Connect Microsoft Ads to Alteryx: Dashboards in Minutes

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Microsoft Ads
Alteryx

Visualize Microsoft Ads Data in Alteryx

Connect your Microsoft Ads account to Alteryx using Kondado’s direct connection, eliminating the need for complex technical setup or intermediate databases. Marketing teams can replicate advertising performance data from Bing and partner networks directly into Alteryx, creating visual workflows that reveal campaign effectiveness, impression share trends, and audience engagement patterns across Microsoft’s search ecosystem. Simply authenticate your Microsoft Ads account, select your desired data pipelines, and start building insightful visualizations without writing a single line of code or managing server infrastructure.

Configure automated data refreshes on a schedule that matches your business needs, whether every fifteen minutes for active campaign monitoring or daily for strategic reviews and client reporting. Business users gain immediate access to advertising metrics that support budget allocation decisions, keyword optimization, and competitive positioning analysis across Microsoft’s extensive partner networks. This streamlined approach empowers marketing teams to focus on improving campaign performance and maximizing return on ad spend rather than managing technical data processes.

Kondado provides a direct connection between Microsoft Ads and Alteryx with automated updates on a configurable schedule, requiring no technical expertise or additional infrastructure.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

The Custom Report pipeline offers complete flexibility to define which dimensions and metrics matter most to your business, pulling specific performance indicators directly from your Bing Ads campaigns into Alteryx. Marketing teams can analyze click-through rates, conversion values, and audience demographics to identify which search terms drive qualified traffic and optimize bidding strategies accordingly.

By replicating this customizable data on a configurable schedule, you maintain current visibility into campaign spend efficiency and impression share trends. Combine these advertising insights with sales data or customer information within Alteryx to calculate true return on ad spend and make informed decisions about budget distribution across Microsoft’s advertising network.

Try out all the features for free for 14 days

Custom reports

This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.

1
configurable report
6
extractable fields

Pre-configured reports

Report Description
Relatório customizado Fully customizable report with dimensions and metrics defined by you
Relatório customizado
Fully customizable report with dimensions and metrics defined by you

Try out all the features for free for 14 days

How to create Microsoft Ads dashboards in Alteryx

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Add Microsoft Ads as data source

Authenticate your Microsoft Ads account in Kondado to establish a direct connection, then select the Custom Report pipeline containing the specific dimensions and metrics your team needs for analysis.

2
Select Alteryx destination

Choose Alteryx as your destination platform to receive the replicated advertising data, eliminating the need for manual CSV imports or complex database configurations between your Bing Ads account and visualization environment.

3
Configure refresh and build reports

Create your visual workflows in Alteryx using the automated data feed, then configure the refresh frequency to keep reports updated automatically based on your business requirements for campaign monitoring and optimization.

Access Microsoft Ads data in Alteryx and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Microsoft Ads data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

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Frequently Asked Questions (FAQ)

Answers about visualizing Microsoft Ads data in Alteryx automatically

How do I connect Microsoft Ads to Alteryx without writing code?
Start by adding Microsoft Ads as a data source in your Kondado account using the simple authentication process. Select your desired pipelines and choose Alteryx as the destination to begin replicating data automatically without any technical configuration or database setup required.
What specific Microsoft Ads metrics can I analyze in Alteryx?
Through the Custom Report pipeline, you can visualize campaign performance indicators including impressions, clicks, conversions, and cost-per-acquisition metrics defined by your specific business requirements. This allows you to track Bing Ads performance alongside other marketing channels to identify your most effective audience segments and keyword strategies.
How frequently does my Microsoft Ads data refresh in Alteryx?
Kondado updates your data on a configurable schedule that you control, with options ranging from every five minutes for active campaign monitoring to daily or weekly intervals for strategic reporting. This ensures your Alteryx visualizations always reflect current advertising performance without manual data exports or spreadsheet updates.
Can I combine Microsoft Ads data with other marketing platforms in Alteryx?
Yes, you can replicate data from multiple sources into Alteryx to create unified marketing dashboards that compare Bing Ads performance against other channels. Consider connecting Power BI, Google Sheets, or BigQuery for additional visualization options if your team uses multiple analytics tools.
What KPIs should I track for my Microsoft Ads campaigns in Alteryx?
Focus on metrics that reveal campaign efficiency such as click-through rates, conversion rates, cost per click, and impression share to understand your competitive position on Bing. Analyzing these indicators in Alteryx helps you identify underperforming ad groups, optimize bidding strategies, and reallocate budget toward high-converting keywords and audience segments.
Can I automate Microsoft Ads reporting for multiple client accounts?
Yes, you can set up separate data sources for each Microsoft Ads account or MCC structure within Kondado, replicating data to different Alteryx workflows or destinations. This enables agencies to maintain automated, client-specific dashboards that update on a configurable schedule without manual intervention for each account.
How do I share Microsoft Ads insights with stakeholders who don't use Alteryx?
You can export visualizations and insights from Alteryx into formats accessible to broader teams, or replicate your Microsoft Ads data to destinations like Google Sheets or Power BI where collaborators can view reports without needing Alteryx licenses. This ensures marketing performance data reaches decision-makers through their preferred platforms.
Can I send Microsoft Ads data to databases like PostgreSQL or BigQuery instead?
Absolutely, Kondado enables you to replicate your advertising data to multiple destinations including BigQuery, PostgreSQL, MySQL, or Amazon S3 depending on your technical infrastructure. This flexibility allows you to store Microsoft Ads data in your preferred environment while still maintaining automated updates on your chosen schedule.

Try out all the features for free for 14 days