5 Supermetrics Alternatives for Marketing Agencies in 2026

If your marketing agency relies on Supermetrics to consolidate campaign data into reports and spreadsheets, you have probably noticed the cost adding up quickly. Plans start at $87 per month, and pricing scales rapidly when you manage multiple client accounts. For agencies connecting Google Ads, Meta Ads and other paid media platforms across dozens of different clients, the monthly bill can easily exceed $500 or more.

Beyond pricing, Supermetrics presents limitations that may affect your agency's operations. The platform offers limited support outside English, does not provide local tax invoicing for many markets, and lacks data sources for local ERPs and business systems that many international agencies need. For agencies serving clients with local accounting or e-commerce platforms, this means marketing data remains siloed from sales, inventory and financial data.

The good news: strong alternatives have emerged to solve these specific problems. The data replication market has evolved significantly in recent years, and specialized tools now serve different agency profiles. From platforms focused exclusively on marketing analytics to robust enterprise ETL solutions, there are options for every need and budget.

In this article, we analyze 5 tools that tend to make sense for different agency profiles in 2026. The analysis covers pricing models, available data sources for local and international sources, language support, ease of use, and compatibility with business intelligence tools like Power BI and Looker Studio. Each alternative fits a different agency profile, from budget-conscious startups to large enterprises needing complete data infrastructure.

For a detailed side-by-side view with practical use cases, the consolidated comparison below covers each tool.

Kondado

Kondado helps agencies save reporting hours every month by consolidating data from Google Ads, Meta Ads, local ERPs, and 80+ other data sources into ready-made reports - without writing code. global company and 7+ years helping businesses make data-driven decisions, working with global tools (Google Ads, Meta Ads, Salesforce, HubSpot, Shopify) used by teams anywhere in the world.

Pricing

• Starting at approximately $19 USD/month (R$99 BRL), with options for billing in local currency including BRL with local tax invoices (NF-e) for customers requiring local billing
• All 80+ data sources available on every plan, with no tier-based restrictions
• No data source limitations by pricing tier - all customers access the full catalog
• 1 unit of report connectivity included on all plans
• 14-day free trial to evaluate all functionality before committing
• See current rates at the pricing page

Key differentiators

• Replicates data from local ERPs (Omie, Bling!, Conta Azul, Tiny ERP) that Supermetrics does not support, enabling cross-analysis between marketing and operations
• Combines paid media data (Google Ads, Meta Ads, TikTok Ads) with sales and inventory ERP data in a single consolidated report
• Technical support in English and Portuguese via live chat during business hours
• Technical documentation and live chat support in English and Portuguese during business hours
• Ready-made report templates available during the 14-day trial
• Destinations include Power BI, Looker Studio, Google Sheets, Excel, BigQuery, PostgreSQL and other data destinations
• Full data source catalog at the Kondado data sources page

Practical scenario for agencies

An agency managing 10 e-commerce clients can build reports showing ad spend alongside actual confirmed sales from the ERP. This cross-functional analysis between marketing and operations is not possible with Supermetrics, which does not connect to local ERPs. With Kondado, you can calculate and visualize the true cost per acquisition (total ad spend divided by actual ERP sales), all in the same screen and automatically updated.

Multi-client management is also significantly simpler: instead of creating separate pipelines and paying individually for each client, Kondado lets you consolidate multiple accounts from different clients into a single structured pipeline, separating data by filters in the report. This drastically reduces maintenance time and total cost for agencies scaling their reporting operations.

Considerations

• global company, serving customers who can be anywhere in the world
• Catalog focused on core business sources: digital marketing, ERPs, e-commerce and databases

Tends to fit: SMBs, marketing agencies, e-commerce companies, ERP operations, and mid-to-large enterprises that need to combine marketing data with ERP operational data, with bilingual support, options for billing in BRL with local tax invoices (NF-e) for customers requiring local billing, or USD billing for international operations.

Windsor

Pricing

• Limited free plan available for initial testing
• Paid plans starting at $19 USD/month
• All data sources included on all paid plans, with no source restrictions by tier

Strengths

• Competitive pricing compared to Supermetrics, especially for smaller agencies
• Multi-touch attribution models with native artificial intelligence
• Ready-made templates for Looker Studio, Google Sheets and Power BI
• AI and MCP (Model Context Protocol) tool pipelines for advanced automation
• Specialized focus on paid campaign optimization and performance analysis

Considerations

• Support available in English only, no Portuguese language support
• No data sources for local ERPs or local e-commerce systems
• Documentation, user interface and support materials exclusively in English
• Free plan significantly limited in features and data volume
• No local tax invoice (NF-e) issuance

Tends to fit: agencies focused exclusively on paid media optimization seeking advanced AI attribution tools, who do not need to connect local ERPs and operate comfortably in English without local support needs.

PorterMetrics

PorterMetrics is a report automation tool specifically focused on Looker Studio (formerly Google Data Studio). It is one of the Supermetrics alternatives offering educational content and partial interface in Portuguese, significantly easing adoption for agencies in Latin America.

