Connect Salesforce Marketing Cloud (Exact Target) to QlikView: Dashboards in Minutes

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Salesforce Marketing Cloud (Exact Target)
QlikView

Visualize Salesforce Marketing Cloud Data in QlikView

How do you visualize Salesforce Marketing Cloud (Exact Target) data in QlikView? Kondado enables marketing managers and business users to connect their Salesforce Marketing Cloud account directly to QlikView without intermediate databases or complex setup. Using a Via Kondado connection, you replicate campaign, send and subscriber information automatically, keeping your reports updated on a configurable schedule: every 5 minutes, 15 minutes, hourly or daily.

Kondado provides nine pipelines from Salesforce Marketing Cloud (Exact Target) with 164 fields, allowing operations teams and sales leaders to monitor engagement and conversion metrics directly in QlikView for faster decision-making.

The process requires no technical expertise: simply select the desired pipelines, set your update schedule and start analyzing your marketing data within minutes. All replication happens automatically, freeing your team to focus on growth strategies rather than manual data handling.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Combining Salesforce Marketing Cloud (Exact Target) data with QlikView creates powerful possibilities for traffic managers and operations teams. By bringing pipelines like Sends and Subscribers into the same visualization environment, you can cross-reference delivery metrics with engagement rates and identify behavioral patterns in your audience. The Events and Data Extension pipelines allow you to analyze specific interactions and custom fields, creating refined segments for more targeted campaigns. This combination transforms raw marketing data into actionable insights about retention and conversion.

Try out all the features for free for 14 days

Salesforce Marketing Cloud (Exact Target) data available in QlikView

9
available pipelines
164
extractable fields

Available integrations

Integration Description
Data Extension Returns data from a specific data extension, including _kdd_rowkey, col_x, col_y, and col_z, allowing for incremental or full integration.
Emails Provides definitions of stored emails, with fields such as id, status, name, and modifieddate, along with information on dynamic subject line usage.
Events Captures event data, allowing analysis of interactions with campaigns, including timestamps and other relevant details.
Folders Organizes and categorizes objects, with fields such as id and folder, facilitating the management of emails and other assets.
List Sends Records list sends, allowing analysis of metrics such as number of sends and status, essential for marketing campaigns.
List Subscribers Provides information about list subscribers, including data such as email and status, fundamental for segmentation and engagement.
Lists Groups subscribers and allows efficient management, with fields such as id and customerkey, essential for targeted campaigns.
Sends Monitors all sends made, with metrics such as status and timestamps, allowing performance analysis of campaigns.
Subscribers Contains information about subscribers, including fields such as email and status, essential for list and campaign management.
Data Extension
Returns data from a specific data extension, including _kdd_rowkey, col_x, col_y, and col_z, allowing for incremental or full integration.
Emails
Provides definitions of stored emails, with fields such as id, status, name, and modifieddate, along with information on dynamic subject line usage.
Events
Captures event data, allowing analysis of interactions with campaigns, including timestamps and other relevant details.
Folders
Organizes and categorizes objects, with fields such as id and folder, facilitating the management of emails and other assets.
List Sends
Records list sends, allowing analysis of metrics such as number of sends and status, essential for marketing campaigns.
List Subscribers
Provides information about list subscribers, including data such as email and status, fundamental for segmentation and engagement.
Lists
Groups subscribers and allows efficient management, with fields such as id and customerkey, essential for targeted campaigns.
Sends
Monitors all sends made, with metrics such as status and timestamps, allowing performance analysis of campaigns.
Subscribers
Contains information about subscribers, including fields such as email and status, essential for list and campaign management.

Try out all the features for free for 14 days

How to create Salesforce Marketing Cloud (Exact Target) dashboards in QlikView

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Salesforce Marketing Cloud to Kondado

Access your Kondado account, navigate to data sources and select Salesforce Marketing Cloud (Exact Target) to begin configuration with your API credentials.

2
Select QlikView as destination

Choose QlikView as your visualization tool and define how you want to structure the nine available pipelines with their 164 fields in the target environment.

3
Build dashboards and configure refresh

Create your custom visualizations in QlikView and schedule the data replication frequency: every 5 minutes, 15 minutes, hourly or daily based on your business needs.

Access Salesforce Marketing Cloud (Exact Target) data in QlikView and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Salesforce Marketing Cloud (Exact Target) data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

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Frequently Asked Questions (FAQ)

Answers about visualizing Salesforce Marketing Cloud (Exact Target) data in QlikView automatically

How do I set up the Salesforce Marketing Cloud (Exact Target) connection on Kondado?
Visit the sources page in Kondado, select Salesforce Marketing Cloud (Exact Target) and enter your API credentials. The system automatically detects the nine available pipelines with 164 fields, letting you choose which data to replicate to QlikView.
What dashboards can I build with Salesforce Marketing Cloud data in QlikView?
You can create campaign performance dashboards, segment engagement analysis, subscriber conversion funnels and retention reports. By cross-referencing Sends, Events and Lists data, marketing managers track the complete lead lifecycle from first contact through conversion.
How frequently is data updated in the QlikView connection?
The schedule is fully configurable: you can set updates every 5 minutes, 15 minutes, hourly or daily depending on metric criticality. This flexibility ensures data analysts work with recent information without overloading systems.
Which specific KPIs can I track using this pipeline?
You monitor open and click rates per campaign, subscriber base growth, bounce rates, engagement by send list and event conversion. The List Sends and Subscribers pipelines provide granular metrics for email marketing strategy optimization.
Are there pre-built report templates for Salesforce Marketing Cloud in QlikView?
We do not offer pre-built templates, but the structure of the nine pipelines makes building custom dashboards straightforward. You can assemble visualizations specific to your business needs, combining fields from Campaigns, Folders and Data Extension pipelines as your operation requires.
How do I share dashboards created in QlikView with my team?
After building your visualizations in QlikView, use the tool's native features to share with sales leaders and operations teams. Data remains automatically updated according to the schedule configured in Kondado, keeping everyone aligned with the latest metrics.
Can I send Salesforce Marketing Cloud data to tools other than QlikView?
Yes, Kondado connects Salesforce Marketing Cloud (Exact Target) to various destinations including Power BI, Looker Studio, Google Sheets, BigQuery and PostgreSQL, plus MySQL, Excel, Redshift, SQL Server and Amazon S3.

Try out all the features for free for 14 days