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Use Kondado to connect Microsoft Advertising as a data source and replicate your campaign metrics directly into Qlik. You choose how frequently your data refreshes, whether every 5 minutes for active campaign monitoring or daily for strategic reviews, keeping your visualization tools current without manual exports. Marketing teams can immediately analyze Bing Ads performance alongside other business data to identify which keywords and audiences drive the highest return on investment. No technical expertise is required: simply select your metrics, set your schedule, and start building insightful dashboards that help you allocate budget more effectively across Microsoft’s advertising network including Bing and MSN properties.
Kondado provides a direct integration between Microsoft Advertising and Qlik, allowing you to replicate your custom advertising reports on a configurable schedule without intermediate databases or coding.
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The Custom Report pipeline gives you complete control over which Microsoft Advertising metrics and dimensions appear in your Qlik dashboards, from impression share to conversion tracking across Bing and MSN placements. By replicating this data on your chosen schedule, you can build dynamic reports that compare campaign performance week-over-week, identify underperforming ad groups instantly, and share actionable insights with stakeholders who need to understand marketing ROI without navigating complex advertising platforms. This direct connection ensures your Qlik visualizations always reflect the specific KPIs that drive your paid search strategy.
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This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.
| Report | Description |
|---|---|
| Relatório customizado | Fully customizable report with dimensions and metrics defined by you |
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Visualize your data automatically — no spreadsheet exports or custom scripts.
Log into Kondado and select Microsoft Advertising from the available data sources, then authenticate your account to establish the connection. Choose the Custom Report option to specify which campaign metrics and dimensions you want to replicate into your analytics environment.
Designate Qlik as your visualization destination and configure how frequently you want your advertising data to refresh, from every 5 minutes to daily intervals. This ensures your marketing reports stay updated automatically without requiring manual data exports or file uploads.
Access your replicated Microsoft Advertising data within Qlik to create custom visualizations tracking spend, clicks, and conversions, then set your preferred refresh schedule to maintain current insights. Share these dashboards with stakeholders to align marketing decisions with actual campaign performance metrics.
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Try out all the features for free for 14 days