Building professional reports from scratch can take days of work. With free report templates from Kondado, you get ready-to-use reports for Looker Studio and Power BI in minutes. Access ready-to-use report templates for digital marketing, analytics, and social media, all customizable and connected to 80+ data sources.
In this complete guide, you will discover all available templates, how to use them, and how to customize them for your specific needs.
What are Report Templates?
Report templates are ready-to-use visual report models that you can import and use immediately. Instead of creating charts, metrics, and layouts from scratch, you start with a professional structure already configured.
Benefits of Using Report Templates:
- Time Savings: Reduce days of work to minutes
- Standardization: Consistent reports across teams and clients
- Best Practices: Pre-built metrics and KPIs that matter
- Quick Start: No design or technical skills required
- Professional Quality: Polished, business-ready visualizations
Report templates solve the blank page problem. Instead of wondering where to start, you have a complete framework ready to populate with your data.
Available Report Templates
Kondado offers ready-to-use report templates for the most popular marketing and analytics platforms. Each template is available for both Looker Studio and Power BI, so you can choose your preferred visualization tool.
Digital Marketing
Google Ads Performance Report
- Metrics: Impressions, clicks, CTR, CPC, conversions, cost per conversion, Quality Score trends
- Visualizations: Campaign performance matrices, keyword analysis, device breakdown, geographic heat maps
- Best for: PPC managers and agencies managing Google Ads campaigns
- View Google Ads Templates
Meta Ads Report
- Metrics: Reach, impressions, frequency, engagement rate, link clicks, CPC, ROAS by campaign
- Visualizations: Funnel analysis, creative performance comparison, audience demographics, placement breakdown
- Best for: Social media managers and paid social specialists
- View Meta Ads Templates
Google Analytics 4 Report
- Metrics: Sessions, users, bounce rate, time on site, conversion events, user journeys
- Visualizations: Behavior flow maps, page performance analysis, event funnels, traffic source breakdown
- Best for: Web analysts and UX researchers tracking website performance
- View Google Analytics 4 Templates
Multi-Channel Marketing Overview
- Metrics: Unified view of Google Ads, Meta Ads, GA4, and other marketing channels
- Visualizations: Channel comparison charts, conversion attribution, CAC by channel, cross-channel ROAS
- Best for: Marketing directors who need a 360-degree view of all marketing efforts
Social Media
Instagram Analytics Report
- Metrics: Follower growth, engagement rate, reach, impressions, top posts, Stories performance
- Visualizations: Growth trends, content performance, audience insights, hashtag analysis
- Best for: Instagram managers and content strategists
- View Instagram Templates
How to Use the Templates
- Create your free account: Sign up for Kondado in seconds. No credit card required for the 14-day trial.
- Connect your data source: Authenticate your tool with just a few clicks.
- Choose your BI tool: Access ready-made reports in Looker Studio or Power BI.
- Visualize your data: Start analyzing with pre-built reports or customize your own.
How to Customize Templates
Templates are starting points, not final destinations. Here is how to make them your own:
Add or Remove Metrics
- Looker Studio: Use the metric picker to add calculated fields or remove unused metrics
- Power BI: Edit the data model or add DAX measures for custom calculations
Change Analysis Periods
- Modify date filters to show last 7 days, 30 days, quarter, or custom ranges
- Add comparative periods (year-over-year, month-over-month)
Modify Colors and Branding
- Replace default colors with your brand palette
- Add your company logo and remove Kondado branding (white-label ready)
- Customize fonts and chart styles to match your brand guidelines
Schedule Automated Updates
Configure your data to refresh automatically so reports stay current:
- Frequency options: Every 5 minutes, hourly, daily, weekly
- Once configured, reports update without manual intervention
Advantages of Using Kondado Templates
Why choose Kondado's free report templates over building from scratch or using generic templates?
1. Ready-Made Data Pipelines (80+ Sources)
Templates are not just visual shells. They come with pre-configured connections to 80+ data sources including:
- Marketing: Google Ads.html), Meta Ads, LinkedIn Ads, TikTok Ads
- Social Media: Instagram, Facebook, YouTube
- Analytics: Google Analytics 4, Mixpanel
2. Automatically Updated Data
Unlike static templates that require manual data exports, Kondado templates connect to live data pipelines. Your reports refresh automatically on your chosen schedule.
