To visualize Amazon Ads data in Looker, connect your Amazon Ads account to Kondado, choose the pipelines you need, and set Looker as the destination through a Via Kondado connection. Kondado keeps the selected advertising data updated on the schedule you choose, so your Looker dashboards reflect recent campaign performance. Marketing teams can then explore spend, clicks, attributed sales, ACOS, and ROAS by campaign, ad group, keyword, and search term in one visual workspace.
With Kondado, Amazon Ads data arrives in Looker through a Via Kondado connection, ready for custom dashboards that help business users compare Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP performance, spot budget shifts, and make faster decisions from a shared view of advertising results.
Each item below is automatically replicated by Kondado from Amazon Ads into Looker — no schema setup, no manual mapping.
27
available pipelines
1247
extractable fields
∞
Auto-refresh
Available integrations
Metadata: Amazon DSP - advertisers
Registration of Amazon DSP advertisers, with advertiser ID, name, country, currency, regional-account flag, timezone, URL, and source ad-account profile_id.
Metadata: Amazon DSP - campaigns (orders)
Registration of Amazon DSP campaigns (orders) per advertiser, with identifiers, name, state, delivery status, dates, budget caps, flights, fees, frequencies, country, marketplace, brand, and optimization settings.
Metadata: Amazon DSP - ad groups (line items)
Registry of Amazon DSP ad groups (line items), with profile, advertiser and campaign IDs, name, state, delivery status, dates, budget, bids, optimization, pacing and targeting settings.
Metadata: Advertising accounts (profiles)
Registration of an Amazon Ads advertising account (profile) visible at login, with profile_id, account data (id, marketplace, name, subtype, seller/vendor/agency type, and valid payment method), country, currency, daily budget, and timezone.
Metadata: Portfolios
Registry of each ad account's portfolios, with account and portfolio IDs, name, state, budget amount, currency, start and end dates, policy, unspent-budget sharing setting, and in-budget indicator.
Metadata: Sponsored Brands - ads
Metadata for Sponsored Brands ads, one row per ad identified by ad_key/ad_id, including account, ad group and campaign, creative, landing page, name, state, and creation/update dates and serving status.
Metadata: Sponsored Brands - campaigns
Metadata for one Sponsored Brands campaign per row, with account, campaign and portfolio IDs, name, state, start/end dates, budget and budget type, cost type, goal, KPI, bid optimization/strategy and adjustments, product location, and multi-ad-group flag.
Metadata: Sponsored Brands - ad groups
Metadata for Sponsored Brands ad groups, with profile ID, ad group ID, campaign ID, name, and advertiser-defined state.
Metadata: Sponsored Brands - keywords
Metadata for Sponsored Brands keywords, one row per keyword, with profile, ad group, and campaign IDs, keyword text, match type, bid, and state.
Metadata: Sponsored Display - product ads
Metadata for Sponsored Display product ads, with one row per ad, containing profile_id, ad_id, ad_group_id, ASIN, campaign_id, and state.
Metadata: Sponsored Display - campaigns
One row per Sponsored Display campaign, with account, campaign, and portfolio IDs, name, budget and budget type, cost type, delivery profile, start/end dates, state, tactic, and rule-based budget processing flag.
Metadata: Sponsored Display - ad groups
Metadata for Sponsored Display ad groups, with profile_id, ad_group_id, campaign_id, name, state, default bid, bid optimization, creative type, and tactic.
Metadata: Sponsored Display - targets
Metadata for Sponsored Display targets, with one row per target (audience/product/contextual), containing profile_id, target_id, ad_group_id, campaign_id, bid, expression, expression_type, resolved_expression, and state.
Metadata: Sponsored Products - product ads
Registration of a Sponsored Products product ad, with account, ad, ad group, and campaign identifiers, ASIN, and state.
Metadata: Sponsored Products - campaigns
Registry of Sponsored Products campaigns, with one row per campaign and fields for name, state, budget and budget type, bidding strategy and adjustments, start and end dates, portfolio, targeting type, tags, and off-Amazon settings.
Metadata: Sponsored Products - ad groups
Metadata for Sponsored Products ad groups, with one row per ad group, containing profile ID, ad group ID, campaign ID, default bid, name, and state.
Metadata: Sponsored Products - keywords
Registration of Sponsored Products keywords, with one row per keyword, including profile, keyword, ad group, and campaign IDs, keyword text, match type, bid, and state.
Metadata: Sponsored Products - negative keywords
Registry of Sponsored Products ad group negative keywords, with profile, keyword, ad group, and campaign IDs, keyword text, match type, and state.
Registration of one Sponsored Products campaign negative keyword per row, with profile_id, keyword_id, campaign_id, keyword_text, match_type, and state.
Metadata: Sponsored Products - targets
Registration of a Sponsored Products target (product/category/auto target), with profile_id, target_id, ad_group_id, campaign_id, bid, expression, expression_type, resolved_expression, and state.
Metadata: Sponsored Products - negative targets
Metadata registry of Sponsored Products negative targets, with one row per negative target and fields such as profile_id, target_id, ad_group_id, campaign_id, expression, resolved_expression, and state.
