Dashboards in minutes

Connect Salesforce Marketing Cloud (Exact Target) to Grafana: Dashboards in Minutes

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No credit card required | 14 days | 10 million records | 30 pipelines

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Connect Salesforce Marketing Cloud (Exact Target) to Grafana

Visualizing your marketing data should not require technical expertise or complex infrastructure investments that demand scarce IT resources. With Kondado, you can replicate your Salesforce Marketing Cloud (Exact Target) data directly into Grafana, creating powerful dashboards that help marketing teams track campaign performance, monitor subscriber engagement, and optimize cross-channel strategies without writing a single line of code. Simply select your data source, choose which pipelines to activate from the nine available options covering sends, subscribers, and events, and start building visualizations that turn raw marketing metrics into actionable business intelligence for your entire organization.

9
available pipelines
164
extractable fields
  • No code, no spreadsheets
  • Auto-refreshed data
  • 14-day free trial

Try out all the features for free for 14 days

Kondado provides a direct connection between Salesforce Marketing Cloud (Exact Target) and Grafana, allowing business users to replicate data on a configurable schedule ranging from every 5 minutes to daily updates, eliminating the need for intermediate databases, complex technical setup, or manual data exports.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Try out all the features for free for 14 days

Available data

Salesforce Marketing Cloud (Exact Target) data available in Grafana

Each item below is automatically replicated by Kondado from Salesforce Marketing Cloud (Exact Target) into Grafana — no schema setup, no manual mapping.

9
available pipelines
164
extractable fields
Auto-refresh

Available integrations

Data Extension
Returns data from a specific data extension, including _kdd_rowkey, col_x, col_y, and col_z, allowing for incremental or full integration.
Emails
Provides definitions of stored emails, with fields such as id, status, name, and modifieddate, along with information on dynamic subject line usage.
Events
Captures event data, allowing analysis of interactions with campaigns, including timestamps and other relevant details.
Folders
Organizes and categorizes objects, with fields such as id and folder, facilitating the management of emails and other assets.
List Sends
Records list sends, allowing analysis of metrics such as number of sends and status, essential for marketing campaigns.
List Subscribers
Provides information about list subscribers, including data such as email and status, fundamental for segmentation and engagement.
Lists
Groups subscribers and allows efficient management, with fields such as id and customerkey, essential for targeted campaigns.
Sends
Monitors all sends made, with metrics such as status and timestamps, allowing performance analysis of campaigns.
Subscribers
Contains information about subscribers, including fields such as email and status, essential for list and campaign management.

Try out all the features for free for 14 days

Transform your marketing operations by combining subscriber behavior, campaign sends, and engagement events in unified Grafana dashboards. Monitor your List Sends pipeline to track delivery metrics alongside your Subscribers data to analyze audience growth trends, or dive into Events data to understand how customers interact with your campaigns across channels. Whether you are managing email campaigns for multiple clients or tracking subscriber journeys, this combination gives marketing managers the visibility needed to optimize send times, segment audiences effectively, and demonstrate ROI with compelling visual data that updates automatically on your preferred schedule.

Try out all the features for free for 14 days

How to create Salesforce Marketing Cloud (Exact Target) dashboards in Grafana

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Add Marketing Cloud data source

Connect Salesforce Marketing Cloud (Exact Target) to Kondado by entering your account credentials and selecting the specific pipelines you want to replicate, such as Sends, Events, or Data Extensions.

2
Select Grafana destination

Choose Grafana as your visualization destination and configure the connection settings to ensure your marketing data flows directly into your preferred dashboard environment without intermediate storage.

3
Build dashboards and set schedule

Create custom reports in Grafana using your replicated Marketing Cloud data, then set your preferred update frequency ranging from every 5 minutes to daily to keep visualizations current automatically.

Access Salesforce Marketing Cloud (Exact Target) data in Grafana and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Salesforce Marketing Cloud (Exact Target) data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

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Frequently Asked Questions (FAQ)

Answers about visualizing Salesforce Marketing Cloud (Exact Target) data in Grafana automatically

How do I connect Salesforce Marketing Cloud to Grafana without technical setup?
Start by adding Salesforce Marketing Cloud (Exact Target) as a data source in your Kondado account, then select Grafana as your destination. The platform handles the data replication automatically, so you can begin building dashboards immediately without configuring databases or writing API code.
What marketing KPIs can I track using Marketing Cloud data in Grafana?
You can visualize email delivery rates from the Sends pipeline, subscriber growth trends from List Subscribers, and campaign engagement metrics from Events data. Create custom dashboards showing open rates, list performance, and subscriber status changes to optimize your marketing strategy with concrete visual insights.
How frequently does my Marketing Cloud data refresh in Grafana?
Kondado updates your data on a configurable schedule that you control, ranging from every 5 minutes to daily intervals. This ensures your Grafana dashboards reflect recent campaign activity without manual exports, keeping your marketing reports current for team meetings and client presentations.
Can I combine Marketing Cloud data with other platforms in Grafana?
Yes, you can replicate data from additional sources like Google Sheets or BigQuery into the same Grafana environment. This allows you to create comprehensive dashboards that correlate email campaign metrics with sales data or web analytics for complete customer journey visibility.
Do I need to store Marketing Cloud data in a database before visualizing it?
No, Kondado connects Salesforce Marketing Cloud directly to Grafana using the Via Kondado method, eliminating the need for intermediate storage. Your data flows straight into visualization without database management, reducing complexity and maintenance overhead for your marketing team.
How can I share Marketing Cloud dashboards with my team or clients?
Once your data is flowing into Grafana, you can use Grafana's built-in sharing features to distribute dashboards via links, embed them in presentations, or set up automated reports. This makes it simple to keep stakeholders informed about campaign performance without requiring them to access Marketing Cloud directly.
What is the difference between the Subscribers and List Subscribers pipelines?
The Subscribers pipeline contains master subscriber information including email addresses and global status, while List Subscribers shows which subscribers belong to specific lists within your account. Use both together in Grafana to analyze overall audience health alongside list-specific engagement and segmentation performance.

Try out all the features for free for 14 days