ad_account_id

text

[en] Unique identifier for the ad account

account_name

text

[en] Ad account name

hour

float

[en] Hour of day the row's metrics refer to when the time granularity is hourly (value from 0 to 23). Populated only in pipelines with hourly granularity.

metric_date

date

[en] Reference date the row's performance metrics refer to, in ISO-8601 format (YYYY-MM-DD). Determined by the time granularity selected in the pipeline configuration.

spend_conv

float

[en] Spend (converted) - Total amount spent on the campaign in the account's currency. Values are based on the currency defined in the advertiser's profile.

ads_credit_spend_conv

float

[en] Ads credit spend (converted) - Amount spent using ads credits in the account's currency.

ads_credit_spend

float

[en] Ads credit spend - Amount spent using ads credits in the account's currency.

paid_impression

float

[en] Number of paid impressions served

spend

float

[en] Spend - Total amount spent on the campaign in the account's currency (e.g., USD, GBP, BRL). Values are based on the currency defined in the advertiser's profile.

cpc

float

[en] Cost per click (converted) - Cost per click in the account's currency.

ecpc_conv

float

[en] Effective cost per click (converted) - Effective cost per click in the account's currency.

ecpc

float

[en] Effective cost per click - Effective cost per click in the account's currency.

ctr

float

[en] Click-through rate (clicks/impressions)

ectr

float

[en] Effective click-through rate

outbound_ctr_1

float

[en] Outbound click-through rate (variant 1)

campaign_name

text

[en] Name of the campaign

campaign_status

text

[en] Status of the campaign

pin_promotion_status

text

[en] Status of the pin promotion

ad_status

text

[en] Status of the ad

pin_id

text

[en] Unique identifier for the pin

total_engagement

float

[en] Total number of engagements

engagement_1

float

[en] Engagements (variant 1)

engagement_2

float

[en] Engagements (variant 2)

ecpe

float

[en] Effective cost per engagement - Effective cost per engagement in the account's currency.

engagement_rate

float

[en] Engagement rate (engagements/impressions)

eengagement_rate

float

[en] Effective engagement rate

ecpm

float

[en] Effective cost per mille (converted) - Effective cost per thousand impressions in the account's currency.

repin_rate

float

[en] Repin rate (repins/impressions)

ctr_2

float

[en] Click-through rate (variant 2)

campaign_id

text

[en] Unique identifier for the campaign

advertiser_id

text

[en] Unique identifier for the advertiser

pin_promotion_id

text

[en] Unique identifier for the pin promotion

ad_id

text

[en] Unique identifier for the ad

ad_group_id

text

[en] Unique identifier for the ad group

campaign_entity_status

text

[en] Entity status of the campaign

campaign_managed_status

text

[en] Managed status of the campaign

campaign_objective_type

text

[en] Objective type of the campaign

cpm_conv

float

[en] Cost per mille (converted) - Cost per thousand impressions in the account's currency.

cpm

float

[en] Cost per mille - Cost per thousand impressions in the account's currency.

ad_group_name

text

[en] Name of the ad group

ad_group_status

text

[en] Status of the ad group

ad_group_budget_type

text

[en] Budget type for the ad group

ad_group_budget_in_local_currency

float

[en] Budget amount in local currency for the ad group

ad_group_entity_status

text

[en] Entity status of the ad group

ad_group_bid_multiplier

float

[en] Bid multiplier for the ad group

product_group_id

text

[en] Unique identifier for the product group

product_group_status

text

[en] Status of the product group

promo_id

text

[en] Unique identifier for the promotion

promo_name

text

[en] Name of the promotion

product_item_name

text

[en] Name of the product item

product_item_image_url

float

[en] Image URL for the product item

product_item_price

float

[en] Price of the product item

product_item_product_url

float

[en] Product URL for the product item

product_item_pin_url

float

[en] Pin URL for the product item

product_item_brand

float

[en] Brand of the product item

product_item_description

float

[en] Description of the product item

product_item_sale_price

float

[en] Sale price of the product item

product_item_product_type

text

[en] Product type of the product item

product_item_product_category

float

[en] Product category of the product item

order_line_id

text

[en] Unique identifier for the order line

order_line_name

text

[en] Name of the order line

clickthrough_1

float

[en] Clickthroughs (variant 1)

repin_1

float

[en] Repins (variant 1)

impression_1

float

[en] Impressions (variant 1)

impression_1_gross

float

[en] Gross impressions (variant 1)

clickthrough_1_gross

float

[en] Gross clickthroughs (variant 1)

outbound_click_1

float

[en] Outbound clicks (variant 1)

clickthrough_2

float

[en] Clickthroughs (variant 2)

repin_2

float

[en] Repins (variant 2)

impression_2

float

[en] Impressions (Variant 2)

outbound_click_2

float

[en] Outbound clicks (variant 2)

total_clickthrough

float

[en] Total number of clickthroughs - Total times people clicked on your Pin to go to the destination (total ad clicks)

total_impression

float

[en] Total number of impressions

total_impression_user

float

[en] Total number of unique users who saw impressions

total_impression_frequency

float

[en] Average frequency of impressions per user

cost_per_outbound_click

float

[en] Cost per outbound click - Cost per outbound click in the account's currency.

cost_per_outbound_click_v1

float

[en] Cost per outbound click (v1) - Cost per outbound click in the account's currency (variant 1).

