How do I set up the RDStation connection to Tableau using Kondado?

Start by adding RDStation as a data source in your Kondado account using your API credentials. Then select Tableau as your destination and choose which pipelines you want to replicate, such as Contacts or Email Campaign Statistics. The connection establishes immediately, and your data begins flowing into Tableau without requiring any database configuration or coding.

What marketing KPIs should I track when visualizing RDStation data in Tableau?

Focus on metrics like lead conversion rates from the Contacts: Conversion Events pipeline, email open rates from Email Campaign Statistics, and funnel progression stages from Contacts: Funnels. You can also track landing page performance and pop-up engagement to understand which marketing assets drive the most qualified opportunities for your sales team.

How often does RDStation data update in Tableau?

You configure the update schedule based on your business needs, choosing intervals from every 5 minutes to daily updates. This ensures your Tableau dashboards reflect recent RDStation activity without overwhelming your system, keeping your marketing reports current for timely decision-making.

Are there pre-built dashboard templates available for RDStation data?

Yes, Kondado offers pre-built report templates including the RD Station Marketing Power BI Report and RD Station Marketing Looker Studio Report. While these are optimized for Power BI and Looker Studio , you can use them as reference models to quickly build equivalent dashboards in Tableau with the same RDStation pipelines.

Can I share RDStation Tableau dashboards with my team?

Once your dashboards are built in Tableau, you can share them with colleagues through Tableau Server, Tableau Online, or exported PDFs and images. Your team members will see the same updated RDStation metrics you do, ensuring everyone works from consistent marketing performance data.

What specific RDStation data can I visualize in Tableau?

You can replicate 14 different pipelines covering contacts, custom fields, conversion events, opportunity events, funnels, tags, emails, forms, landing pages, pop-ups, and automation flow statistics. This includes 177 fields such as email addresses, conversion timestamps, funnel stages, and campaign engagement metrics.

Do I need technical skills to connect RDStation to Tableau?

No coding or technical expertise is required. The setup process uses simple point-and-click configuration to connect RDStation to Tableau. Business users and marketing teams can establish the connection and start building visualizations within minutes, without waiting for IT support.

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How to Visualize RDStation Data in Tableau

Visualizing your RDStation marketing data in Tableau is simple with Kondado. Start by selecting RDStation as your data source, then choose Tableau as your destination. Kondado replicates your leads, campaigns, and conversion metrics directly into Tableau on a configurable schedule, eliminating manual exports and spreadsheet work. Your marketing team gains immediate access to interactive dashboards that reveal campaign performance and lead behavior without technical complexity.

Kondado provides a direct connection between RDStation and Tableau, allowing business users to replicate 14 different data pipelines including contacts, email campaigns, and landing page metrics into their visualization tool within minutes, with updates configurable from every 5 minutes to daily schedules.

By connecting these platforms, you transform raw marketing data into actionable insights. Marketing managers can track funnel progression, measure email engagement, and monitor lead quality through intuitive visualizations. This connection empowers your team to make data-driven decisions faster, optimizing campaigns based on actual performance rather than guesswork. The automated data flow ensures your Tableau reports always reflect the latest RDStation activity, keeping your entire organization aligned on marketing results.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Combine your RDStation Contacts and Conversion Events pipelines with Tableau to visualize your complete lead journey from first touch to qualified opportunity. Marketing teams can analyze how specific landing pages and email campaigns influence pipeline progression, identifying which assets generate the highest quality leads. By layering Contacts: Funnels data with Email Campaign Statistics, you create comprehensive views that show exactly where prospects convert or drop off, enabling precise budget allocation and campaign optimization. These insights help you double down on strategies that drive revenue while quickly adjusting underperforming tactics.

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RDStation data available in Tableau

available pipelines

177

extractable fields

Available integrations

Integration	Description
Contacts	Includes fields such as uuid, email, and created_at, allowing tracking of each contact and their last conversion.
Contacts: Custom Fields	Presents custom fields such as custom_field_a, custom_field_b, and custom_field_c, allowing for customization of contact data.
Contacts: Conversion Events	Includes contact_uuid, event_type, and event_timestamp, providing insights into the conversions of contacts.
Contacts: Opportunity Events	Contains fields such as contact_uuid, event_type, and payload_funnel_name, detailing opportunities associated with contacts.
Contacts: Funnels	Presents contact_uuid, fit, and lifecycle_stage, allowing analysis of the stage of contacts in sales funnels.
Contacts: Tags	Includes information about tags associated with contacts, facilitating segmentation and organization of data.
Emails	Provides data on email campaigns, including delivery and open metrics, essential for performance analysis.
Marketing Asset Statistics	Presents metrics on the performance of marketing assets, such as clicks and conversions, allowing for effectiveness evaluation.
Email Campaign Statistics	Includes data on open rates, clicks, and conversions, essential for understanding the performance of email campaigns.
Automation Flow Statistics	Provides metrics on the effectiveness of automation flows, including interactions and conversions generated.
Forms	Captures lead information through fields such as email, name, and created_at, allowing for analysis of conversions and engagement.
Landing pages	Monitors performance metrics such as views, conversion rate, and leads generated, helping to optimize marketing campaigns.
Pop Ups	Records user interactions with pop-ups, including metrics such as impressions, clicks, and close rate, to assess effectiveness.
Webhook Leads	Collects lead data through webhooks, including fields such as email, name, and traffic source, facilitating data integration.