Kondado and PorterMetrics are two no-code platforms with different value propositions for teams that need to centralize data into reports. Kondado is an ETL platform with more than 80 data sources covering marketing, e-commerce, ERPs (Omie, Bling, Tiny, Conta Azul), CRMs and databases, delivering report templates and replication to Power BI, Looker Studio, Google Sheets and warehouses such as BigQuery and PostgreSQL. PorterMetrics is a platform focused on marketing data sources for Looker Studio, with a template library mostly built around paid media and analytics reports.
This article compares the two on data sources, report templates, pricing, support and billing, helping SMBs, agencies, e-commerces, ERP-driven operations and mid-to-large companies understand where each one fits.
What you'll learn
- What each platform does and where its product focus sits
- How they compare on data sources, templates and supported destinations
- Differences in pricing, billing and support
- Scenarios where Kondado covers more needs in a single platform
- Scenarios where PorterMetrics fits
What is Kondado
Kondado is a no-code ETL platform used by SMBs, agencies, e-commerces, ERP-driven operations and mid-to-large companies. The proposition is straightforward: connect more than 80 data sources and replicate them to reports, spreadsheets or databases, with no code.
Kondado's main building blocks:
- 80+ data sources spanning paid media (Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, Pinterest Ads), e-commerce (Shopify, VTEX, Tray, Mercado Libre), ERPs (Omie, Bling, Tiny, Conta Azul), CRMs (HubSpot, RD Station, Pipedrive, Salesforce), analytics (Google Analytics 4) and databases. See the full list at Kondado data sources.
- Pre-built report templates for sales, marketing, finance and e-commerce, available for Looker Studio and Power BI. See examples at Kondado report templates.
- Multiple destinations, including Power BI, Looker Studio, Google Sheets, BigQuery, PostgreSQL and other relational databases. Details about the BigQuery destination at BigQuery destination.
- Support in English and Portuguese through chat, with documentation available in both languages.
- Billing in USD or BRL, with invoice (Nota Fiscal), Pix and boleto available for Brazilian clients.
Kondado positions itself as a complete ETL platform: it extracts data from data sources, transforms it, loads it into the destination and ships pre-built report templates to shorten the time to first insight.
What is PorterMetrics
PorterMetrics is a marketing data sources and template platform built around Google Looker Studio (formerly Data Studio), widely used by agencies and marketing teams that operate inside Looker Studio. The core proposition is to let users bring data from paid media and analytics platforms into Looker Studio with a few clicks, and use a library of report templates as a starting point.
PorterMetrics' main building blocks:
- Marketing data sources for Meta Ads, Google Ads, GA4, Instagram Business, TikTok Ads, LinkedIn Ads, HubSpot, Shopify, among others.
- Library of 40+ report templates focused on marketing reports (Facebook Ads, Google Ads, GA4, e-commerce, agencies), including templates with Portuguese content.
- Looker Studio focus, with coverage of Google Sheets, Power BI and BigQuery on certain plans.
- Support in English, Spanish and Portuguese with localized content.
- Pricing per data source account in USD, with a free trial option.
PorterMetrics positions itself as a marketing data sources and templates layer, prioritizing the Looker Studio ecosystem.
Data Sources Comparison
The first practical difference is the scope of data sources.
- Kondado covers 80+ data sources and blends paid media, e-commerce, ERPs, CRMs, analytics and databases on the same platform. It is possible to have, in the same project, a Google Ads pipeline, an Omie pipeline and a PostgreSQL pipeline, all feeding the same report.
- PorterMetrics mainly covers marketing and analytics data sources. It does not natively cover ERPs such as Omie, Bling, Tiny or Conta Azul, nor relational databases as a data source.
Kondado covers the same paid media data sources offered by PorterMetrics and extends the scope to include ERP, e-commerce, CRM and databases on a single platform. For a team that needs to blend paid media + e-commerce sales + ERP financials, everything stays in one place.
Report Templates Comparison
Both Kondado and PorterMetrics ship report templates that shorten the time to first insight.
- PorterMetrics has a library of more than 40 templates focused on Looker Studio, covering marketing, e-commerce and agency reports. This is a strong point for teams living inside Looker Studio.
- Kondado ships report templates that cover marketing, sales, finance and e-commerce, available for Looker Studio and Power BI. Templates are free during the 14-day free trial and remain available in paid plans according to account configuration.
The practical difference: PorterMetrics concentrates its library on marketing inside Looker Studio. Kondado ships marketing templates and additional scenarios — ERP-driven finance reports, e-commerce reports combining store data with payment processors, and sales reports merged with CRM data — available in both Looker Studio and Power BI.