total_engagement_page_visit

float

[en] Total page visit engagements

total_engagement_signup

float

[en] Total signup engagements

total_engagement_checkout

float

[en] Total checkout engagements

total_engagement_custom

float

[en] Total custom engagements

total_engagement_add_to_cart

float

[en] Total add to cart engagements

total_engagement_lead

float

[en] Total lead engagements

total_engagement_search

float

[en] Total search engagements

total_engagement_watch_video

float

[en] Total video watch engagements

total_engagement_view_category

float

[en] Total category view engagements

total_engagement_app_install

float

[en] Total app install engagements

total_engagement_unknown

float

[en] Total unknown engagements

total_click_page_visit

float

[en] Total page visit clicks

total_click_signup

float

[en] Total signup clicks

total_click_checkout

float

[en] Total checkout clicks

total_click_custom

float

[en] Total custom clicks

total_click_add_to_cart

float

[en] Total add to cart clicks

total_click_lead

float

[en] Total lead clicks

total_click_search

float

[en] Total search clicks

total_click_watch_video

float

[en] Total video watch clicks

total_click_view_category

float

[en] Total category view clicks

total_click_app_install

float

[en] Total app install clicks

total_click_unknown

float

[en] Total unknown clicks

total_view_page_visit

float

[en] Total page visit views

total_view_signup

float

[en] Total signup views

total_view_checkout

float

[en] Total checkout views

total_view_custom

float

[en] Total custom views

total_view_add_to_cart

float

[en] Total add to cart views

total_view_lead

float

[en] Total lead views

total_view_search

float

[en] Total search views

total_view_watch_video

float

[en] Total video watch views

total_view_view_category

float

[en] Total category view views

total_view_app_install

float

[en] Total app install views

total_view_unknown

float

[en] Total unknown views

total_conversions

float

[en] Total number of conversions

total_engagement_page_visit_value

float

[en] Total page visit engagement value (account currency)

total_engagement_signup_value

float

[en] Total signup engagement value (account currency)

total_engagement_checkout_value

float

[en] Total checkout engagement value (account currency)

total_engagement_custom_value

float

[en] Total custom engagement value (account currency)

total_engagement_add_to_cart_value

float

[en] Total add to cart engagement value (account currency)

total_engagement_lead_value

float

[en] Total lead engagement value (account currency)

total_engagement_search_value

float

[en] Total search engagement value (account currency)

total_engagement_watch_video_value

float

[en] Total video watch engagement value (account currency)

total_engagement_view_category_value

float

[en] Total category view engagement value (account currency)

total_engagement_app_install_value

float

[en] Total app install engagement value (account currency)

total_engagement_unknown_value

float

[en] Total unknown engagement value (account currency)

total_click_page_visit_value

float

[en] Total page visit click value (account currency)

total_click_signup_value

float

[en] Total signup click value (account currency)

total_click_checkout_value

float

[en] Total checkout click value (account currency)

total_click_custom_value

float

[en] Total custom click value (account currency)

total_click_add_to_cart_value

float

[en] Total add to cart click value (account currency)

total_click_lead_value

float

[en] Total lead click value (account currency)

total_click_search_value

float

[en] Total search click value (account currency)

total_click_watch_video_value

float

[en] Total video watch click value (account currency)

total_click_view_category_value

float

[en] Total category view click value (account currency)

total_click_app_install_value

float

[en] Total app install click value (account currency)

total_click_unknown_value

float

[en] Total unknown click value (account currency)

total_view_page_visit_value

float

[en] Total page visit view value (account currency)

total_view_signup_value

float

[en] Total signup view value (account currency)

total_view_checkout_value

float

[en] Total checkout view value (account currency)

total_view_custom_value

float

[en] Total custom view value (account currency)

total_view_add_to_cart_value

float

[en] Total add to cart view value (account currency)

total_view_lead_value

float

[en] Total lead view value (account currency)

total_view_search_value

float

[en] Total search view value (account currency)

total_view_watch_video_value

float

[en] Total video watch view value (account currency)

total_view_view_category_value

float

[en] Total category view view value (account currency)

total_view_app_install_value

float

[en] Total app install view value (account currency)

total_view_unknown_value

float

[en] Total unknown view value (account currency)

total_conversions_value

float

[en] Total value of conversions (account currency)

total_engagement_page_visit_quantity

float

[en] Total page visit engagement quantity

total_engagement_signup_quantity

float

[en] Total signup engagement quantity

total_engagement_checkout_quantity

float

[en] Total checkout engagement quantity

total_engagement_custom_quantity

float

[en] Total custom engagement quantity

total_engagement_add_to_cart_quantity

float

[en] Total add to cart engagement quantity

total_engagement_lead_quantity

float

[en] Total lead engagement quantity

total_engagement_search_quantity

float

[en] Total search engagement quantity

total_engagement_watch_video_quantity

float

[en] Total video watch engagement quantity

total_engagement_view_category_quantity

float

[en] Total category view engagement quantity

total_engagement_unknown_quantity

float

[en] Total unknown engagement quantity

total_click_page_visit_quantity

float

[en] Total page visit click quantity

total_click_signup_quantity

float

[en] Total signup click quantity

total_click_checkout_quantity

float

[en] Total checkout click quantity

total_click_custom_quantity

float

[en] Total custom click quantity

total_click_add_to_cart_quantity

float

[en] Total add to cart click quantity

total_click_lead_quantity

float

[en] Total lead click quantity

total_click_search_quantity

float

[en] Total search click quantity

total_click_watch_video_quantity

float

[en] Total video watch click quantity

total_click_view_category_quantity

float

[en] Total category view click quantity

total_click_unknown_quantity

float

[en] Total unknown click quantity

total_view_page_visit_quantity

float

[en] Total page visit view quantity

total_view_signup_quantity

float

[en] Total signup view quantity

total_view_checkout_quantity

float

[en] Total checkout view quantity

total_view_custom_quantity

float

[en] Total custom view quantity

total_view_add_to_cart_quantity

float

[en] Total add to cart view quantity

total_view_lead_quantity

float

[en] Total lead view quantity

total_view_search_quantity

float

[en] Total search view quantity

total_view_watch_video_quantity

float

[en] Total video watch view quantity

total_view_view_category_quantity

float

[en] Total category view view quantity

total_view_unknown_quantity

float

[en] Total unknown view quantity

total_conversions_quantity

float

[en] Total quantity of conversions

total_web_sessions

float

[en] Total number of web sessions

web_sessions_1

float

[en] Web sessions (variant 1)

