Connect Google Ads to Tableau: Dashboards in Minutes
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Visualize Google Ads Data in Tableau
Connecting your advertising accounts to visualization tools helps marketing teams make faster, data-driven decisions about their marketing spend. With Kondado, you can replicate Google Ads data directly into Tableau without complex technical setup, coding requirements, or intermediate storage systems. Simply authenticate your Google Ads account, select from over a dozen available data pipelines covering campaigns, keywords, and conversions, then start building interactive dashboards that display your advertising metrics in clear, actionable visualizations.
Kondado offers a direct “Via Kondado” connection that sends Google Ads data straight to Tableau, eliminating the need for databases or complex infrastructure while keeping your reports updated on a configurable schedule ranging from every 5 minutes to daily.
Business users and marketing teams gain immediate access to performance metrics, conversion tracking, and demographic insights without writing code or managing technical infrastructure. This streamlined approach lets you focus on analyzing trends, optimizing ad spend, and improving campaign performance rather than wrestling with data preparation or maintenance tasks.
Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required
Available Data for Analysis
With your Google Ads data flowing into Tableau, you can create comprehensive views of your advertising performance across multiple dimensions and time periods. Analyze Campaign Performance Daily to spot trends in impressions, costs, and click-through rates over time, or dive into Keyword Performance Daily to identify which search terms drive the most valuable traffic to your website. The Ad Conversions by Action pipeline lets you track specific conversion events and attribute them to the right campaigns and ad groups, helping you understand exactly which creative assets generate actual business results and revenue rather than just vanity metrics.
Try out all the features for free for 14 days
Google Ads data available in Tableau
Available integrations
| Integration | Description |
|---|---|
| Ad Conversions by Action | Analyze detailed conversions with fields such as campaign ID, conversion action name, and total conversion value. |
| Ad Group Performance Daily | Examine daily performance with metrics such as impressions, clicks, and total cost by ad group. |
| Ad Performance Daily | Evaluate daily ad performance with metrics such as clicks, impressions, and click-through rate (CTR). |
| Age Demographics Performance | Analyze performance by age demographics with data on impressions, clicks, and conversions segmented by age. |
| Campaign Budget Analysis | Study budget allocation with metrics such as total cost and campaign status to optimize spending. |
| Campaign Conversions by Action | Explore campaign conversions with fields such as campaign ID, conversion action name, and total number of conversions. |
| Campaign Performance Daily | Analyze daily campaign performance with metrics such as impressions, clicks, cost, and click-through rate (CTR). |
| Campaign Video Performance | Evaluate video campaign performance with metrics such as views, clicks, and cost per view. |
| Custom Report | Create custom reports by selecting specific dimensions and metrics such as account ID and performance metrics. |
| Gender Demographics Performance | Analyze performance by gender demographics with data on impressions, clicks, and conversions segmented by gender. |
| Geographic Performance | Analyze performance by region with metrics such as impressions, clicks, and cost, along with dimensions like campaign ID and campaign name. |
| Keyword Performance Daily | Examine daily keyword performance with metrics such as clicks, impressions, and CTR, along with dimensions like campaign ID and ad group ID. |
| Search Terms Report | Evaluate search terms that generated clicks and conversions, using metrics such as clicks and conversions, and dimensions like campaign name and ad group name. |
Try out all the features for free for 14 days
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