What dimensions and metrics can I include in my Microsoft Ads custom report?

Select from dimensions including campaign name, ad group, keyword text, device type, geographic location, and time granularity. Available metrics cover impressions, clicks, spend, conversions, conversion rate, average CPC, and quality score. You can combine up to 6 configurable fields to focus on specific performance indicators that matter to your business.

How do I configure a custom Microsoft Ads report in Kondado?

After connecting your account, select dimensions from the dropdown menu, choose metrics that align with your KPIs, and define your date range and granularity. The pipeline replicates exactly the data structure you define, delivering tailored Microsoft Ads data to your chosen destination without pre-set limitations.

How often does Kondado update my Microsoft Ads data?

Configure automated updates ranging from every 5 minutes to daily intervals. For active campaign monitoring and intraday optimization, use frequent refresh rates. For historical trend analysis and monthly reporting, daily updates provide sufficient granularity while minimizing API usage.

Can I export my Microsoft Ads data to Power BI or Google Sheets?

Yes, send your replicated data to Power BI , Google Sheets , BigQuery , or PostgreSQL . This allows you to build executive dashboards in Power BI, share spreadsheets with stakeholders, or warehouse data for advanced SQL analysis alongside other business information.

How do I analyze Microsoft Ads alongside Google Ads or Facebook Ads?

Replicate data from multiple advertising platforms into the same destination warehouse or BI tool. Create unified dashboards comparing cross-platform spend, conversion totals, and cost per acquisition across channels to optimize your overall media mix and eliminate siloed reporting.

What Microsoft Ads API data can I access through the custom report builder?

Access campaign performance statistics, keyword-level bidding data, audience demographic insights, geographic distribution metrics, and temporal trends. The reporting pipeline taps into Microsoft's advertising API to deliver granular performance data for search and audience network campaigns.

Can I schedule automatic updates for my Microsoft Ads reports?

Yes, set your preferred update frequency during pipeline configuration. Your destination receives fresh data automatically on schedule, eliminating manual CSV downloads and ensuring your reports always reflect current campaign performance for timely decision making.

Send Microsoft Ads data to reports, spreadsheets and ETL

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Connect Microsoft Ads and Replicate Custom Report Data

Unlock the full potential of your Microsoft Ads data by replicating custom reports directly from the Microsoft Ads API into your preferred analytics environment. Through Kondado’s flexible pipeline configuration, you choose exactly which dimensions to analyze: campaigns, ad groups, keywords, demographics, and geographic regions down to city level. Select the metrics that drive your business decisions, including clicks, impressions, CTR, cost per click, conversion volume, and revenue data. This tailored approach ensures you extract precisely the Microsoft Ads analytics you need for comprehensive campaign performance insights without unnecessary data noise.

Kondado’s Microsoft Ads data source offers a fully customizable report builder with 6 configurable fields, allowing you to mix and match dimensions and metrics to create pipelines tailored to your specific analytical requirements and business intelligence needs.

Marketing managers and paid search analysts use these custom reports to optimize budget allocation across Bing and partner networks, identifying which ad groups deliver the strongest return on ad spend. Growth teams analyze keyword performance trends to discover high-converting search terms and negative keywords to eliminate waste, while regional marketing leads examine geographic and device data to refine targeting strategies for local markets. Whether you manage daily bid adjustments or quarterly strategic reviews, this direct integration delivers the Microsoft Ads data your team needs to maximize advertising ROI and outpace competitors.

The Kondado platform takes care of refreshing Microsoft Ads data, allowing you to stop wasting time with manual work and complex workflows, and focus on analyzing Microsoft Ads data in your report, spreadsheet, data warehouse, data lake, or database

The custom report builder below puts you in control of your Microsoft Ads analytics configuration. Build a daily campaign performance report tracking cost per conversion by geography to identify your most profitable regional markets, or create keyword-level analysis pipelines comparing CTR across device types and demographics to optimize ad copy for specific audience segments. Configure monthly spend reports broken down by ad group and match type to refine bidding strategies and budget distribution across your account structure.

Combine your Microsoft Ads data with Google Ads, Facebook Ads, or LinkedIn Campaign Manager pipelines in BigQuery or PostgreSQL to run unified cross-platform advertising analysis. Compare platform-specific CPC trends, aggregate total conversion values across channels, and calculate blended ROAS metrics that reveal your true marketing mix performance. With automated updates running on your configurable schedule, from every five minutes to daily, your campaign KPIs stay current without manual data exports or spreadsheet maintenance.

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Custom reports

This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.

configurable report

extractable fields

Pre-configured reports

Report	Description
Relatório customizado	Fully customizable report with dimensions and metrics defined by you

Relatório customizado

Fully customizable report with dimensions and metrics defined by you

See all available data →

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How to visualize Microsoft Ads data in 3 steps

Connect Microsoft Ads to dashboards, spreadsheets, or databases — no code required.

Connect Your Microsoft Ads Account

Authenticate your Microsoft Ads credentials in Kondado to establish the data source and enable API access to your advertising accounts.

Build Custom Reports and Select Destination

Choose dimensions like campaigns or keywords, select metrics such as clicks and conversions, then send your data to Power BI, BigQuery, or Google Sheets.

Visualize Across Dashboards, Sheets, and Databases

Analyze performance in Looker Studio or Power BI dashboards, review numbers in Google Sheets or Excel spreadsheets, or query data tables in PostgreSQL, MySQL, and Redshift databases.

Try out all the features for free for 14 days