web_sessions_2

float

[en] Web sessions (variant 2)

onsite_checkouts_1

float

[en] Onsite checkouts (variant 1)

pin_promotion_name

text

[en] Name of the pin promotion

ad_name

text

[en] Name of the ad

campaign_lifetime_spend_cap

float

[en] Lifetime spend cap for the campaign

ad_group_optimization

text

[en] Optimization setting for the ad group

campaign_daily_spend_cap

float

[en] Daily spend cap for the campaign

campaign_budget_optimization

boolean

[en] Budget optimization setting for the campaign

total_page_visit_desktop_action_to_desktop_conversion

float

[en] Total page visit desktop to desktop conversions

total_page_visit_desktop_action_to_mobile_conversion

float

[en] Total page visit desktop to mobile conversions

total_page_visit_desktop_action_to_tablet_conversion

float

[en] Total page visit desktop to tablet conversions

total_page_visit_mobile_action_to_desktop_conversion

float

[en] Total page visit mobile to desktop conversions

total_page_visit_mobile_action_to_mobile_conversion

float

[en] Total page visit mobile to mobile conversions

total_page_visit_mobile_action_to_tablet_conversion

float

[en] Total page visit mobile to tablet conversions

total_page_visit_tablet_action_to_desktop_conversion

float

[en] Total page visit tablet to desktop conversions

total_page_visit_tablet_action_to_mobile_conversion

float

[en] Total page visit tablet to mobile conversions

total_page_visit_tablet_action_to_tablet_conversion

float

[en] Total page visit tablet to tablet conversions

total_signup_desktop_action_to_desktop_conversion

float

[en] Total signup desktop to desktop conversions

total_signup_desktop_action_to_mobile_conversion

float

[en] Total signup desktop to mobile conversions

total_signup_desktop_action_to_tablet_conversion

float

[en] Total signup desktop to tablet conversions

total_signup_mobile_action_to_desktop_conversion

float

[en] Total signup mobile to desktop conversions

total_signup_mobile_action_to_mobile_conversion

float

[en] Total signup mobile to mobile conversions

total_signup_mobile_action_to_tablet_conversion

float

[en] Total signup mobile to tablet conversions

total_signup_tablet_action_to_desktop_conversion

float

[en] Total signup tablet to desktop conversions

total_signup_tablet_action_to_mobile_conversion

float

[en] Total signup tablet to mobile conversions

total_signup_tablet_action_to_tablet_conversion

float

[en] Total signup tablet to tablet conversions

total_checkout_desktop_action_to_desktop_conversion

float

[en] Total checkout desktop to desktop conversions

total_checkout_desktop_action_to_mobile_conversion

float

[en] Total checkout desktop to mobile conversions

total_checkout_desktop_action_to_tablet_conversion

float

[en] Total checkout desktop to tablet conversions

total_checkout_mobile_action_to_desktop_conversion

float

[en] Total checkout mobile to desktop conversions

total_checkout_mobile_action_to_mobile_conversion

float

[en] Total mobile to mobile checkout conversions

total_checkout_mobile_action_to_tablet_conversion

float

[en] Total checkout mobile to tablet conversions

total_checkout_tablet_action_to_desktop_conversion

float

[en] Total checkout tablet to desktop conversions

total_checkout_tablet_action_to_mobile_conversion

float

[en] Total checkout tablet to mobile conversions

total_checkout_tablet_action_to_tablet_conversion

float

[en] Total tablet-to-tablet checkout conversions

total_custom_desktop_action_to_desktop_conversion

float

[en] Total custom desktop to desktop conversions

total_custom_desktop_action_to_mobile_conversion

float

[en] Total conversions from custom desktop to mobile

total_custom_desktop_action_to_tablet_conversion

float

[en] Total conversions from custom desktop to tablet

total_custom_mobile_action_to_desktop_conversion

float

[en] Total conversions from custom mobile to desktop

total_custom_mobile_action_to_mobile_conversion

float

[en] Total conversions from custom mobile to mobile

total_custom_mobile_action_to_tablet_conversion

float

[en] Total conversions from custom mobile to tablet

total_custom_tablet_action_to_desktop_conversion

float

[en] Total conversions from custom tablet to desktop

total_custom_tablet_action_to_mobile_conversion

float

[en] Total conversions from custom tablet to mobile

total_custom_tablet_action_to_tablet_conversion

float

[en] Total custom tablet to tablet conversions

total_add_to_cart_desktop_action_to_desktop_conversion

float

[en] Total add to cart desktop to desktop conversions

total_add_to_cart_desktop_action_to_mobile_conversion

float

[en] Total add to cart desktop to mobile conversions

total_add_to_cart_desktop_action_to_tablet_conversion

float

[en] Total add to conversions desktop cart for tablet

total_add_to_cart_mobile_action_to_desktop_conversion

float

[en] Total add to cart mobile to desktop conversionsp

total_add_to_cart_mobile_action_to_mobile_conversion

float

[en] Total mobile to mobile add to cart conversions

total_add_to_cart_mobile_action_to_tablet_conversion

float

[en] Total add to cart mobile to tablet conversions

total_add_to_cart_tablet_action_to_desktop_conversion

float

[en] Total add to cart tablet to desktop conversions

total_add_to_cart_tablet_action_to_mobile_conversion

float

[en] Total add to cart tablet to mobile conversions

total_add_to_cart_tablet_action_to_tablet_conversion

float

[en] Total add to cart tablet to tablet conversions

total_lead_desktop_action_to_desktop_conversion

float

[en] Total lead desktop to desktop conversions

total_lead_desktop_action_to_mobile_conversion

float

[en] Total desktop to mobile lead conversions

total_lead_desktop_action_to_tablet_conversion

float

[en] Total desktop to tablet lead conversions

total_lead_mobile_action_to_desktop_conversion

float

[en] Total mobile to desktop lead conversions

total_lead_mobile_action_to_mobile_conversion

float

[en] Total mobile to mobile lead conversions

total_lead_mobile_action_to_tablet_conversion

float

[en] Total mobile to tablet lead conversions

