If you run a marketing agency and need a data platform for client reports, you've likely come across Kondado and PorterMetrics. Both serve agencies, but with different philosophies: Kondado is a no-code ETL platform covering 80+ data sources (paid media, CRM, e-commerce, ERP, databases) and serving SMBs, agencies, e-commerce teams, ERP-driven operations, and mid-to-large companies; PorterMetrics is a marketing-focused reporting tool specialized in Looker Studio templates. In this Kondado vs PorterMetrics comparison, you'll see the differences in pricing model, source coverage, BI destinations, and support, plus where each tool fits best.
What is PorterMetrics?
PorterMetrics is a marketing-focused reporting tool for agencies running ad campaigns, CRMs, and e-commerce platforms. Its core strength is template volume: 40+ free templates for Looker Studio (formerly Google Data Studio) covering PPC, Social Media, E-commerce, SEO, and B2B use cases. PorterMetrics offers website content, documentation, and partial interface translations in Portuguese, Spanish, and English. The pricing model charges per data source account: each connected Meta Ads, Google Ads, or Shopify account counts as one billing unit. The product scope is exclusively marketing: there are no data sources for ERPs (Omie, Bling!, Conta Azul, Tiny) or operations systems.
What is Kondado?
Kondado is a no-code ETL platform that connects 80+ data sources to reports, spreadsheets, and databases. The scope is broad: paid media (Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads), social (LinkedIn, Instagram), CRMs (HubSpot, Salesforce, Pipedrive, RD Station), e-commerce (Shopify, VTEX, Mercado Libre), ERPs (Omie, Bling!, Conta Azul, Tiny ERP), relational databases, and more. Kondado serves SMBs, marketing agencies, e-commerce teams, ERP-driven operations, and mid-to-large companies. All data sources are included in every plan: pricing is by record volume, not per connected account.
Head-to-Head Comparison: Kondado vs PorterMetrics
Pricing model
- Kondado: flat plan with all 80+ data sources included (priced by record volume).
- PorterMetrics: per-account billing (e.g., 1 Meta Ads account = 1 billing unit).
Billing options
- Kondado: USD or BRL, with local payment methods available.
- PorterMetrics: USD only (international billing).
Source coverage
- Kondado: 80+ data sources, including paid media, social, CRM, e-commerce, ERP, and databases.
- PorterMetrics: paid media, CRM, e-commerce (no ERPs).
Ready-made templates
- Kondado: 13+ report templates (report templates).
- PorterMetrics: 40+ free templates for Looker Studio.
Ad platform sources
- Kondado: Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads.
- PorterMetrics: Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, Pinterest Ads.
Support
- Kondado: chat in Portuguese; documentation in English also available.
- PorterMetrics: content and interface partially in PT/ES/EN; technical support in EN/ES.
BI destinations
- Kondado: Power BI, Looker Studio, Google Sheets, Excel, BigQuery, PostgreSQL.
- PorterMetrics: Looker Studio (primary focus), Google Sheets, BigQuery, Power BI.
Focus
- Kondado: marketing + ERP + e-commerce + operations.
- PorterMetrics: 100% digital marketing.
Data blending
- Kondado: yes, native.
- PorterMetrics: yes, included in all plans.
ICPs served
- Kondado: SMBs, agencies, e-commerce, ERP-driven operations, mid-to-large enterprises.
- PorterMetrics: marketing agencies.
Differences That Matter for a Marketing Agency
The choice between Kondado and PorterMetrics depends less on "which is better" and more on which model fits your client portfolio. Four points usually drive the decision.
Pricing Model: Per-Volume vs Per-Account
PorterMetrics charges per connected data source account. For an agency with 5 clients, each with Meta Ads, Google Ads, Instagram, and Shopify, that's 20 accounts, with cost ranging from $100 to $160/month in the mid-tier. The cost grows linearly as new clients or accounts are added. Kondado uses a plan-based model with all data sources included and pricing by record volume: the base plan starts at $19/month, scaling with data volume rather than the number of connected accounts. For agencies in growth mode, this model is typically more predictable.
