Connect MailChimp to Looker: Dashboards in Minutes

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MailChimp
Looker

Visualize MailChimp Data in Looker

Connecting your MailChimp account to Looker is simple with Kondado. You can replicate your email marketing metrics directly into Looker without writing any code or managing complex infrastructure. Marketing teams gain immediate access to campaign performance data, allowing them to track engagement trends and subscriber behavior through interactive dashboards that update automatically.

Kondado provides a direct integration between MailChimp and Looker, replicating data on a configurable schedule ranging from every 5 minutes to daily, with no intermediate databases required.

Once connected, your open rates, click-through rates, and list growth metrics flow into Looker on your chosen schedule. Business users can build custom visualizations to monitor campaign effectiveness, compare performance across different audience segments, and make data-driven decisions about their email marketing strategy. The automated updates ensure your reports always reflect the latest subscriber activity and engagement patterns without manual exports.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

With the Reports pipeline, you can visualize essential email marketing metrics directly in Looker. Track open rates, click rates, and unsubscribe rates alongside active list data to understand how your audience engages with every campaign. This combination helps marketing teams identify which content resonates best and spot trends in subscriber retention.

By analyzing emails sent metrics alongside engagement data in Looker, you can optimize send frequency and timing for maximum impact. Operations teams use these insights to forecast list growth and plan resource allocation for upcoming marketing initiatives. The near-real-time data updates ensure your dashboards reflect current campaign performance.

Try out all the features for free for 14 days

MailChimp data available in Looker

1
available pipeline
62
extractable fields

Available integrations

Integration Description
Reports Includes metrics such as open rate, click rate, and emails sent, along with information on active lists and unsubscribe rates.
Reports
Includes metrics such as open rate, click rate, and emails sent, along with information on active lists and unsubscribe rates.

Try out all the features for free for 14 days

How to create MailChimp dashboards in Looker

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect MailChimp as data source

Add MailChimp to your Kondado account by entering your API credentials and selecting the Reports pipeline. This establishes the connection to your email marketing data without any coding required.

2
Select Looker destination

Choose Looker as your visualization platform to receive the replicated MailChimp metrics. You can also send data to Power BI, Google Sheets, or BigQuery if your team uses multiple tools.

3
Build dashboards and configure refresh

Create custom visualizations in Looker showing campaign performance and subscriber trends. Set your preferred update schedule to keep reports current automatically.

Access MailChimp data in Looker and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize MailChimp data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

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Frequently Asked Questions (FAQ)

Answers about visualizing MailChimp data in Looker automatically

How do I connect MailChimp to Looker using Kondado?
Start by adding MailChimp as a data source in your Kondado account using your API credentials. Then select Looker as your destination and choose which pipelines you want to replicate. The connection establishes immediately without requiring any database setup or technical configuration.
What MailChimp metrics can I track in Looker?
You can monitor open rates, click rates, emails sent, and unsubscribe rates through the Reports pipeline. The data also includes information about active lists and subscriber activity across 62 different fields. This allows you to build comprehensive views of campaign performance and audience engagement.
How often does MailChimp data update in Looker?
You configure the update frequency based on your business needs, choosing intervals from every 5 minutes to daily updates. The automated schedule keeps your Looker dashboards current without manual intervention. This ensures your marketing team always works with the latest subscriber and campaign data.
Can I build a dashboard showing email campaign performance?
Yes, you can create custom dashboards in Looker that visualize campaign effectiveness through open rates, click-through rates, and engagement trends. Combine these metrics with list growth data to see the complete picture of your email marketing health. These visualizations help identify your best-performing content and optimal send times.
Do I need technical skills to replicate MailChimp data to Looker?
No coding or technical expertise is required to set up the connection between MailChimp and Looker. Kondado handles the data replication automatically once you configure your preferences. Business users and marketing teams can manage the entire process through an intuitive interface.
Can I share MailChimp dashboards with my team in Looker?
Yes, once you build your dashboards in Looker, you can share them with stakeholders across your organization. Team members can view campaign performance, subscriber trends, and engagement metrics without needing access to the original MailChimp account. This simplifies reporting for agencies managing multiple client accounts.
What decisions can I make with MailChimp data in Looker?
You can determine optimal email send frequencies, identify content that drives the highest engagement, and forecast list growth based on historical unsubscribe rates. The data helps marketing teams allocate resources toward campaigns that deliver the best ROI. Operations teams use these insights to plan subscriber acquisition strategies and retention initiatives.

Try out all the features for free for 14 days