Connect Microsoft Advertising to Metabase: Dashboards in Minutes

Get started for free

No credit card required | 14 days | 10 million records | 30 pipelines

sso google logo
Sign up with Google
sso facebook logo
Sign up with Facebook
sso microsoft logo
Sign up with Microsoft
sso linkedin logo
Sign up with Linkedin

or sign up with your email

By signing up, you agree to Kondado’s Terms of service and Privacy policy

Microsoft Advertising
Metabase

Visualize Microsoft Advertising Data in Metabase

How to visualize Microsoft Advertising data in Metabase? Kondado offers a direct connection that lets you replicate your campaign metrics into Metabase without any technical setup or intermediate databases. Simply connect your Microsoft Advertising account as a data source, choose Metabase as your destination, and start building visualizations within minutes. You can configure update frequencies to match your business needs, from every few minutes to daily schedules, ensuring your marketing team always sees current performance data for smarter budget decisions and campaign optimization. This no-code approach puts powerful analytics directly in the hands of marketing professionals who need to track ROI without waiting for developer assistance.

Kondado connects Microsoft Advertising to Metabase with automated updates on a configurable schedule, delivering fresh campaign insights directly to your dashboards without requiring engineering resources or complex infrastructure.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

The Custom Report pipeline from Microsoft Advertising gives you complete control over which dimensions and metrics flow into Metabase, letting you tailor data replication to your specific KPIs. By bringing these customizable advertising metrics into Metabase, you can analyze Bing Ads performance alongside sales data or website analytics to understand the full customer journey. Track metrics like impressions, clicks, and conversions in interactive dashboards that help you optimize budget allocation across Microsoft networks and demonstrate clear ROI to stakeholders.

Try out all the features for free for 14 days

Custom reports

This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.

1
configurable report
6
extractable fields

Pre-configured reports

Report Description
Relatório customizado Fully customizable report with dimensions and metrics defined by you
Relatório customizado
Fully customizable report with dimensions and metrics defined by you

Try out all the features for free for 14 days

How to create Microsoft Advertising dashboards in Metabase

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Add Your Microsoft Advertising Account

Log into Kondado and select Microsoft Advertising from the available data sources, then authenticate with your Microsoft credentials to establish the connection.

2
Choose Metabase as Destination

Select Metabase from the destination options to send your advertising data directly into your analytics environment without intermediate databases or complex routing.

3
Build Dashboards and Set Refresh Schedule

Select the Custom Report pipeline to define which advertising metrics to replicate, set your preferred update frequency, and begin building dashboards in Metabase right away.

Access Microsoft Advertising data in Metabase and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Microsoft Advertising data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

Hundreds of data-driven companies trust Kondado
arezzo
brf
Contabilizei
dpz
Experian
grupo_soma
inpress
multilaser
olist
unimed
v4_company
yooper

Frequently Asked Questions (FAQ)

Answers about visualizing Microsoft Advertising data in Metabase automatically

How do I connect Microsoft Advertising to Metabase using Kondado?
Start by adding Microsoft Advertising as a data source in your Kondado account and authenticate with your credentials. Then select Metabase as your destination, choose the Custom Report pipeline, and define which metrics you want to replicate. Your data will start flowing immediately, and you can begin building dashboards right away.
What Microsoft Advertising metrics can I track in Metabase?
Through the Custom Report pipeline, you can replicate key performance indicators including impressions, clicks, conversions, and cost data defined by your specific dimensions. This allows you to monitor campaign performance, track click-through rates, and analyze conversion costs directly in Metabase without manual data exports.
How often does Microsoft Advertising data update in Metabase?
Kondado lets you configure update frequencies ranging from every 5 minutes to daily schedules, depending on how frequently you need fresh insights. This automated replication keeps your Metabase dashboards current without manual refreshes, ensuring your marketing decisions are based on the latest available data.
Can I share Microsoft Advertising dashboards with my team in Metabase?
Yes, once you build dashboards in Metabase using your replicated Microsoft Advertising data, you can share them with team members through Metabase's built-in sharing features. This keeps everyone aligned on campaign performance, from marketing managers to executives, without requiring direct access to your advertising accounts.
Do I need technical skills to set up the Microsoft Advertising connection?
No coding or engineering knowledge is required to connect Microsoft Advertising to Metabase through Kondado. The setup process uses simple authentication and point-and-click configuration, making it accessible for marketing teams and business users who need quick access to their advertising analytics.
Can I combine Microsoft Advertising data with other sources in Metabase?
Absolutely, Metabase allows you to join your Microsoft Advertising data with information from other platforms like Google Sheets, BigQuery, or PostgreSQL. This enables comprehensive analysis across multiple channels, such as comparing Bing Ads performance against Google Ads or correlating ad spend with sales data from your database.
Are there pre-built templates for Microsoft Advertising in Metabase?
Kondado does not provide pre-built report templates for this connection, allowing you to build completely custom dashboards tailored to your specific business needs. You have full flexibility to create visualizations that match your internal reporting standards and focus on the exact metrics that drive your marketing decisions.
What is the Via Kondado connection method?
The Via Kondado connection delivers your Microsoft Advertising data directly to Metabase without requiring intermediate databases or complex infrastructure setup. This streamlined approach eliminates the need for manual CSV uploads or third-party data warehouses, getting your marketing analytics running in minutes rather than days.

Try out all the features for free for 14 days