3. Business-Optimized Templates
Each template is designed with input from industry experts:
- Marketing templates focus on ROAS, CAC, and attribution
- Social media templates track engagement, reach, and follower growth
- Analytics templates track user behavior, conversions, and funnel performance
4. Support for Customizations
Need something unique? Kondado offers:
- Professional services for custom template development
- Documentation and support to help you modify templates
- Community of users sharing customizations
5. Global Market Focus
Kondado connects 80+ data sources from around the world, making it perfect for international businesses:
- Native support for global tools (Google Ads, Meta Ads, Instagram, Salesforce, HubSpot)
- Multi-currency support
- English documentation and support
Report Template Gallery
Browse our complete collection of report templates:
Marketing Templates:
- Google Ads Performance
- Available for Looker Studio and Power BI
- Best for PPC managers
- View Templates
- Meta Ads Report
- Available for Looker Studio and Power BI
- Best for social media teams
- View Templates
- GA4 Analytics
- Available for Looker Studio and Power BI
- Best for web analysts
- View Templates
- Multi-Channel Marketing
- Available for Looker Studio
- Best for marketing directors
Social Media Templates:
- Instagram Analytics
- Available for Looker Studio and Power BI
- Best for content managers
- View Templates
View Complete Template Gallery
How to Create Your Own Template
Want to build a custom template for your team or clients? Follow these best practices:
Design Best Practices
- Start with the end user: Who will view this report? What decisions will they make?
- Lead with key metrics: Place the most important KPIs at the top (the hero numbers)
- Use consistent layouts: Group related metrics together; use consistent colors
- Limit the number of charts: 5 to 7 visualizations per page is the sweet spot
- Add context: Include filters, date ranges, and comparison periods
Essential Metrics by Business Type
Digital Marketing:
- Impressions
- Clicks
- CTR (Click-Through Rate)
- CPC (Cost Per Click)
- Conversions
- ROAS (Return on Ad Spend)
- CAC (Customer Acquisition Cost)
Social Media:
- Follower growth
- Engagement rate
- Reach
- Impressions
- Top content
Web Analytics:
- Sessions
- Users
- Bounce rate
- Time on site
- Conversion events
Exporting and Sharing
Looker Studio:
- Share via link (view or edit permissions)
- Embed in websites or intranets
- Schedule PDF email delivery
- Copy and customize for multiple clients
Power BI:
- Save as .pbit template file
- Publish to Power BI Service for organization-wide sharing
- Use deployment pipelines for dev to test to production
- Set up row-level security for multi-tenant scenarios
Frequently Asked Questions (FAQ)
Are the templates really free?
Yes. The report templates are free to use during your 14-day free trial. You need a Kondado account to connect your data (free 14-day trial with no credit card required, then plans start at $19/month) and access to the visualization tool (Looker Studio is free; Power BI has free and paid versions).
Do I need programming skills?
No. All templates are designed for business users without coding requirements. Configuration is done through a visual interface with just a few clicks. If you need help, we have complete documentation and professional services.
Can I use these for clients or my company?
Yes, you can use the templates for your clients and company. Many marketing agencies use our templates white-label, customizing them with client colors and logos. For agencies, we recommend exploring our professional services.
How do I update data automatically?
Kondado keeps your reports updated automatically. You set the frequency (5 minutes, hourly, daily, etc.) in the platform, and we replicate your data from the source to your report. No manual exports or copy-pasting required.
Can I modify the template after importing?
Absolutely. Templates are fully customizable. Add or remove metrics, change colors and branding, adjust date ranges, and customize layouts. The templates are starting points. Make them your own.
What data sources are supported?
Kondado supports 80+ data sources including Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Instagram, YouTube, Google Analytics, Mixpanel, Salesforce, HubSpot, Pipedrive, MySQL, PostgreSQL, BigQuery, and more. See our complete data source list.
Do you offer custom template development?
Yes. Our professional services team can build custom templates tailored to your specific business needs and data sources.
Conclusion
Stop wasting time building reports from scratch. With free report templates for Looker Studio and Power BI, you can have professional, data-driven reports running in minutes.
Kondado's templates combine:
- Ready-made visualizations optimized for your industry
- Pre-configured data connections to 80+ sources
- Automatic updates so your reports stay current
- Full customization to match your brand and needs
Whether you are a marketing agency managing 20 client accounts, a social media team monitoring engagement, or a web analyst tracking conversions, there is a template for you.
Next Steps:
- Browse the complete template gallery
- Choose your template and platform (Looker Studio or Power BI)
- Connect your data in minutes
- Start making data-driven decisions today