Visualizing Amazon Ads data in Airtable means bringing campaign performance into a familiar workspace where marketing and operations teams can review spend, clicks, sales, ACOS, and ROAS alongside their own notes and plans. Kondado connects Amazon Ads as a data source and sends the selected data to Airtable through a Via Kondado connection, with no intermediate databases and no complex setup. You choose which pipelines to replicate, such as Sponsored Products report or Sponsored Brands report, and set the update frequency from every 5 minutes to daily. Your team can then build views and dashboards in Airtable that make campaign health easy to scan and discuss.
With Kondado, Amazon Ads data lands in Airtable on a configurable schedule, so business users can turn campaign metrics into clear views for budget checks, keyword reviews, and performance conversations without writing code.
Each item below is automatically replicated by Kondado from Amazon Ads into Airtable — no schema setup, no manual mapping.
27
available pipelines
1247
extractable fields
∞
Auto-refresh
Available integrations
Metadata: Amazon DSP - advertisers
Registration of Amazon DSP advertisers, with advertiser ID, name, country, currency, regional-account flag, timezone, URL, and source ad-account profile_id.
Metadata: Amazon DSP - campaigns (orders)
Registration of Amazon DSP campaigns (orders) per advertiser, with identifiers, name, state, delivery status, dates, budget caps, flights, fees, frequencies, country, marketplace, brand, and optimization settings.
Metadata: Amazon DSP - ad groups (line items)
Registry of Amazon DSP ad groups (line items), with profile, advertiser and campaign IDs, name, state, delivery status, dates, budget, bids, optimization, pacing and targeting settings.
Metadata: Advertising accounts (profiles)
Registration of an Amazon Ads advertising account (profile) visible at login, with profile_id, account data (id, marketplace, name, subtype, seller/vendor/agency type, and valid payment method), country, currency, daily budget, and timezone.
Metadata: Portfolios
Registry of each ad account's portfolios, with account and portfolio IDs, name, state, budget amount, currency, start and end dates, policy, unspent-budget sharing setting, and in-budget indicator.
Metadata: Sponsored Brands - ads
Metadata for Sponsored Brands ads, one row per ad identified by ad_key/ad_id, including account, ad group and campaign, creative, landing page, name, state, and creation/update dates and serving status.
Metadata: Sponsored Brands - campaigns
Metadata for one Sponsored Brands campaign per row, with account, campaign and portfolio IDs, name, state, start/end dates, budget and budget type, cost type, goal, KPI, bid optimization/strategy and adjustments, product location, and multi-ad-group flag.
Metadata: Sponsored Brands - ad groups
Metadata for Sponsored Brands ad groups, with profile ID, ad group ID, campaign ID, name, and advertiser-defined state.
Metadata: Sponsored Brands - keywords
Metadata for Sponsored Brands keywords, one row per keyword, with profile, ad group, and campaign IDs, keyword text, match type, bid, and state.
Metadata: Sponsored Display - product ads
Metadata for Sponsored Display product ads, with one row per ad, containing profile_id, ad_id, ad_group_id, ASIN, campaign_id, and state.
Metadata: Sponsored Display - campaigns
One row per Sponsored Display campaign, with account, campaign, and portfolio IDs, name, budget and budget type, cost type, delivery profile, start/end dates, state, tactic, and rule-based budget processing flag.
Metadata: Sponsored Display - ad groups
Metadata for Sponsored Display ad groups, with profile_id, ad_group_id, campaign_id, name, state, default bid, bid optimization, creative type, and tactic.
Metadata: Sponsored Display - targets
Metadata for Sponsored Display targets, with one row per target (audience/product/contextual), containing profile_id, target_id, ad_group_id, campaign_id, bid, expression, expression_type, resolved_expression, and state.
Metadata: Sponsored Products - product ads
Registration of a Sponsored Products product ad, with account, ad, ad group, and campaign identifiers, ASIN, and state.
Metadata: Sponsored Products - campaigns
Registry of Sponsored Products campaigns, with one row per campaign and fields for name, state, budget and budget type, bidding strategy and adjustments, start and end dates, portfolio, targeting type, tags, and off-Amazon settings.
Metadata: Sponsored Products - ad groups
Metadata for Sponsored Products ad groups, with one row per ad group, containing profile ID, ad group ID, campaign ID, default bid, name, and state.
Metadata: Sponsored Products - keywords
Registration of Sponsored Products keywords, with one row per keyword, including profile, keyword, ad group, and campaign IDs, keyword text, match type, bid, and state.
Metadata: Sponsored Products - negative keywords
Registry of Sponsored Products ad group negative keywords, with profile, keyword, ad group, and campaign IDs, keyword text, match type, and state.
Registration of one Sponsored Products campaign negative keyword per row, with profile_id, keyword_id, campaign_id, keyword_text, match_type, and state.
Metadata: Sponsored Products - targets
Registration of a Sponsored Products target (product/category/auto target), with profile_id, target_id, ad_group_id, campaign_id, bid, expression, expression_type, resolved_expression, and state.
Metadata: Sponsored Products - negative targets
Metadata registry of Sponsored Products negative targets, with one row per negative target and fields such as profile_id, target_id, ad_group_id, campaign_id, expression, resolved_expression, and state.
Metadata: Sponsored TV - campaigns
Metadata for one Sponsored TV campaign per row, with profile_id, campaign_id, name, budget and budget type, country, start and end dates, state, and portfolio id.
