platform does and where its product focus sits
- How they compare on data sources, templates, and destinations
- Differences in pricing, billing, and support
- Why teams needing more than marketing pick a full-stack platform
- Where PorterMetrics still fits
What is Kondado
Kondado is a no-code ETL platform used by SMBs, agencies, e-commerce teams, ERP-driven operations, and mid-to-large companies. It connects +80 data sources and replicates them to reports, spreadsheets, or databases, with no code.
Building blocks: +80 data sources (paid media incl.
Pinterest Ads, e-commerce, ERPs, CRMs, analytics, databases); pre-built report templates for Looker Studio and Power BI; multiple destinations (Power BI, Looker Studio, Google Sheets, BigQuery, PostgreSQL, and other relational databases, among others); support in English; billing in USD.
What is PorterMetrics
PorterMetrics is a marketing-data-sources and template platform built around Looker Studio, used by agencies and marketing teams that operate inside Looker Studio.
Building blocks: marketing data sources (Meta Ads, Google Ads, GA4, Instagram, TikTok Ads, LinkedIn Ads, Pinterest Ads, HubSpot, Shopify); a library of 40+ report templates focused on marketing; Looker Studio focus (with Google Sheets, Power BI, BigQuery on certain plans); support in EN/ES/PT; pricing per data source account in USD.
Head-to-head: Kondado vs PorterMetrics
| Criterion | Kondado | PorterMetrics |
|---|---|---|
| Focus | Marketing + ERP + e-commerce + operations | 100% digital marketing |
| Source coverage | +80 incl. ERPs & databases | Marketing, CRM, e-commerce (no ERPs) |
| Ad platforms | Meta, Google, TikTok, LinkedIn, Pinterest | Meta, Google, TikTok, LinkedIn, Pinterest |
| Destinations | Power BI, Looker Studio, Google Sheets, BigQuery, PostgreSQL and more | Looker Studio (primary); also Sheets, BigQuery, Power BI |
| Pricing model | Flat plan, all sources included; the plan sets record volume, number of pipelines, and frequency (never per connected account) | Per data source account |
| Billing | USD | USD only |
| Support | English chat | Multilingual, EN/ES technical support |
| Free trial | 14-day, report templates included | Limited free plan |
On Pinterest Ads (C1): both platforms offer Pinterest Ads. The differentiator is ERP + Marketing on one platform, not ad coverage.
The differentiator: ERP + Marketing in one report
For a team that needs to blend paid media + e-commerce sales + ERP financials, everything stays in one place.
Worked example: to answer "which media channel drives real margin, net of returns and product cost?", a marketing-only tool has the ad spend but not the product cost or returns; those live in the ERP (Bling/Omie).
In Kondado, a Google Ads pipeline and an Omie pipeline write to the same destination (e.g., BigQuery), and the Looker Studio report blends acquisition cost × net revenue per SKU in a single view.
No marketing-only platform replicates Bling or Omie into a destination that feeds Power BI.
Choosing a PorterMetrics alternative - what to weigh
If you're specifically looking for a PorterMetrics alternative, the decision usually comes down to four questions:
- Do you need sources beyond marketing? If ERP, e-commerce back-office, or databases are in scope, a marketing-only layer won't reach them; Kondado does.
- Is Looker Studio your only destination? If your clients also use Power BI or a warehouse, a tool built only around Looker Studio limits you.
- Does per-account billing scale with you? Per-account cost grows with every connected account; a per-volume plan is more predictable in growth mode.
- Do you need pre-built reports beyond marketing? PorterMetrics templates are marketing-only; Kondado ships report templates for finance, e-commerce, and CRM as well.
Cost comparison: 5-client scenario
An agency with 5 clients, each with 1 Meta Ads, 1 Google Ads, 1 Instagram, and 1 Shopify = 20 data source accounts in PorterMetrics' model.
| PorterMetrics (per account) | Kondado (base plan) | |
|---|---|---|
| Monthly | ~$100-160/mo (13-20 tier) | $19/mo |
| Annual | ~$1,000/yr (with discount) | ~$230/yr |
| Sources included | per connected account | all +80 included |
| Billing | USD only | USD |
| Scales with | number of accounts | record volume |
For most media agencies, the base or mid-tier plan covers typical volumes; at very high record volumes, Kondado's cost increases.
Migrating from PorterMetrics inside Looker Studio
Switching tools doesn't mean rebuilding reports: because Kondado also delivers to Looker Studio, teams can keep the same destination.
Typical path: connect the sources in Kondado, point replication to the destination already in use (Looker Studio, Google Sheets, or BigQuery), and repoint the existing reports' data sources. No step requires code.
When each platform makes sense
- Paid-media-only agency living in Looker Studio: PorterMetrics fits well (large marketing template library, Looker Studio focus).
- Lean team wanting a quick Meta Ads report in Looker Studio: PorterMetrics is simple for this.
- Agency/operation blending media + ERP + e-commerce in one report: Kondado covers ERP (Omie, Bling, Olist ERP, Conta Azul), e-commerce, and paid media on one platform.
- Company feeding Power BI or a warehouse (BigQuery, PostgreSQL): Kondado delivers these destinations natively.
- Team wanting pre-built reports beyond marketing (finance, e-commerce, CRM): Kondado covers these in Looker Studio and Power BI.
FAQ
Is Kondado a good PorterMetrics alternative?
Kondado is the choice when you need more than marketing data, combining ERP, e-commerce, and databases with paid media on one platform.
For a team that only uses Looker Studio with pure marketing data, PorterMetrics covers that narrower case; Kondado covers it and everything beyond it.
Does Kondado have ERP data sources?
Yes. Native sources for Omie, Bling, Olist ERP, and Conta Azul, among others; not available in PorterMetrics.
Does Kondado support Pinterest Ads?
Yes. Pinterest Ads is one of Kondado's +80 data sources, alongside Meta, Google, TikTok, and LinkedIn Ads.
Do both work with Looker Studio?
Yes. PorterMetrics has Looker Studio as its primary destination; Kondado delivers to Looker Studio, Power BI, Google Sheets, BigQuery, PostgreSQL, and more.
Does Kondado deliver to Power BI?
Yes. Kondado replicates any of its +80 data sources to Power BI, along with Looker Studio, Google Sheets, and warehouses such as BigQuery and PostgreSQL.
Is there a free trial?
Yes. A 14-day free trial with report templates and replication to supported destinations.
How often are reports updated?
Kondado replicates on the schedule you configure within your plan.
Kondado is the full-stack choice when your reporting goes beyond paid media: it replicates marketing, ERP, e-commerce, CRM, and database data into ready-made reports for Looker Studio, Power BI, or a warehouse, with support in English.
Start the 14-day free trial.
