What dimensions and metrics can I choose when building Microsoft Advertising reports?

You can select from dimensions including campaign names, ad groups, keywords, device types, geographic locations down to city level, and demographic segments such as age and gender. Available metrics cover clicks, impressions, spend, conversions, conversion value, click-through rate, average cost per click, and impression share percentages. This flexibility allows you to build reports focused on specific performance indicators relevant to your Bing and MSN campaign optimization goals.

How do I configure a custom Microsoft Advertising report in Kondado?

After connecting your Microsoft Advertising account, you access the custom report builder interface where you select up to 6 configurable fields from the available dimensions and metrics. You define the date range, aggregation level, and specific data points you want to replicate, ensuring the output matches your exact analytical requirements without unnecessary data noise from irrelevant fields.

How often can I update my Microsoft Advertising data?

Kondado offers configurable update schedules ranging from every five minutes to daily intervals, allowing you to balance data freshness with API rate limits and processing efficiency. You set the frequency during pipeline configuration, and the system automatically replicates new data according to your specified timeline to keep reports updated automatically.

Can I export Microsoft Advertising data to Power BI or Looker Studio?

Yes, you can send your replicated data directly to Power BI or Looker Studio for visualization, as well as to Google Sheets , BigQuery , or PostgreSQL . This enables you to build custom dashboards and reports using your preferred business intelligence tools while maintaining automated data refreshes on your chosen schedule.

How do I combine Microsoft Advertising data with other ad platforms for analysis?

You can replicate data from multiple advertising sources including Facebook Ads, Google Ads, and LinkedIn into the same destination warehouse, then create unified queries that compare performance metrics across platforms. This cross-platform approach reveals budget allocation opportunities and channel effectiveness patterns that single-platform analysis cannot provide, helping you optimize spend across your entire media mix.

What is the difference between the custom report builder and predefined pipelines?

The Microsoft Advertising data source uses a custom report builder with 6 configurable fields, meaning you define exactly which dimensions and metrics to include rather than selecting from fixed, predefined schemas. This approach provides maximum flexibility to capture the specific data points your organization needs for unique analytical workflows, rather than forcing you to work with standardized reports that may contain irrelevant information.

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Connect Microsoft Advertising Data for Analytics

Kondado enables you to extract comprehensive Microsoft Advertising data from your campaigns running across Bing, MSN, and partner sites through a flexible custom report builder that connects directly to the Microsoft Advertising API. You can select from essential dimensions including campaigns, ad groups, keywords, audience demographics, and geographic locations to structure your analysis exactly how you need it. Combine these with critical performance metrics such as clicks, impressions, click-through rates, cost per acquisition, and conversion values to build complete campaign visibility. This direct connection ensures your marketing teams can access granular advertising insights without manual exports or complex coding requirements.

Kondado’s Microsoft Advertising data source features a fully customizable report builder with 6 configurable fields, allowing you to define precisely which dimensions and metrics appear in your replicated datasets. You control exactly what data points to include, creating tailored reports that match your specific analytical requirements rather than working with rigid, predefined schemas.

This Microsoft Advertising integration empowers digital marketing managers to track budget allocation efficiency across different audience segments and geographic regions. Paid search analysts benefit from detailed keyword performance tracking to optimize bidding strategies and identify high-converting terms. Marketing directors leverage cross-campaign comparisons to evaluate overall return on ad spend and allocate resources toward the highest-performing channels. Whether you are monitoring daily spend trends or analyzing long-term conversion patterns, this pipeline delivers the specific data points you need for strategic decision-making.

The Kondado platform takes care of refreshing Microsoft Advertising data, allowing you to stop wasting time with manual work and complex workflows, and focus on analyzing Microsoft Advertising data in your report, spreadsheet, data warehouse, data lake, or database

The configuration options below allow you to customize your Microsoft Advertising integration by selecting exactly which dimensions and metrics populate your data warehouse or business intelligence tools. Build a daily campaign performance report tracking cost per conversion by geography to identify your most profitable regional markets across Bing and partner networks. Create keyword-level analyses showing impression share and quality score trends across ad groups to optimize your search strategy for better ad positions. Design audience segmentation reports comparing click-through rates between demographic cohorts to refine targeting parameters for improved engagement. Combine your Microsoft Advertising data with Facebook Ads, Google Ads, or LinkedIn Campaign Manager pipelines within Kondado to create unified cross-platform advertising dashboards that reveal holistic media performance. With automated updates running on your configurable schedule, from every five minutes to daily intervals, your campaign KPIs stay current without manual intervention.

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Custom reports

This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.

configurable report

extractable fields

Pre-configured reports

Report	Description
Relatório customizado	Fully customizable report with dimensions and metrics defined by you

Relatório customizado

Fully customizable report with dimensions and metrics defined by you

See all available data →

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How to visualize Microsoft Advertising data in 3 steps

Connect Microsoft Advertising to dashboards, spreadsheets, or databases — no code required.

Connect Microsoft Advertising Account

Authenticate your Microsoft Advertising credentials in Kondado to establish a direct connection with the reporting API, enabling access to your campaign, ad group, and keyword performance data from Bing and partner networks.

Build Custom Report and Select Destination

Use the custom report builder to choose your dimensions and metrics from the 6 configurable fields, then select where to send your data such as BigQuery, Power BI, PostgreSQL, or Google Sheets.

Visualize Data Across Tools

Analyze your replicated Microsoft Advertising data in Looker Studio dashboards, explore metrics in Google Sheets spreadsheets, or query detailed records in database tables like MySQL, Redshift, or SQL Server for comprehensive campaign analysis.

Try out all the features for free for 14 days