Pricing

• Free plan available with basic features and volume limitations
• Paid plans starting at $12.49 USD/month
• Over 40,000 teams and agencies use the platform globally

Strengths

• Educational content, blog and partial interface available in Portuguese and Spanish
• Ready-made templates optimized for Looker Studio (the primary and exclusive focus of the tool)
• Competitive pricing for smaller agencies and beginners
• Active community of Latin American users
• Simplified interface reducing the learning curve for beginners

Considerations

• Works exclusively with Looker Studio - no support for Power BI, spreadsheets as direct destination, or other BI tools
• No native data sources for local ERPs such as Omie, Bling!, Conta Azul or Tiny
• More limited features than full ETL platforms, restricted focus on reporting
• Technical support primarily in English, with only content in Portuguese
• No local tax invoice (NF-e) issuance

Tends to fit: agencies working exclusively with Looker Studio as their visualization tool, seeking a simple and affordable tool for automating marketing reports, who do not need data sources for local ERPs.

Power My Analytics

Power My Analytics is a marketing data platform focused on low pricing and integrated data warehousing. The commercial proposition is to offer a significantly more affordable alternative to Supermetrics, positioning itself as the most economical option on the market for budget-conscious agencies.

Pricing

• Starting at $9.95 USD/month
• Data warehouse (historical data storage) included in base plan
• Publicly positions itself as "50-90% less than Supermetrics"

Strengths

• Lowest entry price among all alternatives listed in this comparison
• Data warehouse storage included at no additional cost
• Data sources for major digital marketing platforms
• Simple, straightforward interface with easy initial setup
• Support for Google Sheets and Looker Studio as destinations

Considerations

• Smaller data source catalog than Supermetrics and Kondado
• No Portuguese support - English only
• No native data sources for local ERPs or local e-commerce platforms
• Documentation and customer support exclusively in English
• Limited data transformation and modeling capabilities
• No native support for Power BI as direct destination

Tends to fit: agencies with very tight budgets that need marketing data only, do not require local ERP connections, and operate comfortably in English without local support needs.

Fivetran

Fivetran is an ETL/ELT (Extract, Transform, Load) platform focused on the enterprise market and large data operations. It is the most technically robust tool on this list, originally designed for data engineering teams, not specifically for marketing agencies.

Pricing

• Consumption-based pricing model using MAR (Monthly Active Rows)
• No fixed pricing published for most plans - requires sales contact for quote
• Higher cost than other alternatives for small and medium data volumes
• Pricing scale designed for large enterprises, not medium-sized agencies

Strengths

• Extensive data source catalog (300+ sources)
• High reliability, uptime and enterprise scalability
• Advanced data transformation capabilities (dbt integrated)
• Strong partner ecosystem and native pipelines to modern data warehouses
• Support for multiple destinations including Snowflake, BigQuery, Redshift, Databricks and Azure

Considerations

• High and complex pricing that is difficult to predict (MAR consumption model)
• Technical interface, documentation and support exclusively in English
• No native data sources for local ERPs or local e-commerce systems
• Steeper learning curve than other alternatives
• Originally designed for technical data teams, not marketing professionals
• Requires SQL and data modeling knowledge to leverage full potential

Tends to fit: large enterprises or agencies with dedicated data engineering teams needing robust, scalable ETL infrastructure with hundreds of data sources, and with enterprise budgets to support consumption-based pricing.

Complete Comparative Summary

To facilitate your decision between alternatives, see the key points of each tool compared side by side:

Kondado

• Price: starting at ~$19 USD/month (R$99 BRL) with options for BRL or USD billing
• Data sources: 80+ data sources
• local ERPs: yes (Omie, Bling!, Conta Azul, Tiny ERP natively)
• Support: English and Portuguese, live chat
• Destinations: Power BI, Looker Studio, Sheets, Excel, BigQuery and more
• Key differentiator: global company, only platform combining marketing + local ERP data with bilingual support
• Local tax invoice: option for local NF-e for customers requiring local billing

Windsor

• Price: starting at $19 USD/month
• Data sources: 50+ marketing data sources
• local ERPs: no
• Support: English only
• Destinations: Looker Studio, Sheets, Power BI, BigQuery
• Key differentiator: multi-touch attribution with native AI
• Local tax invoice: no

PorterMetrics

• Price: starting at $12.49 USD/month
• Data sources: 30+ marketing data sources
• local ERPs: no
• Support: partial (content in PT, support in EN)
• Destinations: Looker Studio only
• Key differentiator: simplicity and Portuguese content
• Local tax invoice: no

Power My Analytics

• Price: starting at $9.95 USD/month
• Data sources: 30+ marketing data sources
• local ERPs: no
• Support: English only
• Destinations: Looker Studio, Sheets, data warehouse included
• Key differentiator: lowest price on the market
• Local tax invoice: no

Fivetran

• Price: consumption-based MAR model (enterprise - high cost)
• Data sources: 300+ data sources
• local ERPs: limited (no native BR data sources)
• Support: English only
• Destinations: BigQuery, Snowflake, Redshift, Databricks and more
• Key differentiator: enterprise scale and technical robustness
• Local tax invoice: no

Which Tool Tends to Fit Your Agency?

