This guide provides a breakdown of the RD Station Marketing Dashboard on Looker Studio by Kondado. If you need help integrating your data into the Dashboard, follow the steps in this guide to configure the integration with RD Station Marketing and enjoy all the features of a customizable Dashboard.
📹 RD Station Marketing Looker Studio
Watch the video below to learn more about this dashboard:
Table of Contents
Integrations and Models
Below are the integrations and models required to use the Dashboard template. Incremental integrations can have their savepoint changed to fetch historical data.
Integrations:
- Contacts: conversion events - Incremental
- Contacts: opportunity events - Incremental
- Email campaign statistics - Incremental
- Forms - Full (free)
- Landing pages - Full (free)
- Pop Ups - Full (free)
Models:
- conv_oportu
Dashboard Features
The RD Station Marketing Dashboard on Looker Studio offers a comprehensive and detailed view of your marketing campaign performance, with essential data on leads, opportunities, conversions, and emails. With direct integration to RD Station, the panel enables effective tracking of marketing metrics, helping optimize strategies, increase engagement, and generate better sales results.
The Dashboard is divided into 3 main pages:
Overview - Presents data on total leads, opportunities, and lead-to-opportunity conversions. Additionally, the page allows comparing metrics with the previous period, providing performance analysis and facilitating progress tracking.
Conversions - Shows conversion totals by Landing Page, Form, and Pop-up, with detailed conversion charts by filtered period. This page enables precise analysis of lead capture and conversion strategy performance.
*Emails - Presents indicators related to email campaign performance, such as "Total campaigns", "Total contacts", "Emails delivered", "Emails opened", "Email clicks", "Click rate", "Delivery rate", "Open rate", "Unsubscriptions", and "Emails reported as spam". There is also a "Campaign Name" filter for campaign-specific analysis.
*Email page indicators are available only for RD Station Marketing accounts on Advanced or Pro plans. For Pro plans, only 45 days of data are loaded.
Benefits of using the RD Station Marketing Dashboard:
- Centralizes all essential information about leads, conversions, and email campaigns in a single panel.
- Allows comparing performance across different periods, helping identify trends and areas for improvement.
- Offers interactive charts and advanced filters to customize analysis according to your marketing team's needs.
- Facilitates tracking email campaign performance, enabling quick adjustments to sending strategies and content.
- Improves strategic decision-making with clear, visual data showing the impact of marketing actions on the sales funnel.
With the RD Station Marketing Dashboard on Looker Studio, you have complete control over your marketing campaigns, ensuring more agile, strategic, and data-driven management.
Set Up RD Station Marketing Looker Studio Dashboard
Configure the Kondado Looker Studio template for RD Station Marketing to visualize leads, conversions, and email campaigns.
Connect RD Station Marketing integrations
Set up the required data integrations for Contacts (conversion and opportunity events), Email campaign statistics, Forms, Landing pages, and Pop Ups. Configure incremental integrations to adjust savepoints for historical data if needed.
Build the conv_oportu model
Create the conv_oportu model in Kondado to combine conversion and opportunity data, enabling the lead-to-opportunity tracking shown in the Dashboard Overview page.
Access the Looker Studio template
Open the RD Station Marketing Looker Studio report template and connect your own data sources to replace the example dashboard with your live marketing data.
Analyze the Overview page
Review total leads, opportunities, and lead-to-opportunity conversions on the Overview page. Use the period comparison feature to track performance trends over time.
Evaluate conversion channels
Navigate to the Conversions page to analyze lead capture performance by Landing Page, Form, and Pop-up. Filter by specific date ranges to identify your highest-performing conversion strategies.
Monitor email campaign metrics
Check the Emails page for campaign delivery, open rates, click rates, and unsubscribes. Note that email indicators require Advanced or Pro RD Station plans, with Pro plans limited to 45 days of historical data.