total_lead_tablet_action_to_desktop_conversion

float

[en] Total tablet to desktop lead conversions

total_lead_tablet_action_to_mobile_conversion

float

[en] Total lead tablet to mobile conversions

total_lead_tablet_action_to_tablet_conversion

float

[en] Total tablet to tablet lead conversions

total_search_desktop_action_to_desktop_conversion

float

[en] Total search desktop to desktop conversions

total_search_desktop_action_to_mobile_conversion

float

[en] Total desktop to mobile search conversions

total_search_desktop_action_to_tablet_conversion

float

[en] Total search desktop to tablet conversions

total_search_mobile_action_to_desktop_conversion

float

[en] Total mobile search to desktop conversions

total_search_mobile_action_to_mobile_conversion

float

[en] Total mobile search conversions to mobile

total_search_mobile_action_to_tablet_conversion

float

[en] Total mobile search conversions to tablet

total_search_tablet_action_to_desktop_conversion

float

[en] Total search tablet to desktop conversions

total_search_tablet_action_to_mobile_conversion

float

[en] Total search conversions from tablet to mobile

total_search_tablet_action_to_tablet_conversion

float

[en] Total search tablet to tablet conversions

total_watch_video_desktop_action_to_desktop_conversion

float

[en] Total video watch desktop to desktop conversions

total_watch_video_desktop_action_to_mobile_conversion

float

[en] Total desktop to mobile watch video conversions

total_watch_video_desktop_action_to_tablet_conversion

float

[en] Total watch video desktop to tablet conversions

total_watch_video_mobile_action_to_desktop_conversion

float

[en] Total watch video mobile to desktop conversions

total_watch_video_mobile_action_to_mobile_conversion

float

[en] Total mobile to mobile watch video conversions

total_watch_video_mobile_action_to_tablet_conversion

float

[en] Total watch video mobile to tablet conversions

total_watch_video_tablet_action_to_desktop_conversion

float

[en] Total watch video tablet to desktop conversions

total_watch_video_tablet_action_to_mobile_conversion

float

[en] Total watch video tablet to mobile conversions

total_watch_video_tablet_action_to_tablet_conversion

float

[en] Total watch video tablet to tablet conversions

total_view_category_desktop_action_to_desktop_conversion

float

[en] Total category view desktop to desktop conversions

total_view_category_desktop_action_to_mobile_conversion

float

[en] Total view category desktop to mobile conversions

total_view_category_desktop_action_to_tablet_conversion

float

[en] Total view category desktop to tablet conversions

total_view_category_mobile_action_to_desktop_conversion

float

[en] Total view category conversions from mobile to desktop

total_view_category_mobile_action_to_mobile_conversion

float

[en] Total mobile to mobile view category conversions

total_view_category_mobile_action_to_tablet_conversion

float

[en] Total view category conversions from mobile to tablet

total_view_category_tablet_action_to_desktop_conversion

float

[en] Total view category tablet to desktop conversions

total_view_category_tablet_action_to_mobile_conversion

float

[en] Total conversions from view category tablet to mobile

total_view_category_tablet_action_to_tablet_conversion

float

[en] Total view category tablet to tablet conversions

total_app_install_desktop_action_to_desktop_conversion

float

[en] Total app install desktop to desktop conversions

total_app_install_desktop_action_to_mobile_conversion

float

[en] Total conversions from app install desktop to mobile

total_app_install_desktop_action_to_tablet_conversion

float

[en] Total conversions from app install desktop to tablet

total_app_install_mobile_action_to_desktop_conversion

float

[en] Total conversions from mobile app installs to desktop

total_app_install_mobile_action_to_mobile_conversion

float

[en] Total conversions from mobile app installs to mobile

total_app_install_mobile_action_to_tablet_conversion

float

[en] Total conversions from mobile app installs to tablet

total_app_install_tablet_action_to_desktop_conversion

float

[en] Total conversions from tablet app installs to desktop

total_app_install_tablet_action_to_mobile_conversion

float

[en] Total conversions from tablet app installs to mobile

total_app_install_tablet_action_to_tablet_conversion

float

[en] Total app install tablet to tablet conversions

total_unknown_desktop_action_to_desktop_conversion

float

[en] Total unknown desktop to desktop conversions

total_unknown_desktop_action_to_mobile_conversion

float

[en] Total conversions from unknown desktop to mobile

total_unknown_desktop_action_to_tablet_conversion

float

[en] Total conversions from unknown desktop to tablet

total_unknown_mobile_action_to_desktop_conversion

float

[en] Total conversions from unknown mobile to desktop

total_unknown_mobile_action_to_mobile_conversion

float

[en] Total conversions from unknown mobile to mobile

total_unknown_mobile_action_to_tablet_conversion

float

[en] Total conversions from unknown mobile to tablet

total_unknown_tablet_action_to_desktop_conversion

float

[en] Total conversions from unknown tablet to desktop

total_unknown_tablet_action_to_mobile_conversion

float

[en] Total conversions from unknown tablet to mobile

total_unknown_tablet_action_to_tablet_conversion

float

[en] Total conversions from unknown tablet to tablet

total_page_visit

float

[en] Total page visit actions

total_signup

float

[en] Total signup actions

total_checkout

float

[en] Total checkout actions

total_custom

float

[en] Total custom actions

total_add_to_cart

float

[en] Total add to cart actions

total_lead

float

[en] Total lead actions

total_search

float

[en] Total search actions

total_watch_video

float

[en] Total video watch actions

total_view_category

float

[en] Total category view actions

total_app_install

float

[en] Total app install actions

total_signup_value

float

[en] Total signup value (account currency)

