Connect Microsoft Advertising to Grafana: Dashboards in Minutes

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Microsoft Advertising
Grafana

Visualize Microsoft Advertising Data in Grafana

How to visualize Microsoft Advertising data in Grafana? Kondado creates a direct connection between your advertising campaigns and Grafana, letting you build monitoring dashboards without technical setup or coding knowledge. You choose which metrics and dimensions matter to your business goals, and we handle the automated data flow on your preferred schedule, whether you need updates every few minutes or once per day.

With Kondado, marketing teams transform complex campaign data into clear visual stories that drive decisions. Track your Bing Ads performance alongside other marketing channels, monitor spend efficiency across Microsoft partner networks, and create unified views that show exactly how your advertising investments translate into business results. Business users can finally access the insights they need without waiting for technical teams to build complex infrastructure.

Kondado connects Microsoft Advertising to Grafana through a direct “Via Kondado” connection, eliminating intermediate databases and complex infrastructure while delivering automated updates on a configurable schedule ranging from every 5 minutes to daily based on your business needs.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

The Relatório customizado pipeline gives you complete control over your Microsoft Advertising data structure in Grafana. Select exactly which campaign dimensions, ad group metrics, and conversion data points you want to visualize, creating tailored views that match your specific reporting requirements rather than generic pre-built options.

Combine your customized Microsoft Advertising data with information from Google Sheets, BigQuery, or other marketing platforms in Grafana to build comprehensive performance dashboards. Marketing teams can track cost per acquisition trends, monitor impression share across Bing and partner sites, and correlate advertising spend with lead generation metrics in unified visualizations that support daily optimization decisions.

Try out all the features for free for 14 days

Custom reports

This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.

1
configurable report
6
extractable fields

Pre-configured reports

Report Description
Relatório customizado Fully customizable report with dimensions and metrics defined by you
Relatório customizado
Fully customizable report with dimensions and metrics defined by you

Try out all the features for free for 14 days

How to create Microsoft Advertising dashboards in Grafana

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Microsoft Advertising account

Authenticate your Microsoft Advertising account in Kondado by providing your credentials and selecting the Relatório customizado pipeline with your preferred dimensions and metrics.

2
Choose Grafana destination

Select Grafana as your visualization destination and configure the connection settings to establish a direct data flow without intermediate databases or complex technical setup.

3
Build dashboards and set schedule

Create your monitoring panels in Grafana using the replicated data and configure your preferred update frequency, choosing from every 5 minutes to daily refreshes to keep reports current automatically.

Access Microsoft Advertising data in Grafana and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Microsoft Advertising data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

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Frequently Asked Questions (FAQ)

Answers about visualizing Microsoft Advertising data in Grafana automatically

How do I connect Microsoft Advertising to Grafana without a database?
Kondado uses a direct "Via Kondado" connection that sends your Microsoft Advertising data straight to Grafana without requiring intermediate databases or complex infrastructure setup. Simply authenticate your Microsoft Advertising account in Kondado, select your data preferences, and choose Grafana as your destination to start visualizing campaign performance immediately.
What marketing KPIs should I track in Grafana for Microsoft Advertising?
Focus on metrics that drive business decisions such as cost per acquisition, impression share across Bing and partner networks, conversion rates by ad group, and spend efficiency trends. Grafana lets you create unified views comparing these Microsoft Advertising metrics against goals or alongside data from Power BI or other platforms for complete funnel analysis.
How often does Microsoft Advertising data update in Grafana?
You control the refresh schedule based on your business needs, choosing from updates every 5 minutes, 15 minutes, hourly, or daily intervals. This configurable schedule ensures your Grafana dashboards display current campaign performance without manual exports or waiting for batch processes to complete.
Can I share Microsoft Advertising dashboards with my team in Grafana?
Yes, once you build your dashboards in Grafana, you can share them with marketing teams, executives, or clients through Grafana's native sharing features. This keeps everyone aligned on campaign performance using the same automated data source without distributing spreadsheets or manual reports.
Do I need technical skills to build Microsoft Advertising dashboards in Grafana?
No coding or technical expertise is required to set up the connection through Kondado, as the platform handles the data replication automatically. Business users can focus on designing visualizations in Grafana using familiar drag-and-drop interfaces while Kondado manages the technical data flow behind the scenes.
Can I combine Microsoft Advertising data with other marketing sources in Grafana?
Absolutely, you can send data from Microsoft Advertising to Grafana alongside information from Google Sheets, BigQuery, or PostgreSQL to create comprehensive cross-channel reports. This unified view helps you compare Bing Ads performance against Google Ads, social media campaigns, or CRM data in single dashboards.
What is the Relatório customizado pipeline in Microsoft Advertising?
The Relatório customizado pipeline allows you to select specific dimensions and metrics from your Microsoft Advertising account rather than importing fixed predefined structures. This flexibility lets you focus on the exact campaign data, ad group performance indicators, and conversion tracking points that matter most to your business reporting needs.

Try out all the features for free for 14 days