Data connector

Send Instagram data to AI, reports, spreadsheets and ETL

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Instagram

Social Media

Replicate comprehensive Instagram data including detailed audience demographics such as gender, age, and geographic location through metrics like audience_city and audience_country. Extract granular performance data from your posts including views, interactions, and engagement patterns for every piece of content published. Monitor account evolution through daily profile metrics while analyzing third-party profiles and their engagement data for competitive benchmarking.

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This data source provides 7 distinct pipelines containing 83 total fields, covering everything from audience demographics and daily profile performance to media analytics and third-party profile comparisons.

Marketing teams can analyze follower growth patterns and content engagement rates to optimize posting schedules and creative strategies. Data analysts benefit from normalized demographic data enabling cohort analysis and audience segmentation studies across geographic regions. Operations teams monitoring brand health can track competitor performance through third-party profile pipelines while consolidating Instagram statistics into centralized business intelligence platforms for unified reporting.

The Kondado platform takes care of refreshing Instagram data, allowing you to stop wasting time with manual work and complex workflows, and focus on analyzing Instagram data with AI (Claude, ChatGPT and MCP) or in your report, spreadsheet, data warehouse, data lake, or database

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Ready-to-use and customizable reports for Instagram

Power BI

Instagram Power BI Report

Looker Studio

Instagram Looker Studio (now Data Studio) Report

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The available Instagram pipelines provide granular access to every aspect of your social media presence. The Audience performance pipeline reveals follower demographics including gender distribution and geographic concentration through fields like audience_country and audience_city, while Media and Media performance pipelines deliver comprehensive content analytics showing views, interactions, and effectiveness trends for each post over time. Daily profile performance tracks account evolution metrics including kdd_account_id and ig_username, and Third-Party Posts enables competitive analysis of external content engagement. By combining audience data with media performance metrics, you can identify which content resonates with specific demographic segments, enabling targeted content strategy adjustments. With automated updates available on a configurable schedule ranging from every 5 minutes to daily intervals, you can monitor critical Instagram KPIs continuously without manual data exports.

Connector schema

Available Instagram data

available pipelines

extractable fields

Available integrations

Audience performance

Demographic data such as gender, age, and location of followers, allowing detailed audience analysis based on metrics like audience_city and audience_country.

Daily profile performance

Information on daily profile performance, including metrics like kdd_account_id and ig_username, allowing monitoring of account evolution over time.

Media

Data on posts, including information on views and interactions, allowing performance analysis of each published content.

Media performance

Consolidated analysis of post performance, with metrics like views and interactions, allowing evaluation of the effectiveness of each media over time.

Profiles

Information on linked profiles, including kdd_account_id and ig_username, providing an overview of connected accounts and their characteristics.

Third-Party Posts

Data on posts made by third-party accounts, allowing analysis of interactions and engagement with external content.

Third-Party Profiles

Information on third-party profiles, including engagement metrics and interactions, allowing comparative analysis with own profiles.

See all available data → Use this connector in chat (AI + MCP) →

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How to visualize Instagram data in 3 steps

Connect Instagram to AI (Claude/ChatGPT via MCP), dashboards, spreadsheets, or databases — no code required.

Authenticate with Facebook Login

Click "Add Data Source" and select Instagram, then authorize access through Facebook Login OAuth to establish your connection without writing API code.

Configure pipelines and destination

Choose from 7 available pipelines such as Audience performance or Media data, then send your Instagram data to Power BI, Google Sheets, BigQuery, or databases like PostgreSQL and MySQL.

Analyze across dashboards, spreadsheets, and databases

Visualize your Instagram analytics in Looker Studio dashboards, explore raw numbers in Excel or Google Sheets, or query structured data in PostgreSQL, BigQuery, Redshift, or SQL Server tables for advanced analysis.

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Pick an AI, Spreadsheet, Database, Data Warehouse or Data Lake to use Instagram data

Instagram > AI (Claude, ChatGPT, MCP)

Instagram > Looker Studio

Instagram > Power BI

Other visualizations

Instagram > Amazon S3

Instagram > BigQuery

Instagram > Excel

Instagram > Google Sheets

Instagram > MySQL

Instagram > PostgreSQL

Instagram > Redshift

Instagram > SQL Server

Choose a tool to visualize your Instagram data

If the software you need is not listed, drop us a messagem. You can use almost every tool

Instagram > Airtable

Instagram > Alteryx

Instagram > Amazon Quicksight

Instagram > BIMachine

Instagram > Cortex

Instagram > Data Studio

Instagram > Geckoboard

Instagram > Grafana

Instagram > IBM Cognos Analytics

Instagram > Klipfolio

Instagram > Looker Studio

Instagram > Looker

Instagram > Looqbox

Instagram > Metabase

Instagram > Microstrategy

Instagram > Pentaho

Instagram > Power BI

Instagram > Qlik Cloud Analytics

Instagram > Qlik Sense

Instagram > Qlik

Instagram > QlikView

Instagram > Redash

Instagram > Superset

Instagram > Tableau

Instagram > BI TOTVS

Instagram > Zoho Analytics

Frequently Asked Questions (FAQ)

Find answers to common questions about connecting Instagram to AI (Claude/ChatGPT via MCP), dashboards, spreadsheets, and databases

What specific Instagram statistics can I extract using Kondado? ▼

You can extract detailed follower demographics including gender, age, and location through the Audience performance pipeline, alongside post-level metrics such as views and interactions via the Media pipeline. The data source also provides third-party profile data for competitive analysis and daily account evolution metrics including usernames and account identifiers.

How do I connect my Instagram account to start replicating data without using the Instagram API directly? ▼

Authentication uses OAuth through Facebook Login, allowing you to authorize Kondado to access your Instagram business data without writing complex API code or managing tokens manually. Once authenticated, you can immediately begin selecting which pipelines to activate for data replication.

What update frequency options are available for replicating Instagram data? ▼

Kondado offers flexible scheduling options ranging from near-real-time updates every 5 minutes to daily batch processing, depending on your monitoring requirements. This configurable schedule ensures your Instagram analytics remain current whether you need immediate campaign tracking or historical trend analysis.

Can I analyze Instagram data alongside other marketing channels? ▼

Yes, by sending your Instagram data to BigQuery or PostgreSQL, you can combine social metrics with CRM data, advertising platforms, and sales figures. This unified approach enables comprehensive ROI analysis across your entire marketing stack.

Are there pre-built dashboard templates available for Instagram analytics? ▼

Yes, Kondado provides ready-made report templates including the Instagram Power BI Report and Instagram Looker Studio Report, allowing immediate visualization of follower growth, engagement rates, and content performance. These templates accelerate your analytics setup while providing professional dashboards for stakeholder presentations.

Which BI tools and databases support Instagram data from Kondado? ▼

Kondado delivers Instagram data to leading platforms including Power BI, Looker Studio, Google Sheets, BigQuery, and PostgreSQL, plus MySQL, Excel, Redshift, SQL Server, and Amazon S3. This broad compatibility ensures seamless connection with your existing analytics infrastructure.

What is the difference between Media and Media performance pipelines? ▼

The Media pipeline provides raw post data including content identifiers and basic interaction counts, while Media performance offers consolidated analytics with calculated effectiveness metrics and historical trend analysis. Using both pipelines together provides both granular content details and strategic performance insights for your ig statistics.

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