No-code pipeline · Microsoft Ads → BigQuery

Send data from Microsoft Ads to BigQuery

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From Microsoft Ads to BigQuery: managed, scheduled, no code.

Kondado provides a direct integration that replicates Microsoft Ads Custom Reports to BigQuery on a configurable schedule, supporting update frequencies from every 5 minutes to daily without requiring coding or engineering resources.

Connect Microsoft Ads now →

Microsoft Ads to BigQuery Data Pipeline

To send Microsoft Ads data to BigQuery, use Kondado’s no-code platform to establish a direct connection between your advertising account and data warehouse. Simply authenticate your Microsoft Ads account, select the Custom Report pipeline, and configure your destination settings in BigQuery. The platform handles the data extraction and loading automatically on your chosen schedule, allowing you to focus on analysis rather than API maintenance or script management. This streamlined approach eliminates manual CSV exports and ensures your BigQuery tables always contain fresh campaign data for analysis.

Once your advertising data arrives in BigQuery, you can combine it with other marketing sources to build comprehensive dashboards in Looker Studio or Power BI, enabling deeper insights into campaign performance across channels and optimizing your Bing Ads spend with accurate, up-to-date metrics.

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The Custom Report pipeline captures your specified dimensions and metrics from Microsoft Ads, delivering structured advertising data directly into your BigQuery environment. With this pipeline, you can track campaign performance, keyword analytics, and audience demographics across Bing’s search network, then join this information with CRM data or web analytics to calculate true customer acquisition costs. Build automated marketing reports that refresh on your schedule, or create custom SQL queries to identify high-performing ad groups and reallocate budget toward the search terms driving actual conversions. This flexibility allows agencies and in-house teams to normalize Microsoft Ads data alongside other paid media sources for unified reporting.

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Replicated to BigQuery

Custom reports

This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.

configurable report

extractable fields

BigQuery

Destination

Pre-configured reports

Relatório customizado

Fully customizable report with dimensions and metrics defined by you

See all available data → Send Microsoft Ads to BigQuery →

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How to send Microsoft Ads data to BigQuery

Sync data automatically — no code, no manual exports.

Connect Microsoft Ads to Kondado

Authenticate your Microsoft Ads account in Kondado by providing your credentials through the platform's interface. Select the Microsoft Ads data source and authorize access to your advertising data with the required permissions.

Configure BigQuery Destination

Set up your BigQuery project and dataset details within Kondado, specifying where the Microsoft Ads data should be stored. Enter your Google Cloud credentials and define the exact dataset location to ensure your advertising reports load into the correct BigQuery environment.

Select Data and Schedule Updates

Choose the Custom Report pipeline and define which dimensions and metrics to replicate from your Microsoft Ads account. Set your preferred update frequency, selecting from intervals as frequent as every 5 minutes or extending to daily updates based on your reporting requirements.

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Send data from Microsoft Ads to other destinations

Microsoft Ads > Looker Studio

Microsoft Ads > Power BI

Other visualizations

Microsoft Ads > Amazon S3

Microsoft Ads > BigQuery

Microsoft Ads > Excel

Microsoft Ads > Google Sheets

Microsoft Ads > MySQL

Microsoft Ads > PostgreSQL

Microsoft Ads > Redshift

Microsoft Ads > SQL Server

Choose a tool to visualize your Microsoft Ads data

If the software you need is not listed, drop us a messagem. You can use almost every tool

Microsoft Ads > Airtable

Microsoft Ads > Alteryx

Microsoft Ads > Amazon Quicksight

Microsoft Ads > BIMachine

Microsoft Ads > Cortex

Microsoft Ads > Data Studio

Microsoft Ads > Geckoboard

Microsoft Ads > Grafana

Microsoft Ads > IBM Cognos Analytics

Microsoft Ads > Klipfolio

Microsoft Ads > Looker Studio

Microsoft Ads > Looker

Microsoft Ads > Looqbox

Microsoft Ads > Metabase

Microsoft Ads > Microstrategy

Microsoft Ads > Pentaho

Microsoft Ads > Power BI

Microsoft Ads > Qlik Cloud Analytics

Microsoft Ads > Qlik Sense

Microsoft Ads > Qlik

Microsoft Ads > QlikView

Microsoft Ads > Redash

Microsoft Ads > Superset

Microsoft Ads > Tableau

Microsoft Ads > BI TOTVS

Microsoft Ads > Zoho Analytics

Frequently Asked Questions (FAQ)

Answers about sending Microsoft Ads data to BigQuery automatically

How does the Microsoft Ads BigQuery integration work? ▼

Kondado uses a direct integration to connect your Microsoft Ads account with BigQuery, using your standard authentication credentials. Once connected, the platform extracts your selected Custom Report data and loads it into designated BigQuery datasets on your configured schedule, handling all API pagination and data type mapping automatically.

What specific data can I replicate from Microsoft Ads to BigQuery? ▼

You can replicate fully customizable reports containing the specific dimensions and metrics your business requires, including campaign performance, keyword statistics, and audience demographics. The Custom Report pipeline allows you to define exactly which fields to extract from Microsoft's advertising platform, ensuring your BigQuery warehouse contains only relevant data for your analysis needs.

How often does Microsoft Ads data update in BigQuery? ▼

Kondado replicates data on a configurable schedule that you control, with options ranging from every 5 minutes to daily updates. This near-real-time synchronization ensures your BigQuery tables reflect recent campaign activity without overwhelming your API limits or warehouse resources.

Can I combine Microsoft Ads data with other marketing sources in BigQuery? ▼

Yes, once your Microsoft Ads data resides in BigQuery, you can easily join it with data from other sources like Google Ads, Facebook Ads, or your internal CRM systems. This unified approach enables cross-channel attribution analysis and comprehensive reporting across Looker Studio or Power BI dashboards.

What format does Microsoft Ads data arrive in within BigQuery? ▼

Data arrives as structured tables within your BigQuery datasets, with proper schema mapping that preserves data types from Microsoft Ads. Each pipeline creates organized tables that you can query immediately using standard SQL, join with other datasets, or connect to visualization tools without additional transformation steps.

Do I need coding skills to connect Microsoft Ads to BigQuery? ▼

No coding is required to establish this connection, as Kondado provides a no-code interface for authenticating your Microsoft Ads account and configuring your BigQuery destination. The visual setup process guides you through selecting data fields and scheduling options without writing API scripts or managing complex ETL workflows.

Can I send Microsoft Ads data to destinations other than BigQuery? ▼

Yes, Kondado supports multiple destinations including PostgreSQL, Google Sheets, MySQL, and Amazon S3, allowing you to route Microsoft Ads data to the storage solution that best fits your analytics stack. You can configure separate pipelines to send the same advertising data to different destinations simultaneously.

Try out all the features for free for 14 days

Related on Kondado

Try out all the features for free for 14 days