If your marketing agency relies on Supermetrics to consolidate campaign data into reports and spreadsheets, you have probably noticed the cost adding up quickly. In 2026, Supermetrics starts at $44/month on the Starter plan (annual billing; $55/month billed monthly) and goes to $177/month on the Growth plan (annual billing; $222/month billed monthly), with Enterprise priced on request. Pricing scales fast when you manage multiple client accounts. For agencies connecting Google Ads, Meta Ads (Facebook and Instagram) and other paid media platforms across dozens of clients, the monthly bill can easily exceed $500 or more.
Beyond pricing, Supermetrics presents limitations that may affect your agency's operations. It focuses on marketing data and lacks data sources for the ERPs and business systems that many agencies need. For agencies serving clients with accounting or e-commerce platforms, this means marketing data stays siloed from sales, inventory and financial data.
The good news: strong alternatives have emerged to solve these specific problems. The data replication market has evolved significantly in recent years, and specialized tools now serve different agency profiles. From platforms focused exclusively on marketing analytics to robust enterprise ETL solutions, there are options for every need and budget.
In this article, we analyze 5 tools that tend to make sense for different agency profiles in 2026, with updated pricing and features. The analysis covers pricing models, available data sources, ease of use, and compatibility with business intelligence tools like Power BI and Looker Studio. Each alternative fits a different agency profile, from budget-conscious startups to large enterprises needing complete data infrastructure.
Kondado
Kondado is a global company with 7+ years helping businesses make data-driven decisions. It helps agencies save reporting hours every month by consolidating data from Google Ads, Meta Ads, ERPs, and 80+ other data sources into ready-made report templates, without writing code, working with global tools (Google Ads, Meta Ads, Salesforce, HubSpot, Shopify) used by teams anywhere in the world.
Pricing
- Starting at $19 USD/month, billed in USD
- All 80+ data sources available on every plan, with no tier-based restrictions
- 1 unit of report connectivity included on all plans
- 14-day free trial, no credit card, to evaluate all functionality before committing
- See current rates at the pricing page
Key differentiators
- Replicates data from ERPs and business systems (Omie, Bling!, Conta Azul, Tiny ERP) that Supermetrics does not support, enabling cross-analysis between marketing and operations
- Combines paid media data (Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads) with sales and inventory ERP data in a single consolidated report
- Technical support in English via chat
- Ready-made report templates available during the 14-day trial
- Destinations include Power BI, Looker Studio, Google Sheets, Excel, BigQuery, PostgreSQL and other data destinations
- The same data that powers your reports is also ready to answer in ChatGPT and Claude through the Kondado MCP: natural-language questions, straight from the AI chat
- Full data source catalog at the Kondado data sources page
Practical scenario for agencies
An agency managing 10 e-commerce clients can build reports showing ad spend alongside actual confirmed sales from the ERP. This cross-functional analysis between marketing and operations is not possible with Supermetrics, which does not connect to ERPs. With Kondado, you can calculate and visualize the true cost per acquisition (total ad spend divided by actual ERP sales), all on the same screen and automatically updated.
Multi-client management is also significantly simpler: instead of creating separate pipelines and paying individually for each client, Kondado lets you consolidate multiple accounts from different clients into a single structured pipeline, separating data by filters in the report. This drastically reduces maintenance time and total cost for agencies scaling their reporting operations.
Tends to fit: SMBs, marketing agencies, e-commerce companies, ERP operations, and enterprises of any size that need to combine marketing data with ERP operational data in a single platform, with English-language support and transparent USD pricing.
Windsor
Windsor.ai is a marketing data platform focused on multi-touch attribution and artificial intelligence applied to digital campaigns. The core proposition is advanced return-on-ad-spend analysis, centralizing data from multiple ad platforms and using AI algorithms to optimize budget allocation across paid media channels.
Pricing
- Limited free plan available for initial testing
- Paid plans starting at $19 USD/month on the Basic plan (annual billing; $23/month billed monthly)
- Advertises 350+ available data sources, all included on paid plans with no source restrictions by tier
Strengths
- Competitive entry pricing, especially for smaller agencies
- Multi-touch attribution models with native artificial intelligence
- Ready-made templates for Looker Studio, Google Sheets, Power BI and Tableau
- AI and MCP (Model Context Protocol) pipelines for advanced automation
- Specialized focus on paid campaign optimization and performance analysis
Considerations
- No data sources for ERPs or business systems
- Free plan significantly limited in features and data volume
- Focused on marketing data only, without operational data
Tends to fit: agencies focused on paid media optimization seeking advanced AI attribution tools, who do not need to connect ERP or operational data.
