Connect MailChimp to Grafana: Dashboards in Minutes

Get started for free

No credit card required | 14 days | 10 million records | 30 pipelines

sso google logo
Sign up with Google
sso facebook logo
Sign up with Facebook
sso microsoft logo
Sign up with Microsoft
sso linkedin logo
Sign up with Linkedin

or sign up with your email

By signing up, you agree to Kondado’s Terms of service and Privacy policy

MailChimp
Grafana

Visualize MailChimp Data in Grafana

Connecting your email marketing metrics to powerful visualization tools has never been simpler. With Kondado, you can replicate your MailChimp campaign data directly into Grafana without writing a single line of code or configuring complex databases. Our platform handles the technical complexity behind the scenes, allowing marketing teams to focus on analyzing performance rather than managing infrastructure. You choose how often the data refreshes, from every few minutes to daily updates, ensuring your reports always show current information.

Marketing managers and operations teams use these visualizations to track campaign effectiveness, monitor subscriber engagement trends, and identify growth opportunities across their email lists. The direct connection means your dashboards reflect the latest performance data automatically, keeping everyone aligned on current results without waiting for manual reports.

Kondado connects MailChimp directly to Grafana with automated data updates on your chosen schedule, eliminating manual CSV exports and complex database management while delivering visual insights for faster marketing decisions.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Grafana transforms your MailChimp Reports pipeline into compelling visual stories that drive immediate action. By visualizing metrics such as open rates, click-through rates, and unsubscribe trends alongside your active list counts, you can quickly spot which campaigns resonate with your audience and which need immediate optimization. Operations teams monitor these dashboards during high-volume sending periods to ensure delivery performance stays on track, while marketing strategists analyze historical trends to refine audience segmentation and improve future campaign targeting based on actual engagement patterns.

Try out all the features for free for 14 days

MailChimp data available in Grafana

1
available pipeline
62
extractable fields

Available integrations

Integration Description
Reports Includes metrics such as open rate, click rate, and emails sent, along with information on active lists and unsubscribe rates.
Reports
Includes metrics such as open rate, click rate, and emails sent, along with information on active lists and unsubscribe rates.

Try out all the features for free for 14 days

How to create MailChimp dashboards in Grafana

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect MailChimp to Kondado

Log into Kondado and add MailChimp as a data source by entering your API credentials. Select the Reports pipeline to specify which campaign metrics you want to replicate.

2
Select Grafana as destination

Choose Grafana as your destination and configure the connection settings to receive your MailChimp data. The platform supports other destinations like Power BI and Google Sheets if your team needs data in multiple locations.

3
Build dashboards and set refresh

Create your visualizations in Grafana using the replicated MailChimp data and set your preferred update frequency. Your dashboards will stay current automatically based on the schedule you configured.

Access MailChimp data in Grafana and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize MailChimp data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

Hundreds of data-driven companies trust Kondado
arezzo
brf
Contabilizei
dpz
Experian
grupo_soma
inpress
multilaser
olist
unimed
v4_company
yooper

Frequently Asked Questions (FAQ)

Answers about visualizing MailChimp data in Grafana automatically

How do I connect MailChimp to Grafana without technical setup?
Start by adding MailChimp as a data source in your Kondado account using your API credentials. Select Grafana as your destination and choose the Reports pipeline to begin replicating your campaign metrics automatically.
What MailChimp KPIs can I track in Grafana dashboards?
You can visualize essential email marketing metrics including open rates, click-through rates, total emails sent, active subscriber lists, and unsubscribe rates. These fields help you monitor campaign health and audience engagement trends over time.
How often does MailChimp data update in Grafana?
You configure the refresh schedule based on your business needs, choosing intervals from every 5 minutes to daily updates. This ensures your marketing team always works with current campaign performance data without manual refreshes.
Can I share MailChimp dashboards with my team in Grafana?
Yes, Grafana allows you to create shared dashboards that your entire marketing department can access. Team members can view campaign performance, subscriber growth, and engagement trends without needing direct MailChimp access or technical skills.
Do you offer pre-built MailChimp report templates for Grafana?
While we do not provide pre-built report templates for this combination, you can easily build custom dashboards using the available Reports pipeline. Create visualizations tailored to your specific KPIs and campaign tracking requirements.
Can I send MailChimp data to other tools besides Grafana?
Absolutely. Kondado supports multiple destinations including Power BI, Looker Studio, Google Sheets, and BigQuery, allowing you to analyze your email marketing data wherever your team prefers to work.
What specific MailChimp data fields are available for visualization?
The Reports pipeline includes 62 fields covering campaign performance metrics, delivery statistics, and audience list information. This comprehensive dataset enables detailed analysis of subscriber behavior and email marketing effectiveness.

Try out all the features for free for 14 days