Connect Facebook Ads to Looker: Dashboards in Minutes

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Facebook Ads
Looker

Visualize Facebook Ads Data in Looker

Connecting your Facebook Ads account to Looker allows marketing teams to transform campaign metrics into actionable insights without technical complexity. Kondado offers a direct connection that replicates your advertising data on a configurable schedule, ensuring your dashboards reflect current performance trends. Simply select Facebook Ads as your data source and Looker as your destination to begin analyzing impressions, clicks, and conversion costs immediately.

Kondado provides a Via Kondado connection that sends Facebook Ads data directly to Looker without requiring intermediate databases or complex setup, allowing business users to configure automated updates every 5 minutes, 15 minutes, hourly, or daily through an intuitive no-code interface.

With automated data replication handling the technical work, you can focus on optimizing campaign performance and budget allocation. Marketing managers gain immediate visibility into ROI across Facebook and Instagram campaigns, enabling faster decisions on ad spend and creative strategy without waiting for developer resources.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Analyzing your Facebook Ads data in Looker unlocks comprehensive visibility into campaign effectiveness across every level of your account structure. By accessing pipelines such as Campaign performance, Ad set performance, and Lead forms, you can compare budget efficiency between different objectives and identify which creative elements drive the highest engagement while tracking captured leads. Marketing teams use these insights to reallocate spending toward high-performing ad sets, adjust targeting parameters based on cost per acquisition trends, and present clear ROI evidence to stakeholders through interactive dashboards that update on a configurable schedule.

Try out all the features for free for 14 days

Facebook Ads data available in Looker

14
available pipelines
1569
extractable fields

Available integrations

Integration Description
Ad account performance Analyze account performance with metrics such as total spend, account status, and age of the account.
Ad accounts View information on ad accounts, including name, account ID, and account status.
Ad metadata Explore ad details such as ad ID, account ID, and ad set name.
Ad performance Evaluate ad performance with metrics such as impressions, clicks, and cost per click.
Ad preview Preview ads including creative content and targeting settings.
Ad set performance Analyze ad set performance with metrics such as impressions, clicks, and total cost.
Adset metadata Examine ad set metadata including ID, name, and status.
Campaign metadata View campaign metadata such as campaign ID, name, and status.
Campaign performance Analyze campaign performance with metrics such as impressions, clicks, and cost per acquisition.
Lead forms Examine lead forms including fields, status, and captured data.
Page Metrics Analyze impressions, clicks, and engagement of the page, including fields like page name, business city, and account status.
Page: Posts Examine post performance with metrics such as impressions, clicks, post ID, and ad set name.
Pages Provides information about pages, including business name, address, and account status, allowing an overview of operations.
Post Metrics Evaluate post performance with metrics such as clicks, impressions, and cost, along with ad ID and ad set ID.
Ad account performance
Analyze account performance with metrics such as total spend, account status, and age of the account.
Ad accounts
View information on ad accounts, including name, account ID, and account status.
Ad metadata
Explore ad details such as ad ID, account ID, and ad set name.
Ad performance
Evaluate ad performance with metrics such as impressions, clicks, and cost per click.
Ad preview
Preview ads including creative content and targeting settings.
Ad set performance
Analyze ad set performance with metrics such as impressions, clicks, and total cost.
Adset metadata
Examine ad set metadata including ID, name, and status.
Campaign metadata
View campaign metadata such as campaign ID, name, and status.
Campaign performance
Analyze campaign performance with metrics such as impressions, clicks, and cost per acquisition.
Lead forms
Examine lead forms including fields, status, and captured data.
Page Metrics
Analyze impressions, clicks, and engagement of the page, including fields like page name, business city, and account status.
Page: Posts
Examine post performance with metrics such as impressions, clicks, post ID, and ad set name.
Pages
Provides information about pages, including business name, address, and account status, allowing an overview of operations.
Post Metrics
Evaluate post performance with metrics such as clicks, impressions, and cost, along with ad ID and ad set ID.

Try out all the features for free for 14 days

How to create Facebook Ads dashboards in Looker

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Facebook Ads Data Source

Authenticate your Meta Business account in Kondado and select Facebook Ads to begin replicating your advertising metrics. Choose the specific ad accounts and pipelines such as Campaign performance or Lead forms that contain the data you want to visualize.

2
Select Looker Destination

Configure Looker as your visualization destination to receive the replicated Facebook Ads data directly through the Via Kondado connection. This direct connection eliminates the need for intermediate storage or complex database management.

3
Configure Dashboard Refresh

Build your marketing dashboards in Looker using the available fields, then set your preferred update schedule ranging from every 5 minutes to daily intervals. Your reports will stay current automatically, allowing you to monitor campaign performance without manual data maintenance.

Access Facebook Ads data in Looker and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Facebook Ads data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

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Frequently Asked Questions (FAQ)

Answers about visualizing Facebook Ads data in Looker automatically

How do I set up Facebook Ads as a data source in Kondado?
Start by selecting Facebook Ads from the data source catalog and authenticate with your Meta Business account credentials. Choose the specific ad accounts you want to replicate data from, then select which pipelines like Campaign performance or Ad performance you need for your analysis. The setup requires no coding or database configuration, allowing marketing teams to begin replicating data within minutes.
What Facebook Ads metrics can I track in Looker dashboards?
You can monitor essential advertising KPIs including impressions, clicks, cost per click, cost per acquisition, and total spend across 14 available pipelines. The Ad performance and Campaign performance pipelines provide detailed engagement metrics, while Lead forms data allows you to analyze conversion quality and captured prospect information. This comprehensive field coverage enables you to build dashboards tracking everything from top-of-funnel awareness to bottom-line ROI.
How often does Facebook Ads data update in Looker?
Kondado allows you to configure automated updates on a schedule that matches your business needs, ranging from every 5 minutes for active campaign monitoring to daily or weekly for strategic reporting. You select the refresh frequency during setup and can modify it anytime as your reporting requirements change. This ensures your Looker dashboards always display current performance data without manual exports or spreadsheet updates.
Can I build custom reports combining Facebook Ads with other marketing data?
Yes, you can send Facebook Ads data to multiple destinations including BigQuery, PostgreSQL, or Google Sheets alongside data from other sources. Marketing teams often combine Facebook Ads metrics with Looker Studio or Power BI to create unified cross-channel reports. This consolidation enables comprehensive analysis of your entire marketing funnel across different advertising platforms.
Are there pre-built dashboard templates for Facebook Ads analytics?
Kondado offers ready-made report templates including the Meta Ads Looker Studio Report and Meta Ads Power BI Report that provide immediate visualization of your campaign data. These templates include pre-configured charts for spend analysis, conversion tracking, and audience engagement metrics that work specifically with Facebook Ads pipelines. You can deploy these dashboards instantly and customize them further to match your specific reporting requirements and branding.
How do I share Facebook Ads dashboards with my team in Looker?
Once your data flows into Looker, you can leverage the platform's native sharing features to distribute reports via scheduled email deliveries, embedded analytics, or direct links. Marketing managers typically set up automated report distribution to keep stakeholders informed of campaign performance without requiring them to access the underlying data source. This ensures everyone from executives to creative teams stays aligned on advertising results and budget performance.
What is the difference between Campaign performance and Ad set performance pipelines?
The Campaign performance pipeline provides high-level metrics organized by campaign objectives, showing aggregate spend and results across your strategic initiatives. In contrast, the Ad set performance pipeline delivers granular data about audience targeting, placement performance, and budget allocation at the ad set level. Using both pipelines together allows you to drill down from overall campaign success into specific audience segments and bidding strategies that drive your best results.

Try out all the features for free for 14 days