To visualize Amazon Ads data in Superset, connect your Amazon Ads account as a data source in Kondado and choose Superset as the destination through the Via Kondado connection. Kondado prepares the advertising data from Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored TV, and Amazon DSP so your team can explore it in Superset without intermediate databases or complex setup. You set the update frequency, from every 5 minutes to hourly or daily, and build charts and dashboards around the metrics your business tracks.
With Kondado, marketing, operations, and agency teams can turn Amazon Ads metrics such as impressions, clicks, cost, attributed sales, ACOS, and ROAS into Superset dashboards that support budget decisions, campaign reviews, and keyword planning. The connection keeps Amazon Ads data available for analysis on a configurable schedule, so business users can focus on insights.
Each item below is automatically replicated by Kondado from Amazon Ads into Superset — no schema setup, no manual mapping.
27
available pipelines
1247
extractable fields
∞
Auto-refresh
Available integrations
Metadata: Amazon DSP - advertisers
Registration of Amazon DSP advertisers, with advertiser ID, name, country, currency, regional-account flag, timezone, URL, and source ad-account profile_id.
Metadata: Amazon DSP - campaigns (orders)
Registration of Amazon DSP campaigns (orders) per advertiser, with identifiers, name, state, delivery status, dates, budget caps, flights, fees, frequencies, country, marketplace, brand, and optimization settings.
Metadata: Amazon DSP - ad groups (line items)
Registry of Amazon DSP ad groups (line items), with profile, advertiser and campaign IDs, name, state, delivery status, dates, budget, bids, optimization, pacing and targeting settings.
Metadata: Advertising accounts (profiles)
Registration of an Amazon Ads advertising account (profile) visible at login, with profile_id, account data (id, marketplace, name, subtype, seller/vendor/agency type, and valid payment method), country, currency, daily budget, and timezone.
Metadata: Portfolios
Registry of each ad account's portfolios, with account and portfolio IDs, name, state, budget amount, currency, start and end dates, policy, unspent-budget sharing setting, and in-budget indicator.
Metadata: Sponsored Brands - ads
Metadata for Sponsored Brands ads, one row per ad identified by ad_key/ad_id, including account, ad group and campaign, creative, landing page, name, state, and creation/update dates and serving status.
Metadata: Sponsored Brands - campaigns
Metadata for one Sponsored Brands campaign per row, with account, campaign and portfolio IDs, name, state, start/end dates, budget and budget type, cost type, goal, KPI, bid optimization/strategy and adjustments, product location, and multi-ad-group flag.
Metadata: Sponsored Brands - ad groups
Metadata for Sponsored Brands ad groups, with profile ID, ad group ID, campaign ID, name, and advertiser-defined state.
Metadata: Sponsored Brands - keywords
Metadata for Sponsored Brands keywords, one row per keyword, with profile, ad group, and campaign IDs, keyword text, match type, bid, and state.
Metadata: Sponsored Display - product ads
Metadata for Sponsored Display product ads, with one row per ad, containing profile_id, ad_id, ad_group_id, ASIN, campaign_id, and state.
Metadata: Sponsored Display - campaigns
One row per Sponsored Display campaign, with account, campaign, and portfolio IDs, name, budget and budget type, cost type, delivery profile, start/end dates, state, tactic, and rule-based budget processing flag.
Metadata: Sponsored Display - ad groups
Metadata for Sponsored Display ad groups, with profile_id, ad_group_id, campaign_id, name, state, default bid, bid optimization, creative type, and tactic.
Metadata: Sponsored Display - targets
Metadata for Sponsored Display targets, with one row per target (audience/product/contextual), containing profile_id, target_id, ad_group_id, campaign_id, bid, expression, expression_type, resolved_expression, and state.
Metadata: Sponsored Products - product ads
Registration of a Sponsored Products product ad, with account, ad, ad group, and campaign identifiers, ASIN, and state.
Metadata: Sponsored Products - campaigns
Registry of Sponsored Products campaigns, with one row per campaign and fields for name, state, budget and budget type, bidding strategy and adjustments, start and end dates, portfolio, targeting type, tags, and off-Amazon settings.
Metadata: Sponsored Products - ad groups
Metadata for Sponsored Products ad groups, with one row per ad group, containing profile ID, ad group ID, campaign ID, default bid, name, and state.
Metadata: Sponsored Products - keywords
Registration of Sponsored Products keywords, with one row per keyword, including profile, keyword, ad group, and campaign IDs, keyword text, match type, bid, and state.
Metadata: Sponsored Products - negative keywords
Registry of Sponsored Products ad group negative keywords, with profile, keyword, ad group, and campaign IDs, keyword text, match type, and state.
Registration of one Sponsored Products campaign negative keyword per row, with profile_id, keyword_id, campaign_id, keyword_text, match_type, and state.
Metadata: Sponsored Products - targets
Registration of a Sponsored Products target (product/category/auto target), with profile_id, target_id, ad_group_id, campaign_id, bid, expression, expression_type, resolved_expression, and state.
