Dashboards in minutes

Connect Microsoft Advertising to Power BI: Dashboards in Minutes

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No credit card required | 14 days | 10 million records | 30 pipelines

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Connect Microsoft Advertising to Power BI

Connecting your Microsoft Advertising account to Power BI allows you to transform campaign metrics into actionable business intelligence without technical complexity. Kondado provides a Via Kondado connection that replicates your advertising data on a configurable schedule, ensuring your dashboards reflect the latest performance trends from Bing, MSN, and partner networks. You simply select Microsoft Advertising as your data source, choose Power BI as your destination, and define which dimensions and metrics matter most to your marketing strategy.

1
available pipeline
6
extractable fields
  • ✓No code, no spreadsheets
  • ✓Auto-refreshed data
  • ✓14-day free trial
Connect Microsoft Advertising now →

Try out all the features for free for 14 days

Kondado enables businesses to replicate Microsoft Advertising data to Power BI on a configurable schedule ranging from every 5 minutes to daily updates, eliminating manual exports while maintaining near-real-time visibility into paid search performance across Bing and Microsoft partner networks.

With automated data replication handling the technical work, marketing teams can focus on analyzing click-through rates, conversion costs, and audience demographics through intuitive visualizations. This seamless connection helps agencies and SMBs optimize their advertising spend by identifying top-performing campaigns and underutilized keywords directly within their preferred business intelligence environment.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Try out all the features for free for 14 days

Available data

Custom reports

This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.

1
configurable report
6
extractable fields
∞
Auto-refresh

Pre-configured reports

Relatório customizado
Fully customizable report with dimensions and metrics defined by you
Full docs on the wiki → Start free trial →

Try out all the features for free for 14 days

The Relatório customizado pipeline delivers fully customizable access to your Microsoft Advertising dimensions and metrics, allowing you to build Power BI dashboards that track cost per acquisition, impression share, and device performance across your Bing campaigns. By combining this advertising data with sales figures or CRM information in Power BI, marketing managers can calculate true ROI on Microsoft Search Network spend and identify which ad groups drive qualified leads versus casual browsers.

This direct data replication supports granular analysis of keyword performance trends and geographic bidding strategies, enabling agencies to demonstrate concrete value to clients through automatically updated visualizations. Teams can monitor budget pacing, quality score distributions, and conversion funnel metrics without waiting for manual report generation, making it easier to adjust campaigns before budgets deplete.

Try out all the features for free for 14 days

How to create Microsoft Advertising dashboards in Power BI

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Microsoft Advertising to Kondado

Log into Kondado and select Microsoft Advertising from the available data sources, then authenticate your Bing Ads account to establish the initial connection.

2
Choose Power BI Destination

Select Power BI as your destination and configure the Relatório customizado pipeline to specify which campaign metrics and dimensions you want to replicate.

3
Configure Refresh and Visualize

Set your preferred update frequency ranging from 5 minutes to daily, then build custom dashboards in Power BI to analyze your advertising performance trends.

Access Microsoft Advertising data in Power BI and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

55pbx
55pbx
ActiveCampaign
ActiveCampaign
Google Ads
Google Ads
Amazon S3
Amazon S3
api4com
api4com
Apple App Store
Apple App Store
ASAAS
ASAAS
AWS CloudWatch Metrics
AWS CloudWatch Metrics
Azure Table Storage
Azure Table Storage
BigQuery
BigQuery
Bing
Bing
Bitrix24 CRM
Bitrix24 CRM
Bling!
Bling!
Blip (take)
Blip (take)
ClickUp
ClickUp
Clockify
Clockify
ContaAzul
ContaAzul
Criteo
Criteo
E-goi
E-goi
EADBOX
EADBOX
Exact Sales
Exact Sales
Facebook Ads
Facebook Ads
Facebook
Facebook
Fatura Simples
Fatura Simples
Freshdesk
Freshdesk
FTP
FTP
Google Analytics GA4
Google Analytics GA4
Google Cloud Storage
Google Cloud Storage
Google Play Store
Google Play Store
Google Search Console
Google Search Console
Google Sheets
Google Sheets
Granatum
Granatum
Hi Platform
Hi Platform
Hotmart
Hotmart
Hubspot
Hubspot
Huggy
Huggy
InfluxDB v1
InfluxDB v1
Infusionsoft (Keap)
Infusionsoft (Keap)
Instagram Ads
Instagram Ads
Instagram
Instagram
Jira
Jira
Linkedin
Linkedin
Loja Integrada
Loja Integrada
MailChimp
MailChimp
Mandrill
Mandrill
Mautic
Mautic
Meetime
Meetime
Mercado Libre
Mercado Libre
Meta Ads
Meta Ads
Microsoft Ads
Microsoft Ads
Microsoft Advertising
Microsoft Advertising
Mixpanel
Mixpanel
monday.com
monday.com
MongoDB
MongoDB
Movidesk
Movidesk
MySQL (& MariaDB)
MySQL (& MariaDB)
NectarCRM
NectarCRM
Notion
Notion
Nuvemshop (Tiendanube)
Nuvemshop (Tiendanube)
Olist Tiny
Olist Tiny
Omie
Omie
Oracle
Oracle
Pagar.me
Pagar.me
Pinterest Ads
Pinterest Ads
Pipedrive
Pipedrive
Pipefy
Pipefy
PipeRun
PipeRun
Ploomes
Ploomes
PostgreSQL
PostgreSQL
Pushwoosh
Pushwoosh
RDStation CRM
RDStation CRM
RDStation
RDStation
Recruiterbox
Recruiterbox
Salesforce Marketing Cloud (Exact Target)
Salesforce Marketing Cloud (Exact Target)
Salesforce
Salesforce
SenseData
SenseData
Shopify
Shopify
SQLServer
SQLServer
Stilingue
Stilingue
Superlogica
Superlogica
Sympla
Sympla
Taboola
Taboola
Tangerino
Tangerino
TikTok Ads
TikTok Ads
TikTok Organic
TikTok Organic
Tiny ERP
Tiny ERP
Toggl
Toggl
Tray
Tray
Trello
Trello
Twilio
Twilio
VNDA
VNDA
VTEX
VTEX
Wake Commerce
Wake Commerce
Webhook
Webhook
Wootric
Wootric
WordPress
WordPress
X Ads
X Ads
YouTube
YouTube
Zeeng
Zeeng
Zendesk Chat (Zopim)
Zendesk Chat (Zopim)
Zendesk
Zendesk

