How do I connect Google Ads to Superset using Kondado?

Visit the Google Ads page on Kondado and authorize your account. Then select Superset as your destination and choose the pipelines you need, such as Campaigns or Conversions. The connection is established in minutes without any coding required.

What dashboards can I build with Google Ads in Superset?

You can build campaign performance, budget analysis, audience demographics, and search terms dashboards. Use the available pipelines to visualize metrics like CTR, conversions, and cost per click in interactive charts that help guide marketing decisions.

How often does Google Ads data update in Superset?

The update schedule is configurable based on your needs: every 5 minutes, 15 minutes, hourly, or daily. This allows marketing managers to monitor campaigns with the ideal frequency for their decision-making processes.

Which Google Ads KPIs should I track in Superset?

Track impressions, clicks, CTR, total cost, conversions, and conversion value. The Campaign Performance Daily and Campaign Conversions pipelines provide specific fields for calculating ROAS and cost per acquisition.

Are there pre-built templates for Google Ads dashboards?

Yes, Kondado offers pre-configured report templates including dashboards for Looker Studio and Power BI . You can adapt these models for Superset or build custom dashboards from scratch.

Can I share Google Ads dashboards with my team?

Yes, once you build your dashboards in Superset, you can share links with sales leaders and data analysts. Operations teams access the visualizations which update automatically according to your configured schedule.

Do I need technical skills to use Google Ads with Superset?

No, Kondado is a no-code platform. Marketing managers configure data replication without writing queries or handling APIs, focusing only on analysis and visualization.

Can I send Google Ads data to tools other than Superset?

Yes, besides Superset, you can send data to Power BI , Looker Studio , Google Sheets , BigQuery , PostgreSQL , MySQL, Excel, Redshift, SQL Server, and Amazon S3.

Connect Google Ads to Superset: Dashboards in Minutes

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Visualize Google Ads Data in Superset

How to visualize Google Ads data in Superset? Kondado lets marketing managers and data analysts connect their advertising campaigns directly to Superset within minutes. The platform provides a “Via Kondado” connection that eliminates the need for intermediate databases or complex setup, enabling business teams to monitor key metrics without relying on technical staff or writing any code.

Kondado automatically replicates Google Ads data to Superset on a configurable schedule, offering 13 ready-to-use pipelines with 147 fields for analyzing campaigns, conversions, and demographics.

You choose the update frequency that works best: every 5 minutes, 15 minutes, hourly, or daily. This ensures that sales leaders and operations teams always have current information to optimize ad spend and improve return on advertising investment through data-driven decisions.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Combining Google Ads data with Superset enables you to build comprehensive advertising performance dashboards. The Campaign Performance Daily and Campaign Budget Analysis pipelines help identify which ads drive the most conversions, while the Age Demographics Performance pipeline reveals which audiences respond best to your campaigns. Marketing teams can blend these insights to adjust targeting and allocate budget more efficiently, turning raw data into clear strategic decisions that drive business results and optimize daily operations.

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Google Ads data available in Superset

available pipelines

147

extractable fields

Available integrations

Integration	Description
Ad Conversions by Action	Analyze detailed conversions with fields such as campaign ID, conversion action name, and total conversion value.
Ad Group Performance Daily	Examine daily performance with metrics such as impressions, clicks, and total cost by ad group.
Ad Performance Daily	Evaluate daily ad performance with metrics such as clicks, impressions, and click-through rate (CTR).
Age Demographics Performance	Analyze performance by age demographics with data on impressions, clicks, and conversions segmented by age.
Campaign Budget Analysis	Study budget allocation with metrics such as total cost and campaign status to optimize spending.
Campaign Conversions by Action	Explore campaign conversions with fields such as campaign ID, conversion action name, and total number of conversions.
Campaign Performance Daily	Analyze daily campaign performance with metrics such as impressions, clicks, cost, and click-through rate (CTR).
Campaign Video Performance	Evaluate video campaign performance with metrics such as views, clicks, and cost per view.
Custom Report	Create custom reports by selecting specific dimensions and metrics such as account ID and performance metrics.
Gender Demographics Performance	Analyze performance by gender demographics with data on impressions, clicks, and conversions segmented by gender.
Geographic Performance	Analyze performance by region with metrics such as impressions, clicks, and cost, along with dimensions like campaign ID and campaign name.
Keyword Performance Daily	Examine daily keyword performance with metrics such as clicks, impressions, and CTR, along with dimensions like campaign ID and ad group ID.
Search Terms Report	Evaluate search terms that generated clicks and conversions, using metrics such as clicks and conversions, and dimensions like campaign name and ad group name.

Ad Conversions by Action

Analyze detailed conversions with fields such as campaign ID, conversion action name, and total conversion value.

Ad Group Performance Daily

Examine daily performance with metrics such as impressions, clicks, and total cost by ad group.

Ad Performance Daily

Evaluate daily ad performance with metrics such as clicks, impressions, and click-through rate (CTR).

Age Demographics Performance

Analyze performance by age demographics with data on impressions, clicks, and conversions segmented by age.

Campaign Budget Analysis

Study budget allocation with metrics such as total cost and campaign status to optimize spending.

Campaign Conversions by Action

Explore campaign conversions with fields such as campaign ID, conversion action name, and total number of conversions.

Campaign Performance Daily

Analyze daily campaign performance with metrics such as impressions, clicks, cost, and click-through rate (CTR).

Campaign Video Performance

Evaluate video campaign performance with metrics such as views, clicks, and cost per view.

Custom Report

Create custom reports by selecting specific dimensions and metrics such as account ID and performance metrics.

Gender Demographics Performance

Analyze performance by gender demographics with data on impressions, clicks, and conversions segmented by gender.

Geographic Performance

Analyze performance by region with metrics such as impressions, clicks, and cost, along with dimensions like campaign ID and campaign name.

Keyword Performance Daily

Examine daily keyword performance with metrics such as clicks, impressions, and CTR, along with dimensions like campaign ID and ad group ID.

Search Terms Report

Evaluate search terms that generated clicks and conversions, using metrics such as clicks and conversions, and dimensions like campaign name and ad group name.

See all available data →

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