Connect Hubspot to IBM Cognos Analytics: Dashboards in Minutes

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Hubspot
IBM Cognos Analytics

Visualize Hubspot Data in IBM Cognos Analytics

Kondado enables you to replicate data from Hubspot directly into IBM Cognos Analytics without complex technical setup or intermediate databases. Simply connect your Hubspot account as a data source, select IBM Cognos Analytics as your destination, and start building insightful reports within minutes. Your marketing, sales, and service data flows automatically on a configurable schedule, keeping your dashboards current and ready for decision-making.

Kondado provides a direct integration between Hubspot and IBM Cognos Analytics, offering 24 data pipelines with 805 fields including Companies, Contacts, Deals, and Email events, updated on a configurable schedule ranging from every 5 minutes to daily.

Business teams can transform raw CRM data into actionable visualizations that reveal customer behavior patterns, sales pipeline health, and campaign performance. With near-real-time updates, marketing and operations teams at SMBs and agencies can monitor lead generation, track deal progression, and optimize customer service workflows directly within IBM Cognos Analytics.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Combine your Hubspot customer data with the powerful analytics capabilities of IBM Cognos Analytics to uncover insights that drive revenue growth. By accessing pipelines such as Deals, Contacts, and Email events, you can create comprehensive views of your customer journey from first touch to closed won.

Visualize conversion rates across different contact lists, analyze meeting effectiveness through Engagements data, and monitor ticket resolution times to improve service quality. These combined datasets enable marketing teams to attribute revenue to specific campaigns, sales managers to forecast accurately, and support leaders to identify bottlenecks in customer service operations.

Try out all the features for free for 14 days

Hubspot data available in IBM Cognos Analytics

24
available pipelines
805
extractable fields

Available integrations

Integration Description
Companies Includes information such as id, name, and properties related to contacts and deals.
Contact lists Presents contact lists with details on membership and relevant properties.
Contacts Brings contact information such as id, email, name, and created date.
Contacts: form submissions Includes form submissions with fields such as conversion id, content type, and form id.
Contacts: lists membership Displays the association of contacts to specific lists and their properties.
Custom object Represents custom objects with fields such as id and specific properties.
Deals Contains information about deals, including id, value, and related contacts.
Email events Records email events with details on sending, opens, and clicks.
Engagements: Calls Includes call details such as id, dispositions, and related objects.
Engagements: Emails Presents email details including id and related objects.
Engagements: Meetings This table contains information about meetings, including fields such as id, contact_id, company_id, and updated_at.
Engagements: Notes Notes table includes fields such as id, contact_id, body, and created_at, allowing tracking of relevant information.
Engagements: Tasks Tasks table presents fields such as id, contact_id, due_date, and status, facilitating activity management.
Feedback Submissions Feedback submissions table includes fields such as id, contact_id, feedback_type, and created_at, allowing analysis of responses.
Leads Leads table contains information such as id, email, status, and created_at, essential for managing potential customers.
Line Items Line items table presents fields such as id, deal_id, product_id, and quantity, useful for tracking sales.
Marketing Emails Marketing emails table includes fields such as id, subject, sent_date, and open_rate, allowing analysis of campaigns.
Owners Owners table contains fields such as id, name, email, and created_at, essential for user management.
Payments Payments table includes fields such as id, amount, payment_date, and status, useful for financial control.
Pipelines Pipelines table presents fields such as id, name, stage, and created_at, important for sales management.
Products Table contains information about products, including fields such as id, name, price, and description.
Properties Metadata Table presents metadata of properties, including fields such as name, type, and description.
Property History Table logs changes to properties, with fields such as id, created_at, and previous_value.
Tickets Table includes information about tickets, with fields such as id, status, priority, and created_at.
Companies
Includes information such as id, name, and properties related to contacts and deals.
Contact lists
Presents contact lists with details on membership and relevant properties.
Contacts
Brings contact information such as id, email, name, and created date.
Contacts: form submissions
Includes form submissions with fields such as conversion id, content type, and form id.
Contacts: lists membership
Displays the association of contacts to specific lists and their properties.
Custom object
Represents custom objects with fields such as id and specific properties.
Deals
Contains information about deals, including id, value, and related contacts.
Email events
Records email events with details on sending, opens, and clicks.
Engagements: Calls
Includes call details such as id, dispositions, and related objects.
Engagements: Emails
Presents email details including id and related objects.
Engagements: Meetings
This table contains information about meetings, including fields such as id, contact_id, company_id, and updated_at.
Engagements: Notes
Notes table includes fields such as id, contact_id, body, and created_at, allowing tracking of relevant information.
Engagements: Tasks
Tasks table presents fields such as id, contact_id, due_date, and status, facilitating activity management.
Feedback Submissions
Feedback submissions table includes fields such as id, contact_id, feedback_type, and created_at, allowing analysis of responses.
Leads
Leads table contains information such as id, email, status, and created_at, essential for managing potential customers.
Line Items
Line items table presents fields such as id, deal_id, product_id, and quantity, useful for tracking sales.
Marketing Emails
Marketing emails table includes fields such as id, subject, sent_date, and open_rate, allowing analysis of campaigns.
Owners
Owners table contains fields such as id, name, email, and created_at, essential for user management.
Payments
Payments table includes fields such as id, amount, payment_date, and status, useful for financial control.
Pipelines
Pipelines table presents fields such as id, name, stage, and created_at, important for sales management.
Products
Table contains information about products, including fields such as id, name, price, and description.
Properties Metadata
Table presents metadata of properties, including fields such as name, type, and description.
Property History
Table logs changes to properties, with fields such as id, created_at, and previous_value.
Tickets
Table includes information about tickets, with fields such as id, status, priority, and created_at.