Metadata: Sponsored Products - negative targets
Metadata registry of Sponsored Products negative targets, with one row per negative target and fields such as profile_id, target_id, ad_group_id, campaign_id, expression, resolved_expression, and state.
Metadata: Sponsored TV - campaigns
Metadata for one Sponsored TV campaign per row, with profile_id, campaign_id, name, budget and budget type, country, start and end dates, state, and portfolio id.
Sponsored Brands report
Sponsored Brands report at account/date and campaign, ad group, ad, keyword, product, and placement grain, with impressions, clicks, cost, sales, orders, purchases, and new-to-brand metrics.
Sponsored Display report
Daily rows by account, campaign, ad group, and ad for Sponsored Display, with date, country, currency, status, budget, and metrics for impressions, clicks, cost, purchases, sales, reach, and conversions.
Sponsored Products report
Rows from the Sponsored Products report by account, campaign, ad group, ad, keyword/targeting, and search term, with date, impressions, clicks, cost, sales, purchases, ACOS, ROAS, and 1-, 7-, 14-, and 30-day attribution metrics.
Sponsored TV report
Row of the Sponsored TV report by account, date, campaign, ad group, and keyword dimensions, with budget/status and metrics such as impressions, clicks, cost, CTR, CPM, reach/frequency, conversions, new-to-brand, and off-Amazon conversions.
Amazon DSP report
Each row is an Amazon DSP report record at the selected level, detail, and period, with account and advertiser identifiers, date, country, currency, third-party fees, and event/conversion metrics such as add_to_cart, ROAS, and costs.
In Superset, you can combine Amazon Ads reporting pipelines such as the Sponsored Products report, Sponsored Brands report, and Amazon DSP report to compare campaign performance across formats. Build views for daily spend and sales by campaign, keyword-level ACOS and ROAS, ad group efficiency, and DSP conversion trends. Marketing teams can spot underperforming search terms, rebalance budgets between Sponsored Products and Sponsored Brands, and review Sponsored Display reach alongside purchases. Operations teams can track portfolio budgets and account-level cost patterns in the same dashboard.
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How to create Amazon Ads dashboards in Superset
Visualize your data automatically — no spreadsheet exports or custom scripts.
1
Connect Amazon Ads as data source
Add Amazon Ads as a data source in Kondado and choose the advertising profiles and pipelines you want to analyze.
2
Select Superset as destination
Select Superset as the destination through the Via Kondado connection, then confirm the fields and refresh schedule for your Amazon Ads data.
3
Build dashboards and set refresh
Build charts and dashboards in Superset, then set the refresh frequency to every 5 minutes, hourly, or daily. If your team needs another format, you can also send data to Google Sheets or Power BI.
Try out all the features for free for 14 days
Access Amazon Ads data in Superset and combine it with dozens of other data sources
If the source you want is not listed, drop us a chat message. We love to add new sources!
Answers about visualizing Amazon Ads data in Superset automatically
How do I connect Amazon Ads to Superset on Kondado?▼
Start by adding Amazon Ads as a data source in Kondado, then select Superset as the destination through the Via Kondado connection. Choose the advertising profiles and pipelines you want, such as Sponsored Products report or Sponsored Brands report, and set the refresh schedule.
What Amazon Ads dashboards can I build in Superset?▼
You can build dashboards for campaign spend and sales, keyword and search term performance, ad group efficiency, portfolio budget tracking, and Sponsored Display or Amazon DSP reach and conversions. A common view compares ACOS and ROAS by campaign and day, while another reviews top search terms with clicks, cost, and attributed sales.
How often can Amazon Ads data refresh in Superset?▼
You can set the refresh schedule per Amazon Ads connection, choosing intervals from every 5 minutes to daily depending on how often your team reviews performance. Daily updates suit campaign planning, while 15-minute or hourly updates help teams monitor spend and clicks during active promotions.
Which Amazon Ads KPIs should I track in Superset?▼
Use Superset to monitor impressions, clicks, cost, attributed sales, purchases, ACOS, ROAS, CTR, and CPM across Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored TV, and Amazon DSP. You can also track new-to-brand metrics, search term performance, and portfolio budget usage to connect advertising results with planning decisions.
Can I combine Amazon Ads data with other sources in Superset?▼
Yes, you can add other Kondado data sources and send them to Superset alongside Amazon Ads, then build charts that compare advertising performance with sales, inventory, or CRM activity. If your team also works in Google Sheets or Looker Studio, Kondado can send data to those destinations too.
How do I share Amazon Ads dashboards with my team in Superset?▼
Superset includes dashboard sharing features so you can publish charts to teammates and organize views for different teams. You can also send the same Amazon Ads data to BigQuery for teams that build their own reporting workflows.
Can I build custom Amazon Ads dashboards from scratch in Superset?▼
Yes. You can design custom Superset dashboards around the Amazon Ads fields you select in Kondado, such as campaign, ad group, keyword, search term, cost, sales, ACOS, and ROAS. This lets your marketing or operations team focus on the views that match your planning cycle and campaign structure.
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