total_checkout_value

float

[en] Total checkout value (account currency)

total_custom_value

float

[en] Total custom value (account currency)

total_add_to_cart_value

float

[en] Total add to cart value (account currency)

total_lead_value

float

[en] Total lead value (account currency)

total_search_value

float

[en] Total search value (account currency)

total_watch_video_value

float

[en] Total video watch value (account currency)

total_view_category_value

float

[en] Total category view value (account currency)

total_app_install_value

float

[en] Total app install value (account currency)

total_checkout_quantity

float

[en] Total checkout quantity

page_visit_cost_per_action

float

[en] Cost per page visit action

app_install_cost_per_action

float

[en] Cost per app install action

page_visit_roas

float

[en] Return on ad spend for page visits

checkout_roas

float

[en] Return on ad spend for checkouts

custom_roas

float

[en] Return on ad spend for custom actions

product_group_ad_image_tag

float

[en] Image tag for the product group ad

product_group_ad_video_tag

float

[en] Video tag for the product group ad

video_3sec_views_1

float

[en] Video 3-second views (variant 1)

video_p100_complete_1

float

[en] Video 100%% completion views (variant 1)

video_p0_combined_1

float

[en] Video 0%% completion views (variant 1)

video_p25_combined_1

float

[en] Video 25%% completion views (variant 1)

video_p50_combined_1

float

[en] Video 50%% completion views (variant 1)

video_p75_combined_1

float

[en] Video 75%% completion views (variant 1)

video_p95_combined_1

float

[en] Video 95%% completion views (variant 1)

video_mrc_views_1

float

[en] Video MRC (Media Rating Council) views (variant 1)

video_3sec_views_2

float

[en] Video 3-second views (variant 2)

video_p100_complete_2

float

[en] Video 100%% completion views (variant 2)

video_p0_combined_2

float

[en] Video 0%% completion views (variant 2)

video_p25_combined_2

float

[en] Video 25%% completion views (variant 2)

video_p50_combined_2

float

[en] Video 50%% completion views (variant 2)

video_p75_combined_2

float

[en] Video 75%% completion views (variant 2)

video_p95_combined_2

float

[en] Video 95%% completion views (variant 2)

video_mrc_views_2

float

[en] Video MRC (Media Rating Council) views (variant 2)

paid_video_viewable_rate

float

[en] Rate of paid video views that were viewable

video_length

float

[en] Length of the video in seconds

video_spend

float

[en] Video spend - Amount spent on video ads in the account's currency.

cpv

float

[en] Cost per video view (account currency)

ecpv

float

[en] Effective cost per video view (in account currency)

cpcv

float

[en] Cost per completed video view (account currency)

ecpcv

float

[en] Effective cost per completed video view (in account currency)

cpcv_p95

float

[en] Cost per 95%% completed video view (account currency)

ecpcv_p95

float

[en] Effective cost per 95%% completed video view (in account currency)

total_video_3sec_views

float

[en] Total video 3-second views

total_video_p100_complete

float

[en] Total video 100%% completion views

total_video_p0_combined

float

[en] Total video 0%% completion views

total_video_p25_combined

float

[en] Total video 25%% completion views

total_video_p50_combined

float

[en] Total video 50%% completion views

total_video_p75_combined

float

[en] Total video 75%% completion views

total_video_p95_combined

float

[en] Total video 95%% completion views

total_video_mrc_views

float

[en] Total video MRC (Media Rating Council) views

video_avg_watchtime_in_second_1

float

[en] Average video watch time in seconds (variant 1)

video_avg_watchtime_in_second_2

float

[en] Average video watch time in seconds (variant 2)

total_video_avg_watchtime_in_second

float

[en] Total average video watch time in seconds

total_destination_views

float

[en] Total number of destination views

total_repin_rate

float

[en] Total repin rate

web_checkout_cost_per_action

float

[en] Cost per web checkout action

web_checkout_roas

float

[en] Return on ad spend for web checkouts

total_web_checkout

float

[en] Total web checkout conversions

total_web_checkout_value

float

[en] Total web checkout conversions in account currency

total_web_click_checkout

float

[en] Total web checkout clicks

total_web_click_checkout_value

float

[en] Total web checkout click value (account currency)

total_web_engagement_checkout

float

[en] Total web checkout engagements

total_web_engagement_checkout_value

float

[en] Total web checkout engagement value (account currency)

total_web_view_checkout

float

[en] Total web checkout views

total_web_view_checkout_value

float

[en] Total web checkout view value (account currency)

inapp_checkout_cost_per_action

float

[en] Cost per in-app checkout action

inapp_checkout_roas

float

[en] Return on ad spend for in-app checkouts

total_inapp_checkout

float

[en] Total in-app checkout conversions

total_inapp_checkout_value

float

[en] Total in-app checkout conversions in account currency

total_inapp_click_checkout

float

[en] Total in-app checkout clicks

total_inapp_click_checkout_value

float

[en] Total in-app checkout click value (account currency)

total_inapp_engagement_checkout

float

[en] Total in-app checkout engagements

total_inapp_engagement_checkout_value

float

[en] Total in-app checkout engagement value (account currency)

total_inapp_view_checkout

float

[en] Total in-app checkout views

total_inapp_view_checkout_value

float

[en] Total in-app checkout view value (account currency)

