To visualize Amazon Ads data in IBM Cognos Analytics, you connect your Amazon Ads account on Kondado, choose the advertising data you want, and send it to IBM Cognos Analytics through a Via Kondado connection. There is no intermediate database and no complex setup. Kondado brings in campaign, ad group, keyword and search term performance alongside cost, clicks, attributed sales, ACOS and ROAS, and updates it on a schedule you set, from every 5 minutes to once a day.
Kondado connects Amazon Ads to IBM Cognos Analytics through a Via Kondado connection, so marketing and operations teams can build dashboards on campaign, keyword and search term performance without writing code. You choose the refresh frequency, from every 5 minutes to daily, and your Cognos reports stay updated with impressions, clicks, cost, attributed sales, ACOS and ROAS.
Each item below is automatically replicated by Kondado from Amazon Ads into IBM Cognos Analytics — no schema setup, no manual mapping.
27
available pipelines
1247
extractable fields
∞
Auto-refresh
Available integrations
Metadata: Amazon DSP - advertisers
Registration of Amazon DSP advertisers, with advertiser ID, name, country, currency, regional-account flag, timezone, URL, and source ad-account profile_id.
Metadata: Amazon DSP - campaigns (orders)
Registration of Amazon DSP campaigns (orders) per advertiser, with identifiers, name, state, delivery status, dates, budget caps, flights, fees, frequencies, country, marketplace, brand, and optimization settings.
Metadata: Amazon DSP - ad groups (line items)
Registry of Amazon DSP ad groups (line items), with profile, advertiser and campaign IDs, name, state, delivery status, dates, budget, bids, optimization, pacing and targeting settings.
Metadata: Advertising accounts (profiles)
Registration of an Amazon Ads advertising account (profile) visible at login, with profile_id, account data (id, marketplace, name, subtype, seller/vendor/agency type, and valid payment method), country, currency, daily budget, and timezone.
Metadata: Portfolios
Registry of each ad account's portfolios, with account and portfolio IDs, name, state, budget amount, currency, start and end dates, policy, unspent-budget sharing setting, and in-budget indicator.
Metadata: Sponsored Brands - ads
Metadata for Sponsored Brands ads, one row per ad identified by ad_key/ad_id, including account, ad group and campaign, creative, landing page, name, state, and creation/update dates and serving status.
Metadata: Sponsored Brands - campaigns
Metadata for one Sponsored Brands campaign per row, with account, campaign and portfolio IDs, name, state, start/end dates, budget and budget type, cost type, goal, KPI, bid optimization/strategy and adjustments, product location, and multi-ad-group flag.
Metadata: Sponsored Brands - ad groups
Metadata for Sponsored Brands ad groups, with profile ID, ad group ID, campaign ID, name, and advertiser-defined state.
Metadata: Sponsored Brands - keywords
Metadata for Sponsored Brands keywords, one row per keyword, with profile, ad group, and campaign IDs, keyword text, match type, bid, and state.
Metadata: Sponsored Display - product ads
Metadata for Sponsored Display product ads, with one row per ad, containing profile_id, ad_id, ad_group_id, ASIN, campaign_id, and state.
Metadata: Sponsored Display - campaigns
One row per Sponsored Display campaign, with account, campaign, and portfolio IDs, name, budget and budget type, cost type, delivery profile, start/end dates, state, tactic, and rule-based budget processing flag.
Metadata: Sponsored Display - ad groups
Metadata for Sponsored Display ad groups, with profile_id, ad_group_id, campaign_id, name, state, default bid, bid optimization, creative type, and tactic.
Metadata: Sponsored Display - targets
Metadata for Sponsored Display targets, with one row per target (audience/product/contextual), containing profile_id, target_id, ad_group_id, campaign_id, bid, expression, expression_type, resolved_expression, and state.
Metadata: Sponsored Products - product ads
Registration of a Sponsored Products product ad, with account, ad, ad group, and campaign identifiers, ASIN, and state.
Metadata: Sponsored Products - campaigns
Registry of Sponsored Products campaigns, with one row per campaign and fields for name, state, budget and budget type, bidding strategy and adjustments, start and end dates, portfolio, targeting type, tags, and off-Amazon settings.
Metadata: Sponsored Products - ad groups
Metadata for Sponsored Products ad groups, with one row per ad group, containing profile ID, ad group ID, campaign ID, default bid, name, and state.
Metadata: Sponsored Products - keywords
Registration of Sponsored Products keywords, with one row per keyword, including profile, keyword, ad group, and campaign IDs, keyword text, match type, bid, and state.
Metadata: Sponsored Products - negative keywords
Registry of Sponsored Products ad group negative keywords, with profile, keyword, ad group, and campaign IDs, keyword text, match type, and state.
Registration of one Sponsored Products campaign negative keyword per row, with profile_id, keyword_id, campaign_id, keyword_text, match_type, and state.
Metadata: Sponsored Products - targets
Registration of a Sponsored Products target (product/category/auto target), with profile_id, target_id, ad_group_id, campaign_id, bid, expression, expression_type, resolved_expression, and state.
Metadata: Sponsored Products - negative targets
Metadata registry of Sponsored Products negative targets, with one row per negative target and fields such as profile_id, target_id, ad_group_id, campaign_id, expression, resolved_expression, and state.
Metadata: Sponsored TV - campaigns
Metadata for one Sponsored TV campaign per row, with profile_id, campaign_id, name, budget and budget type, country, start and end dates, state, and portfolio id.
