Dashboards in minutes

Connect Google Ads to Tableau: Dashboards in Minutes

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Connect Google Ads to Tableau

Connecting your advertising accounts to visualization tools helps marketing teams make faster, data-driven decisions about their marketing spend. With Kondado, you can replicate Google Ads data directly into Tableau without complex technical setup, coding requirements, or intermediate storage systems. Simply authenticate your Google Ads account, select from over a dozen available data pipelines covering campaigns, keywords, and conversions, then start building interactive dashboards that display your advertising metrics in clear, actionable visualizations.

13
available pipelines
147
extractable fields
  • ✓No code, no spreadsheets
  • ✓Auto-refreshed data
  • ✓14-day free trial
Connect Google Ads now →

Try out all the features for free for 14 days

Kondado offers a direct “Via Kondado” connection that sends Google Ads data straight to Tableau, eliminating the need for databases or complex infrastructure while keeping your reports updated on a configurable schedule ranging from every 5 minutes to daily.

Business users and marketing teams gain immediate access to performance metrics, conversion tracking, and demographic insights without writing code or managing technical infrastructure. This streamlined approach lets you focus on analyzing trends, optimizing ad spend, and improving campaign performance rather than wrestling with data preparation or maintenance tasks.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Try out all the features for free for 14 days

Available data

Google Ads data available in Tableau

Each item below is automatically replicated by Kondado from Google Ads into Tableau — no schema setup, no manual mapping.

13
available pipelines
147
extractable fields
∞
Auto-refresh

Available integrations

Ad Conversions by Action
Analyze detailed conversions with fields such as campaign ID, conversion action name, and total conversion value.
Ad Group Performance Daily
Examine daily performance with metrics such as impressions, clicks, and total cost by ad group.
Ad Performance Daily
Evaluate daily ad performance with metrics such as clicks, impressions, and click-through rate (CTR).
Age Demographics Performance
Analyze performance by age demographics with data on impressions, clicks, and conversions segmented by age.
Campaign Budget Analysis
Study budget allocation with metrics such as total cost and campaign status to optimize spending.
Campaign Conversions by Action
Explore campaign conversions with fields such as campaign ID, conversion action name, and total number of conversions.
Campaign Performance Daily
Analyze daily campaign performance with metrics such as impressions, clicks, cost, and click-through rate (CTR).
Campaign Video Performance
Evaluate video campaign performance with metrics such as views, clicks, and cost per view.
Custom Report
Create custom reports by selecting specific dimensions and metrics such as account ID and performance metrics.
Gender Demographics Performance
Analyze performance by gender demographics with data on impressions, clicks, and conversions segmented by gender.
Geographic Performance
Analyze performance by region with metrics such as impressions, clicks, and cost, along with dimensions like campaign ID and campaign name.
Keyword Performance Daily
Examine daily keyword performance with metrics such as clicks, impressions, and CTR, along with dimensions like campaign ID and ad group ID.
Search Terms Report
Evaluate search terms that generated clicks and conversions, using metrics such as clicks and conversions, and dimensions like campaign name and ad group name.
Full docs on the wiki → Start free trial →

Try out all the features for free for 14 days

Available Data for Analysis

With your Google Ads data flowing into Tableau, you can create comprehensive views of your advertising performance across multiple dimensions and time periods. Analyze Campaign Performance Daily to spot trends in impressions, costs, and click-through rates over time, or dive into Keyword Performance Daily to identify which search terms drive the most valuable traffic to your website. The Ad Conversions by Action pipeline lets you track specific conversion events and attribute them to the right campaigns and ad groups, helping you understand exactly which creative assets generate actual business results and revenue rather than just vanity metrics.

Try out all the features for free for 14 days

How to create Google Ads dashboards in Tableau

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Your Google Ads Account

Set up Google Ads as a data source by authenticating your account and selecting from 13 available pipelines including campaign performance and keyword metrics.

2
Select Tableau as Destination

Choose Tableau as your visualization destination to replicate advertising data directly via the "Via Kondado" connection without intermediate databases or complex infrastructure.

3
Configure Updates and Build

Set your preferred refresh frequency from every 5 minutes to daily, then build interactive dashboards that automatically stay current with your latest Google Ads performance data.

Access Google Ads data in Tableau and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