Sponsored Brands report
Sponsored Brands report at account/date and campaign, ad group, ad, keyword, product, and placement grain, with impressions, clicks, cost, sales, orders, purchases, and new-to-brand metrics.
Sponsored Display report
Daily rows by account, campaign, ad group, and ad for Sponsored Display, with date, country, currency, status, budget, and metrics for impressions, clicks, cost, purchases, sales, reach, and conversions.
Sponsored Products report
Rows from the Sponsored Products report by account, campaign, ad group, ad, keyword/targeting, and search term, with date, impressions, clicks, cost, sales, purchases, ACOS, ROAS, and 1-, 7-, 14-, and 30-day attribution metrics.
Sponsored TV report
Row of the Sponsored TV report by account, date, campaign, ad group, and keyword dimensions, with budget/status and metrics such as impressions, clicks, cost, CTR, CPM, reach/frequency, conversions, new-to-brand, and off-Amazon conversions.
Amazon DSP report
Each row is an Amazon DSP report record at the selected level, detail, and period, with account and advertiser identifiers, date, country, currency, third-party fees, and event/conversion metrics such as add_to_cart, ROAS, and costs.
For Amazon Ads teams using Airtable, the value comes from combining campaign detail with the flexibility of a shared base. You can replicate the Sponsored Products report, Sponsored Brands report, and Sponsored Display report to review impressions, clicks, cost, sales, ACOS, and ROAS by campaign, ad group, keyword, or search term. Add Metadata: Portfolios to see budget context next to performance, or use Metadata: Sponsored Products - campaigns to track state, budget type, and bidding strategy. Marketing and operations teams can then build custom dashboards for weekly budget reviews, keyword cleanups, and client reporting, with updates on a schedule you choose.
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How to create Amazon Ads dashboards in Airtable
Visualize your data automatically — no spreadsheet exports or custom scripts.
1
Connect Amazon Ads as a data source
Open the Amazon Ads source page and choose the pipelines your team needs, such as Sponsored Products report or Metadata: Portfolios. Kondado uses a Via Kondado connection, so you can set up the data source without intermediate databases or code.
2
Select Airtable as the destination
Choose Airtable as the destination and map the Amazon Ads fields to the base your team will use. You can also send related data to Google Sheets or BigQuery if another team needs a different format.
3
Build dashboards and set refresh
Create custom views and dashboards in Airtable for campaign health, budget pacing, keyword performance, and client reporting. Set the update frequency to every 5 minutes, 15 minutes, hourly, or daily, and use Looker Studio or Power BI if you need an extra presentation layer.
Try out all the features for free for 14 days
Access Amazon Ads data in Airtable and combine it with dozens of other data sources
If the source you want is not listed, drop us a chat message. We love to add new sources!
Answers about visualizing Amazon Ads data in Airtable automatically
How do I connect Amazon Ads to Airtable with Kondado?▼
In Kondado, open the Amazon Ads source page and create a new connection. Select the exact pipelines you want, such as Sponsored Products report or Metadata: Sponsored Products - campaigns, then choose Airtable as the destination and confirm the field mapping. You can adjust the schedule later from the connection settings.
Which Amazon Ads metrics can I track in Airtable?▼
You can track impressions, clicks, cost, attributed sales, ACOS, and ROAS by account, campaign, ad group, ad, keyword, and search term. The Sponsored Products report also includes 1-, 7-, 14-, and 30-day attribution metrics, while the Sponsored Brands report adds new-to-brand metrics. You can combine these with Metadata: Sponsored Products - campaigns to see budget and bidding context.
How often does Amazon Ads data update in Airtable?▼
The schedule is set per connection, and you can choose intervals such as every 5 minutes, 15 minutes, hourly, or daily. Use shorter intervals for active campaign monitoring and daily updates for stable reporting. You can change the schedule later without rebuilding the Airtable views.
What kind of dashboards can I build for Amazon Ads in Airtable?▼
You can create a campaign health dashboard with cost, sales, ACOS, and ROAS grouped by campaign and portfolio. A keyword view can highlight match types, bids, and search terms that need review. A client reporting view can combine Sponsored Brands and Sponsored Display results with notes for each account, and you can also publish summaries to Looker Studio if you need a separate presentation layer.
Can I track ACOS and ROAS by campaign in Airtable?▼
Yes. The Sponsored Products report includes ACOS and ROAS by campaign, ad group, ad, keyword, targeting, and search term, along with cost and sales. You can group records by campaign in Airtable and create views that highlight high-spend, low-return campaigns. Pair this with Metadata: Sponsored Products - campaigns to see budget type and bidding strategy next to performance.
How do I share Amazon Ads dashboards with my team or clients?▼
In Airtable, you can share a base, a view, or a custom dashboard with teammates or clients and control what they can see. You can also send selected data to Power BI or Google Sheets when a stakeholder prefers a different format. Set the refresh schedule so the shared views stay current for recurring reviews.
Can I combine Amazon Ads data with other sources in Airtable?▼
Yes. You can replicate Amazon Ads pipelines alongside data from other sources supported by Kondado and organize the records in Airtable for a broader view. For example, compare campaign spend with CRM or sales data, or send supporting data to PostgreSQL for a technical team. This helps marketing and operations teams discuss performance with more context.
Do I need technical skills to set up Amazon Ads to Airtable?▼
The setup is menu-driven, so you pick the Amazon Ads pipelines and destination from options in Kondado. You confirm the field mapping and schedule, then manage the Airtable views yourself after the connection is saved.
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