offline_checkout_cost_per_action

float

[en] Cost per offline checkout action

offline_checkout_roas

float

[en] Return on ad spend for offline checkouts

total_offline_checkout

float

[en] Total offline checkout conversions

total_offline_checkout_value

float

[en] Total offline checkout conversions in account currency

total_offline_click_checkout

float

[en] Total offline checkout clicks

total_offline_click_checkout_value

float

[en] Total offline checkout click value (account currency)

total_offline_engagement_checkout

float

[en] Total offline checkout engagements

total_offline_engagement_checkout_value

float

[en] Total offline checkout engagement value (account currency)

total_offline_view_checkout

float

[en] Total offline checkout views

total_offline_view_checkout_value

float

[en] Total offline checkout view value (account currency)

pinterest_checkout_cost_per_action

float

[en] Cost per Pinterest checkout action

pinterest_checkout_roas

float

[en] Return on ad spend for Pinterest checkouts

total_pinterest_checkout

float

[en] Total Pinterest checkout actions

total_pinterest_checkout_value

float

[en] Total Pinterest checkout value (account currency)

web_add_to_cart_cost_per_action

float

[en] Cost per web add to cart action

web_add_to_cart_roas

float

[en] Return on ad spend for web add to cart

total_web_add_to_cart

float

[en] Total web add to cart actions

total_web_add_to_cart_value

float

[en] Total web add to cart value (account currency)

total_web_click_add_to_cart

float

[en] Total web add to cart clicks

total_web_click_add_to_cart_value

float

[en] Total web add to cart click value (account currency)

total_web_engagement_add_to_cart

float

[en] Total web add to cart engagements

total_web_engagement_add_to_cart_value

float

[en] Total web add to cart engagement value (account currency)

total_web_view_add_to_cart

float

[en] Total web add to cart views

total_web_view_add_to_cart_value

float

[en] Total web add to cart view value (account currency)

inapp_add_to_cart_cost_per_action

float

[en] Cost per in-app add to cart action

inapp_add_to_cart_roas

float

[en] Return on ad spend for in-app add to cart

total_inapp_add_to_cart

float

[en] Total in-app add to cart actions

total_inapp_add_to_cart_value

float

[en] Total in-app add to cart value (account currency)

total_inapp_click_add_to_cart

float

[en] Total in-app add to cart clicks

total_inapp_click_add_to_cart_value

float

[en] Total in-app add to cart click value (account currency)

total_inapp_engagement_add_to_cart

float

[en] Total in-app add to cart engagements

total_inapp_engagement_add_to_cart_value

float

[en] Total in-app add to cart engagement value (account currency)

total_inapp_view_add_to_cart

float

[en] Total in-app add to cart views

total_inapp_view_add_to_cart_value

float

[en] Total in-app add to cart view value (account currency)

web_page_visit_cost_per_action

float

[en] Cost per web page visit action

web_page_visit_roas

float

[en] Return on ad spend for web page visits

total_web_page_visit

float

[en] Total web page visit actions

total_web_page_visit_value

float

[en] Total web page visit value (account currency)

total_web_click_page_visit

float

[en] Total web page visit clicks

total_web_click_page_visit_value

float

[en] Total web page visit click value (account currency)

total_web_engagement_page_visit

float

[en] Total web page visit engagements

total_web_engagement_page_visit_value

float

[en] Total web page visit engagement value (account currency)

total_web_view_page_visit

float

[en] Total web page visit views

total_web_view_page_visit_value

float

[en] Total web page visit view value (account currency)

web_signup_cost_per_action

float

[en] Cost per web signup action

web_signup_roas

float

[en] Return on ad spend for web signups

total_web_signup

float

[en] Total web signup actions

total_web_signup_value

float

[en] Total web signup value (account currency)

total_web_click_signup

float

[en] Total web signup clicks

total_web_click_signup_value

float

[en] Total web signup click value (account currency)

total_web_engagement_signup

float

[en] Total web signup engagements

total_web_engagement_signup_value

float

[en] Total web signup engagement value (account currency)

total_web_view_signup

float

[en] Total web signup views

total_web_view_signup_value

float

[en] Total web signup view value (account currency)

inapp_signup_cost_per_action

float

[en] Cost per in-app signup action

inapp_signup_roas

float

[en] Return on ad spend for in-app signups

total_inapp_signup

float

[en] Total in-app signup actions

total_inapp_signup_value

float

[en] Total in-app signup value (account currency)

total_inapp_click_signup

float

[en] Total in-app signup clicks

total_inapp_click_signup_value

float

[en] Total in-app signup click value (account currency)

total_inapp_engagement_signup

float

[en] Total in-app signup engagements

total_inapp_engagement_signup_value

float

[en] Total in-app signup engagement value (account currency)

total_inapp_view_signup

float

[en] Total in-app signup views

total_inapp_view_signup_value

float

[en] Total in-app signup view value (account currency)

offline_signup_cost_per_action

float

[en] Cost per offline signup action

offline_signup_roas

float

[en] Return on ad spend for offline signups

total_offline_signup

float

[en] Total offline signup actions

total_offline_signup_value

float

[en] Total offline signup value (account currency)

total_offline_click_signup

float

[en] Total offline signup clicks

total_offline_click_signup_value

float

[en] Total offline signup click value (account currency)

total_offline_engagement_signup

float

[en] Total offline signup engagements

total_offline_engagement_signup_value

float

[en] Total offline signup engagement value (account currency)

total_offline_view_signup

float

[en] Total offline signup views

total_offline_view_signup_value

float

[en] Total offline signup view value (account currency)

web_watch_video_cost_per_action

float

[en] Cost per web video watch action

web_watch_video_roas

float

[en] Return on ad spend for web video watches

total_web_watch_video

float

[en] Total web video watch actions

total_web_watch_video_value

float

[en] Total web video watch value (account currency)

total_web_click_watch_video

float

[en] Total web video watch clicks

total_web_click_watch_video_value

float

[en] Total web video watch click value (account currency)

