Connect Criteo to Superset: Dashboards in Minutes

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Criteo
Superset

Visualize Criteo Data in Superset for Marketing Insights

Connecting your Criteo account to Superset takes just minutes with Kondado. Simply select Criteo as your data source and Superset as your destination to start replicating your advertising metrics automatically. Your marketing data flows directly into Superset on a configurable schedule, ready for visualization without any technical setup or intermediate databases. Business users can access fresh campaign performance data without waiting for engineering teams to build custom connections.

Once connected, you can build custom charts and reports that combine Criteo performance data with other business metrics. Marketing teams gain immediate access to click-through rates, impression data, and revenue attribution in a visual format that supports faster decision-making. Whether you manage retargeting campaigns for e-commerce or lead generation initiatives, having your Criteo data in Superset enables you to optimize ad spend and improve ROI with clear, actionable visualizations.

Kondado provides a direct connection between Criteo and Superset, replicating your Daily Ad Statistics and 146 data fields on a configurable schedule without requiring code, engineering resources, or intermediate storage.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

With your Daily Ad Statistics pipeline flowing into Superset, you can create comprehensive dashboards that track the complete customer journey from impression to purchase. Marketing teams can visualize bounce rates alongside revenue generated to identify which retargeting campaigns deliver actual sales versus those that need optimization. This combination allows you to monitor total ad spend efficiency while analyzing click patterns across different time periods.

By connecting Criteo to Superset, you eliminate manual data exports and create a single source of truth for your programmatic advertising performance. Compare your dynamic display ad results against other channels, build automated reports for stakeholders, and set up alerts when key metrics like cost per acquisition exceed your targets.

Try out all the features for free for 14 days

Custom reports

This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.

1
configurable report
146
extractable fields

Pre-configured reports

Report Description
Daily Ad Statistics Analyze clicks, impressions, and total ad spend, along with bounce rate and revenue generated over a specific period.
Daily Ad Statistics
Analyze clicks, impressions, and total ad spend, along with bounce rate and revenue generated over a specific period.

Try out all the features for free for 14 days

How to create Criteo dashboards in Superset

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Criteo to Kondado

Add Criteo as a data source by entering your API credentials, then select the Daily Ad Statistics pipeline containing your 146 available fields.

2
Select Superset as destination

Choose Superset from the destination options to establish a direct connection that requires no intermediate databases or complex technical configuration.

3
Build dashboards and configure refresh

Launch Superset to create custom charts and reports using your replicated Criteo data, then set your preferred update frequency to keep visualizations current automatically.

Access Criteo data in Superset and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Criteo data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

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Frequently Asked Questions (FAQ)

Answers about visualizing Criteo data in Superset automatically

How do I connect my Criteo account to Superset using Kondado?
Start by adding Criteo as a data source in your Kondado account and authenticate with your API credentials. Then select Superset as your destination, choose the Daily Ad Statistics pipeline, and set your preferred update frequency to begin replicating data automatically.
What marketing dashboards can I build with Criteo data in Superset?
You can create dashboards that track retargeting campaign performance, analyze click-through rates by ad creative, and monitor revenue attribution across different audience segments. Many users also build spend efficiency reports that compare impressions against actual conversions to optimize their programmatic advertising budgets.
How often does Criteo data update in Superset?
You can configure updates to run every 5 minutes, 15 minutes, hourly, or daily depending on your business needs. This automated refresh keeps your reports current without manual intervention, ensuring your marketing team always works with the latest performance metrics.
Which Criteo KPIs should I track in Superset for better campaign performance?
Focus on metrics like total ad spend, impressions, clicks, bounce rate, and revenue generated to understand your true return on ad spend. Tracking these fields from your Daily Ad Statistics pipeline helps identify high-performing dynamic display ads and retargeting strategies that drive actual sales.
Are there pre-built report templates for Criteo in Superset?
Kondado focuses on getting your raw Criteo data into Superset efficiently, allowing you to build custom dashboards tailored to your specific marketing goals. While pre-built templates are not available, the 146 available fields provide flexibility to create reports that match your exact KPI requirements.
Can I share Criteo dashboards with my team or clients in Superset?
Yes, Superset offers built-in sharing capabilities that let you distribute dashboard links to stakeholders or embed charts in internal wikis. Your team members can view up-to-date campaign performance without needing access to your Criteo account or the Kondado platform.
Can I send Criteo data to other tools besides Superset?
Absolutely, Kondado allows you to replicate your Criteo data to multiple destinations simultaneously. You can send your advertising metrics to Power BI, Google Sheets, BigQuery, or PostgreSQL alongside your Superset connection.

Try out all the features for free for 14 days