Source Coverage: Marketing-Only vs Full Stack
If your agency works exclusively on paid media clients, PorterMetrics' catalog covers the essentials (with an edge in Pinterest Ads, a data source Kondado doesn't yet support natively). If your agency serves, or plans to serve, clients who need reports combining media + e-commerce, media + ERP, or marketing + operations, Kondado covers the full stack: 80+ data sources including Omie, Bling!, Conta Azul, Tiny ERP, VTEX, Mercado Libre, LinkedIn, HubSpot, and relational databases. This opens up higher-ticket engagements without changing tools.
BI Destinations: Looker-First vs Multi-BI
PorterMetrics is optimized for Looker Studio: that's where most templates and the most complete documentation live. Kondado offers equal native support for Power BI, Looker Studio, Google Sheets, Excel, BigQuery, and PostgreSQL, without prioritizing one tool over the others. For agencies whose clients use Power BI, spreadsheets, or databases as destinations, or who need data delivered to multiple destinations simultaneously, Kondado's multi-BI model fits more scenarios.
Billing and Support
PorterMetrics bills exclusively in USD, with no local-currency option. Kondado offers USD or BRL, with local payment methods available, useful for clients with local invoicing requirements. Kondado's primary support channel is chat in Portuguese, with English documentation also available. PorterMetrics offers content and interface partially translated to PT/ES, with technical support in English or Spanish.
What PorterMetrics Does Well
PorterMetrics has two objective strengths. First, template volume: 40+ free templates for Looker Studio covering everything from Facebook Ads funnels to Instagram competitor analysis, Reels performance, and white-label client reports. Second, the Pinterest Ads data source, which Kondado does not yet offer. For agencies focused exclusively on paid media, with clients concentrated on Looker Studio and demand for Pinterest, PorterMetrics serves the role well.
Cost Comparison: 5-Client Scenario
Let's simulate a common scenario: an agency with 5 clients, each with 1 Meta Ads account, 1 Google Ads, 1 Instagram, and 1 Shopify, totaling 20 data source accounts in PorterMetrics' billing model.
PorterMetrics (per-account billing):
- 20 accounts in the 13-20 flat tier: ~$100/month.
- Mid-tier: ~$160/month.
- Annual (with discount): ~$1,000/year.
- USD billing only.
Kondado (base plan):
- $19/month.
- All 80+ data sources included.
- 1 report unit included.
- USD or BRL (local payment methods available).
- Annual: ~$230/year on the base plan.
The cost difference on the base plan is significant, especially for agencies in growth mode. Note that Kondado's plan scales with record volume: at very high volumes, costs increase. For most media agencies, the base or mid-tier plan covers typical volumes.
When Each Tool Makes Sense
PorterMetrics fits when: (1) your agency uses Looker Studio exclusively; (2) the focus is 100% paid media, with no ERP or combined e-commerce demand; (3) Pinterest Ads is an essential data source; (4) ready-made template volume is the deciding criterion.
Kondado fits when: (1) your agency serves, or plans to serve, clients who need media, e-commerce, CRM, and ERP combined in the same report; (2) clients use Power BI, spreadsheets, or databases as destinations, alongside Looker Studio; (3) you prefer a flat plan with all data sources included over per-account billing; (4) USD or BRL billing with local payment options is a desired flexibility; (5) Portuguese chat support is a priority. In practice, Kondado covers both the "pure media agency" case and more complex ERP and e-commerce scenarios.
Conclusion: How to Decide Between Kondado and PorterMetrics
Choosing between Kondado and PorterMetrics isn't really about "which is better": it's about which model fits your portfolio. PorterMetrics is a specialized tool for Looker Studio templates, a good fit for pure-media agencies focused on that destination. Kondado is a broader no-code ETL platform with 80+ data sources (including ERPs and e-commerce), multiple BI destinations, a flat plan with all data sources included, and USD or BRL billing options. For agencies planning to expand beyond pure media or serving clients with diverse stacks, Kondado fits more scenarios. Start your 14-day free trial at Kondado and validate whether the platform fits your portfolio.
