Connect Instagram to Looker: Dashboards in Minutes

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Instagram
Looker

Visualize Instagram Data in Looker

Kondado provides a direct connection between Instagram and Looker without requiring complex technical setup or intermediate storage. You simply connect your Instagram business accounts as a data source, select Looker as your destination, and start building visualizations immediately. The platform replicates your social media metrics on a configurable schedule, ensuring your dashboards always reflect the latest engagement data.

Kondado connects Instagram to Looker through a direct “Via Kondado” connection that requires no intermediate databases, allowing business users to visualize 83 fields across 7 data pipelines including audience demographics, media performance, and profile analytics with updates configurable from 5 minutes to daily.

Marketing teams can track follower growth, content performance, and audience demographics directly within Looker to make faster campaign decisions. Whether you manage one brand or multiple client accounts, you get near-real-time insights into reach, impressions, and engagement rates without writing any code.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

When you combine Instagram data with Looker visualization capabilities, you unlock powerful insights from pipelines like Audience Performance and Media Performance. The Audience Performance pipeline reveals demographic breakdowns including follower age ranges, gender distribution, and geographic concentrations through fields like audience_city and audience_country, helping you tailor content to your actual community. Meanwhile, Media Performance consolidates views, interactions, and engagement trends over time, enabling you to identify which visual content drives the most meaningful business results. Daily Profile Performance tracking allows you to monitor account evolution and benchmark growth against previous periods, giving marketing managers the concrete metrics needed to prove ROI and optimize posting strategies.

Try out all the features for free for 14 days

Instagram data available in Looker

7
available pipelines
83
extractable fields

Available integrations

Integration Description
Audience performance Demographic data such as gender, age, and location of followers, allowing detailed audience analysis based on metrics like audience_city and audience_country.
Daily profile performance Information on daily profile performance, including metrics like kdd_account_id and ig_username, allowing monitoring of account evolution over time.
Media Data on posts, including information on views and interactions, allowing performance analysis of each published content.
Media performance Consolidated analysis of post performance, with metrics like views and interactions, allowing evaluation of the effectiveness of each media over time.
Profiles Information on linked profiles, including kdd_account_id and ig_username, providing an overview of connected accounts and their characteristics.
Third-Party Posts Data on posts made by third-party accounts, allowing analysis of interactions and engagement with external content.
Third-Party Profiles Information on third-party profiles, including engagement metrics and interactions, allowing comparative analysis with own profiles.
Audience performance
Demographic data such as gender, age, and location of followers, allowing detailed audience analysis based on metrics like audience_city and audience_country.
Daily profile performance
Information on daily profile performance, including metrics like kdd_account_id and ig_username, allowing monitoring of account evolution over time.
Media
Data on posts, including information on views and interactions, allowing performance analysis of each published content.
Media performance
Consolidated analysis of post performance, with metrics like views and interactions, allowing evaluation of the effectiveness of each media over time.
Profiles
Information on linked profiles, including kdd_account_id and ig_username, providing an overview of connected accounts and their characteristics.
Third-Party Posts
Data on posts made by third-party accounts, allowing analysis of interactions and engagement with external content.
Third-Party Profiles
Information on third-party profiles, including engagement metrics and interactions, allowing comparative analysis with own profiles.

Try out all the features for free for 14 days

How to create Instagram dashboards in Looker

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Instagram as data source

Log into Kondado and add Instagram as a data source by authenticating with your business account credentials to enable data replication.

2
Select Looker as your destination

Choose Looker from the available destinations list to establish the direct connection, then select which of the seven available pipelines you want to replicate for your dashboards.

3
Configure refresh and build dashboards

Set your preferred update frequency from 5 minutes to daily schedules, then start building visualizations in Looker using the replicated Audience Performance and Media Performance data.

Access Instagram data in Looker and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Instagram data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

Hundreds of data-driven companies trust Kondado
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Frequently Asked Questions (FAQ)

Answers about visualizing Instagram data in Looker automatically

How do I connect my Instagram business account to Looker using Kondado?
Start by adding Instagram as a data source in your Kondado account and authenticate with your business credentials. Then select Looker as your destination and choose which data pipelines you want to replicate, such as Audience Performance or Media data.
What Instagram metrics and KPIs can I track in Looker dashboards?
You can visualize 83 fields across seven pipelines including follower demographics from Audience Performance, post engagement rates from Media Performance, and daily growth trends from Daily Profile Performance. This allows you to track KPIs like reach, impressions, saves, and audience location data in unified reports.
How often does Instagram data update in Looker?
You configure the update frequency based on your business needs, choosing intervals from every 5 minutes to daily schedules. This automated refresh keeps your reports current without manual exports, ensuring your marketing team always works with the latest engagement data.
Are there pre-built dashboard templates available for Instagram data?
Yes, Kondado offers ready-made report templates including the Instagram Power BI Report and Instagram Looker Studio Report that you can deploy instantly. These templates provide immediate visualizations for common marketing metrics while allowing full customization to match your brand requirements.
Can I share Instagram dashboards with my team or clients?
Once your data flows into Looker, you can distribute insights through Looker's native sharing features or export to Google Sheets for broader distribution. This makes it simple to distribute campaign results to stakeholders who need regular performance updates.
Do I need technical skills to set up the Instagram to Looker connection?
No coding is required to establish the connection, as Kondado handles the technical configuration through its direct "Via Kondado" connection. Business users can complete the setup in minutes by following the guided interface to authenticate Instagram and select their desired data endpoints.
Can I analyze competitor Instagram accounts with this connection?
Yes, the Third-Party Posts and Third-Party Profiles pipelines allow you to replicate data from external accounts for competitive analysis. You can compare engagement rates, content strategies, and audience growth against your own metrics within the same Looker environment.
What other visualization tools work with Kondado besides Looker?
In addition to Looker, you can send your Instagram data to Power BI, Google Sheets, BigQuery, or PostgreSQL using the same simple setup process.

Try out all the features for free for 14 days