Try out all the features for free for 14 days

How to create Hubspot dashboards in IBM Cognos Analytics

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Hubspot as data source

Log into Kondado and add Hubspot as a new data source by entering your API credentials to establish the connection.

2
Select IBM Cognos Analytics destination

Choose IBM Cognos Analytics from the available destinations and configure your connection settings to determine where your Hubspot data will be replicated.

3
Configure refresh and build reports

Set your preferred update frequency from 5 minutes to daily intervals, then start building custom reports in IBM Cognos Analytics using your replicated data.

Access Hubspot data in IBM Cognos Analytics and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Hubspot data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

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Frequently Asked Questions (FAQ)

Answers about visualizing Hubspot data in IBM Cognos Analytics automatically

How do I connect Hubspot to IBM Cognos Analytics using Kondado?
Start by adding Hubspot as a data source in your Kondado account and authenticate with your Hubspot credentials. Then select IBM Cognos Analytics as your destination and choose which data pipelines you want to replicate, such as Contacts, Deals, or Companies.
What Hubspot KPIs can I track in IBM Cognos Analytics?
You can monitor essential metrics including lead conversion rates from the Contacts and Leads pipelines, deal velocity using the Deals and Pipelines data, and email campaign performance through the Marketing Emails and Email events pipelines. Create custom calculations to track customer acquisition costs and lifetime value across your marketing and sales funnels.
How often does Hubspot data update in IBM Cognos Analytics?
Kondado updates your data on a configurable schedule that you control, with options ranging from every 5 minutes to daily intervals. This ensures your IBM Cognos Analytics reports reflect recent customer interactions, deal changes, and support ticket updates without manual intervention.
Can I share Hubspot dashboards built in IBM Cognos Analytics with my team?
Yes, once you build reports in IBM Cognos Analytics using your replicated Hubspot data, you can distribute them to stakeholders across your organization. Team members can view marketing performance, sales forecasts, and service metrics without needing direct access to Hubspot or technical database knowledge.
Does Kondado offer pre-built report templates for Hubspot in IBM Cognos Analytics?
Kondado provides the data infrastructure to replicate your Hubspot information into IBM Cognos Analytics, allowing you to build custom dashboards tailored to your specific business needs. While pre-built report templates are not available, the 24 available pipelines including Line Items, Products, and Feedback Submissions give you complete flexibility to design reports that match your unique KPIs.
Can I combine Hubspot data with other sources in IBM Cognos Analytics?
Absolutely, you can replicate data from additional sources such as Google Sheets, BigQuery, or PostgreSQL into IBM Cognos Analytics alongside your Hubspot information. This enables you to enrich your CRM insights with financial data, inventory records, or external marketing metrics for comprehensive business intelligence.
What types of custom dashboards can I build with Hubspot data in IBM Cognos Analytics?
You can create executive summaries showing pipeline value and conversion trends, operational dashboards tracking daily ticket resolution and agent performance, and marketing analytics views displaying campaign attribution and lead scoring. The 805 available fields across 24 pipelines provide granular detail for segmenting customers, analyzing product performance, and forecasting revenue.

Try out all the features for free for 14 days