Dashboards in minutes

Connect Salesforce Marketing Cloud (Exact Target) to Tableau: Dashboards in Minutes

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No credit card required | 14 days | 10 million records | 30 pipelines

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Connect Salesforce Marketing Cloud (Exact Target) to Tableau

Want to know how to visualize Salesforce Marketing Cloud (Exact Target) data in Tableau without technical complexity? Kondado enables marketing managers and operations teams to connect their Salesforce Marketing Cloud account directly to Tableau, eliminating the need for complex configurations or intermediate databases. Our platform offers an intuitive interface where business users can set up data replication in minutes, selecting the update frequency that best fits their workflow: every 5 minutes, 15 minutes, hourly, or daily. This ensures your dashboards always reflect the latest information on email engagement, subscriber behavior, and campaign performance.

9
available pipelines
164
extractable fields
  • No code, no spreadsheets
  • Auto-refreshed data
  • 14-day free trial

Try out all the features for free for 14 days

With Kondado, you replicate data from 9 pipelines of Salesforce Marketing Cloud (Exact Target) with 164 fields directly into Tableau, keeping your dashboards automatically updated without requiring specialized technical knowledge.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Try out all the features for free for 14 days

Available data

Salesforce Marketing Cloud (Exact Target) data available in Tableau

Each item below is automatically replicated by Kondado from Salesforce Marketing Cloud (Exact Target) into Tableau — no schema setup, no manual mapping.

9
available pipelines
164
extractable fields
Auto-refresh

Available integrations

Data Extension
Returns data from a specific data extension, including _kdd_rowkey, col_x, col_y, and col_z, allowing for incremental or full integration.
Emails
Provides definitions of stored emails, with fields such as id, status, name, and modifieddate, along with information on dynamic subject line usage.
Events
Captures event data, allowing analysis of interactions with campaigns, including timestamps and other relevant details.
Folders
Organizes and categorizes objects, with fields such as id and folder, facilitating the management of emails and other assets.
List Sends
Records list sends, allowing analysis of metrics such as number of sends and status, essential for marketing campaigns.
List Subscribers
Provides information about list subscribers, including data such as email and status, fundamental for segmentation and engagement.
Lists
Groups subscribers and allows efficient management, with fields such as id and customerkey, essential for targeted campaigns.
Sends
Monitors all sends made, with metrics such as status and timestamps, allowing performance analysis of campaigns.
Subscribers
Contains information about subscribers, including fields such as email and status, essential for list and campaign management.

Try out all the features for free for 14 days

By combining Salesforce Marketing Cloud with Tableau through Kondado, traffic managers and data analysts can create powerful visualizations using pipelines such as Sends, List Subscribers, and Events. Analyze email campaign performance, segment your audience based on subscription behavior, and track engagement metrics to identify optimization opportunities. These insights enable your operations team to make quick decisions about campaign adjustments and audience segmentation, maximizing marketing return on investment without relying on technical teams or developers.

Try out all the features for free for 14 days

How to create Salesforce Marketing Cloud (Exact Target) dashboards in Tableau

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Salesforce Marketing Cloud to Kondado

Log into your Kondado account, select Salesforce Marketing Cloud (Exact Target) as your data source, and authenticate your credentials to initiate the connection.

2
Select Tableau as destination

Choose Tableau as your visualization tool and define which of the 9 available pipelines you want to replicate for analysis.

3
Build dashboards and configure refresh

Create your visualizations in Tableau using the replicated data and schedule the automatic refresh frequency according to your operational needs.

Access Salesforce Marketing Cloud (Exact Target) data in Tableau and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Salesforce Marketing Cloud (Exact Target) data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

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Frequently Asked Questions (FAQ)

Answers about visualizing Salesforce Marketing Cloud (Exact Target) data in Tableau automatically

How do I set up the Salesforce Marketing Cloud connection on Kondado?
Log into Kondado and select Salesforce Marketing Cloud (Exact Target) as your data source. Enter your account credentials and choose which of the 9 pipelines you want to replicate, such as Sends, Subscribers, or Events. The setup takes just minutes and requires no advanced technical expertise.
What dashboards can I build with Salesforce Marketing Cloud data in Tableau?
You can build custom dashboards tracking email open rates, click-through rates, conversions, and subscriber list growth. Combine Events data with Sends metrics to analyze audience behavior over time and identify optimal campaign timing.
How frequently does data update in Tableau?
The update frequency is fully configurable based on your operational needs: choose intervals of 5 minutes, 15 minutes, one hour, or daily updates. This flexibility ensures your dashboards reflect your business reality without overwhelming your operations.
Which marketing KPIs can I track with this replication?
Key indicators include email delivery rates, click-through rates, conversion rates, list growth, engagement by segment, and specific campaign performance. You can also track unsubscribe rates and user retention over time through your Tableau reports.
Are there pre-built report templates for Salesforce Marketing Cloud?
Kondado does not offer pre-built report templates for this specific source, allowing you to build fully customized dashboards tailored to your business requirements. Create bespoke visualizations for your traffic management processes and track exactly the metrics that matter to your strategy.
How do I share Tableau dashboards with my team?
After building your dashboards in Tableau, use the tool's native features to share with sales leaders and operations teams. You can export visualizations, set up automated alerts, or provide web access to external stakeholders.
Can I send Salesforce Marketing Cloud data to tools other than Tableau?
Yes, besides Tableau, you can send your data to Power BI, Looker Studio, Google Sheets, BigQuery, or PostgreSQL. You can also use MySQL, Excel, Redshift, SQL Server, and Amazon S3 as alternative destinations.
What data fields are available in the pipelines?
The 9 available pipelines provide 164 fields total, including send identifiers, subscriber status, modification dates, campaign metadata, and custom data extension information. Each pipeline such as Sends, Lists, or Events contains specific fields enabling detailed behavior and performance analysis.

Try out all the features for free for 14 days