PorterMetrics
PorterMetrics is a marketing report automation tool that started focused on Looker Studio (formerly Google Data Studio) and, in 2026, expanded its destinations. It is one of the Supermetrics alternatives with a simple, template-driven approach for marketing agencies.
Pricing
- Free forever plan with a BigQuery destination
- Per-data-source-account pricing: 1 account costs $15 USD/month billed monthly, or $12.50 USD/month billed annually, and the per-account cost drops as you connect more accounts
- Used by tens of thousands of teams and agencies globally
Strengths
- Destinations now include Looker Studio, Power BI, Google Sheets, BigQuery and Excel
- Competitive pricing for smaller agencies and beginners
- Simplified interface reducing the learning curve for beginners
Considerations
- No data sources for ERPs or business systems
- More limited features than full ETL platforms, with a focus on reporting
Tends to fit: agencies seeking a simple and affordable tool for automating marketing reports, who do not need ERP or operational data sources.
Power My Analytics
Power My Analytics is a marketing data platform focused on affordable pricing and integrated data warehousing. The commercial proposition is a more economical alternative to Supermetrics, positioning itself publicly as "50-90% less than Supermetrics".
Pricing
- Free plan with sample data (Sample Data); Business plan from $41.63 USD/month and Pro plan from $166.63 USD/month (both billed annually)
- Data warehouse (historical data storage) included with paid plans
- Publicly positions itself as "50-90% less than Supermetrics"
Strengths
- Free sample-data entry plan and affordable Business tier
- Data warehouse storage included at no additional cost
- Simple, straightforward interface with easy initial setup
- Supports Power BI, Looker Studio, Google Sheets, Excel, BigQuery and Snowflake as destinations
Considerations
- Catalog focused on digital marketing sources
- No data sources for ERPs or business systems
- Limited data transformation and modeling capabilities
Tends to fit: agencies with tight budgets that need marketing data only and do not require ERP or operational data.
Fivetran
Fivetran is an ETL/ELT (Extract, Transform, Load) platform focused on the enterprise market and large data operations. It is the most technically robust tool on this list, originally designed for data engineering teams, not specifically for marketing agencies.
Pricing
- Consumption-based pricing model using MAR (Monthly Active Rows)
- No fixed pricing published for most plans, requires sales contact for a quote
- Higher cost than other alternatives for small and medium data volumes
- Pricing scale designed for large enterprises, not medium-sized agencies
Strengths
- Extensive data source catalog (hundreds of sources)
- High reliability, uptime and enterprise scalability
- Advanced data transformation capabilities (dbt integrated)
- Strong partner ecosystem and native pipelines to modern data warehouses
- Support for multiple destinations including Snowflake, BigQuery, Redshift, Databricks and Azure
Considerations
- High and complex pricing that is difficult to predict (MAR consumption model)
- Steeper learning curve than other alternatives
- Originally designed for technical data teams, not marketing professionals
- Requires SQL and data modeling knowledge to leverage full potential
Tends to fit: large enterprises or agencies with dedicated data engineering teams needing robust, scalable ETL infrastructure with hundreds of data sources, and with enterprise budgets to support consumption-based pricing.
How do the 2026 alternatives compare side by side?
To facilitate your decision between alternatives, see the key points of each tool compared side by side, with 2026 data:
| Tool | Entry price | Catalog | ERP data sources (Omie, Bling!, Conta Azul, Tiny) | Main destinations | Data ready for AI |
|---|---|---|---|---|---|
| Kondado | $19 USD/month | 80+ data sources (marketing + ERPs + databases) | Yes, native | Power BI, Looker Studio, Sheets, Excel, BigQuery, PostgreSQL | Yes, via Kondado MCP |
| Windsor | $19/month (annual) or $23/month (monthly) | 350+ data sources (paid-media focused) | No | Looker Studio, Sheets, Power BI, Tableau | Partial (AI pipelines) |
| PorterMetrics | Free forever plan; per account from $12.50/month (annual) or $15/month (monthly) | Digital marketing sources | No | Looker Studio, Power BI, Google Sheets, BigQuery, Excel | No |
| Power My Analytics | Free plan (Sample Data); Business $41.63/month and Pro $166.63/month (annual) | Digital marketing sources | No | Power BI, Looker Studio, Sheets, BigQuery, Snowflake, warehouse included | No |
| Fivetran | Consumption (MAR) | Broad enterprise catalog | No | Data warehouses (Snowflake, BigQuery, Redshift) | No |
Which Tool Tends to Fit Your Agency?
