Connect Microsoft Advertising to Qlik Sense: Dashboards in Minutes

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Microsoft Advertising
Qlik Sense

Visualize Microsoft Advertising Data in Qlik Sense

Connecting your Microsoft Advertising account to Qlik Sense through Kondado lets you transform campaign metrics into actionable visualizations without technical complexity. You can replicate data from your Bing Ads campaigns directly into Qlik Sense, enabling your marketing team to monitor performance, optimize budgets, and identify trends through interactive charts and graphs that update automatically.

This connection eliminates manual data exports and ensures your reports always reflect current campaign results, saving hours of spreadsheet work every week while providing deeper insights into your advertising ROI across Bing, MSN, and partner networks. Business users can access fresh data on demand and share insights with stakeholders immediately, making it simple to demonstrate campaign impact and justify marketing spend decisions without needing technical support or database management.

Kondado connects Microsoft Advertising directly to Qlik Sense, allowing you to replicate your custom report data on a configurable schedule ranging from every 5 minutes to daily, with no intermediate databases or coding required.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

With the Relatório customizado pipeline, you can bring your specific Microsoft Advertising dimensions and metrics directly into Qlik Sense for tailored analysis. This flexibility allows marketing teams to build dashboards tracking cost per acquisition, impression share, and conversion rates by campaign or ad group, enabling quick decisions on budget allocation and bid adjustments based on actual performance trends.

By visualizing your Bing Ads data alongside other business metrics in Qlik Sense, you gain a unified view of how Microsoft Advertising contributes to your overall marketing funnel and revenue goals, helping you optimize spend across channels.

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Custom reports

This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.

1
configurable report
6
extractable fields

Pre-configured reports

Report Description
Relatório customizado Fully customizable report with dimensions and metrics defined by you
Relatório customizado
Fully customizable report with dimensions and metrics defined by you

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How to create Microsoft Advertising dashboards in Qlik Sense

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Microsoft Advertising to Kondado

Add Microsoft Advertising as a data source in your Kondado account and authenticate with your Microsoft credentials to establish the connection.

2
Select Qlik Sense destination

Choose Qlik Sense as your destination and configure the Relatório customizado pipeline to define which campaign dimensions and metrics you want to replicate.

3
Configure refresh and build dashboards

Set your preferred update frequency from every 5 minutes to daily, then access your replicated data in Qlik Sense to create visualizations and share insights with your team.

Access Microsoft Advertising data in Qlik Sense and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Microsoft Advertising data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

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Frequently Asked Questions (FAQ)

Answers about visualizing Microsoft Advertising data in Qlik Sense automatically

How do I connect Microsoft Advertising to Qlik Sense using Kondado?
Start by adding Microsoft Advertising as a new data source in your Kondado account, then authenticate with your Microsoft credentials. Once connected, select Qlik Sense as your destination and choose the Relatório customizado pipeline to begin replicating your campaign data.
What kind of dashboards can I build with Microsoft Advertising data in Qlik Sense?
You can create custom dashboards showing campaign performance trends, keyword analysis, and budget utilization across Bing and MSN networks. These visualizations help you compare ad group effectiveness, track conversion paths, and identify which demographics drive the most valuable traffic.
How often does the Microsoft Advertising data update in Qlik Sense?
You configure the update frequency based on your business needs, choosing from intervals as frequent as every 5 minutes or extending to daily updates. This automated refresh keeps your Qlik Sense reports current without manual intervention.
Which KPIs should I track when visualizing Microsoft Advertising in Qlik Sense?
Focus on metrics like click-through rates, cost per click, conversion rates, and return on ad spend to evaluate campaign health. You can also monitor impression share and quality score trends to identify optimization opportunities.
Are there pre-built report templates available for Microsoft Advertising in Qlik Sense?
Kondado does not provide pre-built templates for this connection, allowing you to build fully custom dashboards that match your specific reporting requirements. You design the layout and metrics in Qlik Sense to align with your internal KPIs and stakeholder preferences.
Can I share Microsoft Advertising dashboards with my team in Qlik Sense?
Yes, once your data flows into Qlik Sense, you can use the platform's built-in sharing features to distribute dashboards to marketing managers, executives, or clients. Your team accesses the same updated data based on the refresh schedule you configured.
Do I need a database to store Microsoft Advertising data before sending to Qlik Sense?
No, Kondado connects Microsoft Advertising directly to Qlik Sense without requiring intermediate databases or complex infrastructure. The "Via Kondado" connection handles the replication process seamlessly.
Can I combine Microsoft Advertising data with other sources in Qlik Sense?
Yes, you can connect additional data sources through Kondado and replicate them into Qlik Sense alongside your Microsoft Advertising data. For example, you might send data from Google Sheets or PostgreSQL to create comprehensive dashboards that compare advertising performance against sales figures or inventory levels.

Try out all the features for free for 14 days