To visualize Amazon Ads data in Power BI, start by connecting Amazon Ads as a data source in Kondado. Select the pipelines that match your reporting goals, such as Sponsored Products report, Sponsored Brands report, and Amazon DSP report, then choose Power BI as the destination through the Via Kondado connection. There are no intermediate databases and no complex setup. You decide how often data updates, from every 5 minutes to hourly or daily, and Power BI receives the fields needed for your dashboards.
Kondado gives business users a direct way to bring Amazon Ads performance into Power BI: impressions, clicks, cost, attributed sales, ACOS, and ROAS by account, campaign, ad group, ad, keyword, and search term. Marketing teams can build custom dashboards, track the metrics that matter, and keep reports updated on a configurable schedule without technical work.
Each item below is automatically replicated by Kondado from Amazon Ads into Power BI — no schema setup, no manual mapping.
27
available pipelines
1247
extractable fields
∞
Auto-refresh
Available integrations
Metadata: Amazon DSP - advertisers
Registration of Amazon DSP advertisers, with advertiser ID, name, country, currency, regional-account flag, timezone, URL, and source ad-account profile_id.
Metadata: Amazon DSP - campaigns (orders)
Registration of Amazon DSP campaigns (orders) per advertiser, with identifiers, name, state, delivery status, dates, budget caps, flights, fees, frequencies, country, marketplace, brand, and optimization settings.
Metadata: Amazon DSP - ad groups (line items)
Registry of Amazon DSP ad groups (line items), with profile, advertiser and campaign IDs, name, state, delivery status, dates, budget, bids, optimization, pacing and targeting settings.
Metadata: Advertising accounts (profiles)
Registration of an Amazon Ads advertising account (profile) visible at login, with profile_id, account data (id, marketplace, name, subtype, seller/vendor/agency type, and valid payment method), country, currency, daily budget, and timezone.
Metadata: Portfolios
Registry of each ad account's portfolios, with account and portfolio IDs, name, state, budget amount, currency, start and end dates, policy, unspent-budget sharing setting, and in-budget indicator.
Metadata: Sponsored Brands - ads
Metadata for Sponsored Brands ads, one row per ad identified by ad_key/ad_id, including account, ad group and campaign, creative, landing page, name, state, and creation/update dates and serving status.
Metadata: Sponsored Brands - campaigns
Metadata for one Sponsored Brands campaign per row, with account, campaign and portfolio IDs, name, state, start/end dates, budget and budget type, cost type, goal, KPI, bid optimization/strategy and adjustments, product location, and multi-ad-group flag.
Metadata: Sponsored Brands - ad groups
Metadata for Sponsored Brands ad groups, with profile ID, ad group ID, campaign ID, name, and advertiser-defined state.
Metadata: Sponsored Brands - keywords
Metadata for Sponsored Brands keywords, one row per keyword, with profile, ad group, and campaign IDs, keyword text, match type, bid, and state.
Metadata: Sponsored Display - product ads
Metadata for Sponsored Display product ads, with one row per ad, containing profile_id, ad_id, ad_group_id, ASIN, campaign_id, and state.
Metadata: Sponsored Display - campaigns
One row per Sponsored Display campaign, with account, campaign, and portfolio IDs, name, budget and budget type, cost type, delivery profile, start/end dates, state, tactic, and rule-based budget processing flag.
Metadata: Sponsored Display - ad groups
Metadata for Sponsored Display ad groups, with profile_id, ad_group_id, campaign_id, name, state, default bid, bid optimization, creative type, and tactic.
Metadata: Sponsored Display - targets
Metadata for Sponsored Display targets, with one row per target (audience/product/contextual), containing profile_id, target_id, ad_group_id, campaign_id, bid, expression, expression_type, resolved_expression, and state.
Metadata: Sponsored Products - product ads
Registration of a Sponsored Products product ad, with account, ad, ad group, and campaign identifiers, ASIN, and state.
Metadata: Sponsored Products - campaigns
Registry of Sponsored Products campaigns, with one row per campaign and fields for name, state, budget and budget type, bidding strategy and adjustments, start and end dates, portfolio, targeting type, tags, and off-Amazon settings.
Metadata: Sponsored Products - ad groups
Metadata for Sponsored Products ad groups, with one row per ad group, containing profile ID, ad group ID, campaign ID, default bid, name, and state.
Metadata: Sponsored Products - keywords
Registration of Sponsored Products keywords, with one row per keyword, including profile, keyword, ad group, and campaign IDs, keyword text, match type, bid, and state.
Metadata: Sponsored Products - negative keywords
Registry of Sponsored Products ad group negative keywords, with profile, keyword, ad group, and campaign IDs, keyword text, match type, and state.
Registration of one Sponsored Products campaign negative keyword per row, with profile_id, keyword_id, campaign_id, keyword_text, match_type, and state.
Metadata: Sponsored Products - targets
Registration of a Sponsored Products target (product/category/auto target), with profile_id, target_id, ad_group_id, campaign_id, bid, expression, expression_type, resolved_expression, and state.