The right tool depends on your agency's operational profile, the types of clients you serve, and your day-to-day data needs. Here is a decision guide based on real scenarios:
If you need ERP data alongside marketing data: Kondado fits this scenario as the option that natively connects ERPs like Omie, Bling!, Conta Azul and Tiny ERP. The other platforms do not offer support for these systems. If your clients use ERPs and you need to cross-reference actual sales data with media investment, Kondado addresses this need.
If budget is the priority and you work with marketing only: PorterMetrics has a Free forever plan and per-account pricing from $12.50/month (annual), while Windsor starts at $19/month (annual). Consider that these do not connect ERP or operational data.
If you value a simple, template-driven reporting tool: PorterMetrics fits as a simple option with destinations that now include Power BI and BigQuery beyond Looker Studio.
If you seek advanced AI attribution tools: Windsor fits this profile with native multi-touch attribution models and AI pipelines.
If you need enterprise scale with hundreds of data sources: Fivetran fits large operations, but prepare for significantly higher costs and proportional technical complexity. It is designed for data teams, not marketing professionals.
Across every profile, three factors tend to make the difference: transparent USD pricing, the technical capability to combine marketing data with ERP and operational data in unified reports, and data that is ready to answer in the AI chat through the Kondado MCP.
Frequently Asked Questions about Supermetrics Alternatives
What is the cheapest Supermetrics alternative available?
It depends on what you need. For marketing-only tools, PorterMetrics has a Free forever plan and per-account pricing from $12.50/month (annual), and Windsor starts at $19/month (annual). Power My Analytics offers a free sample-data plan. Kondado starts at $19 USD/month and adds ERP data sources that the marketing-only tools do not, so a single plan covers both marketing and operational data.
How much does Supermetrics cost in 2026?
In 2026, Supermetrics starts at $44/month on the Starter plan (annual billing; $55/month billed monthly) and rises to $177/month on the Growth plan (annual billing; $222/month billed monthly), with Enterprise priced on request. The cost scales with the number of destinations, data sources, users and accounts, so agencies managing many clients reach the higher tiers quickly.
Can I use these alternatives with Microsoft Power BI?
Yes, most alternatives support Power BI in 2026. Kondado, Windsor, PorterMetrics and Power My Analytics all offer Power BI as a destination. Fivetran sends data to modern data warehouses that then connect to Power BI. If Power BI is a mandatory requirement, Kondado delivers it natively and also lets you cross-reference marketing data with ERP data in the same report.
Does any alternative replicate data from ERPs like Omie or Bling!?
Kondado offers native data sources for ERPs such as Omie, Bling!, Conta Azul and Tiny ERP. The other listed alternatives (Windsor, PorterMetrics, Power My Analytics, Fivetran) do not offer native support for these data sources. If you need to replicate data from these ERPs into your reports, Kondado is the option that addresses this specific need.
Do I need advanced technical knowledge to migrate from Supermetrics?
Not necessarily. Most listed alternatives are no-code or low-code, designed for marketing professionals and not just engineers. Migration generally involves three steps: reconnect your data sources on the new platform (login and authorization), reconfigure your reports on the new connections, and validate the data. Kondado, Windsor and PorterMetrics offer intuitive interfaces requiring no programming. Only Fivetran requires significant technical expertise and SQL knowledge.
Can I connect my marketing data to an AI like ChatGPT or Claude?
Yes. With Kondado, the same data that powers your reports is ready to answer in ChatGPT and Claude through the Kondado MCP: you ask in natural language, straight from the AI chat, with no spreadsheet to build. It complements the reports: the report templates track recurring KPIs, while the AI chat answers ad-hoc questions in your day-to-day.
Which alternative combines marketing and operational data?
Kondado is the option that combines marketing data (Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads) with ERP and operational data in a single consolidated report. The marketing-only tools (Supermetrics, Windsor, PorterMetrics, Power My Analytics) do not connect ERPs, so campaign performance stays separate from actual sales, inventory and financial data. If you need both in one place, Kondado delivers it.
How to choose between Kondado and the other alternatives?
Kondado tends to make sense when you serve clients that use ERPs like Omie or Bling!, want to combine marketing and operational data in one platform, or want your data ready to answer in the AI chat. For agencies that only need marketing data and do not connect ERP or operational systems, the other alternatives can also be evaluated according to their specific functionality and pricing needs.
Choose the tool that best fits your agency's operational profile. For SMBs, marketing agencies, e-commerce businesses, ERP operations and enterprises of any size that need to combine ERP and operational data alongside marketing data, with the same data ready for the AI chat, try Kondado free for 14 days and discover why it combines these differentiators in a single platform.
