Dashboards in minutes

Connect Microsoft Ads to Power BI: Dashboards in Minutes

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Connect Microsoft Ads to Power BI

Want to visualize Microsoft Ads data in Power BI? Kondado helps marketing teams and business users replicate their Bing Ads data directly into Power BI without coding or technical setup. Our direct data source connection lets you build custom reports showing campaign performance across Microsoft’s search networks, helping your operations team make informed decisions. Configure automated updates on your schedule: every 5 minutes, 15 minutes, hourly, or daily, ensuring your analyses stay current for quick decision-making.

1
available pipeline
6
extractable fields
  • ✓No code, no spreadsheets
  • ✓Auto-refreshed data
  • ✓14-day free trial
Connect Microsoft Ads now →

Try out all the features for free for 14 days

Kondado connects Microsoft Ads to Power BI in minutes, replicating your advertising data on a configurable schedule so you can build interactive dashboards showing impressions, clicks, and conversions without managing APIs or writing scripts.

Marketing managers and sales leaders transform raw numbers into clear visual insights, identifying which campaigns drive more conversions and where to optimize ad spend. The platform offers a simple way to centralize performance metrics in one interactive dashboard.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Try out all the features for free for 14 days

Available data

Custom reports

This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.

1
configurable report
6
extractable fields
∞
Auto-refresh

Pre-configured reports

Relatório customizado
Fully customizable report with dimensions and metrics defined by you
Full docs on the wiki → Start free trial →

Try out all the features for free for 14 days

With the Microsoft Ads and Power BI combination, you can access data through the Custom Report pipeline, bringing the specific dimensions and metrics you define. Marketing managers track ROI from Bing campaigns while sales leaders analyze which ads generate qualified leads. Combining this data in Power BI enables period-over-period comparisons and audience segment analysis, making it easy to spot growth opportunities. Additionally, data analysts can cross-reference impression and click data with internal sales information to discover consumer behavior patterns and optimize targeting strategies for better campaign results.

Try out all the features for free for 14 days

How to create Microsoft Ads dashboards in Power BI

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Microsoft Ads to Kondado

Log into your Kondado account, click add data source, and select Microsoft Ads, entering your API credentials to authorize the connection.

2
Select Power BI as destination

Choose Power BI as your visualization tool and configure the Custom Report pipeline with the dimensions and metrics your team needs to analyze.

3
Build dashboards and set refresh schedule

Create your reports in Power BI using the replicated data and set the automatic update frequency to keep your dashboards current without manual intervention.

Access Microsoft Ads data in Power BI and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

55pbx
55pbx
ActiveCampaign
ActiveCampaign
Google Ads
Google Ads
Amazon S3
Amazon S3
api4com
api4com
Apple App Store
Apple App Store
ASAAS
ASAAS
AWS CloudWatch Metrics
AWS CloudWatch Metrics
Azure Table Storage
Azure Table Storage
BigQuery
BigQuery
Bing
Bing
Bitrix24 CRM
Bitrix24 CRM
Bling!
Bling!
Blip (take)
Blip (take)
ClickUp
ClickUp
Clockify
Clockify
ContaAzul
ContaAzul
Criteo
Criteo
E-goi
E-goi
EADBOX
EADBOX
Exact Sales
Exact Sales
Facebook Ads
Facebook Ads
Facebook
Facebook
Fatura Simples
Fatura Simples
Freshdesk
Freshdesk
FTP
FTP
Google Analytics GA4
Google Analytics GA4
Google Cloud Storage
Google Cloud Storage
Google Play Store
Google Play Store
Google Search Console
Google Search Console
Google Sheets
Google Sheets
Granatum
Granatum
Hi Platform
Hi Platform
Hotmart
Hotmart
Hubspot
Hubspot
Huggy
Huggy
InfluxDB v1
InfluxDB v1
Infusionsoft (Keap)
Infusionsoft (Keap)
Instagram Ads
Instagram Ads
Instagram
Instagram
Jira
Jira
Linkedin
Linkedin
Loja Integrada
Loja Integrada
MailChimp
MailChimp
Mandrill
Mandrill
Mautic
Mautic
Meetime
Meetime
Mercado Libre
Mercado Libre
Meta Ads
Meta Ads
Microsoft Ads
Microsoft Ads
Microsoft Advertising
Microsoft Advertising
Mixpanel
Mixpanel
monday.com
monday.com
MongoDB
MongoDB
Movidesk
Movidesk
MySQL (& MariaDB)
MySQL (& MariaDB)
NectarCRM
NectarCRM
Notion
Notion
Nuvemshop (Tiendanube)
Nuvemshop (Tiendanube)
Olist Tiny
Olist Tiny
Omie
Omie
Oracle
Oracle
Pagar.me
Pagar.me
Pinterest Ads
Pinterest Ads
Pipedrive
Pipedrive
Pipefy
Pipefy
PipeRun
PipeRun
Ploomes
Ploomes
PostgreSQL
PostgreSQL
Pushwoosh
Pushwoosh
RDStation CRM
RDStation CRM
RDStation
RDStation
Recruiterbox
Recruiterbox
Salesforce Marketing Cloud (Exact Target)
Salesforce Marketing Cloud (Exact Target)
Salesforce
Salesforce
SenseData
SenseData
Shopify
Shopify
SQLServer
SQLServer
Stilingue
Stilingue
Superlogica
Superlogica
Sympla
Sympla
Taboola
Taboola
Tangerino
Tangerino
TikTok Ads
TikTok Ads
TikTok Organic
TikTok Organic
Tiny ERP
Tiny ERP
Toggl
Toggl
Tray
Tray
Trello
Trello
Twilio
Twilio
VNDA
VNDA
VTEX
VTEX
Wake Commerce
Wake Commerce
Webhook
Webhook
Wootric
Wootric
WordPress
WordPress
X Ads
X Ads
YouTube
YouTube
Zeeng
Zeeng
Zendesk Chat (Zopim)
Zendesk Chat (Zopim)
Zendesk
Zendesk