55pbx
55pbx
ActiveCampaign
ActiveCampaign
Google Ads
Google Ads
Amazon S3
Amazon S3
api4com
api4com
Apple App Store
Apple App Store
ASAAS
ASAAS
AWS CloudWatch Metrics
AWS CloudWatch Metrics
Azure Table Storage
Azure Table Storage
BigQuery
BigQuery
Bing
Bing
Bitrix24 CRM
Bitrix24 CRM
Bling!
Bling!
Blip (take)
Blip (take)
ClickUp
ClickUp
Clockify
Clockify
ContaAzul
ContaAzul
Criteo
Criteo
E-goi
E-goi
EADBOX
EADBOX
Exact Sales
Exact Sales
Facebook Ads
Facebook Ads
Facebook
Facebook
Fatura Simples
Fatura Simples
Freshdesk
Freshdesk
FTP
FTP
Google Analytics GA4
Google Analytics GA4
Google Cloud Storage
Google Cloud Storage
Google Play Store
Google Play Store
Google Search Console
Google Search Console
Google Sheets
Google Sheets
Granatum
Granatum
Hi Platform
Hi Platform
Hotmart
Hotmart
Hubspot
Hubspot
Huggy
Huggy
InfluxDB v1
InfluxDB v1
Infusionsoft (Keap)
Infusionsoft (Keap)
Instagram Ads
Instagram Ads
Instagram
Instagram
Jira
Jira
Linkedin
Linkedin
Loja Integrada
Loja Integrada
MailChimp
MailChimp
Mandrill
Mandrill
Mautic
Mautic
Meetime
Meetime
Mercado Libre
Mercado Libre
Meta Ads
Meta Ads
Microsoft Ads
Microsoft Ads
Microsoft Advertising
Microsoft Advertising
Mixpanel
Mixpanel
monday.com
monday.com
MongoDB
MongoDB
Movidesk
Movidesk
MySQL (& MariaDB)
MySQL (& MariaDB)
NectarCRM
NectarCRM
Notion
Notion
Nuvemshop (Tiendanube)
Nuvemshop (Tiendanube)
Olist Tiny
Olist Tiny
Omie
Omie
Oracle
Oracle
Pagar.me
Pagar.me
Pinterest Ads
Pinterest Ads
Pipedrive
Pipedrive
Pipefy
Pipefy
PipeRun
PipeRun
Ploomes
Ploomes
PostgreSQL
PostgreSQL
Pushwoosh
Pushwoosh
RDStation CRM
RDStation CRM
RDStation
RDStation
Recruiterbox
Recruiterbox
Salesforce Marketing Cloud (Exact Target)
Salesforce Marketing Cloud (Exact Target)
Salesforce
Salesforce
SenseData
SenseData
Shopify
Shopify
SQLServer
SQLServer
Stilingue
Stilingue
Superlogica
Superlogica
Sympla
Sympla
Taboola
Taboola
Tangerino
Tangerino
TikTok Ads
TikTok Ads
TikTok Organic
TikTok Organic
Tiny ERP
Tiny ERP
Toggl
Toggl
Tray
Tray
Trello
Trello
Twilio
Twilio
VNDA
VNDA
VTEX
VTEX
Wake Commerce
Wake Commerce
Webhook
Webhook
Wootric
Wootric
WordPress
WordPress
X Ads
X Ads
YouTube
YouTube
Zeeng
Zeeng
Zendesk Chat (Zopim)
Zendesk Chat (Zopim)
Zendesk
Zendesk

Visualize Google Ads data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

Airtable
Google Ads > Airtable
Alteryx
Google Ads > Alteryx
Amazon Quicksight
Google Ads > Amazon Quicksight
BIMachine
Google Ads > BIMachine
Cortex
Google Ads > Cortex
Data Studio
Google Ads > Data Studio
Geckoboard
Google Ads > Geckoboard
Grafana
Google Ads > Grafana
IBM Cognos Analytics
Google Ads > IBM Cognos Analytics
Klipfolio
Google Ads > Klipfolio
Looker Studio
Google Ads > Looker Studio
Looker
Google Ads > Looker
Looqbox
Google Ads > Looqbox
Metabase
Google Ads > Metabase
Microstrategy
Google Ads > Microstrategy
Pentaho
Google Ads > Pentaho
Power BI
Google Ads > Power BI
Qlik Cloud Analytics
Google Ads > Qlik Cloud Analytics
Qlik Sense
Google Ads > Qlik Sense
Qlik
Google Ads > Qlik
QlikView
Google Ads > QlikView
Redash
Google Ads > Redash
Superset
Google Ads > Superset
Tableau
Google Ads > Tableau
BI TOTVS
Google Ads > BI TOTVS
Zoho Analytics
Google Ads > Zoho Analytics

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Focus on extracting value from your data and leave the rest to us

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Frequently Asked Questions (FAQ)

Answers about visualizing Google Ads data in Tableau automatically

How do I connect Google Ads to Tableau without writing code? ▼
Start by adding Google Ads as a data source in your Kondado account and authenticate with your Google credentials. Then select Tableau as your destination and choose which pipelines to replicate, such as campaign performance or conversion data. Your data will flow directly into Tableau without requiring any technical configuration or database management.
What ready-made dashboards are available for Google Ads analysis? ▼
Kondado provides pre-built report templates including the Google Ads Looker Studio Report and Google Ads Power BI Report for users who want immediate insights. While these templates are designed for Looker Studio and Power BI, you can use them as reference models to quickly build equivalent dashboards in Tableau using the same data structures and metrics.
How frequently can I update my Google Ads data in Tableau? ▼
You can configure automated updates to run every 5 minutes, 15 minutes, hourly, or daily depending on your business needs and analysis requirements. This configurable schedule ensures your dashboards reflect recent campaign performance without manual refreshes or data exports.
Which specific Google Ads metrics should I track in Tableau dashboards? ▼
Focus on pipelines like Campaign Budget Analysis to monitor spending allocation across initiatives, Geographic Performance to identify high-performing regions, and Age Demographics Performance to understand which audience segments convert best. Combining these datasets helps you optimize ad spend toward the most profitable demographics and locations.
Can I combine Google Ads data with other marketing platforms in Tableau? ▼
Yes, you can replicate data from multiple sources into the same Tableau environment to create unified marketing dashboards. Consider adding Google Sheets for custom budget data or other advertising platforms to compare performance across channels in a single view.
How do I share Google Ads dashboards with my marketing team? ▼
Once you build your dashboards in Tableau, use Tableau's native sharing features to distribute reports to stakeholders across your organization. Since Kondado keeps the underlying data updated automatically on your configured schedule, your team always accesses current metrics without requesting manual refreshes from analysts.
What is the difference between Campaign Performance Daily and Campaign Conversions by Action? ▼
Campaign Performance Daily provides standard metrics like impressions, clicks, and costs for analyzing traffic and spend patterns over time. Campaign Conversions by Action focuses specifically on conversion events, showing which campaigns drive specific actions like purchases or sign-ups, making it ideal for return-on-ad-spend analysis.

Try out all the features for free for 14 days