Sponsored Brands report
Sponsored Brands report at account/date and campaign, ad group, ad, keyword, product, and placement grain, with impressions, clicks, cost, sales, orders, purchases, and new-to-brand metrics.
Sponsored Display report
Daily rows by account, campaign, ad group, and ad for Sponsored Display, with date, country, currency, status, budget, and metrics for impressions, clicks, cost, purchases, sales, reach, and conversions.
Sponsored Products report
Rows from the Sponsored Products report by account, campaign, ad group, ad, keyword/targeting, and search term, with date, impressions, clicks, cost, sales, purchases, ACOS, ROAS, and 1-, 7-, 14-, and 30-day attribution metrics.
Sponsored TV report
Row of the Sponsored TV report by account, date, campaign, ad group, and keyword dimensions, with budget/status and metrics such as impressions, clicks, cost, CTR, CPM, reach/frequency, conversions, new-to-brand, and off-Amazon conversions.
Amazon DSP report
Each row is an Amazon DSP report record at the selected level, detail, and period, with account and advertiser identifiers, date, country, currency, third-party fees, and event/conversion metrics such as add_to_cart, ROAS, and costs.
With Amazon Ads data in IBM Cognos Analytics you can bring spend and results into a single view. The Sponsored Products report delivers daily impressions, clicks, cost, sales, ACOS and ROAS by campaign, keyword and search term, while the Sponsored Brands report adds new-to-brand metrics and the Amazon DSP report covers programmatic reach and conversions. Pair them with Metadata: Sponsored Products - campaigns to see budgets and bidding strategies next to performance. Marketing teams can then compare ACOS across campaign types, spot keywords that spend without converting, and reallocate budget with confidence.
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How to create Amazon Ads dashboards in IBM Cognos Analytics
Visualize your data automatically — no spreadsheet exports or custom scripts.
1
Connect Amazon Ads on Kondado
Add Amazon Ads as a data source in your Kondado account and authorize the advertising profiles you want to bring in. You then pick the pipelines to replicate, from Sponsored Products reports to DSP metadata.
2
Select IBM Cognos Analytics as destination
Choose IBM Cognos Analytics as the destination and confirm the Via Kondado connection. Kondado sends the selected Amazon Ads data straight into your Cognos environment, with no intermediate database to manage.
3
Build dashboards and set the refresh
Create your Amazon Ads dashboards in IBM Cognos Analytics, then set the update frequency in Kondado, from every 5 minutes to daily, so reports stay current.
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Access Amazon Ads data in IBM Cognos Analytics and combine it with dozens of other data sources
If the source you want is not listed, drop us a chat message. We love to add new sources!
Answers about visualizing Amazon Ads data in IBM Cognos Analytics automatically
How do I connect Amazon Ads to IBM Cognos Analytics?▼
Create a Kondado account, add Amazon Ads as a data source, and authorize the advertising profiles you want to work with. Then select IBM Cognos Analytics as the destination and choose which of the 27 available pipelines to send. The whole setup runs in your browser, with no code required.
Which Amazon Ads pipelines should I send to Cognos first?▼
Most teams start with the Sponsored Products report, the Sponsored Brands report and Metadata: Sponsored Products - campaigns. Those three cover spend, sales, ACOS, ROAS, budgets and bidding strategy, which is enough for a first performance dashboard. You can add Sponsored Display, Sponsored TV or Amazon DSP pipelines later.
How often does Amazon Ads data update in IBM Cognos Analytics?▼
You set the update frequency when you configure the connection, choosing from options such as every 5 minutes, every 15 minutes, hourly or daily. Kondado then replicates the selected pipelines on that schedule, so your Cognos reports reflect the latest run. Pick a shorter interval for active campaign monitoring and a daily refresh for weekly performance reviews.
What KPIs can I track in an Amazon Ads dashboard in Cognos?▼
You can chart impressions, clicks, cost, attributed sales, orders, ACOS and ROAS by account, campaign, ad group, ad, keyword and search term. The Sponsored Products report also includes 1, 7, 14 and 30-day attribution windows, so you can compare short and long conversion windows. Sponsored Brands adds new-to-brand metrics, and Amazon DSP brings reach and conversion events.
Can I compare Sponsored Products, Sponsored Brands and Sponsored Display side by side?▼
Yes. Send the Sponsored Products, Sponsored Brands and Sponsored Display reports to Cognos and build a combined view using campaign type as a dimension. You can then compare ACOS, ROAS and cost per order across formats in one chart. Metadata pipelines such as Metadata: Sponsored Display - campaigns help you filter by budget, tactic or delivery profile.
Are there ready-made Cognos dashboards for Amazon Ads?▼
Kondado does not include pre-built reports for this source, so you build your own dashboards in IBM Cognos Analytics. The advantage is that you design views around your own account structure, brands and agency clients. Most teams start with a spend and ACOS overview, then add keyword and search term detail.
Can I share Amazon Ads dashboards with clients or teammates in Cognos?▼
Yes. Once your Amazon Ads data is in IBM Cognos Analytics, you publish dashboards and reports to the people who need them, using Cognos roles and folders to decide who sees which account or brand. Agencies often build one dashboard per client portfolio and share it directly with the client team. Updates run on your configured schedule, so everyone sees the same numbers.
Can I combine Amazon Ads data with other sources in Cognos?▼
Yes. You can send other data sources to IBM Cognos Analytics alongside Amazon Ads, such as your ecommerce or CRM data, and model them together in Cognos. That lets you compare ad spend against revenue or margin in one dashboard. You can also route data to Google Sheets or BigQuery for other teams.
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