Kondado vs Supermetrics: How to Choose the Right Tool
The choice between Kondado and Supermetrics depends on the decisions you want to back with data, where the team looks at numbers day to day in reports and spreadsheets, and the level of support your operation expects. Both platforms help cut down on manual reporting hours for marketing, sales and operations teams, but they fit different scenarios.
This comparison presents both tools in a neutral way, focused on helping marketing professionals, agencies, e-commerce teams, ERP-driven operations and mid-market or enterprise companies understand which one tends to fit better in their context.
What you'll find in this article
- What each platform does and how it is positioned
- How each one handles popular destinations like Looker Studio, Power BI, Google Sheets, Excel, BigQuery and PostgreSQL
- How support, pricing and payment options work
- When Supermetrics tends to make sense
- When Kondado tends to make sense
What is Supermetrics
Supermetrics is a Finnish marketing data tool with strong international presence, operating mainly in English. It was built to reduce the time agencies and marketing teams spend consolidating reports from paid media, social platforms, web analytics and CRMs.
The Supermetrics catalog focuses on marketing data sources such as Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Google Analytics 4, HubSpot and Salesforce. The tool is widely used to feed Looker Studio, Google Sheets, Excel and Power BI, with more than 100 pre-built report templates for these destinations.
Pricing is presented in USD or EUR, with packages that vary by destination and by number of data sources. Customer support is offered in English.
What is Kondado
Kondado has been helping companies and teams make data-driven decisions for 7+ years. The proposal is to deliver ready-made report templates, keep spreadsheets and databases updated without manual exports and reduce the time spent on reporting, serving SMBs, marketing agencies, e-commerce companies, ERP-driven operations and mid-market or enterprise teams.
To do this, Kondado replicates data from more than 80 data sources to ready-made report templates, spreadsheets and databases, with no code required. The Kondado data source catalog blends marketing platforms such as Google Ads, Meta Ads, TikTok Ads, RD Station and HubSpot with ERP data sources (Omie, Bling, Tiny, Conta Azul), e-commerce platforms (Shopify, VTEX, Tray, Nuvemshop, Mercado Libre) and databases (PostgreSQL, MySQL, SQL Server, BigQuery). Supported destinations include Looker Studio, Power BI, Google Sheets, Excel, BigQuery, PostgreSQL, MySQL, SQL Server, Redshift and S3, all under the same platform plan.
Kondado offers billing in USD or BRL, with optional invoicing (Nota Fiscal), Pix and boleto. Support is offered in English and Portuguese via chat, with documentation available in both languages.
Direct comparison between Kondado and Supermetrics
The following points summarize what tends to matter most when choosing between the two.
Product focus
- Supermetrics: specialized in marketing data, with a robust library of templates for Looker Studio, Sheets, Excel and Power BI.
- Kondado: delivers ready-made report templates and keeps spreadsheets and databases updated from marketing, e-commerce, ERP and databases, with no code.
Data sources
- Supermetrics: strong coverage of paid media, social, analytics and international CRMs.
- Kondado: 80+ data sources covering paid media, social, ERP, e-commerce, databases and platforms such as HubSpot and Salesforce, all in a single platform.
Supported destinations
- Supermetrics: Looker Studio, Google Sheets, Excel, Power BI and storage destinations via specific products.
- Kondado: Looker Studio, Power BI, Google Sheets, Excel, BigQuery, PostgreSQL, MySQL, SQL Server, Redshift and S3, all under the same platform plan.
Report templates
- Supermetrics: extensive catalog of templates for Looker Studio, Sheets, Excel and Power BI.
- Kondado: catalog of report templates covering marketing, e-commerce and ERP, free for users on the 14-day trial and available in paid plans.
Support and content languages
- Supermetrics: support in English.
- Kondado: support in English and Portuguese via chat, with documentation in both languages.
Pricing and billing
- Supermetrics: plans in USD or EUR.
- Kondado: plans in USD or BRL, with optional invoicing (Nota Fiscal), Pix and boleto.
When Supermetrics tends to make sense
Supermetrics tends to fit teams that:
- Operate entirely in English and prefer international support
- Already rely on Looker Studio or Google Sheets as the main reporting environment and want to leverage the extensive template library for those tools
- Focus exclusively on marketing data, without the need to consolidate ERP, e-commerce or databases in the same platform
- Prefer to contract directly in USD or EUR
When Kondado tends to make sense
Kondado tends to fit teams that:
- Want to cut down on manual reporting hours and back day-to-day decisions with marketing, ERP, e-commerce and database data in ready-made report templates
- Need pipelines for ERPs such as Omie, Bling, Tiny and Conta Azul, alongside Google Ads, Meta Ads and Salesforce
- Want to deliver ready-made report templates for Power BI, Looker Studio or Google Sheets without building from scratch, and also replicate data to BigQuery, PostgreSQL or Redshift
- Prefer support in English and Portuguese via chat, with documentation in both languages
- Want flexibility to be billed in USD or BRL, with invoicing (Nota Fiscal), Pix and boleto available
How Kondado works in practice
For teams evaluating Kondado, the path is straightforward:
- Create your Kondado account - quick sign-up to start using the platform
- Pick your data sources - choose the platforms that matter, such as Google Ads, Meta Ads, Omie, Shopify or Salesforce, from the data source catalog
- Define the destination - select Looker Studio, Power BI, Google Sheets, Excel, BigQuery, PostgreSQL, MySQL, SQL Server, Redshift or S3 from the destinations page
- Use a ready-made report - leverage the Kondado data-to-dashboards page to start with the work already done
- Watch the data flow - the pipeline keeps data refreshed at the frequency you choose, with no manual exports
Frequently Asked Questions
Is Kondado a Supermetrics alternative? Kondado is one of the options considered by teams that want to cut down on reporting hours by consolidating marketing, ERP and e-commerce data into ready-made report templates, with support in English and Portuguese and flexible billing in USD or BRL. The right choice depends on the scope of data sources and destinations each team needs.
Does Kondado work with Looker Studio and Power BI? Yes. Kondado replicates data to Looker Studio, Power BI, Google Sheets, Excel, BigQuery, PostgreSQL, MySQL, SQL Server, Redshift and S3, all included in the same platform plan.
Does Kondado connect Google Ads and Meta Ads data? Yes. Kondado's paid media data sources include Google Ads, Meta Ads and TikTok Ads, alongside e-commerce and ERP data sources in the same catalog.
Can I pay in BRL and receive a Nota Fiscal? Yes. Kondado offers billing in USD or BRL, with optional invoicing (Nota Fiscal), Pix and boleto. In other geographies, payments are processed through the platform's standard options.
What is the practical difference in focus between the two platforms? Supermetrics specializes in marketing data, with an extensive template library for Looker Studio and Google Sheets. Kondado delivers ready-made report templates and keeps spreadsheets and databases updated without manual exports from more than 80 data sources, covering marketing, e-commerce, ERP and databases, focused on cutting reporting hours and supporting decisions.
Conclusion
Kondado fits more scenarios because it covers marketing, ERP, e-commerce and databases in a single platform, with ready-made report templates, support in English and Portuguese via chat and flexibility to be billed in USD or BRL. Supermetrics is an option when the focus is exclusively marketing, with English support and a robust template library for Looker Studio and Sheets. If you'd like to see how Kondado behaves in your scenario, with your data sources and your destinations, start the free trial and test it on a real case.
