Connect Sympla to Looker: Dashboards in Minutes

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Sympla
Looker

Visualize Sympla Data in Looker for Event Insights

Want to turn your event ticket sales into actionable business intelligence? Kondado makes it simple to visualize Sympla data in Looker without any technical setup or coding knowledge required. Our direct connection brings your Events, Orders, and Participants information directly into Looker, so your marketing and operations teams can track campaign performance, identify sales trends, and make confident, data-driven decisions about upcoming events.

With Kondado, you choose exactly how often your data refreshes: every 5 minutes for active ticket sales campaigns, hourly for regular monitoring, or daily for strategic planning reviews. This flexibility ensures your event dashboards always show current information without manual exports, spreadsheet maintenance, or waiting for technical resources to build complex connections between your event platform and analytics tools.

Kondado connects Sympla to Looker through a direct integration that requires no intermediate databases, allowing business users to replicate Events, Orders, and Participants data on a configurable schedule for automated dashboard updates.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Combining Sympla data with Looker’s visualization capabilities gives event organizers powerful insights into their business performance. By analyzing the Events pipeline alongside Orders data, you can track revenue per event and identify which ticket types drive the most sales, while the Participants pipeline helps you understand attendee demographics and engagement patterns.

This combination enables you to build custom reports showing conversion rates from registration to purchase, monitor daily sales velocity as event dates approach, and segment your audience by purchase behavior. Whether you manage a single annual conference or hundreds of monthly workshops, having your Sympla data in Looker helps you optimize pricing strategies and improve event marketing ROI.

Try out all the features for free for 14 days

Sympla data available in Looker

3
available pipelines
64
extractable fields

Available integrations

Integration Description
Events Includes information such as event name, start and end dates, and whether it is published or canceled.
Participants Contains data about participants, including last name, email, and unique ticket identifier.
Orders Presents order details such as status, approval date, and total order value.
Events
Includes information such as event name, start and end dates, and whether it is published or canceled.
Participants
Contains data about participants, including last name, email, and unique ticket identifier.
Orders
Presents order details such as status, approval date, and total order value.

Try out all the features for free for 14 days

How to create Sympla dashboards in Looker

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Sympla as Your Data Source

Authorize your Sympla account in Kondado with a few clicks to establish the data source connection. Select which event data you want to replicate: Events, Orders, Participants, or all available pipelines.

2
Select Looker as Your Destination

Choose Looker from our destination options to receive your Sympla data through our direct connection method. Your data flows directly into Looker without intermediate storage or complex configuration requirements.

3
Configure Refresh and Build Reports

Set your preferred update frequency from 5 minutes to daily, then create custom reports in Looker showing ticket sales, attendance trends, and event performance metrics. Share insights with your team to optimize future event planning and marketing strategies.

Access Sympla data in Looker and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Sympla data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

Hundreds of data-driven companies trust Kondado
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Frequently Asked Questions (FAQ)

Answers about visualizing Sympla data in Looker automatically

How do I connect Sympla to Looker without setting up a database?
Kondado provides a direct integration that sends your Sympla data straight to Looker through our "Via Kondado" connection method. You simply authorize your Sympla account in our platform, select the data pipelines you need, and choose Looker as your destination. The entire setup happens in our web interface without writing code or configuring servers.
What types of dashboards can I create with Sympla event data?
You can build comprehensive event management dashboards that combine ticket sales trends from the Orders pipeline with attendance metrics from the Participants pipeline. Common visualizations include revenue tracking by event, sales velocity charts showing tickets sold per day, and participant demographic breakdowns. You can also create comparative reports showing performance across multiple events or seasons.
How frequently can I update my Sympla data in Looker?
Kondado lets you configure automatic data refreshes on a schedule that matches your business needs. You can set updates to run every 5 minutes during high-traffic ticket releases, every 15 minutes during regular sales periods, or daily for post-event analysis. This ensures your Looker reports reflect current sales numbers without manual data entry.
Which event KPIs are most important to track using Sympla and Looker?
Essential metrics include conversion rate from page views to purchases, average order value per transaction, and the ratio of published to canceled events over time. You should also monitor participant acquisition cost by comparing marketing spend against Orders data, and track email engagement by analyzing the Participants pipeline for repeat attendees versus new customers.
Can I share Sympla dashboards with team members who don't have Sympla access?
Yes, once your data flows into Looker, you can distribute reports to stakeholders through Looker's built-in sharing features. Your marketing team can view campaign performance while your finance team monitors revenue, all without needing direct Sympla logins. You can also send data to Google Sheets or Power BI if colleagues prefer those tools.
Do I need technical skills or IT support to set up Sympla with Looker?
No technical expertise is required to connect these platforms through Kondado. The setup process uses simple authentication and point-and-click selection of your desired data pipelines. Business users in marketing or operations can complete the configuration independently, usually in under ten minutes, without waiting for developer resources or database administrators.
Can I combine Sympla data with other marketing platforms in Looker?
Absolutely. Kondado supports over 80 data sources, allowing you to blend your event data with advertising platforms, CRM systems, or financial tools. This lets you create unified reports showing how Facebook campaigns drive ticket sales, or compare event revenue against expenses tracked in your accounting software.

Try out all the features for free for 14 days