To visualize Amazon Ads data in Cortex, connect your Amazon Ads account as a data source in Kondado. Choose from 27 pipelines covering Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored TV, and Amazon DSP. Select Cortex as your destination, then build custom dashboards with campaign, keyword, and performance metrics. You set the update frequency yourself, from every 5 minutes to daily, so your views refresh on a schedule that fits your team. This approach is designed for business users, marketing teams, and agencies that want clear visuals without technical work.
Kondado connects Amazon Ads to Cortex through a Via Kondado connection, with no intermediate databases and no complex setup. You can replicate advertising data on a configurable schedule and turn it into visual dashboards for faster budget, bidding, and campaign decisions.
Each item below is automatically replicated by Kondado from Amazon Ads into Cortex — no schema setup, no manual mapping.
27
available pipelines
1247
extractable fields
∞
Auto-refresh
Available integrations
Metadata: Amazon DSP - advertisers
Registration of Amazon DSP advertisers, with advertiser ID, name, country, currency, regional-account flag, timezone, URL, and source ad-account profile_id.
Metadata: Amazon DSP - campaigns (orders)
Registration of Amazon DSP campaigns (orders) per advertiser, with identifiers, name, state, delivery status, dates, budget caps, flights, fees, frequencies, country, marketplace, brand, and optimization settings.
Metadata: Amazon DSP - ad groups (line items)
Registry of Amazon DSP ad groups (line items), with profile, advertiser and campaign IDs, name, state, delivery status, dates, budget, bids, optimization, pacing and targeting settings.
Metadata: Advertising accounts (profiles)
Registration of an Amazon Ads advertising account (profile) visible at login, with profile_id, account data (id, marketplace, name, subtype, seller/vendor/agency type, and valid payment method), country, currency, daily budget, and timezone.
Metadata: Portfolios
Registry of each ad account's portfolios, with account and portfolio IDs, name, state, budget amount, currency, start and end dates, policy, unspent-budget sharing setting, and in-budget indicator.
Metadata: Sponsored Brands - ads
Metadata for Sponsored Brands ads, one row per ad identified by ad_key/ad_id, including account, ad group and campaign, creative, landing page, name, state, and creation/update dates and serving status.
Metadata: Sponsored Brands - campaigns
Metadata for one Sponsored Brands campaign per row, with account, campaign and portfolio IDs, name, state, start/end dates, budget and budget type, cost type, goal, KPI, bid optimization/strategy and adjustments, product location, and multi-ad-group flag.
Metadata: Sponsored Brands - ad groups
Metadata for Sponsored Brands ad groups, with profile ID, ad group ID, campaign ID, name, and advertiser-defined state.
Metadata: Sponsored Brands - keywords
Metadata for Sponsored Brands keywords, one row per keyword, with profile, ad group, and campaign IDs, keyword text, match type, bid, and state.
Metadata: Sponsored Display - product ads
Metadata for Sponsored Display product ads, with one row per ad, containing profile_id, ad_id, ad_group_id, ASIN, campaign_id, and state.
Metadata: Sponsored Display - campaigns
One row per Sponsored Display campaign, with account, campaign, and portfolio IDs, name, budget and budget type, cost type, delivery profile, start/end dates, state, tactic, and rule-based budget processing flag.
Metadata: Sponsored Display - ad groups
Metadata for Sponsored Display ad groups, with profile_id, ad_group_id, campaign_id, name, state, default bid, bid optimization, creative type, and tactic.
Metadata: Sponsored Display - targets
Metadata for Sponsored Display targets, with one row per target (audience/product/contextual), containing profile_id, target_id, ad_group_id, campaign_id, bid, expression, expression_type, resolved_expression, and state.
Metadata: Sponsored Products - product ads
Registration of a Sponsored Products product ad, with account, ad, ad group, and campaign identifiers, ASIN, and state.
Metadata: Sponsored Products - campaigns
Registry of Sponsored Products campaigns, with one row per campaign and fields for name, state, budget and budget type, bidding strategy and adjustments, start and end dates, portfolio, targeting type, tags, and off-Amazon settings.
Metadata: Sponsored Products - ad groups
Metadata for Sponsored Products ad groups, with one row per ad group, containing profile ID, ad group ID, campaign ID, default bid, name, and state.
Metadata: Sponsored Products - keywords
Registration of Sponsored Products keywords, with one row per keyword, including profile, keyword, ad group, and campaign IDs, keyword text, match type, bid, and state.
Metadata: Sponsored Products - negative keywords
Registry of Sponsored Products ad group negative keywords, with profile, keyword, ad group, and campaign IDs, keyword text, match type, and state.
Registration of one Sponsored Products campaign negative keyword per row, with profile_id, keyword_id, campaign_id, keyword_text, match_type, and state.
Metadata: Sponsored Products - targets
Registration of a Sponsored Products target (product/category/auto target), with profile_id, target_id, ad_group_id, campaign_id, bid, expression, expression_type, resolved_expression, and state.
Metadata: Sponsored Products - negative targets
Metadata registry of Sponsored Products negative targets, with one row per negative target and fields such as profile_id, target_id, ad_group_id, campaign_id, expression, resolved_expression, and state.