Visualize Microsoft Ads data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

Airtable
Microsoft Ads > Airtable
Alteryx
Microsoft Ads > Alteryx
Amazon Quicksight
Microsoft Ads > Amazon Quicksight
BIMachine
Microsoft Ads > BIMachine
Cortex
Microsoft Ads > Cortex
Data Studio
Microsoft Ads > Data Studio
Geckoboard
Microsoft Ads > Geckoboard
Grafana
Microsoft Ads > Grafana
IBM Cognos Analytics
Microsoft Ads > IBM Cognos Analytics
Klipfolio
Microsoft Ads > Klipfolio
Looker Studio
Microsoft Ads > Looker Studio
Looker
Microsoft Ads > Looker
Looqbox
Microsoft Ads > Looqbox
Metabase
Microsoft Ads > Metabase
Microstrategy
Microsoft Ads > Microstrategy
Pentaho
Microsoft Ads > Pentaho
Power BI
Microsoft Ads > Power BI
Qlik Cloud Analytics
Microsoft Ads > Qlik Cloud Analytics
Qlik Sense
Microsoft Ads > Qlik Sense
Qlik
Microsoft Ads > Qlik
QlikView
Microsoft Ads > QlikView
Redash
Microsoft Ads > Redash
Superset
Microsoft Ads > Superset
Tableau
Microsoft Ads > Tableau
BI TOTVS
Microsoft Ads > BI TOTVS
Zoho Analytics
Microsoft Ads > Zoho Analytics

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Why Kondado?

Focus on extracting value from your data and leave the rest to us

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Wherever you need

With the same platform, you send data to AI (Claude/ChatGPT via MCP), reports, spreadsheets, databases, data warehouses, and data lakes. ETL and ELT

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From wherever you need

Data from over 80 sources for Marketing, Ecommerce, ERPs, Customer Service, Finance, Databases, and much more

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Predictable pricing

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Frequently Asked Questions (FAQ)

Answers about visualizing Microsoft Ads data in Power BI automatically

How do I set up Microsoft Ads connection to Power BI? ▼
Log into Kondado and select Microsoft Ads as your data source, entering your API credentials. Then choose Power BI as your destination and configure the Custom Report pipeline with the metrics you want to analyze. The setup takes minutes and requires no technical expertise.
What dashboards can I build with Microsoft Ads data in Power BI? ▼
You can create reports showing Bing campaign performance, click-through rates, cost per conversion, and audience segment comparisons. Traffic managers see which ads drive engagement while commercial leaders track the sales funnel from impression to final conversion.
How often does Microsoft Ads data update in Power BI? ▼
You set the replication frequency based on your needs: every 5 minutes, 15 minutes, hourly, or daily. More frequent updates help marketing teams adjust campaigns quickly, while daily refreshes work well for executive reporting.
Which KPIs should I track in Power BI for Microsoft Ads? ▼
Monitor metrics like CTR, CPC, conversion rate, ROAS, and total impressions. Data analysts can cross-reference this information with sales data to identify which Bing campaigns bring the highest-value customers.
Are there pre-built report templates for Microsoft Ads in Power BI? ▼
We do not offer pre-built templates, but you can create custom dashboards from scratch using the Custom Report pipeline. This lets you choose exactly which dimensions and metrics to visualize, tailoring the report to your operations team's specific needs.
How do I share Microsoft Ads dashboards with my team? ▼
After publishing your report to Power BI, use the tool's native sharing features to grant access to traffic managers and analysts. You can also export visualizations for presentations or set up automatic alerts when metrics reach specific thresholds.

Try out all the features for free for 14 days