Dashboards in minutes

Connect Google Ads to Looker: Dashboards in Minutes

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Connect Google Ads to Looker

How to visualize Google Ads data in Looker? Kondado provides a direct integration that lets you replicate your advertising metrics directly into Looker without complex configurations or intermediate databases. Simply select Google Ads as your data source and Looker as your destination to start building insightful dashboards. Your marketing team can monitor campaign performance, track conversions, and analyze audience demographics through automated updates that keep your reports current on a configurable schedule.

13
available pipelines
147
extractable fields
  • ✓No code, no spreadsheets
  • ✓Auto-refreshed data
  • ✓14-day free trial
Connect Google Ads now →

Try out all the features for free for 14 days

Kondado connects Google Ads to Looker using a Via Kondado connection, eliminating the need for technical setup while delivering 13 pre-configured pipelines with 147 fields including campaign performance, conversion tracking, and demographic data.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Try out all the features for free for 14 days

Available data

Google Ads data available in Looker

Each item below is automatically replicated by Kondado from Google Ads into Looker — no schema setup, no manual mapping.

13
available pipelines
147
extractable fields
∞
Auto-refresh

Available integrations

Ad Conversions by Action
Analyze detailed conversions with fields such as campaign ID, conversion action name, and total conversion value.
Ad Group Performance Daily
Examine daily performance with metrics such as impressions, clicks, and total cost by ad group.
Ad Performance Daily
Evaluate daily ad performance with metrics such as clicks, impressions, and click-through rate (CTR).
Age Demographics Performance
Analyze performance by age demographics with data on impressions, clicks, and conversions segmented by age.
Campaign Budget Analysis
Study budget allocation with metrics such as total cost and campaign status to optimize spending.
Campaign Conversions by Action
Explore campaign conversions with fields such as campaign ID, conversion action name, and total number of conversions.
Campaign Performance Daily
Analyze daily campaign performance with metrics such as impressions, clicks, cost, and click-through rate (CTR).
Campaign Video Performance
Evaluate video campaign performance with metrics such as views, clicks, and cost per view.
Custom Report
Create custom reports by selecting specific dimensions and metrics such as account ID and performance metrics.
Gender Demographics Performance
Analyze performance by gender demographics with data on impressions, clicks, and conversions segmented by gender.
Geographic Performance
Analyze performance by region with metrics such as impressions, clicks, and cost, along with dimensions like campaign ID and campaign name.
Keyword Performance Daily
Examine daily keyword performance with metrics such as clicks, impressions, and CTR, along with dimensions like campaign ID and ad group ID.
Search Terms Report
Evaluate search terms that generated clicks and conversions, using metrics such as clicks and conversions, and dimensions like campaign name and ad group name.
Full docs on the wiki → Start free trial →

Try out all the features for free for 14 days

With Looker’s powerful visualization capabilities combined with Google Ads data, marketing teams can transform raw advertising metrics into actionable business intelligence. The Google Ads pipelines include specific datasets like Ad Group Performance Daily and Campaign Conversions by Action, allowing you to track click-through rates and conversion values across different segments. You can also leverage the Age Demographics Performance and Geographic Performance pipelines to understand which audiences and regions drive the most valuable traffic, helping you optimize budget allocation and targeting strategies without technical complexity.

Try out all the features for free for 14 days

How to create Google Ads dashboards in Looker

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Google Ads as data source

Log into Kondado and select Google Ads from our data sources, then authenticate your account to establish the connection. Choose which of the 13 available pipelines you want to replicate, such as Campaign Performance Daily or Keyword Performance Daily.

2
Select Looker as destination

Choose Looker as your visualization destination and configure the connection settings to receive your advertising data. Kondado delivers the information directly without requiring intermediate databases or complex technical setup.

3
Build dashboards and configure refresh

Access your replicated Google Ads data in Looker to create visual reports using campaign metrics, conversion data, and demographic insights. Set your preferred update frequency, whether every 15 minutes or daily, to keep your marketing dashboards current automatically.

Access Google Ads data in Looker and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

