Dashboards in minutes

Connect Instagram to Looker: Dashboards in Minutes

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Connect Instagram to Looker

Kondado provides a direct connection between Instagram and Looker without requiring complex technical setup or intermediate storage. You simply connect your Instagram business accounts as a data source, select Looker as your destination, and start building visualizations immediately. The platform replicates your social media metrics on a configurable schedule, ensuring your dashboards always reflect the latest engagement data.

7
available pipelines
83
extractable fields
  • ✓No code, no spreadsheets
  • ✓Auto-refreshed data
  • ✓14-day free trial
Connect Instagram now →

Try out all the features for free for 14 days

Kondado connects Instagram to Looker through a direct “Via Kondado” connection that requires no intermediate databases, allowing business users to visualize 83 fields across 7 data pipelines including audience demographics, media performance, and profile analytics with updates configurable from 5 minutes to daily.

Marketing teams can track follower growth, content performance, and audience demographics directly within Looker to make faster campaign decisions. Whether you manage one brand or multiple client accounts, you get near-real-time insights into reach, impressions, and engagement rates without writing any code.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Try out all the features for free for 14 days

Available data

Instagram data available in Looker

Each item below is automatically replicated by Kondado from Instagram into Looker — no schema setup, no manual mapping.

7
available pipelines
83
extractable fields
∞
Auto-refresh

Available integrations

Audience performance
Demographic data such as gender, age, and location of followers, allowing detailed audience analysis based on metrics like audience_city and audience_country.
Daily profile performance
Information on daily profile performance, including metrics like kdd_account_id and ig_username, allowing monitoring of account evolution over time.
Media
Data on posts, including information on views and interactions, allowing performance analysis of each published content.
Media performance
Consolidated analysis of post performance, with metrics like views and interactions, allowing evaluation of the effectiveness of each media over time.
Profiles
Information on linked profiles, including kdd_account_id and ig_username, providing an overview of connected accounts and their characteristics.
Third-Party Posts
Data on posts made by third-party accounts, allowing analysis of interactions and engagement with external content.
Third-Party Profiles
Information on third-party profiles, including engagement metrics and interactions, allowing comparative analysis with own profiles.
Full docs on the wiki → Start free trial →

Try out all the features for free for 14 days

When you combine Instagram data with Looker visualization capabilities, you unlock powerful insights from pipelines like Audience Performance and Media Performance. The Audience Performance pipeline reveals demographic breakdowns including follower age ranges, gender distribution, and geographic concentrations through fields like audience_city and audience_country, helping you tailor content to your actual community. Meanwhile, Media Performance consolidates views, interactions, and engagement trends over time, enabling you to identify which visual content drives the most meaningful business results. Daily Profile Performance tracking allows you to monitor account evolution and benchmark growth against previous periods, giving marketing managers the concrete metrics needed to prove ROI and optimize posting strategies.

Try out all the features for free for 14 days

How to create Instagram dashboards in Looker

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Instagram as data source

Log into Kondado and add Instagram as a data source by authenticating with your business account credentials to enable data replication.

2
Select Looker as your destination

Choose Looker from the available destinations list to establish the direct connection, then select which of the seven available pipelines you want to replicate for your dashboards.

3
Configure refresh and build dashboards

Set your preferred update frequency from 5 minutes to daily schedules, then start building visualizations in Looker using the replicated Audience Performance and Media Performance data.

Access Instagram data in Looker and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

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55pbx
ActiveCampaign
ActiveCampaign
Google Ads
Google Ads
Amazon S3
Amazon S3
api4com
api4com
Apple App Store
Apple App Store
ASAAS
ASAAS
AWS CloudWatch Metrics
AWS CloudWatch Metrics
Azure Table Storage
Azure Table Storage
BigQuery
BigQuery
Bing
Bing
Bitrix24 CRM
Bitrix24 CRM
Bling!
Bling!
Blip (take)
Blip (take)
ClickUp
ClickUp
Clockify
Clockify
ContaAzul
ContaAzul
Criteo
Criteo
E-goi
E-goi
EADBOX
EADBOX
Exact Sales
Exact Sales
Facebook Ads
Facebook Ads
Facebook
Facebook
Fatura Simples
Fatura Simples
Freshdesk
Freshdesk
FTP
FTP
Google Analytics GA4
Google Analytics GA4
Google Cloud Storage
Google Cloud Storage
Google Play Store
Google Play Store
Google Search Console
Google Search Console
Google Sheets
Google Sheets
Granatum
Granatum
Hi Platform
Hi Platform
Hotmart
Hotmart
Hubspot
Hubspot
Huggy
Huggy
InfluxDB v1
InfluxDB v1
Infusionsoft (Keap)
Infusionsoft (Keap)
Instagram Ads
Instagram Ads
Instagram
Instagram
Jira
Jira
Linkedin
Linkedin
Loja Integrada
Loja Integrada
MailChimp
MailChimp
Mandrill
Mandrill
Mautic
Mautic
Meetime
Meetime
Mercado Libre
Mercado Libre
Meta Ads
Meta Ads
Microsoft Ads
Microsoft Ads
Microsoft Advertising
Microsoft Advertising
Mixpanel
Mixpanel
monday.com
monday.com
MongoDB
MongoDB
Movidesk
Movidesk
MySQL (& MariaDB)
MySQL (& MariaDB)
NectarCRM
NectarCRM
Notion
Notion
Nuvemshop (Tiendanube)
Nuvemshop (Tiendanube)
Olist Tiny
Olist Tiny
Omie
Omie
Oracle
Oracle
Pagar.me
Pagar.me
Pinterest Ads
Pinterest Ads
Pipedrive
Pipedrive
Pipefy
Pipefy
PipeRun
PipeRun
Ploomes
Ploomes
PostgreSQL
PostgreSQL
Pushwoosh
Pushwoosh
RDStation CRM
RDStation CRM
RDStation
RDStation
Recruiterbox
Recruiterbox
Salesforce Marketing Cloud (Exact Target)
Salesforce Marketing Cloud (Exact Target)
Salesforce
Salesforce
SenseData
SenseData
Shopify
Shopify
SQLServer
SQLServer
Stilingue
Stilingue
Superlogica
Superlogica
Sympla
Sympla
Taboola
Taboola
Tangerino
Tangerino
TikTok Ads
TikTok Ads
TikTok Organic
TikTok Organic
Tiny ERP
Tiny ERP
Toggl
Toggl
Tray
Tray
Trello
Trello
Twilio
Twilio
VNDA
VNDA
VTEX
VTEX
Wake Commerce
Wake Commerce
Webhook
Webhook
Wootric
Wootric
WordPress
WordPress
X Ads
X Ads
YouTube
YouTube
Zeeng
Zeeng
Zendesk Chat (Zopim)
Zendesk Chat (Zopim)
Zendesk
Zendesk