Metadata: Sponsored TV - campaigns
Metadata for one Sponsored TV campaign per row, with profile_id, campaign_id, name, budget and budget type, country, start and end dates, state, and portfolio id.
Sponsored Brands report
Sponsored Brands report at account/date and campaign, ad group, ad, keyword, product, and placement grain, with impressions, clicks, cost, sales, orders, purchases, and new-to-brand metrics.
Sponsored Display report
Daily rows by account, campaign, ad group, and ad for Sponsored Display, with date, country, currency, status, budget, and metrics for impressions, clicks, cost, purchases, sales, reach, and conversions.
Sponsored Products report
Rows from the Sponsored Products report by account, campaign, ad group, ad, keyword/targeting, and search term, with date, impressions, clicks, cost, sales, purchases, ACOS, ROAS, and 1-, 7-, 14-, and 30-day attribution metrics.
Sponsored TV report
Row of the Sponsored TV report by account, date, campaign, ad group, and keyword dimensions, with budget/status and metrics such as impressions, clicks, cost, CTR, CPM, reach/frequency, conversions, new-to-brand, and off-Amazon conversions.
Amazon DSP report
Each row is an Amazon DSP report record at the selected level, detail, and period, with account and advertiser identifiers, date, country, currency, third-party fees, and event/conversion metrics such as add_to_cart, ROAS, and costs.
With Amazon Ads data in Cortex, you can compare Sponsored Products, Sponsored Brands, and Sponsored Display performance in one view. Use the Sponsored Products report to rank keywords by ACOS and ROAS, the Sponsored Brands report to track new-to-brand sales, and the Amazon DSP report to monitor off-Amazon conversions. Combine these pipelines to see which campaign types deserve more budget and where bids need adjustment. You can also add metadata pipelines like Sponsored Products campaigns to group results by portfolio or budget type, giving marketing and operations teams a clear picture for planning.
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How to create Amazon Ads dashboards in Cortex
Visualize your data automatically — no spreadsheet exports or custom scripts.
1
Connect Amazon Ads as data source
Add Amazon Ads as a data source in Kondado and authorize your advertising account. Select the pipelines you want to visualize, such as the Sponsored Products report or Amazon DSP report.
2
Select Cortex as destination
Choose Cortex as the destination for your Amazon Ads pipelines. This creates a Via Kondado connection with no intermediate databases, so your data flows directly into Cortex.
3
Build dashboards and set refresh
Build custom dashboards in Cortex using your Amazon Ads metrics and dimensions. Configure the data refresh schedule, then share views with your team or export key results to Google Sheets.
Try out all the features for free for 14 days
Access Amazon Ads data in Cortex and combine it with dozens of other data sources
If the source you want is not listed, drop us a chat message. We love to add new sources!
Answers about visualizing Amazon Ads data in Cortex automatically
How do I connect Amazon Ads to Cortex in Kondado?▼
Start by adding Amazon Ads as a data source in Kondado and authorizing your advertising account. Then pick the pipelines you need, such as the Sponsored Products report or Amazon DSP report, and choose Cortex as the destination. You can fine-tune the connection settings before you finish.
What dashboards can I build with Amazon Ads data in Cortex?▼
You can create custom dashboards that show campaign performance by account, campaign, ad group, keyword, and search term. For example, build a view that compares ACOS and ROAS across Sponsored Products, Sponsored Brands, and Sponsored Display. Add new-to-brand metrics or reach and frequency to understand upper-funnel impact.
How often can Amazon Ads data refresh in Cortex?▼
You choose the update frequency when you configure the connection, with options like every 5 minutes, 15 minutes, hourly, or daily. Kondado then replicates your Amazon Ads data on that schedule so your Cortex dashboards reflect the latest available information. You can change the frequency later if your reporting needs shift.
Which Amazon Ads KPIs should I track in Cortex?▼
Track impressions, clicks, cost, attributed sales, ACOS, and ROAS by campaign, ad group, keyword, and search term. You can also monitor new-to-brand orders and sales from the Sponsored Brands report, plus reach and frequency from Sponsored Display. These metrics help you decide where to increase budgets or adjust bids.
Can I share Amazon Ads dashboards with my team?▼
Yes, Cortex lets you share dashboard views with colleagues so marketing, finance, and operations can review performance together. You can also send the underlying data to Google Sheets or Looker Studio for additional sharing and commentary. This keeps everyone aligned on campaign results and next steps.
Do I need pre-built reports to start visualizing Amazon Ads in Cortex?▼
You can design each dashboard from your own Amazon Ads pipelines in Cortex, choosing the metrics and dimensions that matter to your team. Kondado supplies the data, and Cortex gives you the flexibility to create views that fit your reporting style. You build exactly what you need for your campaigns.
What Amazon Ads pipelines are available for Cortex?▼
You can visualize pipelines such as the Sponsored Products report, Sponsored Brands report, Sponsored Display report, Sponsored TV report, and Amazon DSP report. There are also metadata pipelines for campaigns, ad groups, keywords, targets, portfolios, and advertising accounts. This mix lets you combine performance metrics with campaign structure in one dashboard.
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