Connect Microsoft Ads to Metabase: Dashboards in Minutes

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Microsoft Ads
Metabase

Connect Microsoft Ads to Metabase for Visual Analytics

Want to see your Bing advertising performance alongside other business metrics? Kondado makes it simple to replicate Microsoft Ads data into Metabase without any technical setup. Our direct connection lets marketing teams transform raw campaign statistics into clear visual reports that drive smarter budget decisions. You choose exactly which dimensions and metrics matter to your business, then view them in beautiful charts and graphs within minutes. Whether you manage search campaigns for an SMB or handle multiple client accounts at an agency, having your Microsoft Ads metrics in Metabase helps you spot trends and optimize spend faster than switching between platforms.

Kondado provides a direct connection between Microsoft Ads and Metabase, allowing business users to replicate advertising data on a configurable schedule ranging from every 5 minutes to daily, with no intermediate databases or coding required.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

With your Microsoft Ads data flowing into Metabase through the Custom Report pipeline, you can build comprehensive dashboards that reveal which search terms drive conversions and how your Bing audience compares to other channels. Marketing teams often visualize campaign performance metrics alongside sales data to calculate true ROAS, or track impression share trends to identify budget opportunities throughout the month. The Custom Report pipeline gives you full control over the dimensions and metrics pulled from your advertising account, ensuring your Metabase dashboards reflect exactly the KPIs your business tracks without overwhelming viewers with irrelevant statistics or cluttered visualizations.

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Custom reports

This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.

1
configurable report
6
extractable fields

Pre-configured reports

Report Description
Relatório customizado Fully customizable report with dimensions and metrics defined by you
Relatório customizado
Fully customizable report with dimensions and metrics defined by you

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How to create Microsoft Ads dashboards in Metabase

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Microsoft Ads as data source

Add Microsoft Ads to your Kondado account and authenticate your Microsoft advertising credentials to establish the connection.

2
Select Metabase destination

Choose Metabase as your visualization tool and configure the Custom Report pipeline with the specific campaign dimensions and metrics you want to analyze.

3
Configure refresh and build dashboards

Set your preferred update frequency from 5 minutes to daily, then start building charts and reports in Metabase using your replicated advertising data.

Access Microsoft Ads data in Metabase and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Microsoft Ads data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

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Frequently Asked Questions (FAQ)

Answers about visualizing Microsoft Ads data in Metabase automatically

How do I connect my Microsoft Ads account to Metabase using Kondado?
Start by adding Microsoft Ads as a new data source in your Kondado account and authenticate with your Microsoft credentials. Then select Metabase as your destination and configure the Custom Report pipeline with the specific dimensions and metrics you want to visualize. Your data will begin replicating on your chosen schedule immediately after setup.
What marketing KPIs can I track in Metabase with Microsoft Ads data?
You can monitor essential paid search metrics including click-through rates, conversion counts, cost per acquisition, and impression share directly in Metabase. Many users create calculated fields to compare Bing campaign performance against Google Ads or social media channels for complete funnel analysis.
How often does my Microsoft Ads data update in Metabase?
Kondado lets you configure automated updates to run every 5 minutes, 15 minutes, hourly, or daily depending on how frequently you need fresh insights. You can adjust this schedule anytime based on your reporting needs or campaign volatility.
Can I share Microsoft Ads dashboards with my team or clients?
Yes, once your data is in Metabase, you can use Metabase's native sharing features to distribute dashboards via email, Slack, or public links. Agency teams often set up automated report delivery to keep clients informed about campaign performance without manual screenshot exports.
Are there pre-built report templates for Microsoft Ads in Metabase?
Kondado does not provide pre-built report templates for this connection, but the Custom Report pipeline allows you to define exactly which fields to replicate for your specific use case. This flexibility lets you build custom dashboards in Metabase that match your unique campaign structure and business goals.
Can I combine Microsoft Ads data with other sources in the same Metabase dashboard?
Yes, Kondado supports replicating data from multiple sources into your Metabase environment simultaneously. You can connect Microsoft Ads alongside your CRM, ecommerce platform, or financial systems to create comprehensive dashboards that correlate advertising spend with revenue and customer acquisition costs.
What is the Via Kondado connection method for Metabase?
The Via Kondado connection establishes a direct link between Microsoft Ads and Metabase without requiring you to set up intermediate databases or manage complex technical infrastructure. This approach lets business users start visualizing advertising data within minutes instead of waiting for IT resources.

Try out all the features for free for 14 days