Metadata: Sponsored Products - negative targets
Metadata registry of Sponsored Products negative targets, with one row per negative target and fields such as profile_id, target_id, ad_group_id, campaign_id, expression, resolved_expression, and state.
Metadata: Sponsored TV - campaigns
Metadata for one Sponsored TV campaign per row, with profile_id, campaign_id, name, budget and budget type, country, start and end dates, state, and portfolio id.
Sponsored Brands report
Sponsored Brands report at account/date and campaign, ad group, ad, keyword, product, and placement grain, with impressions, clicks, cost, sales, orders, purchases, and new-to-brand metrics.
Sponsored Display report
Daily rows by account, campaign, ad group, and ad for Sponsored Display, with date, country, currency, status, budget, and metrics for impressions, clicks, cost, purchases, sales, reach, and conversions.
Sponsored Products report
Rows from the Sponsored Products report by account, campaign, ad group, ad, keyword/targeting, and search term, with date, impressions, clicks, cost, sales, purchases, ACOS, ROAS, and 1-, 7-, 14-, and 30-day attribution metrics.
Sponsored TV report
Row of the Sponsored TV report by account, date, campaign, ad group, and keyword dimensions, with budget/status and metrics such as impressions, clicks, cost, CTR, CPM, reach/frequency, conversions, new-to-brand, and off-Amazon conversions.
Amazon DSP report
Each row is an Amazon DSP report record at the selected level, detail, and period, with account and advertiser identifiers, date, country, currency, third-party fees, and event/conversion metrics such as add_to_cart, ROAS, and costs.
With Amazon Ads data in Power BI, you can combine Sponsored Products report, Sponsored Brands report, and Sponsored Display report to compare campaign performance in one view. Build dashboards that show cost and attributed sales by campaign, ACOS and ROAS by keyword, and search term trends over time. Add Metadata: Sponsored Products - campaigns and Metadata: Sponsored Products - keywords to see budget, bid, and state alongside performance. Marketing teams can spot high-cost keywords, reallocate budget to stronger campaigns, and share a clear view of advertising results with stakeholders.
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How to create Amazon Ads dashboards in Power BI
Visualize your data automatically — no spreadsheet exports or custom scripts.
1
Connect Amazon Ads as a data source
In Kondado, add Amazon Ads as a data source and choose the pipelines that match your reporting goals, such as Sponsored Products report and Sponsored Brands report.
2
Select Power BI as destination
Choose Power BI as the destination and complete the Via Kondado connection. Kondado replicates the selected Amazon Ads data on your configured schedule.
3
Build dashboards and set refresh
Create custom dashboards in Power BI using metrics like cost, attributed sales, ACOS, and ROAS. Set the update frequency in Kondado to every 5 minutes, hourly, daily, or another schedule that fits your team.
Try out all the features for free for 14 days
Access Amazon Ads data in Power BI and combine it with dozens of other data sources
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Answers about visualizing Amazon Ads data in Power BI automatically
How do I connect Amazon Ads to Power BI with Kondado?▼
Add Amazon Ads as a data source in Kondado, choose the pipelines you need, and select Power BI as the destination. Then complete the Via Kondado connection and publish your first dashboard. The setup is designed for business users, so no code is required.
Which Amazon Ads pipelines should I start with for a Power BI dashboard?▼
Start with Sponsored Products report, Sponsored Brands report, and Sponsored Display report to cover the main campaign performance views. Add Metadata: Sponsored Products - campaigns and Metadata: Sponsored Products - keywords when you want budget, bid, and state context next to performance metrics. You can select additional pipelines as your reporting needs grow.
How often can Amazon Ads data update in Power BI?▼
You configure the update frequency in Kondado, with options such as every 5 minutes, every 15 minutes, hourly, or daily. This lets you match refresh timing to your team's reporting rhythm. Power BI dashboards then reflect the latest replicated data on that schedule.
What KPIs can I track in a Power BI dashboard for Amazon Ads?▼
You can track impressions, clicks, cost, attributed sales, purchases, ACOS, and ROAS by account, campaign, ad group, ad, keyword, and search term. Sponsored Products report also includes 1-, 7-, 14-, and 30-day attribution metrics. These KPIs help marketing teams see which campaigns and keywords drive profitable sales.
Can I share Amazon Ads dashboards with my team in Power BI?▼
Yes, you can build custom dashboards in Power BI and share them with colleagues through your Power BI workspace. Teams can review campaign performance, keyword trends, and budget use in one place. You control which pipelines feed each dashboard and how often the data updates.
Can I compare Sponsored Products, Sponsored Brands, and Sponsored Display in one view?▼
Yes, select the Sponsored Products report, Sponsored Brands report, and Sponsored Display report pipelines, then model them together in Power BI. This gives you a combined view of cost, sales, ACOS, and ROAS across ad types. You can compare which format delivers stronger results for each campaign or product.
Do I need technical skills to build Amazon Ads dashboards in Power BI?▼
No, Kondado is built for business users, and the Via Kondado connection keeps setup simple. You choose the pipelines and update frequency, then use Power BI to arrange visuals and filters. Marketing and operations teams can create practical dashboards without writing code.
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