Supported Destinations
Where data lands also matters in the decision.
- PorterMetrics prioritizes Looker Studio. It also supports Google Sheets, Power BI and BigQuery on specific plans. It fits teams that only use Looker Studio as a visualization tool.
- Kondado supports multiple destinations, including Looker Studio, Power BI, Google Sheets and databases such as BigQuery and PostgreSQL. For teams that need to feed more than one tool or a data warehouse, Kondado delivers all of these destinations natively.
Pricing and Billing Comparison
The pricing models are structured differently.
- PorterMetrics charges per data source account. Each Meta Ads ad account, GA4 property, Instagram profile, Shopify store or HubSpot account is a billable unit. Billing is in USD.
- Kondado charges based on replicated data volume and the number of active pipelines, with USD or BRL available and Nota Fiscal, Pix and boleto options for Brazilian clients.
For an agency managing many small marketing accounts, a per-account model tends to be predictable. For an operation with higher volumes, scope beyond marketing or local invoicing needs, the Kondado model fits better.
Support and Language Comparison
Support and content language matter for teams that need fast resolution.
- Kondado offers live chat support in English and Portuguese with an in-house team.
- PorterMetrics offers multilingual support, with documentation for assistance.
Both have a presence in Portuguese content. In practice, the depth of technical support and response speed within the business day tend to be more consistent on the Kondado side for teams that need quick resolution.
When each platform tends to make sense
Some practical scenarios:
- Agency focused on paid media only, living in Looker Studio: PorterMetrics fits well, with a large marketing template library and Looker Studio as the product focus.
- Lean team that just wants a quick Meta Ads report in Looker Studio: PorterMetrics is simple for this case.
- Agency or operation that needs to combine paid media + ERP + e-commerce in the same report: Kondado covers ERP data sources (Omie, Bling, Tiny, Conta Azul), e-commerce (Shopify, VTEX, Tray, Mercado Libre) and paid media on a single platform.
- Company that needs to feed Power BI or a data warehouse (BigQuery, PostgreSQL): Kondado delivers these destinations natively, without depending on a specific plan.
- Operation that wants pre-built reports beyond marketing (finance, e-commerce, CRM): Kondado covers these additional areas in Looker Studio and Power BI.
- Mid-to-large teams that centralize multiple data sources in a data lake and use multiple BI tools: Kondado fits due to source and destination breadth.
- Company in Brazil that needs Nota Fiscal, BRL billing and local procurement processes: Kondado offers these options natively.
The final decision depends on where the reports are consumed, the source mix and whether ERP and database data are in scope. The more areas beyond pure marketing, the more Kondado tends to fit.
Frequently Asked Questions
Is Kondado a PorterMetrics alternative?
Yes, Kondado is an alternative for teams that need more data sources beyond marketing, especially those who want to combine ERP, e-commerce and databases on the same platform. For teams that only use Looker Studio with pure marketing data, PorterMetrics remains a valid option.
Does Kondado have ERP data sources?
Yes. Kondado has native data sources for Omie, Bling, Tiny and Conta Azul, among others. These are not available in PorterMetrics.
Do PorterMetrics and Kondado work with Looker Studio?
Yes, both work with Looker Studio. PorterMetrics has Looker Studio as its primary destination. Kondado delivers data to Looker Studio, Power BI, Google Sheets, BigQuery, PostgreSQL and other destinations.
Does Kondado bill in BRL?
Kondado offers billing in USD or BRL, with Nota Fiscal, Pix and boleto options for Brazilian clients. BRL billing is an option, not the only model. PorterMetrics bills in USD.
Is there a free trial?
Yes, Kondado has a 14-day free trial with access to report templates and replication to supported destinations. PorterMetrics has a limited free plan.
How often are reports updated?
Kondado replicates data on the schedule configured by the user (from a few minutes to once a day, depending on the data source and plan). PorterMetrics depends on the data source and plan.
Conclusion
Kondado and PorterMetrics serve different profiles. PorterMetrics fits teams operating inside Looker Studio that want ready-made marketing report templates. Kondado fits a wider range of scenarios: replicating paid media, ERP, e-commerce, CRM and database data into report templates ready for Looker Studio, Power BI or data warehouses, with English and Portuguese support and the option to bill in USD or BRL with Nota Fiscal.
To try Kondado with 80+ data sources, report templates and replication to Looker Studio, Power BI and databases, start the 14-day free trial.