Metadata: Sponsored TV - campaigns
Metadata for one Sponsored TV campaign per row, with profile_id, campaign_id, name, budget and budget type, country, start and end dates, state, and portfolio id.
Sponsored Brands report
Sponsored Brands report at account/date and campaign, ad group, ad, keyword, product, and placement grain, with impressions, clicks, cost, sales, orders, purchases, and new-to-brand metrics.
Sponsored Display report
Daily rows by account, campaign, ad group, and ad for Sponsored Display, with date, country, currency, status, budget, and metrics for impressions, clicks, cost, purchases, sales, reach, and conversions.
Sponsored Products report
Rows from the Sponsored Products report by account, campaign, ad group, ad, keyword/targeting, and search term, with date, impressions, clicks, cost, sales, purchases, ACOS, ROAS, and 1-, 7-, 14-, and 30-day attribution metrics.
Sponsored TV report
Row of the Sponsored TV report by account, date, campaign, ad group, and keyword dimensions, with budget/status and metrics such as impressions, clicks, cost, CTR, CPM, reach/frequency, conversions, new-to-brand, and off-Amazon conversions.
Amazon DSP report
Each row is an Amazon DSP report record at the selected level, detail, and period, with account and advertiser identifiers, date, country, currency, third-party fees, and event/conversion metrics such as add_to_cart, ROAS, and costs.
For Amazon Ads teams using Looker, the Sponsored Products report brings daily impressions, clicks, cost, sales, purchases, ACOS, and ROAS by campaign, ad group, keyword, and search term into dashboards that show where spend is winning. The Sponsored Brands report adds new-to-brand and placement-level results, while the Amazon DSP report supports programmatic views of conversions and costs. Combining these pipelines in Looker lets marketing and operations teams compare sponsored and programmatic performance, review budget pacing, and build custom views for clients, brands, or marketplaces.
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How to create Amazon Ads dashboards in Looker
Visualize your data automatically — no spreadsheet exports or custom scripts.
1
Connect Amazon Ads as a data source
Add Amazon Ads in Kondado, choose the advertising account profiles you want, and select the campaign, keyword, and reporting pipelines your team needs.
2
Select Looker as your destination
Choose Looker as the destination and complete the Via Kondado connection so your selected Amazon Ads data can appear in your Looker workspace.
3
Build dashboards and schedule refresh
Create custom Looker dashboards for spend, ACOS, ROAS, keyword performance, and DSP results, then set the update frequency that matches your team’s review rhythm.
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Access Amazon Ads data in Looker and combine it with dozens of other data sources
If the source you want is not listed, drop us a chat message. We love to add new sources!
Answers about visualizing Amazon Ads data in Looker automatically
How do I connect Amazon Ads to Looker with Kondado?▼
Start by adding Amazon Ads as your data source in Kondado and choosing the advertising account profiles you want to use. Select the pipelines for the campaign types you need, then choose Looker as the destination through the Via Kondado connection. After the first update runs, your Amazon Ads data is available in Looker for custom exploration and dashboards.
What kind of dashboards can I build with Amazon Ads data in Looker?▼
You can build custom dashboards for campaign performance, keyword efficiency, placement results, portfolio budget pacing, and search term analysis. For example, a Sponsored Products dashboard can compare ACOS and ROAS by campaign and keyword, while an Amazon DSP view can track conversions and third-party fees by advertiser. Looker lets you arrange these views for marketing leads, account managers, or client reporting.
How often does Kondado update Amazon Ads data in Looker?▼
You choose the update frequency when you configure the connection, with options such as every 5 minutes, every 15 minutes, hourly, or daily. The schedule can match how often your team reviews campaign performance and adjusts bids or budgets. Looker dashboards then reflect the latest completed update from Kondado.
Which Amazon Ads KPIs are most useful for weekly budget reviews in Looker?▼
For weekly budget reviews, teams often track cost, attributed sales, ACOS, ROAS, cost per click, and new-to-brand orders. You can also review budget pacing by portfolio and campaign to see where spend is ahead or behind plan. These KPIs help marketing and operations teams decide where to shift budget for the next week.
Can I share Looker dashboards that use Amazon Ads data with my team?▼
Yes, Looker dashboards can be shared with the people who need to review advertising performance, such as marketing teams, operations leads, or client stakeholders. You can create views for different brands, marketplaces, or campaign types and keep them updated on your chosen Kondado schedule. This helps teams work from the same visual picture of Amazon Ads results.
Can I combine Amazon Ads data with other sources in Looker?▼
Yes, you can add other data sources in Kondado and send their data to Looker alongside Amazon Ads. For example, teams can compare advertising spend with sales or inventory data to understand whether campaigns are supporting broader business goals. You can also send related data to BigQuery or Google Sheets when those destinations fit your reporting workflow.
What Amazon Ads pipelines are useful for keyword and search term analysis?▼
The Sponsored Products report includes keyword and search term rows with impressions, clicks, cost, sales, ACOS, and ROAS, so you can see which terms drive purchases. The Metadata: Sponsored Products - keywords pipeline adds bid, match type, and state details for each keyword, while the negative keyword pipelines help you review exclusions. Together, these pipelines support dashboards that highlight wasted spend and high-performing search terms.
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