Connect Microsoft Advertising to Qlik: Dashboards in Minutes

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Microsoft Advertising
Qlik

Visualize Microsoft Advertising Data in Qlik

Use Kondado to connect Microsoft Advertising as a data source and replicate your campaign metrics directly into Qlik. You choose how frequently your data refreshes, whether every 5 minutes for active campaign monitoring or daily for strategic reviews, keeping your visualization tools current without manual exports. Marketing teams can immediately analyze Bing Ads performance alongside other business data to identify which keywords and audiences drive the highest return on investment. No technical expertise is required: simply select your metrics, set your schedule, and start building insightful dashboards that help you allocate budget more effectively across Microsoft’s advertising network including Bing and MSN properties.

Kondado provides a direct integration between Microsoft Advertising and Qlik, allowing you to replicate your custom advertising reports on a configurable schedule without intermediate databases or coding.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

The Custom Report pipeline gives you complete control over which Microsoft Advertising metrics and dimensions appear in your Qlik dashboards, from impression share to conversion tracking across Bing and MSN placements. By replicating this data on your chosen schedule, you can build dynamic reports that compare campaign performance week-over-week, identify underperforming ad groups instantly, and share actionable insights with stakeholders who need to understand marketing ROI without navigating complex advertising platforms. This direct connection ensures your Qlik visualizations always reflect the specific KPIs that drive your paid search strategy.

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Custom reports

This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.

1
configurable report
6
extractable fields

Pre-configured reports

Report Description
Relatório customizado Fully customizable report with dimensions and metrics defined by you
Relatório customizado
Fully customizable report with dimensions and metrics defined by you

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How to create Microsoft Advertising dashboards in Qlik

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Microsoft Advertising data source

Log into Kondado and select Microsoft Advertising from the available data sources, then authenticate your account to establish the connection. Choose the Custom Report option to specify which campaign metrics and dimensions you want to replicate into your analytics environment.

2
Select Qlik as destination

Designate Qlik as your visualization destination and configure how frequently you want your advertising data to refresh, from every 5 minutes to daily intervals. This ensures your marketing reports stay updated automatically without requiring manual data exports or file uploads.

3
Build dashboards and schedule refresh

Access your replicated Microsoft Advertising data within Qlik to create custom visualizations tracking spend, clicks, and conversions, then set your preferred refresh schedule to maintain current insights. Share these dashboards with stakeholders to align marketing decisions with actual campaign performance metrics.

Access Microsoft Advertising data in Qlik and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Microsoft Advertising data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

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Frequently Asked Questions (FAQ)

Answers about visualizing Microsoft Advertising data in Qlik automatically

How do I connect Microsoft Advertising to Qlik using Kondado?
Start by selecting Microsoft Advertising as your data source in Kondado, then authenticate with your Microsoft account credentials to establish the connection. Choose Qlik as your destination and select the Custom Report pipeline to define which campaign metrics you want to visualize. Your data will begin replicating immediately based on the schedule you configure, with no additional technical setup required.
What marketing dashboards can I build with Microsoft Advertising data in Qlik?
You can create comprehensive paid search performance dashboards that track cost per click trends, conversion rates by device type, and budget pacing across Bing and partner networks. Many users also build cross-channel comparison reports that layer Microsoft Advertising metrics alongside data from Google Sheets or BigQuery to view complete marketing attribution in one place.
How often does Microsoft Advertising data update in Qlik?
Kondado lets you configure update frequencies ranging from every 5 minutes for active campaign monitoring to hourly or daily intervals for periodic reporting. You control the schedule based on how frequently your team needs fresh data to make bidding decisions, ensuring your Qlik dashboards stay current without manual refreshes.
Which Microsoft Advertising KPIs should I track in Qlik?
Focus on metrics that directly impact your return on ad spend, including click-through rates, impression share, cost per acquisition, and quality score trends across different ad groups. The Custom Report pipeline allows you to select these specific KPIs alongside conversion tracking data to identify which keywords and audience segments deliver the strongest performance for your business goals.
Are there pre-built report templates for Microsoft Advertising in Qlik?
Kondado does not provide pre-built report templates for this connection, allowing you to build fully custom dashboards that match your specific business terminology and reporting requirements. You define exactly which dimensions and metrics appear in your reports, creating Qlik visualizations that align perfectly with your internal KPIs and stakeholder presentation needs.
How do I share Microsoft Advertising dashboards with my team in Qlik?
Once your data flows into Qlik, use the platform's native sharing features to distribute dashboards via email, embed links, or scheduled PDF exports to stakeholders who need campaign visibility. Your team members can view current performance trends without needing access to the Microsoft Advertising platform itself, streamlining how marketing insights reach decision-makers.
Can I combine Microsoft Advertising data with other sources in Qlik?
Yes, you can enrich your advertising analysis by connecting additional data sources to Kondado and sending them to Qlik alongside your Microsoft Advertising metrics. Many marketing teams combine this data with CRM information from PostgreSQL or sales figures from BigQuery to calculate true customer acquisition costs and lifetime value in unified reports.

Try out all the features for free for 14 days