total_web_engagement_watch_video

float

[en] Total web video watch engagements

total_web_engagement_watch_video_value

float

[en] Total web video watch engagement value (account currency)

total_web_view_watch_video

float

[en] Total web video watch views

total_web_view_watch_video_value

float

[en] Total web video watch view value (account currency)

web_lead_cost_per_action

float

[en] Cost per web lead action

web_lead_roas

float

[en] Return on ad spend for web leads

total_web_lead

float

[en] Total web lead actions

total_web_lead_value

float

[en] Total web lead value (account currency)

total_web_click_lead

float

[en] Total web lead clicks

total_web_click_lead_value

float

[en] Total web lead click value (account currency)

total_web_engagement_lead

float

[en] Total web lead engagements

total_web_engagement_lead_value

float

[en] Total web lead engagement value (account currency)

total_web_view_lead

float

[en] Total web lead views

total_web_view_lead_value

float

[en] Total web lead view value (account currency)

offline_lead_cost_per_action

float

[en] Cost per offline lead action

offline_lead_roas

float

[en] Return on ad spend for offline leads

total_offline_lead

float

[en] Total offline lead actions

total_offline_lead_value

float

[en] Total offline lead value (account currency)

total_offline_click_lead

float

[en] Total offline lead clicks

total_offline_click_lead_value

float

[en] Total offline lead click value (account currency)

total_offline_engagement_lead

float

[en] Total offline lead engagements

total_offline_engagement_lead_value

float

[en] Total offline lead engagement value (account currency)

total_offline_view_lead

float

[en] Total offline lead views

total_offline_view_lead_value

float

[en] Total offline lead view value (account currency)

web_search_cost_per_action

float

[en] Cost per web search action

web_search_roas

float

[en] Return on ad spend for web searches

total_web_search

float

[en] Total web search actions

total_web_search_value

float

[en] Total web search value (account currency)

total_web_click_search

float

[en] Total web search clicks

total_web_click_search_value

float

[en] Total web search click value (account currency)

total_web_engagement_search

float

[en] Total web search engagements

total_web_engagement_search_value

float

[en] Total web search engagement value (account currency)

total_web_view_search

float

[en] Total web search views

total_web_view_search_value

float

[en] Total web search view value (account currency)

inapp_search_cost_per_action

float

[en] Cost per in-app search action

inapp_search_roas

float

[en] Return on ad spend for in-app searches

total_inapp_search

float

[en] Total in-app search actions

total_inapp_search_value

float

[en] Total in-app search value (account currency)

total_inapp_click_search

float

[en] Total in-app search clicks

total_inapp_click_search_value

float

[en] Total in-app search click value (account currency)

total_inapp_engagement_search

float

[en] Total in-app search engagements

total_inapp_engagement_search_value

float

[en] Total in-app search engagement value (account currency)

total_inapp_view_search

float

[en] Total in-app search views

total_inapp_view_search_value

float

[en] Total in-app search view value (account currency)

web_view_category_cost_per_action

float

[en] Cost per web category view action

web_view_category_roas

float

[en] Return on ad spend for web category views

total_web_view_category

float

[en] Total web category view actions

total_web_view_category_value

float

[en] Total web category view value (account currency)

total_web_click_view_category

float

[en] Total web category view clicks

total_web_click_view_category_value

float

[en] Total web category view click value (account currency)

total_web_engagement_view_category

float

[en] Total web category view engagements

total_web_engagement_view_category_value

float

[en] Total web category view engagement value (account currency)

total_web_view_view_category

float

[en] Total web category view views

total_web_view_view_category_value

float

[en] Total web category view view value (account currency)

web_custom_cost_per_action

float

[en] Cost per web custom action

web_custom_roas

float

[en] Return on ad spend for web custom actions

total_web_custom

float

[en] Total web custom actions

total_web_custom_value

float

[en] Total web custom value (account currency)

total_web_click_custom

float

[en] Total web custom clicks

total_web_click_custom_value

float

[en] Total web custom click value (account currency)

total_web_engagement_custom

float

[en] Total web custom engagements

total_web_engagement_custom_value

float

[en] Total web custom engagement value (account currency)

total_web_view_custom

float

[en] Total web custom views

total_web_view_custom_value

float

[en] Total web custom view value (account currency)

offline_custom_cost_per_action

float

[en] Cost per offline custom action

offline_custom_roas

float

[en] Return on ad spend for offline custom actions

total_offline_custom

float

[en] Total offline custom actions

total_offline_custom_value

float

[en] Total offline custom value (account currency)

total_offline_click_custom

float

[en] Total offline custom clicks

total_offline_click_custom_value

float

[en] Total offline custom click value (account currency)

total_offline_engagement_custom

float

[en] Total offline custom engagements

total_offline_engagement_custom_value

float

[en] Total offline custom engagement value (account currency)

total_offline_view_custom

float

[en] Total offline custom views

total_offline_view_custom_value

float

[en] Total offline custom view value (account currency)

web_unknown_cost_per_action

float

[en] Cost per web unknown action

web_unknown_roas

float

[en] Return on ad spend for web unknown actions

total_web_unknown

float

[en] Total web unknown actions

total_web_unknown_value

float

[en] Total web unknown value (account currency)

total_web_click_unknown

float

[en] Total web unknown clicks

total_web_click_unknown_value

float

[en] Total web unknown click value (account currency)

total_web_engagement_unknown

float

[en] Total web unknown engagements

total_web_engagement_unknown_value

float

[en] Total web unknown engagement value (account currency)

total_web_view_unknown

float

[en] Total web unknown views

total_web_view_unknown_value

float

[en] Total web unknown view value (account currency)