Visualize Microsoft Advertising data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

Airtable
Microsoft Advertising > Airtable
Alteryx
Microsoft Advertising > Alteryx
Amazon Quicksight
Microsoft Advertising > Amazon Quicksight
BIMachine
Microsoft Advertising > BIMachine
Cortex
Microsoft Advertising > Cortex
Data Studio
Microsoft Advertising > Data Studio
Geckoboard
Microsoft Advertising > Geckoboard
Grafana
Microsoft Advertising > Grafana
IBM Cognos Analytics
Microsoft Advertising > IBM Cognos Analytics
Klipfolio
Microsoft Advertising > Klipfolio
Looker Studio
Microsoft Advertising > Looker Studio
Looker
Microsoft Advertising > Looker
Looqbox
Microsoft Advertising > Looqbox
Metabase
Microsoft Advertising > Metabase
Microstrategy
Microsoft Advertising > Microstrategy
Pentaho
Microsoft Advertising > Pentaho
Power BI
Microsoft Advertising > Power BI
Qlik Cloud Analytics
Microsoft Advertising > Qlik Cloud Analytics
Qlik Sense
Microsoft Advertising > Qlik Sense
Qlik
Microsoft Advertising > Qlik
QlikView
Microsoft Advertising > QlikView
Redash
Microsoft Advertising > Redash
Superset
Microsoft Advertising > Superset
Tableau
Microsoft Advertising > Tableau
BI TOTVS
Microsoft Advertising > BI TOTVS
Zoho Analytics
Microsoft Advertising > Zoho Analytics

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Why Kondado?

Focus on extracting value from your data and leave the rest to us

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Wherever you need

With the same platform, you send data to AI (Claude/ChatGPT via MCP), reports, spreadsheets, databases, data warehouses, and data lakes. ETL and ELT

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From wherever you need

Data from over 80 sources for Marketing, Ecommerce, ERPs, Customer Service, Finance, Databases, and much more

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Frequently Asked Questions (FAQ)

Answers about visualizing Microsoft Advertising data in Power BI automatically

How do I connect Microsoft Advertising to Power BI using Kondado? ▼
Start by selecting Microsoft Advertising as your data source in Kondado, authenticate your account credentials, and choose Power BI as your destination. The system will begin replicating your selected dimensions and metrics on your chosen schedule without requiring any database configuration or technical setup.
What Microsoft Advertising metrics can I track in Power BI? ▼
You can visualize essential paid search KPIs including click-through rates, conversion counts, cost per click, impression share, and quality scores directly within your Power BI environment. The Relatório customizado pipeline allows you to select specific dimensions like device type, geographic location, and ad group performance to match your reporting needs.
How often does Microsoft Advertising data update in Power BI? ▼
Kondado offers configurable update schedules ranging from every 5 minutes to daily refreshes, allowing you to balance data freshness with processing efficiency based on your campaign volatility. You control the frequency through your pipeline settings, ensuring your Power BI dashboards stay current without manual intervention.
Can I combine Microsoft Advertising data with other sources in Power BI? ▼
Yes, you can blend Microsoft Advertising data with information from Google Sheets, PostgreSQL, or BigQuery within the same Power BI workspace to create unified marketing performance views. This combination enables you to compare Bing ad performance against Google Ads data or correlate advertising spend with revenue figures from your internal systems.
Do you offer pre-built Power BI templates for Microsoft Advertising? ▼
Kondado does not provide pre-built report templates for Microsoft Advertising, instead offering the Relatório customizado pipeline that lets you define exactly which metrics and dimensions to replicate. This approach ensures your Power BI dashboards contain only the specific Bing Ads data points relevant to your unique business objectives and client requirements.
How do I share Microsoft Advertising dashboards with my team? ▼
Once your data flows into Power BI, you can distribute dashboards through standard Power BI sharing features including workspace collaboration, embedded reports, and mobile app access for stakeholders. Your marketing team and clients will always see the latest Microsoft Advertising performance data based on your configured refresh schedule.
What is the Relatório customizado pipeline in Microsoft Advertising? ▼
The Relatório customizado pipeline provides fully customizable access to Microsoft Advertising data, allowing you to select from six available fields including campaign identifiers, performance metrics, and temporal dimensions. This flexibility ensures you replicate precisely the Bing Ads data structures needed for your specific analysis and visualization requirements.

Try out all the features for free for 14 days