55pbx
55pbx
ActiveCampaign
ActiveCampaign
Google Ads
Google Ads
Amazon S3
Amazon S3
api4com
api4com
Apple App Store
Apple App Store
ASAAS
ASAAS
AWS CloudWatch Metrics
AWS CloudWatch Metrics
Azure Table Storage
Azure Table Storage
BigQuery
BigQuery
Bing
Bing
Bitrix24 CRM
Bitrix24 CRM
Bling!
Bling!
Blip (take)
Blip (take)
ClickUp
ClickUp
Clockify
Clockify
ContaAzul
ContaAzul
Criteo
Criteo
E-goi
E-goi
EADBOX
EADBOX
Exact Sales
Exact Sales
Facebook Ads
Facebook Ads
Facebook
Facebook
Fatura Simples
Fatura Simples
Freshdesk
Freshdesk
FTP
FTP
Google Analytics GA4
Google Analytics GA4
Google Cloud Storage
Google Cloud Storage
Google Play Store
Google Play Store
Google Search Console
Google Search Console
Google Sheets
Google Sheets
Granatum
Granatum
Hi Platform
Hi Platform
Hotmart
Hotmart
Hubspot
Hubspot
Huggy
Huggy
InfluxDB v1
InfluxDB v1
Infusionsoft (Keap)
Infusionsoft (Keap)
Instagram Ads
Instagram Ads
Instagram
Instagram
Jira
Jira
Linkedin
Linkedin
Loja Integrada
Loja Integrada
MailChimp
MailChimp
Mandrill
Mandrill
Mautic
Mautic
Meetime
Meetime
Mercado Libre
Mercado Libre
Meta Ads
Meta Ads
Microsoft Ads
Microsoft Ads
Microsoft Advertising
Microsoft Advertising
Mixpanel
Mixpanel
monday.com
monday.com
MongoDB
MongoDB
Movidesk
Movidesk
MySQL (& MariaDB)
MySQL (& MariaDB)
NectarCRM
NectarCRM
Notion
Notion
Nuvemshop (Tiendanube)
Nuvemshop (Tiendanube)
Olist Tiny
Olist Tiny
Omie
Omie
Oracle
Oracle
Pagar.me
Pagar.me
Pinterest Ads
Pinterest Ads
Pipedrive
Pipedrive
Pipefy
Pipefy
PipeRun
PipeRun
Ploomes
Ploomes
PostgreSQL
PostgreSQL
Pushwoosh
Pushwoosh
RDStation CRM
RDStation CRM
RDStation
RDStation
Recruiterbox
Recruiterbox
Salesforce Marketing Cloud (Exact Target)
Salesforce Marketing Cloud (Exact Target)
Salesforce
Salesforce
SenseData
SenseData
Shopify
Shopify
SQLServer
SQLServer
Stilingue
Stilingue
Superlogica
Superlogica
Sympla
Sympla
Taboola
Taboola
Tangerino
Tangerino
TikTok Ads
TikTok Ads
TikTok Organic
TikTok Organic
Tiny ERP
Tiny ERP
Toggl
Toggl
Tray
Tray
Trello
Trello
Twilio
Twilio
VNDA
VNDA
VTEX
VTEX
Wake Commerce
Wake Commerce
Webhook
Webhook
Wootric
Wootric
WordPress
WordPress
X Ads
X Ads
YouTube
YouTube
Zeeng
Zeeng
Zendesk Chat (Zopim)
Zendesk Chat (Zopim)
Zendesk
Zendesk

Visualize Google Ads data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

Airtable
Google Ads > Airtable
Alteryx
Google Ads > Alteryx
Amazon Quicksight
Google Ads > Amazon Quicksight
BIMachine
Google Ads > BIMachine
Cortex
Google Ads > Cortex
Data Studio
Google Ads > Data Studio
Geckoboard
Google Ads > Geckoboard
Grafana
Google Ads > Grafana
IBM Cognos Analytics
Google Ads > IBM Cognos Analytics
Klipfolio
Google Ads > Klipfolio
Looker Studio
Google Ads > Looker Studio
Looker
Google Ads > Looker
Looqbox
Google Ads > Looqbox
Metabase
Google Ads > Metabase
Microstrategy
Google Ads > Microstrategy
Pentaho
Google Ads > Pentaho
Power BI
Google Ads > Power BI
Qlik Cloud Analytics
Google Ads > Qlik Cloud Analytics
Qlik Sense
Google Ads > Qlik Sense
Qlik
Google Ads > Qlik
QlikView
Google Ads > QlikView
Redash
Google Ads > Redash
Superset
Google Ads > Superset
Tableau
Google Ads > Tableau
BI TOTVS
Google Ads > BI TOTVS
Zoho Analytics
Google Ads > Zoho Analytics

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Why Kondado?

Focus on extracting value from your data and leave the rest to us

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With the same platform, you send data to AI (Claude/ChatGPT via MCP), reports, spreadsheets, databases, data warehouses, and data lakes. ETL and ELT

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Frequently Asked Questions (FAQ)

Answers about visualizing Google Ads data in Looker automatically

How do I set up Google Ads as a data source in Kondado? ▼
Start by selecting Google Ads from our available data sources and authenticate your account to establish the connection. Choose from 13 available pipelines such as Campaign Performance Daily or Keyword Performance Daily, then configure which specific metrics and dimensions you want to replicate to Looker.
What pre-built dashboard templates are available for Google Ads in Looker? ▼
We offer ready-made report templates including the Google Ads Looker Studio Report and Google Ads Power BI Report, which you can adapt for Looker environments. These templates provide immediate visualizations for campaign metrics, conversion tracking, and budget analysis so you can start analyzing performance within minutes rather than building dashboards from scratch.
How often can I update my Google Ads data in Looker? ▼
You can configure automated updates to run every 5 minutes, 15 minutes, hourly, or daily depending on your business needs and analysis requirements. This flexible scheduling ensures your marketing reports reflect recent campaign activity without manual intervention, helping you make timely optimization decisions.
What specific KPIs can I track when visualizing Google Ads in Looker? ▼
You can monitor essential metrics including click-through rates from the Ad Performance Daily pipeline, conversion values from Ad Conversions by Action, and geographic performance data to see which regions generate the best results. The available 147 fields cover impressions, clicks, cost per acquisition, and demographic segmentation to give you complete visibility into campaign effectiveness.
Can I share my Google Ads dashboards with team members who don't have technical skills? ▼
Yes, once your data is in Looker, you can create easy-to-read reports and share them with stakeholders across your organization through Looker's built-in sharing features. Your marketing, sales, and executive teams can access visual insights about campaign performance without needing to understand the underlying data structure or replication process.
Do I need to know SQL to build Google Ads reports in Looker? ▼
No, Kondado handles the data replication process automatically, delivering structured information to Looker that you can visualize using Looker's drag-and-drop interface. Business users can create comprehensive marketing reports and dashboards without writing queries or managing database connections.
Can I combine Google Ads data with other marketing platforms in Looker? ▼
Absolutely, Kondado connects 80+ sources allowing you to replicate data from additional marketing platforms alongside your Google Ads information. This enables you to create unified dashboards in Looker that compare advertising performance across multiple channels for complete funnel visibility.

Try out all the features for free for 14 days