Visualize Instagram data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

Airtable
Instagram > Airtable
Alteryx
Instagram > Alteryx
Amazon Quicksight
Instagram > Amazon Quicksight
BIMachine
Instagram > BIMachine
Cortex
Instagram > Cortex
Data Studio
Instagram > Data Studio
Geckoboard
Instagram > Geckoboard
Grafana
Instagram > Grafana
IBM Cognos Analytics
Instagram > IBM Cognos Analytics
Klipfolio
Instagram > Klipfolio
Looker Studio
Instagram > Looker Studio
Looker
Instagram > Looker
Looqbox
Instagram > Looqbox
Metabase
Instagram > Metabase
Microstrategy
Instagram > Microstrategy
Pentaho
Instagram > Pentaho
Power BI
Instagram > Power BI
Qlik Cloud Analytics
Instagram > Qlik Cloud Analytics
Qlik Sense
Instagram > Qlik Sense
Qlik
Instagram > Qlik
QlikView
Instagram > QlikView
Redash
Instagram > Redash
Superset
Instagram > Superset
Tableau
Instagram > Tableau
BI TOTVS
Instagram > BI TOTVS
Zoho Analytics
Instagram > Zoho Analytics

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Why Kondado?

Focus on extracting value from your data and leave the rest to us

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Frequently Asked Questions (FAQ)

Answers about visualizing Instagram data in Looker automatically

How do I connect my Instagram business account to Looker using Kondado? ▼
Start by adding Instagram as a data source in your Kondado account and authenticate with your business credentials. Then select Looker as your destination and choose which data pipelines you want to replicate, such as Audience Performance or Media data.
What Instagram metrics and KPIs can I track in Looker dashboards? ▼
You can visualize 83 fields across seven pipelines including follower demographics from Audience Performance, post engagement rates from Media Performance, and daily growth trends from Daily Profile Performance. This allows you to track KPIs like reach, impressions, saves, and audience location data in unified reports.
How often does Instagram data update in Looker? ▼
You configure the update frequency based on your business needs, choosing intervals from every 5 minutes to daily schedules. This automated refresh keeps your reports current without manual exports, ensuring your marketing team always works with the latest engagement data.
Are there pre-built dashboard templates available for Instagram data? ▼
Yes, Kondado offers ready-made report templates including the Instagram Power BI Report and Instagram Looker Studio Report that you can deploy instantly. These templates provide immediate visualizations for common marketing metrics while allowing full customization to match your brand requirements.
Can I share Instagram dashboards with my team or clients? ▼
Once your data flows into Looker, you can distribute insights through Looker's native sharing features or export to Google Sheets for broader distribution. This makes it simple to distribute campaign results to stakeholders who need regular performance updates.
Do I need technical skills to set up the Instagram to Looker connection? ▼
No coding is required to establish the connection, as Kondado handles the technical configuration through its direct "Via Kondado" connection. Business users can complete the setup in minutes by following the guided interface to authenticate Instagram and select their desired data endpoints.
Can I analyze competitor Instagram accounts with this connection? ▼
Yes, the Third-Party Posts and Third-Party Profiles pipelines allow you to replicate data from external accounts for competitive analysis. You can compare engagement rates, content strategies, and audience growth against your own metrics within the same Looker environment.
What other visualization tools work with Kondado besides Looker? ▼
In addition to Looker, you can send your Instagram data to Power BI, Google Sheets, BigQuery, or PostgreSQL using the same simple setup process.

Try out all the features for free for 14 days