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Connecting your Criteo advertising data to IBM Cognos Analytics is simple with Kondado. You can replicate your programmatic campaign metrics directly into Cognos reports without writing code or managing complex infrastructure. Marketing teams configure the data refresh to run every 5 minutes, hourly, or daily, ensuring decision-makers always see current performance trends. With no intermediate databases required, you avoid technical complexity and start visualizing retargeting campaign results immediately. Business users gain clear visibility into ad spend efficiency and revenue generation through automated data flows that keep reports updated automatically. The direct connection means your display advertising statistics flow seamlessly into reports where you analyze bounce rates and total spend alongside other business data.
Kondado connects Criteo directly to IBM Cognos Analytics, replicating your advertising metrics on a configurable schedule so your reports always display current clicks, impressions, and revenue data.
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With the Daily Ad Statistics pipeline, you transform raw programmatic advertising numbers into actionable business intelligence within IBM Cognos Analytics. Marketing managers track click-through patterns alongside revenue generated to identify which retargeting campaigns deliver actual ROI rather than just traffic. You can correlate bounce rates with total ad spend across specific periods, helping you optimize budget allocation between display campaigns while monitoring impression volume. This combination turns Criteo’s dynamic ad performance data into visual stories that drive daily optimization decisions without requiring technical database knowledge or manual spreadsheet exports.
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This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.
| Report | Description |
|---|---|
| Daily Ad Statistics | Analyze clicks, impressions, and total ad spend, along with bounce rate and revenue generated over a specific period. |
Try out all the features for free for 14 days
Visualize your data automatically — no spreadsheet exports or custom scripts.
Authenticate your Criteo data source in Kondado by entering your API credentials, then select the Daily Ad Statistics pipeline to begin replicating your advertising metrics.
Choose IBM Cognos Analytics as your target platform and configure the "Via Kondado" connection to send your Criteo campaign data directly without intermediate databases.
Create your reports in Cognos using the replicated Criteo fields, then set your preferred update frequency to keep advertising metrics current automatically.
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Try out all the features for free for 14 days