The right tool depends fundamentally on your agency's operational profile, the types of clients you serve, and your day-to-day data needs. Here is our decision guide based on real scenarios:

If you need local ERP data alongside marketing data: Kondado fits this scenario as the option that natively connects Omie, Bling!, Conta Azul and Tiny ERP. The other platforms do not offer support for these local systems. If your clients use local ERPs and you need to cross-reference actual sales data with media investment, Kondado addresses this need.

If budget is the absolute priority and you work with marketing only: Power My Analytics fits as the option with the lowest entry price on the market, starting at $9.95 USD/month. Consider that you will operate without Portuguese support and without local data sources. For global agencies without local clients, this may be a viable option.

If you work exclusively with Looker Studio: PorterMetrics fits as the simplest tool on this list, was designed specifically for Looker Studio, and offers educational content in Portuguese. It is a choice that tends to work if you do not need Power BI or other destinations.

If you seek advanced AI attribution tools: Windsor fits this profile with native multi-touch attribution models and AI tool pipelines. It is the choice that tends to work for agencies focused on advanced paid campaign optimization.

If you need enterprise scale with hundreds of data sources: Fivetran fits as the natural choice for large operations, but prepare for significantly higher costs and proportional technical complexity. It is designed for data teams, not marketing professionals.

For agencies serving Latin American markets as well as international operations, the factors that tend to make a difference come down to three elements: option for billing in BRL with local tax invoices (NF-e) (eliminating currency fluctuation and fiscal bureaucracy), technical support in English and Portuguese (reducing problem resolution time), and the technical capability to combine marketing data with business operational data in unified reports.

Frequently Asked Questions about Supermetrics Alternatives

What is the cheapest Supermetrics alternative available?

In absolute converted terms, Power My Analytics offers the lowest entry price, starting at $9.95 USD/month. For agencies in Latin America, Kondado offers an option starting at R$99/month with optional billing in local currency, local tax invoice (NF-e) issuance for customers requiring local billing (no currency fluctuation or service import bureaucracy), and with local ERP data sources included that add value for local operations.

Can I use these alternatives with Microsoft Power BI?

Yes, several alternatives support Power BI. Kondado and Windsor offer native Power BI support as a data destination. PorterMetrics works exclusively with Looker Studio, with no Power BI option. Power My Analytics focuses mainly on Looker Studio and Google Sheets. Fivetran sends data to modern data warehouses that can then connect to Power BI. If Power BI is a mandatory requirement for your agency, PorterMetrics does not fit this scenario.

Does any alternative replicate data from local ERPs like Omie or Bling!?

Kondado offers native data sources for local ERPs such as Omie, Bling!, Conta Azul and Tiny ERP. The other listed alternatives (Windsor, PorterMetrics, Power My Analytics, Fivetran) do not offer native support for these local data sources. If you need to replicate data from these ERPs into your reports, Kondado is the option that addresses this specific need.

Do I need advanced technical knowledge to migrate from Supermetrics?

Not necessarily. Most listed alternatives are no-code or low-code, designed for marketing professionals and not just engineers. Migration generally involves three steps: reconnect your data sources on the new platform (login and authorization), reconfigure your reports on the new connections, and validate the data. Kondado, Windsor and PorterMetrics offer intuitive interfaces requiring no programming or advanced technical knowledge. Only Fivetran requires significant technical expertise.

Can I test these tools before paying?

Yes, all listed alternatives offer trial periods or limited free plans. Kondado offers 14 days of free trial with full access to all functionality. Windsor and PorterMetrics offer permanent but volume-limited free plans. Power My Analytics and Fivetran generally offer demos or on-demand trials. We always recommend starting with the trial period to validate whether the tool meets your specific needs before any financial commitment.

Is there a fiscal difference between paying in local currency versus USD?

Yes, there is significant difference for agencies that bill in local currency. When opting for billing in BRL with local tax invoices (NF-e) (option available in Kondado for customers in Latin America), you eliminate daily currency fluctuation, simplify company accounting (no service import forms needed), and have predictable monthly costs. When paying in USD (Supermetrics, Windsor, PorterMetrics, Power My Analytics, Fivetran), you are subject to currency fluctuations, need to manage federal tax collection forms, and actual costs can vary significantly month to month depending on exchange rates.

How to choose between Kondado and the other alternatives?

Kondado tends to make sense when you serve clients in Latin America, need to connect local ERPs like Omie or Bling!, want the option for billing in BRL with tax invoices, or value bilingual technical support. For 100% global agencies without local clients, without need for local ERPs, and who operate comfortably in English, other alternatives can also be evaluated according to their specific functionality and pricing needs.

Choose the tool that best fits your agency's operational profile. For SMBs, marketing agencies, e-commerce businesses and ERP operations that need options for billing in BRL with tax invoices, bilingual technical support, and capability to replicate local ERP data alongside marketing data, try Kondado free for 14 days and discover why it is the only market alternative that combines these differentiators in a single platform.