Kondado is a no-code data platform with 80+ data sources and ready-made report templates for paid media, e-commerce, and ERPs such as Omie, Bling, Tiny, and Conta Azul, with replication into cloud warehouses like BigQuery and PostgreSQL. Supermetrics is a marketing data platform with 200+ data sources focused on paid media, SEO, social, and email marketing, designed to feed spreadsheets and reports in Looker Studio, Excel, and Power BI.
The two products overlap in paid-media data sources but serve different scenarios. Kondado covers the full extract, load, transform, ready-made report, and warehouse path for teams blending ERP and marketing data. Supermetrics specializes in marketing ingestion into spreadsheet and BI destinations, without ERPs or transactional databases as a source.
When each platform fits
Kondado fits when the team needs:
- ERP data sources like Omie, Bling, Tiny, and Conta Azul alongside paid-media channels
- Ready-made report templates to start analysis without building visuals from scratch
- Replication into cloud data warehouses (BigQuery, PostgreSQL, Redshift, SQL Server, MySQL, S3) rather than spreadsheets only
- Bilingual chat support in English and Portuguese
- USD or BRL billing, with local invoices when applicable
Supermetrics fits when the team needs:
- Broad marketing-channel catalog with niches like Snapchat Ads, Reddit Ads, Quora Ads, and affiliate platforms
- Direct ingestion into Google Sheets, Excel, Looker Studio, and Power BI as the main flow
- USD or EUR billing
Data sources
Kondado offers 80+ data sources covering paid media (Meta Ads, Google Ads, TikTok Ads, LinkedIn, Pinterest Ads), e-commerce (Shopify, VTEX, Mercado Libre, Nuvemshop), CRM (HubSpot, Pipedrive, Salesforce), ERPs (Omie, Bling, Tiny, Conta Azul), transactional databases, and analytics platforms. Full list at full data sources list.
Supermetrics offers 200+ data sources focused on paid media, social, SEO, email marketing, sales, and analytics, with broad coverage of niche channels. It does not cover ERPs or transactional databases as sources.
The practical difference: when the final report blends ERP sales with marketing spend, Kondado delivers both in a single pipeline. When the report only crosses media channels with each other, either platform handles the ingestion side.
Destinations
Kondado delivers data into:
- BI and reports: Power BI, Looker Studio, Tableau, Metabase, Qlik Sense
- Spreadsheets: Google Sheets, Excel
- Cloud warehouses and databases: BigQuery, PostgreSQL, MySQL, Redshift, SQL Server, S3
Supermetrics delivers data into:
- BI and reports: Looker Studio, Power BI
- Spreadsheets: Google Sheets, Excel
- Cloud warehouses: BigQuery, Snowflake
- AI destinations: Claude, ChatGPT, Microsoft Copilot
Kondado covers a wider range of transactional databases as destinations (PostgreSQL, MySQL, Redshift, SQL Server), useful for teams whose warehouse doubles as the operational layer. Supermetrics covers direct AI destinations.
Pricing
Kondado runs on monthly plans starting at US$ 19/month for international customers (R$ 99/month in Brazil with local invoices), with unlimited data sources, destinations, and platform users per the official pricing page. Live details at Kondado pricing page.
Supermetrics runs on monthly plans in USD with three public tiers:
- Starter: US$ 44/month (annual billing), up to 50,000 rows/month
- Growth: US$ 177/month (annual billing), up to 250,000 rows/month
- Enterprise: custom quote
The practical difference: Kondado charges per plan with associated record volume, without the tight per-row monthly cap of the Supermetrics entry tier. The 50,000-row cap on Starter and 250,000-row cap on Growth can run short for agencies that consolidate several active clients in one workspace.
Free trial
Both offer a 14-day free trial with no credit card. Kondado's trial includes up to 30 active pipelines and 10 million records, with access to the ready-made report templates. Supermetrics' trial includes all data sources and destinations during the trial window.
Comparison table
| Criterion | Kondado | Supermetrics |
|---|---|---|
| Data source catalog | 80+ (paid media, e-commerce, ERPs, CRMs, databases) | 200+ (paid media, SEO, social, email, sales) |
| ERP data sources | Omie, Bling, Tiny, Conta Azul | Not covered |
| Transactional databases as source | PostgreSQL, MySQL, SQL Server, and others | Not covered |
| Ready-made report templates | Yes, for the most-used data sources | Templates per destination (Looker Studio, Sheets, Excel, Power BI) |
| Cloud warehouse destinations | BigQuery, PostgreSQL, MySQL, Redshift, SQL Server, S3 | BigQuery, Snowflake |
| Spreadsheet destinations | Google Sheets, Excel | Google Sheets, Excel |
| BI destinations | Power BI, Looker Studio, Tableau, Metabase, Qlik Sense | Looker Studio, Power BI |
| AI destinations | Not covered | Claude, ChatGPT, Copilot |
| Entry plan | US$ 19/month (R$ 99 in Brazil) | US$ 44/month (annual) |
| Entry-tier row cap | No tight per-row monthly cap | 50,000 rows/month |
| Billing currencies | USD or BRL, with local invoices when applicable | USD or EUR |
| Free trial | 14 days, 10M records, 30 pipelines | 14 days, all data sources |
| Support languages | English, Portuguese | English |
How to choose between the two platforms
The choice usually comes down to three practical questions:
- Does the final report need to blend ERP data with marketing channels? If yes, Kondado delivers both in a single pipeline, with no second tool for the ERP.
- Is the main destination a spreadsheet/Looker Studio or a cloud warehouse? For warehouses that include transactional databases (PostgreSQL, MySQL, SQL Server) or for teams that need BRL billing with local invoices, Kondado fits more scenarios. For pure ingestion into Sheets/Excel/Looker Studio with a wide marketing channel catalog, either platform works.
- Where is the team billed? USD or EUR billing runs on either platform. BRL billing with local invoices fits Kondado.
Frequently asked questions
Which data sources does Supermetrics not cover that Kondado does?
The main ones are the ERPs Omie, Bling, Tiny, and Conta Azul, and the breadth of transactional databases as both source and destination (PostgreSQL, MySQL, SQL Server, Redshift). For teams blending operational sales and marketing spend, this is often the deciding factor.
Does Kondado have ready-made report templates similar to Supermetrics templates?
Yes. Kondado ships ready-made report templates for the most-used paid-media, e-commerce, and ERP data sources, ready to use as soon as the pipeline starts running. Supermetrics ships templates per destination (Looker Studio, Sheets, Excel, Power BI) that still require the data source to be configured on top.
How do row limits work in each platform?
Supermetrics applies a monthly row cap per tier (50,000 on Starter, 250,000 on Growth, per the official pricing page). Kondado applies record volume per plan, without the tight per-row monthly cap on the entry tier. Live values are on the pricing page.
Which BI destinations does each platform support?
Kondado delivers into Power BI, Looker Studio, Tableau, Metabase, and Qlik Sense. Supermetrics delivers into Looker Studio and Power BI. For teams using Tableau, Metabase, or Qlik Sense, Kondado connects directly. With Supermetrics, the data has to flow through a warehouse first.
Is it worth migrating from Supermetrics to Kondado?
It is worth evaluating when the report blends marketing with ERP sales, when the team prefers BRL billing with local invoices, when Tableau, Metabase, PostgreSQL, or MySQL are part of the stack, or when the 50,000 to 250,000-row monthly cap on the Supermetrics entry tiers is tight for the workspace's actual volume.
Next steps
To validate platform fit for the use case, the 14-day Kondado free trial unlocks 30 active pipelines and 10 million records, with no credit card required.