inapp_unknown_cost_per_action

float

[en] Cost per in-app unknown action

inapp_unknown_roas

float

[en] Return on ad spend for in-app unknown actions

total_inapp_unknown

float

[en] Total in-app unknown actions

total_inapp_unknown_value

float

[en] Total in-app unknown value (account currency)

total_inapp_click_unknown

float

[en] Total in-app unknown clicks

total_inapp_click_unknown_value

float

[en] Total in-app unknown click value (account currency)

total_inapp_engagement_unknown

float

[en] Total in-app unknown engagements

total_inapp_engagement_unknown_value

float

[en] Total in-app unknown engagement value (account currency)

total_inapp_view_unknown

float

[en] Total in-app unknown views

total_inapp_view_unknown_value

float

[en] Total in-app unknown view value (account currency)

offline_unknown_cost_per_action

float

[en] Cost per offline unknown action

offline_unknown_roas

float

[en] Return on ad spend for offline unknown actions

total_offline_unknown

float

[en] Total offline unknown actions

total_offline_unknown_value

float

[en] Total offline unknown value (account currency)

total_offline_click_unknown

float

[en] Total offline unknown clicks

total_offline_click_unknown_value

float

[en] Total offline unknown click value (account currency)

total_offline_engagement_unknown

float

[en] Total offline unknown engagements

total_offline_engagement_unknown_value

float

[en] Total offline unknown engagement value (account currency)

total_offline_view_unknown

float

[en] Total offline unknown views

total_offline_view_unknown_value

float

[en] Total offline unknown view value (account currency)

inapp_app_install_cost_per_action

float

[en] Cost per in-app app install action

inapp_app_install_roas

float

[en] Return on ad spend for in-app app installs

total_inapp_app_install

float

[en] Total in-app app install actions

total_inapp_app_install_value

float

[en] Total in-app app install value (account currency)

total_inapp_click_app_install

float

[en] Total in-app app install clicks

total_inapp_click_app_install_value

float

[en] Total in-app app install click value (account currency)

total_inapp_engagement_app_install

float

[en] Total in-app app install engagements

total_inapp_engagement_app_install_value

float

[en] Total in-app app install engagement value (account currency)

total_inapp_view_app_install

float

[en] Total in-app app install views

total_inapp_view_app_install_value

float

[en] Total in-app app install view value (account currency)

idea_pin_page_forward_1

float

[en] Idea pin page forward actions (variant 1)

idea_pin_page_forward_2

float

[en] Idea pin page forward actions (variant 2)

idea_pin_page_backward_1

float

[en] Idea pin page backward actions (variant 1)

idea_pin_page_backward_2

float

[en] Idea pin page backward actions (variant 2)

total_idea_pin_page_forward

text

[en] Total idea pin page forward actions

total_idea_pin_page_backward

text

[en] Total idea pin page backward actions

idea_pin_product_tag_visit_1

float

[en] Idea pin product tag visits (variant 1)

idea_pin_product_tag_visit_2

float

[en] Idea pin product tag visits (variant 2)

total_idea_pin_product_tag_visit

text

[en] Total idea pin product tag visits

leads

float

[en] Number of leads generated

cost_per_lead

float

[en] Cost per lead generated

quiz_completed

float

[en] Number of quizzes completed

quiz_completion_rate

float

[en] Rate of quiz completion

showcase_pin_clickthrough

float

[en] Number of showcase pin clickthroughs

showcase_subpage_clickthrough

float

[en] Number of showcase subpage clickthroughs

showcase_subpin_clickthrough

float

[en] Number of showcase subpin clickthroughs

showcase_subpage_impression

float

[en] Number of showcase subpage impressions

showcase_subpin_impression

float

[en] Number of showcase subpin impressions

showcase_subpage_swipe_left

float

[en] Number of showcase subpage left swipes

showcase_subpage_swipe_right

float

[en] Number of showcase subpage right swipes

showcase_subpin_swipe_left

float

[en] Number of showcase subpin left swipes

showcase_subpin_swipe_right

float

[en] Number of showcase subpin right swipes

showcase_subpage_repin

float

[en] Number of showcase subpage repins

showcase_subpin_repin

float

[en] Number of showcase subpin repins

showcase_subpage_closeup

float

[en] Number of showcase subpage closeups

showcase_card_thumbnail_swipe_forward

float

[en] Number of showcase card thumbnail forward swipes

showcase_card_thumbnail_swipe_backward

float

[en] Number of showcase card thumbnail backward swipes

showcase_average_subpage_closeup_per_session

float

[en] Average showcase subpage closeups per session

total_checkout_conversion_rate

float

[en] Total checkout conversion rate

total_view_category_conversion_rate

float

[en] Total category view conversion rate

total_add_to_cart_conversion_rate

float

[en] Total add to cart conversion rate

total_signup_conversion_rate

float

[en] Total signup conversion rate

total_page_visit_conversion_rate

float

[en] Total page visit conversion rate

total_lead_conversion_rate

float

[en] Total lead conversion rate

total_search_conversion_rate

float

[en] Total search conversion rate

total_watch_video_conversion_rate

float

[en] Total video watch conversion rate

total_unknown_conversion_rate

float

[en] Total unknown conversion rate

total_custom_conversion_rate

float

[en] Total custom conversion rate

standard_ad_feed_item_id

text

[en] Unique identifier for the standard ad feed item

placement

text

[en] Placement

apptype

text

[en] App Type

targeted_interest

text

[en] Targeted Interest

country

text

[en] Country

audience_include

text

[en] Audience Include

media_type

text

[en] Media Type

gender

text

[en] Gender

region

text

[en] Region

audience_multiplier

text

[en] Audience Multiplier

local_ads_store_code

text

[en] Local Ads Store Code

location

text

[en] Location

pinner_interest

text

[en] Pinner Interest

geo

text

[en] Geo

age_bucket_and_gender

text

[en] Age Bucket and Gender

keyword

text

[en] Keyword