How do I set up Google Ads as a data source in Kondado?

Start by selecting Google Ads from our available data sources and authenticate your account to establish the connection. Choose from 13 available pipelines such as Campaign Performance Daily or Keyword Performance Daily, then configure which specific metrics and dimensions you want to replicate to Looker.

What pre-built dashboard templates are available for Google Ads in Looker?

We offer ready-made report templates including the Google Ads Looker Studio Report and Google Ads Power BI Report, which you can adapt for Looker environments. These templates provide immediate visualizations for campaign metrics, conversion tracking, and budget analysis so you can start analyzing performance within minutes rather than building dashboards from scratch.

How often can I update my Google Ads data in Looker?

You can configure automated updates to run every 5 minutes, 15 minutes, hourly, or daily depending on your business needs and analysis requirements. This flexible scheduling ensures your marketing reports reflect recent campaign activity without manual intervention, helping you make timely optimization decisions.

What specific KPIs can I track when visualizing Google Ads in Looker?

You can monitor essential metrics including click-through rates from the Ad Performance Daily pipeline, conversion values from Ad Conversions by Action, and geographic performance data to see which regions generate the best results. The available 147 fields cover impressions, clicks, cost per acquisition, and demographic segmentation to give you complete visibility into campaign effectiveness.

Can I share my Google Ads dashboards with team members who don't have technical skills?

Yes, once your data is in Looker, you can create easy-to-read reports and share them with stakeholders across your organization through Looker's built-in sharing features. Your marketing, sales, and executive teams can access visual insights about campaign performance without needing to understand the underlying data structure or replication process.

Do I need to know SQL to build Google Ads reports in Looker?

No, Kondado handles the data replication process automatically, delivering structured information to Looker that you can visualize using Looker's drag-and-drop interface. Business users can create comprehensive marketing reports and dashboards without writing queries or managing database connections.

Can I combine Google Ads data with other marketing platforms in Looker?

Absolutely, Kondado connects 80+ sources allowing you to replicate data from additional marketing platforms alongside your Google Ads information. This enables you to create unified dashboards in Looker that compare advertising performance across multiple channels for complete funnel visibility.

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Visualize Google Ads Data in Looker

How to visualize Google Ads data in Looker? Kondado provides a direct integration that lets you replicate your advertising metrics directly into Looker without complex configurations or intermediate databases. Simply select Google Ads as your data source and Looker as your destination to start building insightful dashboards. Your marketing team can monitor campaign performance, track conversions, and analyze audience demographics through automated updates that keep your reports current on a configurable schedule.

Kondado connects Google Ads to Looker using a Via Kondado connection, eliminating the need for technical setup while delivering 13 pre-configured pipelines with 147 fields including campaign performance, conversion tracking, and demographic data.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

With Looker’s powerful visualization capabilities combined with Google Ads data, marketing teams can transform raw advertising metrics into actionable business intelligence. The Google Ads pipelines include specific datasets like Ad Group Performance Daily and Campaign Conversions by Action, allowing you to track click-through rates and conversion values across different segments. You can also leverage the Age Demographics Performance and Geographic Performance pipelines to understand which audiences and regions drive the most valuable traffic, helping you optimize budget allocation and targeting strategies without technical complexity.

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Google Ads data available in Looker

available pipelines

147

extractable fields

Available integrations

Integration	Description
Ad Conversions by Action	Analyze detailed conversions with fields such as campaign ID, conversion action name, and total conversion value.
Ad Group Performance Daily	Examine daily performance with metrics such as impressions, clicks, and total cost by ad group.
Ad Performance Daily	Evaluate daily ad performance with metrics such as clicks, impressions, and click-through rate (CTR).
Age Demographics Performance	Analyze performance by age demographics with data on impressions, clicks, and conversions segmented by age.
Campaign Budget Analysis	Study budget allocation with metrics such as total cost and campaign status to optimize spending.
Campaign Conversions by Action	Explore campaign conversions with fields such as campaign ID, conversion action name, and total number of conversions.
Campaign Performance Daily	Analyze daily campaign performance with metrics such as impressions, clicks, cost, and click-through rate (CTR).
Campaign Video Performance	Evaluate video campaign performance with metrics such as views, clicks, and cost per view.
Custom Report	Create custom reports by selecting specific dimensions and metrics such as account ID and performance metrics.
Gender Demographics Performance	Analyze performance by gender demographics with data on impressions, clicks, and conversions segmented by gender.
Geographic Performance	Analyze performance by region with metrics such as impressions, clicks, and cost, along with dimensions like campaign ID and campaign name.
Keyword Performance Daily	Examine daily keyword performance with metrics such as clicks, impressions, and CTR, along with dimensions like campaign ID and ad group ID.
Search Terms Report	Evaluate search terms that generated clicks and conversions, using metrics such as clicks and conversions, and dimensions like campaign name and ad group name.

Ad Conversions by Action

Analyze detailed conversions with fields such as campaign ID, conversion action name, and total conversion value.

Ad Group Performance Daily

Examine daily performance with metrics such as impressions, clicks, and total cost by ad group.

Ad Performance Daily

Evaluate daily ad performance with metrics such as clicks, impressions, and click-through rate (CTR).

Age Demographics Performance

Analyze performance by age demographics with data on impressions, clicks, and conversions segmented by age.

Campaign Budget Analysis

Study budget allocation with metrics such as total cost and campaign status to optimize spending.

Campaign Conversions by Action

Explore campaign conversions with fields such as campaign ID, conversion action name, and total number of conversions.

Campaign Performance Daily

Analyze daily campaign performance with metrics such as impressions, clicks, cost, and click-through rate (CTR).

Campaign Video Performance

Evaluate video campaign performance with metrics such as views, clicks, and cost per view.

Custom Report

Create custom reports by selecting specific dimensions and metrics such as account ID and performance metrics.

Gender Demographics Performance

Analyze performance by gender demographics with data on impressions, clicks, and conversions segmented by gender.

Geographic Performance

Analyze performance by region with metrics such as impressions, clicks, and cost, along with dimensions like campaign ID and campaign name.

Keyword Performance Daily

Examine daily keyword performance with metrics such as clicks, impressions, and CTR, along with dimensions like campaign ID and ad group ID.

Search Terms Report

Evaluate search terms that generated clicks and conversions, using metrics such as clicks and conversions, and dimensions like campaign name and ad group name.

See all available data →

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How to create Google Ads dashboards in Looker

Visualize your data automatically — no spreadsheet exports or custom scripts.

Connect Google Ads as data source

Log into Kondado and select Google Ads from our data sources, then authenticate your account to establish the connection. Choose which of the 13 available pipelines you want to replicate, such as Campaign Performance Daily or Keyword Performance Daily.

Select Looker as destination

Choose Looker as your visualization destination and configure the connection settings to receive your advertising data. Kondado delivers the information directly without requiring intermediate databases or complex technical setup.

Build dashboards and configure refresh

Access your replicated Google Ads data in Looker to create visual reports using campaign metrics, conversion data, and demographic insights. Set your preferred update frequency, whether every 15 minutes or daily, to keep your marketing dashboards current automatically.